EXECUTIVE SUMMARY

Atlas Honda is the market leader in the motorcycle industry and its efficient
working shows this position can be maintained and improved even further in the years to
come. Its nearest competitors have still a long way to reach Atlas. The reasons behind
this are the quality standards at Atlas, its committed workforce and ample chances of
growth at all levels in the organization.
Atlas Honda has this eemplary tradition of orientation which gives its new
recruits a clear picture of the industry and production employed at the industry. I would
like to appreciate Atlas Honda on their efforts and wish them future success !Amen".
This report contains the workings of the departments that I visited during the
orientation program at Atlas Honda. This report also has suggestions for further
improvements to the current working and processes in the organization.
#
ATLAS HONDA COMPANY PROFILE
Atlas Honda $imited is a %oint venture between the Atlas &roup and Honda 'otor (o.
)apan.
The company was created by the merger of *an%darya $imited, +heikhupura successor to
Atlas ,pak $td., -haka since taken over by the &overnment of .angladesh and Atlas
Autos $td. in #//#. .oth these motorcycle manufacturing concerns were established by
the Atlas &roup. Atlas Honda $imited manufactures and markets Honda motorcycles in
collaboration with Honda 'otor (ompany. The (ompany also manufactures shock
absorbers under a Technical Assistance Agreement with +howa of )apan, world leaders
in shock absorber technology.
Honda motorcycles are by far the best selling motorcycles in the country with an
unmatched reputation for high quality, reliability and after0sales0service.
Atlas has undertaken to develop local manufacturing capabilities to the highest,
economically feasible level. 1hile a ma%or role in localization has been assigned to
vendor industries, Atlas has the country2s largest in0house manufacturing capacity in the
industry at its 3arachi and +heikhupura plants. To support the production facilities, the
company has established an 45- wing and tool making facilities, which are growing
rapidly in size and functions as the company epands.
Atlas has managed to eecute / )oint 6enture7Technical Assistance Agreements between
local vendors and foreign manufacturers for transfer of technology.
Atlas management is striving to modernize company operations by adapting applicable
aspects of research and theory and more specially, Honda2s unique philosophy of
hard7soft technologies to the realities of *akistani conditions. ,fforts are being made to
develop participation of all levels of personnel in decision0making and substantial and
effective delegation has been established at levels where applicable. 6arious participation
programmes such as 2Ala 'ayar2 8uality (ircles movement, launched in #/9:, are
;
strongly encouraged to allow constructive self0epression and teamwork. The (ompany
training and development programme encourages each member to develop himself and
contribute to his full potential.
Atlas Honda is playing a pioneering role in creating conditions for easy and confident use
of motorcycles all over the country.
A vast and growing network of over #:<< motorcycles sales service and spare parts
dealers has been established. To back up this system, Atlas has set up Technical Training
(enters in 3arachi, $ahore and =aisalabad, which provide several courses of varying
duration and compleity for motorcycle mechanics and users each year. 'obile training
facilities take the latest know0how, technology and maintenance of motorcycles to ma%or
rural and urban centers around the country.
FINANCIAL OUTLOOK FOR THE CURRENT YEAR
-uring the current year, the company produced ##>,;</ units, which is a ?<@
increase over the previous yearAs production of /<,<BC units.
+ales revenue increased to 4s.B./9 billion from 4s.:.:; billion last year
showing a growth of ;B.CC@
*rofit before ta increased to 4s.B:<./; million as against 4s.?/C.:> million
for the previous year.
The operating epenses went up to 4s.?B<.<C million as compared to
4s.?;;.?> million last year.
*rice for (-0>< has decreased to 4s. :9:<< from 4s.B9:<< while the price of
(&0#;: has gone down to 4s.>?<<< from 4s.9?<<<.
This clearly shows that the company is on the progress ladder and will overhaul its
competitors by a large percentage. (urrently, it holds around more than B<@ of the
market share in the motorcycle industry. (oordination and etensive efforts of all the
departments put together has resulted in improved performance for the company.
?
