INCOME WHAT YOU WILL LEARN: In this lesson, you will learn the three fators whih assure

us of ontinue! e"#onential Internet $rowth% These three fators are: Moore&s Law' Ae#tane
of (i$ital En)iron*ents' an! Con)er$ene% You will learn how these #rini#les #ro)e that
Internet Mar+etin$ will ha)e e"#onential $rowth an! e"#onential results for !ea!es to o*e%
You will learn how to ,est #osition yourself as a ho*e-,ase! entre#reneur to ta+e a!)anta$e of
the !i$ital o##ortunities that lay ahea!%
MOORE&. LAW Moore&s Law !esri,es the fallin$ ost of !i$ital tehnolo$y% When *y !au$hter
was ,orn in /012, the #rie of the *e*ory hi# for a ho*e 3C was 4/,222%22 5not the whole
3C, *in! you, 6ust the *e*ory7% When *y !au$hter was one year ol!, the sa*e a*ount of
*e*ory ost only 4822%22% When she was three years ol!, the #rie was 4982%22% When she
starte! the first $ra!e, the sa*e a*ount of *e*ory ost only 4:9%82% When she $ra!uate! fro*
Hi$h .hool in /001, the #rie of that sa*e a*ount of *e*ory ha! fallen to less that 98 ents%
Now, as she ,e$in her 6unior year in olle$e, the ost for the sa*e a*ount of *e*ory as in that
ori$inal 3C is 6ust #ennies% I assure you that nothin$ else we ha)e #urhase! o)er her lifeti*e
has !erease! in ost anythin$ li+e that; We, of ourse, u#$ra!e! the a*ount *e*ory we use!
o)er the years%
Eah ti*e we u#$ra!e!, we s#ent a,out the sa*e a*ount of *oney ,ut $ot *ore an! *ore
o*#utin$ #ower% .o, what really ha##ene! was that our o*#utin$ #ower inrease! ,y four
ti*es e)ery three years for the sa*e ost% <or!on Moore, one of the o-foun!ers of Intel
Cor#oration, *a!e *athe*atial o,ser)ations in the /0:2&s of the en$ineerin$ #raties whih
allowe! *iniaturi=ation in se*ion!utor tehnolo$y% This *iniaturi=ation a##lies to #roessors
an! other o*#uter o*#onents as well as *e*ory hi#s% What he o,ser)e! *atha*atially is
that o*#uters an ,e *a!e four ti*es *ore #owerful e)ery three years for the sa*e ost%
.o*e ar$ue that this sa*e for*ula has hel! true for a full entury, if you inlu!e the *ehanial
o*#uters of the early /022&s an! the ol! fashion transistors whih followe!% If you +new that
you oul! $et four ti*es *ore raw *aterials e)ery three years with no inrease in ost in a
$i)en ,usiness, woul! you want to $et into that ,usiness> The o)erwhel*in$ answer
e)erywhere is, of ourse, a resoun!in$ ?Yes;? All ,usinesses, e)en tra!itional ,ri+ an! *ortar
,usinesses, *ust *ar+et their $oo!s an! ser)ies%
@eause ,usinesses loo+ for the lowest ost to #erfor* their #roesses, *ore an! *ore
*ar+etin$ infor*ation an! *ar+etin$ #roesses, e)en for ,ri+ an! *ortar ,usinesses, will
,eo*e !i$ital% Moore&s Law ensures that Internet ,usinesses, es#eially Internet Mar+etin$,
will ontinue to $row an! flourish at an astoun!in$ rate% Will Moore&s Law ontinue to hol! true
in the future> Can en$ineers +ee# *a+in$ o*#uter hi#s hea#er> Intel&s en$ineers assure us
that Moore&s Law will ontinue to o#erate for se)eral *ore !e)ie $enerations, if not in!efinitely%
