A DAILY SUNDIAL PRODUCTION

THURSDAY, OCTOBER 11, 2012

FREE A DAILY SUNDIAL PRODUCTION
If there was a blueprint for pop superstardom, let us
introduce you to the exception. Gangnam Style, a song
that surpassed 400 million views on Youtube in less than
90 days, may not be the song you would expect to gallop
across American television. For one, its not even in English.
The songs infectious dance, which mimics riding a
horse, has inspired a legion of viral parodies and dance
covers, going so far as to making appearances in an NFL
end zone and even getting 13 lifeguards from El Monte fired
for having made a parody of the video and posting it online.
Topping the iTunes chart wasnt enough for the songs
creator, South Korean rapper Psy. Gangnam Style cur-
rently sits at number two on the Billboard Hot 100 and has
become the Guinness Book of World Records holder for the
most-liked video of all time.
Part of a larger movement known as Hallyu, Korean
wave, Korean pop or K-pop, it has long been a global
phenomenon and has been making inroads into the U.S. in
recent years.
And if this is the power of K-pop, consider that the man
whom many would consider the father of the genre was one
of CSUNs very own.
WHOS K-POPS DADDY?
Lee Soo-Man was already a successful South Korean
folk-musician and television personality before earning his
masters in engineering from CSUN in 1985. He came to the
school at a time when the South Korean government was
known to censor the countrys media and many Koreans
sought to escape the repressive regime.
After returning to Korea, Lee continued a career in enter-
tainment but found his greatest success after establishing
SM Entertainment in 1995.
Lee had a huge hand in shaping K-pop as it is today,
said Susan Kang, founder of Soompi.com, an English
language authority for Korean entertainment. He made
producing K-pop into a science, and is still one of the most
influential figures in K-Pop and the Hallyu movement today.
In 1996, Lee debuted his first group, a five-member boy
band called H.O.T, at a time in which groups like the Back-
street Boys and NSync were popular in the U.S. The recipe
proved to be a success for Lee, and a steady flow of similarly
styled groups have followed.
International success for Lee didnt arrive until 2002
with the Japanese debut of a solo artist named BoA. The
recruitment and grooming of singers like BoA, who was
14 when she made her debut in the Korean music industry,
became a staple for SM and formula for other agencies in
Korea to follow.
Its really hard to overestimate (Lees) influence on
the K-Pop system, from recruiting kids from a young age
for years of rigorous training, to making them all-around
entertainers, skilled not only in song and dance, but foreign
languages, emceeing, acting, etc., to reaching outside of
Korea early on, said Kang.
The results, according to Kang, are polished acts that
have granted a larger foothold in the increasingly competi-
tive global market. Last year, the contingent of SM artists
performed at the Madison Square Garden to a sold-out
crowd, just one date on its global tour that included tour
stops in Shanghai, Tokyo and Paris.
Last February, Girls Generation, a nine-member act and
current face of Lees agency, appeared on The Late Show
with David Letterman. The notoriety of such forays into the
American media and their successful global tours has only
helped SM grow.
Chaebul.com, a website that follows South Korean
conglomerates, reported last month that foreign shares in
SM Entertainment have risen from 8.18 percent to 18.06
and the stock value of the company exceeded $200 million.
However, the sudden popularity of Psy, who is a client of a
competing talent agency, has challenged SMs dominance.
Nonetheless, Lee remains 64th on a list of South Koreas
wealthiest stockholders.
But the K-pop industry and SM Entertainment in par-
ticular has its drawbacks, said Kang. They are notorious
JONATHAN BUE
DAILY SUNDIAL
See K-POP page 2
The stealthy spread of
K-POP
how to dance:
3.
Put your hands
on your hips and
swing your feet
from side to side
2.
Swing one arm around
like you would twirl a
lasso and continue to
alternate your feet
1.
Shift your weight
from one leg to
another, cross your
wrists and pretend
youre playing the
drums
ILLUSTRATIONS BY JASMINE MOCHIZUKI / PRODUCTION
What did we do on Halloween the years we
were too old to trick-or-treat but too young to drink?
Luckily were
past those awk-
ward years and
Halloween is
a day to cel-
ebrate again.
W e v e
replaced trick-
or-treating with
partying, and candy
for alcohol. The holi-
day that was awesome
as a child is even bet-
ter as an adult. Here are a
couple drink recipes that will
ensure a headache during your
Nov. 1 morning class.