VISION
To remain the market leader in the motorcycle industry and emerge as a globally
competitive center of production and eports.
PROPOSED VISION
+trengthen our dominance as the market leader in the motorcycle industry, emerging as a
globally competitive center of production and eports.
MISSION STATEMENT
To be a dynamic, profitable and growth oriented company through market leadership,
ecellence in quality and service adding value to shareholders and maimizing
eports.
To give attractive returns to business associates, shareholders as per their
epectations. .e a responsible employer and reward employees according to their
ability and performance.
To be a good corporate citizen to fulfill its social responsibilities.
To create and foster a network of researchers and engineers, who will make unique
contributions to the development of motorcycle industry ensuring the satisfaction of
our valuable customers and protection of the environment by producing emission
0friendly green products.
C
COMPANY POLICY
CUSTOMER
Dur customers are the reasons and sources of our business. It is our %oint aim with our
dealers to ensure that the customers en%oy the highest value of satisfaction from use of
Honda.
QUALITY
To ensure that our products and services meet the set standards of ecellence.
LOCAL MANUFACTURING
To be the industry leader in indigenization of motorcycle parts.
EMPLOYEES
,nhance and continuously update each memberAs capabilities and education to provide an
environment which encourages practical epression of individual potential in goal
directed team efforts and compensate them attractively according to their abilities and
performance.
TECHNOLOGY
'aintain and develop advantage by use of distinct business technology.
SHAREHOLDERS
+afeguarding shareholder by maimizing profit, payment of regular satisfactory dividend
and adding value to shares.
CORPORATE CITIZEN
To comply with all &overnment laws and regulations to maintain a high standard of
ethics in all operations, and to act as a responsible member of the community.
:
QUALITY POLICY
(ommitment to provide high quality motorcycles and parts.
4ight work in first attempt and on time.
'aintain and continuously improve quality.
Training of manpower and acquisition of latest technology.
+afe, clean and a healthy environment.
'arket leadership and prosperity for all.
B
SWOT ANALYSIS
STRENGTHS
A cordial, friendly and frank environment free of any communication gaps.
'.D !'anagement by Db%ectives" E Targets for the future are set well in advance by
the management at Atlas Honda, which provides the employees with goals to work
upon and improve any shortcomings.
*unch (ard system, which creates a sense of accuracy and responsibility in the
employees to reach on time and helps to maintain discipline.
A standardized uniform for all, which removes any possibility of discrimination and
promotes cordiality.
)ob 4otation is practiced on a regular basis aiding the employee to add to his skills.
Kaizen !)apanese principle of continuous improvement" and Aa Ma!a" !quality
standards" strictly followed. This makes sure that the organization and the team at
Atlas Honda, keep improving themselves and their surroundings.
1ell0established brand name in the market.
'aimum employee satisfaction E Turnover less than #@
Adequate eposure to the surroundings to newly recruited employees before
assignment of work responsibilities.
(ontinuously growing demand for Honda motorcycles all over *akistan.
,panding network of dealers and service facilities.
(ommitted management and a dedicated workforce.
Transparent and merit0based selection program for new employees.
WEAKNESSES
Inadequate backup strategies and planning for unforeseen and unpredicted
competition.
$ack of an established 'arketing 4esearch department, therefore lacking in proper
forecasting of future activities.
>
Fo ma%or changes to eisting models or introduction of a new model since past few
years.
$ack of advertising campaigns for promotion of the product and entering newer
markets.
$ack of etracurricular activities and sponsorship for sports etc.
OPPORTUNITIES
Huge market size covering all of *akistan, with lots of unventured markets needing
focus and attention, for development into future profitable territories.
*opulation growing and youth need to be focused on, as future prospects of
motorcycle customers.
*oor quality and performance of (hinese motorcycles can be encashed by Atlas
Honda, to pro%ect their ever improving quality and sustainability to the customers.
6arious successful ,4* implementations in organizations, supporting need for
implementation at Atlas Honda, aiding smooth and efficient flow of business
processes.
$ow prices by competitors induced Honda to decrease its prices resulting in ecess
demand for the market leader, epected to grow at a larger scale.
