( Entrepreneurship Assignment # 1)

Jollibee Foods Corporation​®

( Taytay,Rizal Branch )

● Business Competitors:
( McDonald's, Mang Inasal, and Chowking )

● Product-Prices:

➢ Chicken Joy = ​₱75.00 ➢ Burger Steak = ₱55.00

➢ Yum Burger = ​₱33.00 ➢ Mango Pie = ₱29.00
➢ Jolly Spaghetti=₱55.00
➢ Fries = ₱32.00

● Store Location:
➢ Rizal Ave. ​Dolores, Taytay,1920 Rizal
● Facility:
➢ Accessible specially, with a well populated and distinguished
business areas in the municipality of Taytay.
● Strengths
➢ Superior Menu Line-up
➢ Creative Marketing Programs
➢ Efficient Manufacturing and Logistics
 ➢ Grown Exponentially in all aspects of operation.

● Weakness
➢ Existence of other competitors:
- Competitors entice consumers away with superior products that Jollibee doesn’t
have.
➢ Services of Employees
- Jollibee crews are sometimes having a hard time trying to serve massive customers as
fast as they could.
➢ Sanitation
- One of the major irregularities of Jollibee is the maintenance of their facilities
especially their comfort room, utensils are not properly washed, bussing out of
tables, same crew that serves the food is also the one who clean the toilet ,etc​.
➢ Lack of Menu Items
There are times that Jollibee runs out of chicken to be served to their customers in​ ​some
of their outlets because of the delays of the delivery of their suppliers.
● Strategy
➢ Online Marketing
- Online Market Offers Jollibee the ability to greatly expand their business
through​ ​the format Web Advertising. Jollibee can market to a much wider
audience for relatively little expense.
➢ International Expansion
-Since there's a lot of Filipinos all over the globe, having an international outlet of
Jollibee will be a great opportunity for them to reach out and attract new
customers.
➢ Combo Meals
-​ Combo meals, or “complete meals” are an amazing way to increase sales
without discounting and couponing. ​And also combination meals may be priced
lower compared to ordering items separately
Submitted by:
Donnan Orea
Grade 12 ABM-2