The first drink is a Halloween staple: the
BRAIN HEMORRHAGE SHOT. For those
unfamiliar with the shot, it basically looks like
a floating brain with blood oozing out of it.
The ingredients you will need are peach
schnapps, Baileys Irish Cream and Grenadine.
STEP 1: Fill the shot about halfway with peach
schnapps.
STEP 2: Use a straw to slowly and carefully
transfer the Baileys onto the top of
the shot so it floats on the peach
schnapps. After about five or six
transfers, the Baileys should start
to look like a brain.
STEP 3: Drizzle some Grena-
dine over the top to make the brain bleed.
Once youre through admiring and showing off
your work, throw the shot back and make another.
For those that dont have the money or patience
for fancy Halloween drinks, I give you RADIOACTIVE
BULLDOG. For this drink, all you need is a Red Bull
and Kiwi Lemon Mad Dog 20/20, Elliott Smiths
favorite bum wine.
STEP 1: Drink the MD 20/20 to the top of the label,
much like you would do to a 40 when making a
Brass Monkey.
STEP 2: Fill your MD 20/20 with Red Bull. Swish the
concoction around a little and
you have a great alter-
native to the Four Loko
original recipe.
This drink
is perfect for
H a l l o we e n
because the
green glow and taste of the Kiwi
Lemon Mad Dog makes it seem like
youre drinking plutonium.
OCTOBER 11, 2012 CULTURE CLASH ANE@SUNDIAL.CSUN.EDU
2
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ALEX CURRAN
DAILY SUNDIAL
Drinks to wake the dead
RAISING THE BAR
STAY TUNED FOR OUR
ON STANDS OCT. 25
nightlife issue
for their 13-year slave contracts, or
long term investments, depending
on which side youre on, which Lee
Soo-Man credits as one of the secrets
to his artists success and longevity.
NOT JUST FOR KOREANS
Current iterations of K-pop have a
variety of musical influences based on
Western harmonics, Euro-pop and hip-
hop. Yet the method of communicating
emotion from vocals is characteristi-
cally Asian, said Peter Marston, a
professor of communication studies
at CSUN.
Its multicultural music, said
Marston. It brings in a lot of stuff
that is tried and true artistically, but
puts it together in a way thats very
appealing.
Marston doesnt think that anyone
can really pinpoint why K-pop has
suddenly gained traction in the U.S.
but points to narrowcasting, or the
transmission of K-pop to a narrow
audience, as a reason why the atten-
tion wont last.
Really what youre talking about
is pop sub-culture, not really pop cul-
ture, says Marston, and thats really
important because its the sub cultural
aspect that makes people want to
associate with it because its cool and
different from what other people do.
Ill tell you this though, says
Marston. No ones going to be listen-
ing to this is 15 to 20 years.
When Kang started Soompi.com
in 1998, she was looking to consoli-
date information about her favorite
Korean musicians in English for her
non-Korean speaking friends many of
which she had met on the Internet.
Soompi has since become the longest-
running English language source for
Korean entertainment, and has gone
on to include Spanish and French sites.
Never in my wildest dreams
would I have imagined that Id still be
doing it 14 years later, or that K-Pop
would have expanded to where it is
now, said Kang.
The recent accomplishments of
Gangnam Style, however, have
given Kwon and other Asian Ameri-
cans a reason for concern, feeling that
part of the success for the hit song is a
result of Asian stereotypes.
Hye-Young Kwon, a professor of
Asian American studies at CSUN, was
exposed to K-pop around the time she
emigrated to the U.S. She recalls how
it was non-Koreans who were more
into the music than her.
Especially because Im so aware
of the Asian American stereotypes,
especially gender stereotypes. I do
fear, sometimes, that (K-pop acts) are
seen as this commodity, said Kwon.
I do have mixed feelings for sure.
Recently another Korean rapper
went on a racist tirade on Twitter after
a performance in which Caucasian
members of the crowd heckled the
rapper about doing the now famous
horse-riding dance. Tiger JK, a Korean
American considered a pioneering
force of hip-hop in Korea, publicly
apologized for the incident but stood
by the comments in his Tweets, which
accused Hollywood of using Asians as
comic relief.
But for CSUN students like Kendall
Marie OConnor, 21, K-pop fandom
isnt racist. Its real.
OConnor is one of a throng of
American fans of the Korean wave all
of which was made possible through
the Internet. Video sites and social
media have created a community for
people like OConnor whose interests
have branched out to include Korean
television dramas, movies and variety
shows.
Ive always been interested in
Asian culture, said OConnor. Its