,ver increasing media for advertising provides Honda with opportunities to pro%ect
itself in the best0suited way to its prospect customers.
&rowing second hand echange of Honda motorcycles due to the cost factor. Honda
dealers now practice this process, which gives Honda great deal of control over its
circulation of motorcycles in the market.
THREATS
Few ,ntrants such as the growing brands of (hinese motorcycles in the market pose
a serious threat for Honda but due to the fact, that Honda has reduced its prices, they
have increased their market share.
*olitical Instability and Gnhealthy $aw 5 Drder +ituation are also a ma%or threat for
Honda. Honda customers are reported to have said that they were robbed of their
9
motorcycles after %ust having taken the motorcycle out of the factory. Honda is
reported to have lost quite a great deal of market, especially in 3arachi, due to these
snatchings.
MARKETING MIX
PRODUCT
Honda currently offers two brands in the marketH (-0>< and (&0#;: !CD and CG
are manufacturing model codes for the motorcycle and #$ and %&' are the
displacement volumes of the engines".
In the past, Honda has offered more than C< brands for its customers, which were
taken out of the production process due to their declining sales and contracting
markets.
The main features of Atlas Honda motorcycles that have given it the edge over its
customers areH High resale value, fuel economy, durability and reliability.
The product parts installed in the motorcycle are produced in0house, purchased from
vendors or imported from )apan as (3- !(omplete 3nock -own" units.
PLACE
Atlas Honda has two production plants at 3arachi and +heikhupura. At the 3arachi
plant, only (- >< is produced while at the +heikhupura plant, (- >< and (& #;:
both are produced. The 3arachi plant is on : acres while the +heikhupura plant is on
;: acres.
The distribution network of Honda comprises of BC Antenna -ealers and /;: +ervice
-ealers all over the country !Antenna -ealers are responsible for the warranty claim
by the customer and its relevant processing while +ervice -ealers are responsible for
sales and parts replacement and service to customers".
C0+troke 'echanics are independent mechanics who are trained by Honda to provide
service to customers. Honda trains them in C0stroke technology and later if they
provide ecellent service and satisfaction to customers, Honda can make them
+ervice -ealers after quality assurance check.
/
PROMOTION
Atlas Honda practices advertising but only to a limited degree. The reason being that
it already has a well0established market and ecess demand.
The need for advertising arises when the product is to be ventured out into newer
arenas or newer markets. -ue to this factor, Atlas Honda has started advertisements
some time back.
The most common advertisement seen on the media is on &,D T6 with a catchy
theme and tune.
Dther than this advertisement, Honda uses sign boards, pana fle boards and
billboards to display its products.
*rint media is also employed for advertisements due to the fact that newspaper is a
widely read medium of information.
Atlas Honda has sponsored Independence -ay rallies in the past.
In the last (hampions Trophy, Atlas Honda sponsored hockey matches but this needs
to be practiced on a more regular basis.
PRICE
=or the (- ><, Atlas Honda has set the price at 4s.:9:<< and for (&0#;:, the price is
4s. >?<<<. These prices have been revised after a 4s.#<<<< decrement in the price of
Atlas Honda some time back.
(hinese competitorsA motorcycles lie in the range of 4s.?<<<<0:<<<<, due to which
people are going for (hinese motorcycles !cost factor but poor quality" but still
cannot reach the market leader spot that Honda has occupied since many years.
Iamaha and +uzuki have also followed in HondaAs footsteps and decreased their
prices accordingly.
#<
ORIENTATION PLAN
The orientation program at Atlas Honda lasted for a week. It was a nice and knowledge
acquiring eperience of the company, its environment and workings. There was a visit of
each department listed below, for ? hours where the related employees briefed about their
respective departments. It is a courtesy on behalf of the personnel in the various
departments to take out time for the newly recruited employee and show him around and
they deserve full regard for it.
