1

ISTRAZIVANJ E
2


PIK, SLAP, CHIPSY WAY
Nekada
3


4


KONKURENCIJA
5


vs
6


vs
7


vs
8


9


MARBO
10


11


SLOGANI
Pardon. Samo izvolite.
Pardon. Slatko, izvolite.

Ukus za prave stvari
Svetski ukus na domacem terenu
Svetski ukusi za svetsku prodaju
Dedina sorta
Miks zabave I letnjeg osvezenja
Pojacanje sezone
Za jos vise zabave

Ne smes da ga propustis
Ne prekidaj zabavu
Maksimalno hrskav


12


Clipsy App TOTALNO MAGICNA KUGLA - postavi pitanje koje zahteva DA ili NE odgovor i dobices
totalno tacan odgovor.
TOTALNO UZBUDLJIVA STAZA igrica, FB aplikacija, unesi kod sa kesice, odigraj igricu, naprabvi svoj
avatar
CLIPSY GLEDAJ NA SAT nagradna igra, svakog sata poklon sata, svake nedelje vespa, posalji kod sms-
om.
CHIPSY deblje rezan cips, obican i sa fetom. Kampanja DEDINA SORTA
KOJI JE TVOJ CIPSY UKUS? Kulinarska avantura, trka ukusa, odaberi svoj cipsy ukus.
Clipsy MAX Maximalno hrskav
Chipsy u novom pakovanju ZA JOS VISE ZABAVE
PRAVA EKIPA ZA NAJBOLJI FUDBAL CIPSY I LAV PIVO
SVETSKI UKUSI ZA SVETSKU PRODAJU
SERGEJ TRIFUNOVIC, ZORAN KESIC zastitno lice
FAJRONT REPUBLIKA sponzorstvo
Sponzorstva filmskog programa
Chipsy Pikant - pojaanje sezone, najbolji uz pivo
Najbolje sa rostilja chipsy res i dim (bela vesalica)


FB STRANA: PREKO 130000 lajkova https://www.facebook.com/ChipsyMarbo
YouTube kanal http://www.youtube.com/user/ChipsyWestBalkan
Twitter https://twitter.com/chipsymarbo
Sajt nagradna igra - Chipsy ukusi
http://www.chipsyukusi.com/index.html












KAMPANJE, SPONZORSTVA, BLT AKTIVACIJE
13


14


15


16


17


18


19


TOTALNO MAGINA KUGLA
Za svako tvoje pitanje, postoji
odgovor!
Postavi pitanje Totalno maginoj
kugli, protresi kuglu i dobie
totalno taan odgovor! Postavljaj
konkretna pitanja (ona na koja se
moe odgovoriti sa DA ili NE) kako
bi dobio totalno najbolje odgovore.
Ukoliko nisi siguran ta da radi ili
eli da zna ta te eka, pazi ta
ti kugla kae! Totalno magina
kugla nikad ne lae!
Zabavi se i uivaj!

Clipsy Android Aplikacija
20


Budite uz Chipsy u GUI!
Utorak 6.8. u 17h Na Chipsy tandu, Chipsy druenje sa
novinarima
etvrtak 8.8. u 15h Na Chipsy tandu, premijerno predstavljanje i
degustacija novog ukusa Chipsy Domainski Gurmanluk uz
trubaki orkestar i mini koncert Dejana Lazarevia
Subota 10.8. u 00h Koncert Bobana Markovia pod Chipsy
sponzorstvom




Promocije u CG
STIGLO CHIPSY POJ ACANJ E
CHIPSY CUVARI PLAZE
SERGEJ TRIFUNOVIC promoter






21


CHIPSY UVARI PLAE ponovo u akciji!
esta epizoda: Plani bar Time out, Budva, Utorak 30.7.2013. od 15h do 19h
Chipsy uvari plae stiu u Budvu! Dopustite da vas ove preljepe Chipsy evojke uvaju i uivajte sa
njima uz Chipsy i pivo!