really funny to watch some of these
variety shows because theyre so dif-
ferent then anything youd find in the
U.S.
The psychology major, who grew
up in Long Beach, has a few Korean
friends but admits that theyre not
nearly into K-pop as much as her.
OConnors interest in K-pop has
led to interest in Korean language
and culture and has even led her to be
attracted to Asian men. Her favorite is
Kyu-Hyun, a member of Super Junior,
SM Entertainments other flagship
group.
I like his voice the best and I think
hes the hottest, said OConnor.
K-POP
Continued from page 1
K-POP AT CSUN?
Given CSUNs connection
to Lee Soo-Man and K-pops
rising popularity, is it only a
matter of time before K-pop
artists make an appearance
on the campus?
Robert Bucker, executive
director of the Valley Per-
forming Arts Center, believes
that K-pop may not be appro-
priate for a venue like the
1,700-seat VPAC.
I think the audience for
something like this is much
more of an arena event, said
Bucker. Maybe a Big Show
kind of an event?
Bucker does believe
theres an interesting oppor-
tunity in developing a rela-
tionship with Lee because of
K-pops current influence. He
was quick to respond when
asked if hed welcome a dia-
logue from the alumnus.
Absolutely.
ILLUSTRATION BY JENNIFER LUXTON / ASSISTANT VISUAL EDITOR
OCTOBER 11, 2012 CULTURE CLASH ANE@SUNDIAL.CSUN.EDU
3
PREVIEW
MOVIES
So youre sitting on the couch on
a Saturday night, thinking of what
you want to do. Go out for dinner?
Not really hungry. Go bowling? But
you hate your unlucky streak of gut-
terballs. So why not try going to
the movies? Perfect. But dont play
it safe.
Drive-in theaters should be your
new Saturday night spot, where you
can watch a movie in the comfort of
your own car!
According to
history.com, the
first drive-
in theater
o p e n e d
on June
6, 1933 in
New Jer-
sey when
Richard Hol-
l i ngshead,
Jr., a chemical company magnate,
perfected his outdoor theater experi-
ments in his driveway. He nailed a
screen to trees in the backyard, set
a Kodak projector on the hood of his
car and positioned a radio behind the
screen, creating the first prototype.
Afterwards, nearly 4,000 drive-in
theaters were spread across America
in the late 1950s. But they took a
blow with the invention of color
TV, VCRs and video rentals. Only
about 368 remain in 2012, but they
shouldnt be overlooked. Most drive-
in theaters have fairly low admission
compared to traditional theaters in
addition to an outdoor view.
Next time youre in the mood
for a movie, consider driving into
one for a change. Prop up your feet,
bring snacks for the ride, invite some
friends, and time travel to the 1950s
for the night. The best part is you
dont have to keep asking the lady in
front of you to stop talking.
1. Vineland Drive-In Theater
443 N. Vineland Avenue
City of Industry, CA 91746
This location is open seven days
a week with a variety of up-to-date
movies. Adult tickets are $9, children
are $3 and on Friday, Saturday, and
Sundays, you can watch two movies
for the same price.
2. Devils Night Drive-In
240 W 4th St
Los Angeles, CA 90013
Although this theater is tempo-
rarily closed, it is located on a parking
structure in downtown Los Angeles,
it is equipped with Astro Turf (syn-
thetic grass) and carhops (waiters
and waitresses) who take food orders
to give you an authentic feel. The only
downfall is the theater has show-
ings about twice a month and movie
choices are very limited. Tickets are
$10 presale and $12 at the door. New
ownership will be determined within
the next month so stay tuned!
3. Van Buren Drive-In Theater
3035 Van Buren Blvd
Riverside, CA 92503
(951) 688-2360
Riverside may be a longer drive,
but with $7 admission for adults and
$1 for children ages 5-9, its worth
the journey. The theater offers cur-
rent movies and serves Mexican food
at their snack bar. Keep in mind this
location only accepts cash.
Drive-in to theaters now
A few remaining drive-in theaters remain in California
Fall concert lineup offers
music for everyones taste
After an extended summer
of new releases and long tours,
many top performers are still
going strong with concert dates
wafting through fall. During Octo-
ber, November and December,
all sorts of performances will be
taking place in the Los Angeles
area. From old acts, to returning
bands; fall performances are sure
to strike a chord with music lov-
ers. The featured concerts vary
in price; though the prices listed
here are the available rates from
Ticketmaster. A tip for those on a
budget is to check ticket sources
like StubHub closer to the event
date. Prices will drop drastically,
and fans will be able to enjoy
their favorite tunes without break-
ing the bank.
COUNTRY
Carrie Underwood
7:30 p.m. Oct. 16
STAPLES Center ($46-$66)