The departments visited wereH
H4 and Administration
Information Technology
$ogistics
=inance
8uality Assurance
'aintenance
(A- 7 (A'
*roduction
**(
'arketing 7 *arts
PLUS POINTS OF THE ORIENTATION
The orientation helps the newly recruited employee feel at home and easy around his
new working new environment. He gets to know the people in the organization who
are always willing to lend him a helping hand.
The orientation program eplains the business proceedings, the production processes
and various related activities going on at the company and respective departments
playing their parts.
##
All the departments are covered and the personnel brief about their respective
departments. The employee now knows whom to approach for any particular
problem, which requires solutions and eplanations.
S())e*+i,n* -," I./",0e.en+ in +1e O"ien+a+i,n P",)"a.
The time duration for orientation in each department should be set keeping in mind
the set0up of the respective departments and number of business processes it carries
out. In our orientation, the production department orientation time was ? hours, which
was the same as other departmentsA orientation time although production requires
more time to be understood well.
The personnel should be informed in advance about the new recruitAs visit to his
particular department. Dtherwise, it happens that the personnel in that department
have scheduled activities for the day and are unable to give ample amount of time to
the newly recruited employee for orientation.
.efore the orientation actually starts, each department representative should give a
brief presentation to the recruit about his respective departmentAs processes and then
show him the actual working. The recruit can also be given a short pamphlet
eplaining each department and the personnel working in them.
The orientation should start with the assembly line and production after H4 7
Administration visit. This would help the trainee to grasp how actually things are
carried out and prior knowledge of motorcycle parts and manufacturing.
#;
DEPARTMENT VISITS
HR 2 ADMINISTRATION
W,"3in)* ,- +1e De/a"+.en+
The H4 -epartment is responsible for testing, interviewing, recruiting, hiring and
training employees for Atlas Honda. The select
ion process for the candidate is transparent and based totally on merit and only the
candidateAs skills, qualifications and abilities can lead to his selection.
The H4 -epartment is also responsible for monitoring relations among fellow
employees and unions. ,mployee health and safety programs, payment plans, reward
systems etc. are also looked over by H4.
-uring the recruitment process, the most appreciable aspect of the process was
the speedy replies to the interviews and assessment of the candidates. 'ost other
organizations take a great deal of time to answer to the candidate after he has given an
interview. Atlas Honda completed the whole recruitment process of an Aptitude Test and
? interviews in %ust around #< days.
The efficient working of the H4 -epartment is supported by the turnover rate,
which is less than #@ proving that the employees hired have been loyal, in some cases
more than ?< years. ,mployees are offered such a congenial environment and luring
incentives that they do not even think of %oining another organization.
4egarding leaves and attendance, management staff is allowed a total of ;B leaves
while the workers are allowed a total of C# leaves during the year. 'anagement staff is
allowed no grace time on arrival at the factory while the workers are allowed #< minutes
grace time to reach the factory.
After an employment freeze for #< years, Atlas Honda is now hiring young people
as trainees and posting them in different departments. The Trainee program lasts for #
year during which the trainee gains adequate eposure to the industry and the workings of
#?
the department. $ast year, training was provided to :C employees and C were sent abroad
for similar purpose.
HayAs )ob ,valuation +ystem is used for compensation of employees and their
performance measurement. )ob grades are assigned to positions instead to persons and
each position is analyzed individually and compensated accordingly.
S())e*+i,n* -," I./",0e.en+ ,- HR A4+i0i+ie*
An ,mployee +uggestion =orm to be circulated on which each employee would
mention etracurricular activities or other events that need to be organized on a more
regular basis and also list the shortfalls in the processes that need to worked on.
&et together events should be encouraged and planned on a more regular basis. These
events can be for the employees or for their entire families titled as J=amily =un -ayK
to give the worker the much0needed interaction informally with his colleagues and
en%oy with his family.
To capture the youth segment, who love riding motorcycles and find it a daring
eperience, Atlas Honda needs to sponsor shows and other tableaus in schools and
educational institutions.
Fewspapers and periodicals to be circulated more often in the organization, which
could assist the employeeAs knowledge of worldly affairs and activities.
