Industry Description

Radio: The radio industry is a term for any companies or public services who are involved with the
broadcast of radio stations.
Radio broadcasters can be broken into at least two different groups:
Public service broadcasters are funded in whole or in part through public money. This may be
through money received directly from the government, or, as in the UK, through a license fee. The
license fee is typically protected by law and set by the government, and is required for any
household which contains equipment which can be used to receive a TV signal.
Commercial broadcasters also called Independent Local Radio in the UK they are also largely funded
through the sales of advertising spots on their radio station. Commercial stations are often quite
local, and may have some public service commitments within their permit.



Games: Considered by some as a curiosity in the mid-1970s, the computer and video game
industries have grown from focused markets to mainstream. They took in about US$9.5 billion in the
US in 2007, 11.7 billion in 2008, and 25.1 billion in 2010 (ESA annual report).

TV: Television, or TV is a telecommunication medium for transmitting and receiving moving images
that can be monochrome (black-and-white) or coloured, with or without accompanying sound.
"Television" may also refer specifically to a television set, television program, or television
transmission.

Internet: The Internet is a global system of interconnected computer networks that use the standard
Internet protocol suite to serve several billion users worldwide. It is a network of networks that
consists of millions of private, public, academic, business, and government networks, of local to
global scope, that are linked by a broad array of electronic, wireless and optical networking
technologies. The Internet carries an extensive range of information resources and services, such as
the inter-linked hypertext documents of the World Wide Web (WWW), the infrastructure to support
email, and peer-to-peer networks.
Advertising: Advertising is a form of marketing communication used to encourage, persuade, or
manipulate an audience to take or continue to take some action. Most commonly, the desired result
is to drive consumer behaviour with respect to a commercial offering, although political and
ideological advertising is also common. This type of work belongs to a category called affective
labour.