22


23


24


TV spotovi Chipsy i Clipsy
http://www.youtube.com/watch?v=n5B5NNXlJ Rw domainski
http://www.youtube.com/watch?v=0ehaSUt-QhM domainski
http://www.youtube.com/watch?v=RoB3EAzAIzw domainski
http://www.youtube.com/watch?v=3FsXmX93wGk pikant
http://www.youtube.com/watch?v=OdSPu_s4CCI hot
http://www.youtube.com/watch?v=gAzSHnjxo2E chipsy
http://www.youtube.com/watch?v=w1CYgMl9Zx8 chipsy
http://www.youtube.com/watch?v=4GMbaZZEkV8 nagradna igra
https://www.facebook.com/photo.php?v=4168654808519 re & dim
http://www.youtube.com/watch?v=4hX0lhDTVHo clipsy
http://www.youtube.com/watch?v=1J XAtAJ wVWI clipsy praznina
http://www.youtube.com/watch?v=QtX05G6lkNA clipsy max
http://www.youtube.com/watch?v=sXdJ zrPY0_A clipsy max ekspozija ukusa

http://www.youtube.com/watch?v=D0CB17J LbO0 pardon
http://www.youtube.com/watch?v=0xF-tedvqrw pardon lana dojava
http://www.youtube.com/watch?v=hQCOaLtfbfU pardon





25


SOKO STARK
26


SLOGANI
Smoki.
Iznenadjujuce okoladan. oko smoki.
Jedan je SMOKI.
Smoki Smoki je stigao u kraj.
Nepobedivo dobar!
oko smoki. Volim te ludo.
Krupan zalogaj. Po tvom ukusu.
Pomozi Smokiju da odraste.
Za vase dobro raspolozenje


Prima.
Reava svaku situaciju.
arolija PRIMA tapia.


27


KAMPANJE

Iznenadjujuce okoladan
Pomozi SMOKIJU da odraste
Jedan je SMOKI 40 godina
Party pack
Smoki Smoki stigao u kraj
Novi ukusi!
Smokijada
Nepobedivo dobar!
Kako jedem smoki. Pokazi i osvoji nagradu. Nagradni konkurs...
Za vase dobro raspolozenje
Smoki Smokic svi ga znaju, nova faca u tvom kraju. Smoki Smokic je stigao u kraj.
oko smoki. Volim te ludo.
Krupan zalogaj. Po tvom ukusu.







28


29


Devetnaesti put u Beo Zoo Vrtu odran je
Smoki Smoki maraton!
30


Zvanicna mapa Decijeg Smoki Maraton - koji se se
odrzao u subotu 09. aprila u Vrtu dobre nade


Smoki Winner of Belgrade
SMOKI Winner Of Belgrade je najvee meunarodno
takmienje ekstremnih sportova u Srbiji i jedno od
najveih na Balkanu. Odravase od 2007. godine, a vec
od 2009. okuplja najpopularnije letnje ekstremne sportove
na svetu, skateboarding, rollerblading, BMX iMTB
(mountain bike), kao i ljubitelje ovih sportova iz cele
Evrope. 14 avgust polufinale i finle u svim
konkurencijama!

31


Internet aplikacija
32


33


34


Soko tark- Smoki
TV spotovi:
https://www.facebook.com/photo.php?v=19781169178&set=vb.19925817993&type=2&theater
https://www.facebook.com/photo.php?v=100962956596733&set=vb.19925817993&type=2&theater
http://www.stark.rs/media-centar/15/video-promo-materijali/#
http://www.youtube.com/results?search_query=smoki+&oq=smoki+&gs_l=youtube.3..0l10.2885.3896.0.6
509.6.6.0.0.0.0.129.570.4j2.6.0...0.0...1ac.1.11.youtube.N7aUy2flSYQ
http://www.youtube.com/watch?v=rh2MlQtKG0E
http://www.youtube.com/watch?v=--ooHRgeji0
http://www.youtube.com/watch?v=ZE6gWojZUfY
https://www.facebook.com/photo.php?v=10151569384377994&set=vb.19925817993&type=2&theater

http://www.youtube.com/watch?v=SklLdY28mpo

FACEBOOK SMOKI 610000 lajkova
https://www.facebook.com/StarkSmoki









35


BANINI
36


BANINI TRIK

TRIK J E U TRIKU
HRSKAVOST KOJ A PRIJ A


TV spotovi:
http://www.youtube.com/watch?v=XfYJ FzG-8Bw
http://www.youtube.com/watch?v=l5i3Kc6z6oo
http://www.youtube.com/watch?v=ZRS-ksQJ X74

Facebook 930 LAJ KOVA
https://www.facebook.com/pages/Banini/154736047984047


37


DONACIJA SKOLI PRIJATELJSTVA
MALA MATURA VELIKO SRCE
38




PRINGLES
39


1. Pringles
That great pop, crunch and taste of Pringles
Everything pops

TV spotovi:
http://www.youtube.com/watch?v=ThPW1GCq1pE
http://www.youtube.com/watch?v=YxlXn97rZMY
http://www.youtube.com/watch?v=aU-IgL60pGM
http://www.youtube.com/watch?v=NaXCN78ALbM
http://www.youtube.com/watch?v=DIl5AjHZkLA
http://www.youtube.com/watch?v=fWLc-eZoD2g (Pringls TV spot vs. Lays ipsa)