Drganize sports games and matches for employees on off days or holidays as means
of relaation and entertainment. Atlas Honda needs to sponsor commonly watched
sports shows and other regional sports depending on the region, as a publicity
campaign for their products.
#C
INFORMATION TECHNOLOGY 5IT6 DEPARTMENT
W,"3in) ,- +1e De/a"+.en+
The history of the IT -epartment at Atlas Honda traces back to the ><As when the I.'
*latform was introduced in the company. =urther replacements introduced +ystem ?B and
then A+ C<< !Dperating +ystem used on A+ C<< was D+ C<< and languages worked on
A+ C<< are (D.D$ and 4*&".
In A/:, Atlas management made a decision to install Dracle +erver and related
products that are platform independent. The IT staff at Atlas built customized programs
for various departments specifically designed for them. ,ach system devised has all
functions undertaken by the department, incorporated in it.
The Fetworking equipment at Atlas consists of switchesL nearly 9< *(As on a $AF
!$ocal Area Fetwork" and 1indows ;<<< licensed D+. T(* 7 I* is used as the
communications protocol and (ompaq +ervers are used.
Dperating systems for (lient and +erver areH 1indows A/9 for (lients and 1indows
;<<< +erver for +ervers.
The D+ used for Dracle +ervers is GFIM1are.
; G*+ are used to counter any power failure. Gsually the electricity is restored in less
than ;: seconds by use of powerful generators.
=or internal communication and email, $otus Fotes is used which is rapidly growing
in popularity in use for organizational purposes.
The various systems developed by the Atlas IT Team for the various departments areH
=ied Assets
&eneral $edger
Import Accounting 7 -ealer Accounting
Accounts *ayable
*ayroll
*etty (ash
#:
Inventory Accounting
(osting
+ystems are regularly updated for any changes, which are to be incorporated.
The IT +tructure at Atlas is about to undergo revision at a massive scale. The reason for
this is the new proposal under consideration. Atlas is planning to shift fromH
$AF to 1AF !1ide Area Fetwork"
Dracle to ,4* !,nterprise 4esource *lanning" H The ,4* is to be
installed at 3arachi and connected to the other regional offices in
different cities. In 3arachi, connection of the companyAs +erver with
the I+* will be via 4adio $ink while the I+* E I+* $ink is to be of
=iber Dptic.
The ,4* to be installed is currently under consideration. It is to be
selected from the packages available in the market or it is going to be a
customized oneH *eople +oft, )- ,dwards, +A* are market leaders in
,4* packages. ,4* covers all the departments of an organization and
their related accounting etc.
S())e*+i,n* F," I./",0e.en+ ,- IT De/a"+.en+
The ,4* installation process under consideration is a great effort on behalf of Atlas
Honda to venture into new IT arenas to produce maimum efficiency. This proposal
should be brought forward at the earliest and implemented.
,4* eperienced and ,4* trainees to be hired when ,4* implemented at Atlas
Honda, adding to the currently available skill set of employees. (urrent employees
need to be given etensive training to get the ,4* know0how.
(reating a company website localized according to the cities and having online query
forms so visitors queries are handled effectively and the latest information is
uploaded on the website. +uggestion forms should be present so employees can
#B
contribute as to how to improve the workings of the company and visitors can suggest
ideas too.

FINANCE
W,"3in)* ,- +1e De/a"+.en+
The =inance -epartment consists of various sub departmentsH
SALES TAX
The +ales Ta applied is 6AT !6alue Added Ta", which is at the rate of #:@ on
final product after the cost and profit are calculated for registered goods and #9@ for
unregistered goods.
IMPORT ACCOUNTING
Import Accounting deals with the compleities involved in the Import process of
parts to the company. The first step is the opening of $ 7 ( by importer in favor of
supplier and the insurance coverage etc. After $ 7 ( is opened by importer, supplier is
informed by the $ 7 ( Advising .ank in the supplierAs country who proceeds with the
documentation needed !+upplier must submit sales invoice with the description of goods
and their cost, (ertificate of Drigin identifying the country where the goods were
manufactured and other relevant documents" The supplier sends his documents !e.g.H .ill
of ,change !+hort term financial instrument addressed by seller requiring buyer to pay a
#>
FINANCE Sae* Ta7
Deae"
A44,(n+in)
Pa!a8e* Saa"ie* 9
:ene-i+*
C,*+ an;
In0en+,"!