Brad Paisley, The Band Perry,
Scotty McCreery
7:30 p.m. Oct. 20
Hollywood Bowl ($35.90-$145)
RAP AND HIP HOP
Mac Miller: The Macadelic Tour
8 p.m. Oct. 2
Nokia Theatre L.A. Live ($75-$125)
DANCE
DEV: Girl Talk
9 p.m. Oct. 11
The Observatory, Santa Ana ($30)
*21 and older event

ALTERNATIVE / ROCK
All Time Low, The Summer Set, Hit
the Lights, The Downtown Fiction
6 p.m. Oct. 31
House of Blues, Sunset Strip
($32.50)

The Lumineers
8 p.m. Oct. 7
The Observatory, Santa Ana

Bob Dylan
7:30 p.m. Oct. 26
Hollywood Bowl ($46.15 - $214.15)
POP
Barbara Streisand
8 p.m. Nov. 9
Hollywood Bowl ($84.25-$756.50)
R&B
John Legend
7 p.m. Nov. 18
The Wiltern ($50.50 - $176.50)
ALTERNATIVE / ROCK
No Doubt
7:15 p.m. Nov. 24, 26, 28, 30
Gibson Amphitheatre
($87.50-$141.50)

Jacks Mannequin
6:30 p.m. Nov. 11
El Rey Theatre ($44.50 - $175)

COUNTRY
Eric Church
7 p.m. Nov. 4
Nokia Theatre L.A. Live
($39.50-$49.50)

RAP AND HIP HOP
Wiz Khalifa, Juicy J, Chevy
Woods, Lola Monroe, Berner,
Tuki Carter: The 2050 Tour
7:45 p.m. Nov. 13
Gibson Amphitheatre ($62.75)

