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  • And Need For Cognition On Product Placement Effectiveness. In: Academy of Marketing Annual

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    This document is a conference paper presented at the Academy of Marketing Annual Conference in 2013. The paper examines the role of depth of processing and need for cognition on the effectiveness of product placement. The full text of the paper is not available in the repository and contact is needed about obtaining the publication. The paper was deposited by D.G. Kimber at Kent Business School in October 2013.

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    This document is a conference paper presented at the Academy of Marketing Annual Conference in 2013. The paper examines the role of depth of processing and need for cognition on the effectiveness of product placement. The full text of the paper is not available in the repository and contact is needed about obtaining the publication. The paper was deposited by D.G. Kimber at Kent Business School in October 2013.

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    2 views1 page

    And Need For Cognition On Product Placement Effectiveness. In: Academy of Marketing Annual

    Uploaded by

    DesertWolfx
    This document is a conference paper presented at the Academy of Marketing Annual Conference in 2013. The paper examines the role of depth of processing and need for cognition on the effectiveness of product placement. The full text of the paper is not available in the repository and contact is needed about obtaining the publication. The paper was deposited by D.G. Kimber at Kent Business School in October 2013.

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    of 1

    Chan, Fanny Fong Yee and Petrovici, D.A. and Lowe, B.

    (2013) The Role of Depth of Processing


    and Need for Cognition on Product Placement Effectiveness. In: Academy of Marketing Annual
    Conference, 8th to 11th July 2013, University of South Wales. (Unpublished) (The full text of this
    publication is not available from this repository)
    The full text of this publication is not available from this repository. (Contact us about this Publication)
    Item Type: Conference or workshop item (Paper)
    Subjects:
    H Social Sciences
    H Social Sciences > H Social Sciences (General)
    Divisions: Faculties > Social Sciences > Kent Business School
    Depositing
    User:
    D.G. Kimber
    Date Deposited: 30 Oct 2013 15:09
    Last Modified: 21 Feb 2014 16:11
    Resource URI:
    http://kar.kent.ac.uk/id/eprint/35577 (The current URI for this page, for reference
    purposes)

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