I./,"+
A44,(n+in)
certain amount of money at a future date", +ales Invoice etc." to the $ 7 ( Advising .ank.
The bank eamines the documents for compliance with credit terms. These documents
are sent to Issuing .ank who confirms the deal. .ill of $ading is issued by carrier
describing the goods accepted by the carrier and under certain conditions, and serves as a
receipt for goods to be delivered to a designated person.
.ill of ,ntry is taken to (ustoms House where importer tells them that goods are
coming at port and duties etc. are cleared !H+ (ode helps to identify the goods being
imported".
Insurance coverage is also accounted for and is divided inH =D. !+upplierAs
responsibility for cost of goods until they are loaded on ship", (I= !+upplierAs
responsibility for goods only until loading of goods from supplierAs port, but he has to
insure the goods and must pay the cost and freight necessary for delivery of goods to
buyer and ( 5 = !+upplier must pay the costs and freight till delivery of goods to port of
destination".
DEALER ACCOUNTING
The dealers after accepting payment from the buyer deposit the money in the respective
branch of the bank designated by Atlas Honda for this purpose. =rom there on, the
payment is transferred to the (entral .ranch of the designated bank. Drder form copy is
received by department and booking is okayed.
SALARIES AND :ENEFITS
This department is concerned with salaries structure preparation, which is done through a
computerized system. Attendance of employees is recorded and at the end of the month,
salary of all employees are paid after deductions of ta, absenteeism etc. Additions for
medical, overtime etc. are also made accordingly.
#9
PAYA:LES
*ayables are prepared forH
6endors
Gtility
Insurance
Ta payments
(lub payments
Dther miscellaneous payments
COST AND INVENTORY
=or inventory purposes, =I=D !=irst In0=irst Dut" accounting method is followed. +tock is
maintained up to #< days average.
=ied Assets accounting is also done by this department. -epreciation on fied
assets is done using +traight0$ine and 4educing .alance 'ethod. (omputers and
Accessories and -ies and )igs are charged to income on a straight0line basis. Dther assets
are depreciated on reducing balance method. The depreciation method and useful lives of
items of fied assets are reviewed periodically and altered when needed.
(osts associated with developing and maintaining computer software are
recognized as epense as incurred. (osts associated with unique software products and
generating economic benefits eceeding costs beyond one year, are recognized as
Intangible Assets.
#/
QUALITY ASSURANCE DEPARTMENT
W,"3in)* ,- +1e De/a"+.en+
1hen the parts come in from vendors, a Tender note is prepared for all the
incoming parts in the day. A receiving report is prepared for the goods when
they are received.
The incoming parts are divided intoH
(ritical partsH (oncerned with safety of bike rider
(ontrol itemsH 1hich can cause functional failure
DthersH (oncerned with appearance of motorcycle
A shortage list is prepared at dayAs end for items short supplied by vendor.
An inspector checks the items and takes random samples from them. After
checking, an Inspection 4eport prepared which discusses the equipment
checked and the specific measures that were used. Those who have failed the
test are returned back to vendor if purchased from vendor.
9<@ of items are checked at 6endorAs location and the remaining ;<@ are
checked at Atlas Honda by their own inspector. In case of doubt on a
particular lot, the whole lot is checked. At the vendorAs, this inspector from
Atlas Honda attends the quality check carried out and suggests improvements
for the processes.
'eetings are held from time to time discussing the various equipment, quality
assurance checks and suggestions for improvement are put forward.
There is a +tandard room for quality check where the items are checked on (alibration
,quipment. =or eample, 4oundness Testing 'achine checks for roundness of various
motorcycle parts and is sensitive up to <.# micron. Dther equipments are micrometer and
verniers, ageing machine, owen etc which have separate functions.