Waka Flocka Flame, Wooh
Da Kid, Reema Major
7 p.m. Nov. 4
Club Nokia ($25.50-$45)
RAP AND HIP HOP
Kreayshawn, Rye Rye, Honey
Cocaine, Chippy Nonstop
6 p.m. Dec. 15
Avalon ($27)
CHRISTINA
PEMBLETON
DAILY SUNDIAL
MELODY
CHERCHIAN
DAILY SUNDIAL
OCTOBER
NOVEMBER
DECEMBER
COURTESY OF MCT
COURTESY OF MCT
OCTOBER 11, 2012 CULTURE CLASH ANE@SUNDIAL.CSUN.EDU
4
BAR REVIEW
REVIEW
BAR REVIEW
MUSIC
CalStateNorthridge
PDF Display Ad 3.33 x 2
Dear Leland we hope that the issue you
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including President Obamas August 2009
White House letter to Leland (page 2):
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V-3648MB
By LELAND
Leland Yoshitsu 2012
All Rights Reserved.
Dear Leland . . .we hope that the issue you brought to the
Presidents attention has been resolved. However, if you still
need help with a Federal agency, we are pleased to assist you.
FEDERAL GOVERNMENT
COMMITTING
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PAID ADVERTISEMENT
A few entertaining twitter accounts
with the most unique things to say!
@cultureclashDS
@TheComedyJokes
That awkward moment when your sarcasm is so advanced
people actually think you are stupid.
2h
@omgthatspunny
I was trying to find a good chemistry joke, but all the good
ones argon.
Those in need of a good chuckle or groan can expect to read
daily doses of unique puns.
1h
ILLUSTRATIONS BY JENNIFER LUXTON / ASSISTANT VISUAL EDITOR
A few entertaining twitter accounts
with the most unique things to say!
Butter sculpting turns political
in Jim Field Smiths new comedy
Butter, as one contestant is deter-
mined to win by any means.
Laura Pickler, played by Jen-
nifer Garner, does everything in
her power to keep the crown in
the family when her husband Bob,
played by Ty Burrell, is asked to step
down after being butter-carving
master of the last 15 years. Her two
opponents are the stripper Brook,
portrayed by Olivia Wilde, who
slept with Lauras husband, and a
10-year-old foster child, Destiny,
played by Yara Shahidi.
The movie is set in a small
town, where Laura and her husband
Bob are viewed as royalty. Destiny
is the new kid on the block, chang-
ing the whole towns dynamic.
Butter stars an award-winning
cast including Jennifer Garner, Ty
Burrell, Hugh Jackman and Ashley
Greene. The movie discusses politi-
cal issues such as manipulation and
how far a person is willing to go for
what they want, important issues to
reflect on for the upcoming election.
Presidential candidates are known for
attacking their oponent, something
Laura does.
Laura is a typical white subur-
ban housewife having spent the last
15 years supporting her husbands
butter carvings. Finally getting the
chance to carve for herself, she
vows not to have her title taken
from her by a 10-year-old.
Destiny has lived in foster care
her whole life and believes she
has no talents, bouncing between
foster homes, from a hyper Chris-
tian family to a narcotic woman,
to an old couple who dies while
Destiny is in their care. Finally, she
ends up with Julie played by Alicia
Silverstone and Ethan, portrayed by
Rob Corddry. This is when her life
changes forever.
Butter is not a hilarious com-
edy that has you laughing out loud,
but it didnt seem like that was the
point. Its a movie about finding out
who you are, what your passion is
and where you belong.
Addition to its great message, the
vividly visual butter carvings, ranging
from animals to a life size replica of
The Last Supper, made this movie a
unique viewing experience.
TERESE TORGERSEN
DAILY SUNDIAL
Politics spread out in Butter
Gouldings Halcyon echoes
Ellie Gouldings groundbreak-
ing single Lights, from her debut
album of the same name, peaked
at No. 2 in the Billboard Hot 100 in
2010. The song was driven by elec-
tro-pop beats and allowed fans to
get lost in her voice by showcasing
herself as a vulnerable artist.
Gouldings sophomore album,
Halcyon, was released on Oct. 9,
2012 and is embedded in church-
like ooohs that will produce
goose bump.
From start to finish, the album
easily invites fans into the church
of Goulding as they listen to what
becomes an interpretation of a
14-track bible. She has the abil-
ity to use her unique voice as a
sacred instrument, which helped
her put across some of the best
melodies, verses and choruses
into her new album, possibly mak-
ing it the best of 2012.
Gouldings voice is refined, she
sings with a sorrow passion that
leads fans to trust in her lyrics.
In the ethereal lead single,
Anything Could Happen, Gould-
ing chants over a one-note piano
as her thunderous low voice
erupts into the most hauntingly
gothic-like love song. Figure
8 resembles a dark electronic
hymn as she sings, I chased
your love around a figure eight,
I need you more than I can
take.
My Blood reigns supreme as
one of the standouts of the album;
the lyrics expressing that she is a
survivor of heartbreak. With all
the blood I lost for you, it drowns
the love I thought I knew.
Explosions is a powerful
and emotional track that easily
becomes ecstasy for todays pop
music when she sings, Its okay to
be afraid. Her voice continues to
be fragile and light but somehow
Goulding manages to take control
of the song by capturing the true
essence of heartfelt meaning.
It truly is hard to choose the
best songs on this album since
they are pitch perfect; they unfold
into a series of contemporaneous
songs reminiscent of Bjrk tunes.
She has proven to set herself
apart from todays auto-tune pop
artists by charming her audience
with her timorous vibrato and
trance beats that easily venture
outside of todays childlike music
by presenting an eerie journey out
of anguish in the album.
And then there are times
where Halcyon proves that Ellie
is being Ellie, where her music
cannot be defined as being influ-
enced by others since she is simply
harmonizing to the future beat of
pop music.
LUIS CAMPOS
DAILY SUNDIAL
COURTESY OF MCT