40





41


42


43


44


45


46




LAYS
47


2. Lays
TV spotovi:
http://www.youtube.com/watch?v=5vAebxP3sS8
http://www.youtube.com/watch?v=9NTFa8AHolg
http://www.youtube.com/watch?v=jELs7QkFbuk
http://www.youtube.com/watch?v=4i-C2MQoBzY
http://www.youtube.com/watch?v=miYm0FM7UF8
http://www.youtube.com/watch?v=dTVIrhnt5x4
http://www.youtube.com/watch?v=YJ WNFcfIX7w
http://www.youtube.com/watch?v=GddPvv6kqgY
http://www.youtube.com/watch?v=x5xC9E7sIck
http://www.youtube.com/watch?v=nuzMyqjN-Zg
https://www.facebook.com/photo.php?v=10150893968348058&set=vb.10139643057&type=2&theater
http://www.youtube.com/watch?v=FDaQSJ d641k

http://www.youtube.com/watch?v=kKzPxxI7DbU
http://www.youtube.com/watch?v=67ykGyZLa9U
http://www.youtube.com/watch?v=jRlDngD-vWY
http://www.youtube.com/watch?v=mf1ObCxPJ eg









48


Lay's US Do Us A Flavor
Launch




Lays je organizovao kampanju u potrazi za novim ukusom svog
cipsa, ljudi iz cele Amerike su slali predloge ukusa, a pobednik
dobija milion dolara.Takmicari su slali svoje predloge ukusa na
njihovu facebook stranu.Pobrdio je ukus Cheesy garlic bread.





49











50


51



OSTALE KAMPANJ E
52


53


54


55


56


57


58


Kampanja za Popchips
Popchips launches ad campaign with Katy Perry
San Francisco-based company is going national with a new advertising campaign featuring
none other than pop superstar Katy Perry. It also has recently launched a new line of tortilla
chips.
59


Kampanja je isla pod sloganom:
Chach in your chips.
U novim oznaenim pakovanjima ipsa, potroai su
mogli da osvoje ip koji se unove.

60


61


62


63



Blame it on the taste
Allowed to be loud
You cant escape the taste
It takes 12 muscles to smile or three simple
ingredients
Our potatoes are grown closer than you may think
People love snacks, so we made a snacks that love
people back.
Happiness is simple
The irresistable taste of Lays. Crafted to crunch.
One taste and youre in love
That great pop, crunch and taste of Pringles
Its all good; You just cant help yourself
Taste my old fashion goodness
Starch Free As A Chip Can Be
Golden Flake...It's Where You Find The Flavour
The Good Gets Better With Golden Flake
One Taste And Your Stuck On Golden Flake
Finger lickin' good.
There's a lot of joy in Chips Ahoy!
Celibrate with Tostitos


















For Goodness Sake Eat Golden Flake
Good As Gold
Snap! Crackle! Pop!
They're G-r-reat!
Betcha can't eat just one.
We do it your way
Open your snack hole
For Goodness Sake Eat Golden Flake
Youll love what Weve done to your fries
How do you eat yours?
A big delight in every bite
Unwrap a smile
Eat and laugh and share!
You know you loveem
The original and best
Welcome to chip Nirvana
Always Good All Ways
They are good.
Good times guranteed
Know how to party




Strani slogani
64


TRIK J E U TRIKU
HRSKAVOST KOJ A PRIJ A
Iznenadjujuce okoladan. oko smoki.
J edan je SMOKI.
Smoki Smoki je stigao u kraj.
Nepobedivo dobar!
oko smoki. Volim te ludo.
Krupan zalogaj. Po tvom ukusu.
Pomozi Smokiju da odraste.
Za vase dobro raspolozenje
Reava svaku situaciju.
arolija PRIMA tapia.
Lako je probati, tesko je prestati










Pardon. Samo izvolite.
Pardon. Slatko, izvolite.
Ukus za prave stvari
Svetski ukus na domacem terenu
Svetski ukusi za svetsku prodaju
Dedina sorta
Miks zabave I letnjeg osvezenja
Pojacanje sezone
Za jos vise zabave
Ne smes da ga propustis
Ne prekidaj zabavu
Maksimalno hrskav

Domaci slogani