;<
An endurance test is carried out and the motorcycle is checked for several
kilometers on several obstacles and routes for durability and efficient performance.
MAINTENANCE DEPARTMENT
W,"3in)* ,- +1e De/a"+.en+
The 'aintenance -epartment is responsible for working on the machines and equipment
that shows faults and breakdowns during the day and to get them into running position as
the earliest so there is minimum production loss. It is responsible for supervision and
managing spares and staff. It is also involved in forecasting and planning for machine and
equipment replacement. (urrently, there are ;9; machines with #/> of them in
production.
Types of 'easuresH
(orrective 'aintenanceH This is carried out for daily breakdowns and
inefficiencies in machines.
*reventive 'aintenanceH This is carried out as advance planning of faults that
can occur in the machines. =orecasting and planning for machine and parts
replacement is prepared at the start of each year to see which equipment needs
work.
+pare *arts !'achine wise"H +pare parts are reordered on basis of minimum
stock level and historical usage in the past. A spare part report is prepared for
finding utilization of spare parts machine wise.
S())e*+i,n* -," I./",0e.en+ ,- Main+enan4e De/a"+.en+
The management staff for the department should consist of more than one skilled
manager. The reason being, that the machines can breakdown any time and if one
manager is employed in repairing that particular machine, the other can work on the
net machine that breaks down.
;#
The maintenance manual should contain record of the most common breakdowns and
scenarios where the recent breakdowns were tackled efficiently so other people in the
team can anytime study and learn from them.
PRODUCTION PLANNING AND CONTROL DEPARTMENT
W,"3in) ,- +1e De/a"+.en+
*roduction *lan is prepared for the whole month deciding color, number of units to
be produced E depending on market demand !usually information is got from
dealers".
(opy of the production plan is given to procurement and stores.
*lan is submitted at start of the month for units required to be produced as decided by
'arketing -epartment.
-aily Activity 4eport prepared for planned and actual monthly produced units. It also
shows record for local parts and those In0Transit.
A list indicating the shortage of parts is sent from +heikhupura at dayAs end to
3arachi. Those units are checked in store and if present, are sent with net dayAs
scheduled supply to +3*.
4aw 'aterial Import =ile maintained which tells about shipment, order, arrival,
production and stock maintained for ;0? months.
1ork Drder given to shops which gives an outline of production for the month at
hand.
Issuance of frame number and engine assembly number also done by **(.
S())e*+i,n* -," I./",0e.en+ ,- PPC A4+i0i+ie*
The department personnel have a daily check on the units produced and go for the
information to the various shops producing the units. They check the files and
records. The simple way should be that for each department, their display board
should display the units actually produced and planned production and reasons for the
shortcomings so that they can be improved on and discussed for later improvement.
;;
LOGISTICS DEPARTMENT
W,"3in)* ,- +1e De/a"+.en+
6endor *rocurement deals with parts which areH In0house produced, (3- !(omplete
3nock down Gnits" !these are units imported from )apan" and 6endor procured
!Those procured from 6endors". 9< 6endors currently are in 3arachi and B: 6endors
are in +heikhupura.
In house production is of the various motorcycle parts mainly press parts and fenders,
patches, hub, switch assembly line, frame body etc.
(ommercial +ection deals with Imports of parts and their record keeping 5 $ocal
purchases !parts other than used directly in motorcycle like thinner etc."
6endors are selected if they follow the 8(4( principles !8uality, (ost, 4eliability
and (apacity". They are upgraded and their processes updated through 6endor
*roduction +ystems Gpgrade and 6endor Improvement *rograms.
The $ogistics +ection also decides the delivery method for the materials delivery and
presents a truck route which covers maimum dealers.
.'4 !.alancing 'odernization and 4eplacement" principles are followed which
helps to keep the processes and work methods according to the current industry
standards.
D+* !Dutside *rocessing" is also practiced which includes changes made to parts sent
to 6endors like chrome plating of parts etc.
