FOR WEB DESIGN

Ana Renata Avlas, Rugil Bazyt,

Roberta Keblyt, Natalija Kupreenkait,
Aleksandr imukovi
MARKETING AND THE INTERNET
Internet usage continues to grow steadily
More than 1,802,330,000 internet users at present
Internet provides new opportunities
NATALIJA
www.tvm.lt
WEBSITE AS A MARKETING TOOL
Source of information
Advertising tool
Word-of-Mouth online
Tool to improve CRM
Customers can interact freely
Improvements in customer service
Customers feedback
Educate your customer
NATALIJA
www.tvm.lt
EIGHT GOLDEN RULES
1. Strive for consistency
2. Enable to use shortcuts
3. Offer informative feedback
4. Design dialogs to yield closure
5. Prevent errors
6. Permit easy reversal of actions
7. Support internal locus of control
8. Reduce short-term memory load
NATALIJA
www.tvm.lt
STRIVE FOR CONSISTENCY
Consistency implies same thing in similar situation
1. Identical terminology
(prompts, menus, help)
2. Consistent visual layout
(fonts, color, etc.)
Start Stop
Start Stop
Inconsistent interface design
Consistent interface design
1
RENATA
www.tvm.lt
EXAMPLE OF INCONSISTENCY
http://www.laeyeworks.com
ENABLE TO USE SHORTCUTS
A good UID (user interface design) should have:
1. A set of familiar abbreviations
2. Special keys for most frequently used tasks
3. Hidden commands
Example > www.yahoo.com
User can press a letter n to start a new
message, or f to forward it
2
RENATA
www.tvm.lt
OFFER INFORMATIVE FEEDBACK
Importance of response
Reduction of uncertainty
Visible change
3
ALEKSAS
www.tvm.lt
OFFER INFORMATIVE FEEDBACK
3
ALEKSAS
www.tvm.lt
OFFER INFORMATIVE FEEDBACK
3
ALEKSAS
www.tvm.lt
OFFER INFORMATIVE FEEDBACK
3
ALEKSAS
www.tvm.lt
DESIGN DIALOGS TO YIELD CLOSURE
Dialogs should have a beginning, middle and an end
4
ALEKSAS
www.tvm.lt
DESIGN DIALOGS TO YIELD CLOSURE
4
ALEKSAS
www.tvm.lt
PREVENT ERRORS/Limit errors a user can make
Gray out menu items
5
RUGIL
www.tvm.lt
PREVENT ERRORS/Limit errors a user can make
No letters in a numeric field
5
RUGIL
www.tvm.lt
ALLOW EASY REVERSAL OF ACTIONS
1. As much as possible, actions should be reversible
Trash can
2. Design decision should include
History size
Undo and back buttons
3. Let the users know that they can reverse an action
6
RUGIL
www.tvm.lt
SUPPORT INTERNAL LOCUS OF CONTROL
Experienced users want
to be in charge of
the system
The system responds to users actions
Design the system to make users
the initiators of actions rather than
the responders
7
ROBERTA
www.tvm.lt
KEY ELEMENTS OF WEBSITE DISSATISFACTION
Surprising system
actions
Boring data entries
Difficulty in obtaining
necessary information
Inability to produce
the action desired the
action desired
ROBERTA
www.tvm.lt
REDUCE SHORT-TERM MEMORY LOAD
1. Millers Magic 7 theory is the basis of
many Web page design decisions
2. Give users only:
7 choices in the active window
7 items on menu bar
7 tabs at the top of a Website page
7 items in a pull-down menu
7 items on a bulleted list
8
ROBERTA
www.tvm.lt
THANK YOU!