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LOGISTICS
VENDOR PROCUREMENT COMMERCIAL
PRODUCTION DEPARTMENT
W,"3in)* ,- +1e De/a"+.en+
The efficiency of the production department speaks for itself due to the fact that it
takes around %ust ; min : sec to complete a motorcycle.
The ma%or positive points of the production process are its speed and control on the
processes, safety notices placed everywhere for guidance to workers from any unseen
hazards and the maintenance of prim and proper conditions such as regular cleaning
of the floors.
The production department is divided into several shops which produce their
respective parts such as fenders, hub etc.
Dn the assembly line, all the parts are placed together in the shape of a motorcycle.
There are workers on either side of the assembly line placing the parts together.
The paint shop takes care of the painting of different motorcycle parts using spray
painting techniques etc.
+peed is checked on a speed device.
,ngine is checked on equipment especially for this purpose.
After assembly, personnel perform a second check and place an JD3K tag on the ones
which are ready to be sold.
S())e*+i,n* -," I./",0e.en+ ,- P",;(4+i,n /",4e**e*
There are some processes like the melting aluminum which are to be handled
cautiously preventing any mishaps. =or this a worker needs to have safety equipment
always on and protecting him.
;C
4otation on the assembly line as regards different duties should be regularly practiced
as to remove redundancy and boredom in the work and improve performance.
CAD 2 CAM DEPARTMENT
W,"3in)* ,- +1e De/a"+.en+
(A- 7 (A' -epartment is responsible for preparing dies, high pressure die casting
molds and inspection %igs and fitures.
The process starts with a request from &' $ogistics for manufacturing of -ies 7
'olds for each fiscal year.
-ie can be prepared either from study of the drawing of the part or by 4everse
,ngineering. =or 4everse ,ngineering, 4enishaw is used which is a device which
traces the eact pattern of the part under use and then sends that diagram to the
computer where it can be ad%usted accordingly.
The methods and machinery used for -ie preparation areH
+teel (utting E =or blocks etc.
,lectrode or ,-' 0 Gses kerosene for fine performance
1ire (ut E 1ire made of brass which cuts sheets of metals
The other necessary features includeH
Drientation E This means that the part placed should be in such an
angle that it is evenly distributed and metal does not collect in one
place when filling the die model.
+hrinkageH This means that the part to be made has first a large sized
metal used because during process, metal shrinks so the part has etra
metal to use and complete the structure.
(avity, (ore &enerationH Dutside look of the die is the cavity portion
while the inside is called the core generation. This is the structure of
the die.
;:
'(+ !'achine (oordinated +ystem" is used to determine ais of parts
in machines.
MARKETING DEPARTMENT
W,"3in)* ,- +1e De/a"+.en+
'arketing functions are divided into +ales, +ervices and +pare *arts.
+ales department is responsible for sales to different markets and customers.
Institutional sales are made to private companies, government sector and tender
business like police.
+pare parts division is responsible for booking of genuine parts, service and partsA
dealer coordination and proper management of demand and supply.
+ervices are the services provided to customers by the company and its dealers.
The dealers maintain the : + concept which includes +ales, +ervices, +econd Hand
,change, +pare *arts and +elling on Installments.
-ealers are divided into Antenna -ealers !4esponsible for fulfillment of warranty
deal with customer", Authorized +ervice -ealers !4esponsible and trained by Atlas
Honda to work for them. They are encouraged to improve their shops, add more
facilities, try to cover all the : +" and C +troke +ervice 'echanics !They are
independent but trained in C stroke technology by Atlas Honda and offered incentives
to become authorized service dealers".
'arketing 4esearch for the department is conducted by research firms such as A(
Fielsen etc. but some research pro%ects are handled by the team at Atlas Honda as
well which include 8uantitative !Interviewing people" and 8ualitative 'ethods
!=ocus groups".
S())e*+i,n* -," I./",0e.en+ ,- Ma"3e+in) De/a"+.en+
;B
,pand the dealer network to growing markets.
,tended promotion should be practiced in new and eisting markets.
The areas should be subdivided and allotted to sub division heads.
A formal marketing research department should be set up.
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