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ACCE3TANCE OE (I<ITAL ENFIRONMENT. The ne"t fator that ensures ontinue! $rowth
for Internet ,usinesses is the ae#tane ,y onsu*ers of !i$ital en)iron*ents% 3eo#le ha)e
ta+en to Cy,ers#ae% (es#ite the *any #re!itions to the ontrary, #eo#le ha)e war*e! u# to
!i$ital en)iron*ents with enthusias*% Many we, o**unities ha)e ,een for*e! an! their
#artii#ants re#ort feelin$ all war* an! o=y in those !i$ital en)iron*ents% 3artii#ants ha)e
!e)elo#e! a stron$ sense of i!entity with so*e of the !i$ital o**unities% As Moore&s Law
ontinues to o#erate, our tehnolo$y ,eo*es *ore an! *ore a#a,le of #ro!uin$ en$rossin$
!i$ital en)iron*ents in whih e)en lar$er nu*,ers of #eo#le will enthusiastially #artii#ate%
Online o**unities are for*in$ in *uh the sa*e way that o**unities ha)e for*e! in the
#hysial worl! throu$hout history - only *uh faster% The suess stories of Yahoo an! E,ay
an! others *a+e it #ure folly to thin+ that ,ri+ an! *ortar ,usiness will $o on as usual,
unaffete! ,y the Internet%
CONFER<ENCE The thir! fator whih assures a #ros#erous future for Internet entre#reneurs
is ?Con)er$ene?% ?Con)er$ene?, si*#ly !efine!, is the o*in$ to$ether of se#arate thin$s%
Con)er$ene is now ourrin$ at ,oth the in!ustry le)el an! the onsu*er le)el% On the in!ustry
le)el' o*#utin$, o**uniations an! *e!ia o*#anies are *er$in$ to for* suh *ulti*e!ia
)entures as M.N@C an! (isney&s <o Networ+% On the onsu*er le)el, new !e)ies are ,ein$
use! to o*,ine o*#utin$ with #hones an! tele)isions% In the )ery near future, onsu*ers will
re#lae their #hones, TFs, an! 3Cs with one entral *e!ia enter 5whih *ay ha)e se)eral
satellite !e)ies for on)eniene an! #orta,ility7% E)en our *oney is fast ,eo*in$ !i$ital as we
ha)e auto*ati ,an+ !e#osits of our earnin$s while we ,uy thin$s with re!it an! !e,it ar!s%
What this *eans is that !i$ital #ro!uts an! #roesses ,eo*e *ore an! *ore i*#ortant as the
Internet $ets loser an! loser to #eo#le&s e)ery!ay li)es%
THE 3OTENTIAL These three fators' Moore&s Law, Ae#tane of (i$ital En)iron*ents, an!
Con)er$ene' assure us that the #otential of the Internet for the ho*e-,ase! entre#reneur is
nothin$ less than inre!i,le% In fat, the ,elief in these three fators has ,een !ri)in$ our
eono*y for so*e ti*e now% Fenture a#italist are #ourin$ hun!re!s of *illions of !ollars into
#urely !i$ital )entures% In the !i$ital worl!, the lar$e or#orations ha)e to o*#ete, not 6ust with
eah other, ,ut also with the ho*e-,ase! entre#reneurs% The lar$e on$lo*erates no lon$er
ha)e the e"lusi)e a!)anta$e% <i)en the low ost of o*#utin$ #ower, in!i)i!ual entre#reneurs
now ha)e at their !is#osal the raw *aterials to !e)elo# !i$ital #ro!uts an! #roesses an!
*a+e the* a)aila,le to the worl!% E)en *ore i*#ortantly, in!i)i!ual entre#reneurs an ,an
to$ether in !i$ital en)iron*ents 5suh as .EI&s Eull Cirle .uess7 to o*,ine their s+ills an!
+nowle!$e an! use on)er$ene to their a!)anta$e in a )ery effiient way - ri)alin$ the lar$e
o*#anies with the results%
HOW TO 3O.ITION YOUR.ELE To o,tain on)er$ene, you *ust ,rin$ to$ether o*#utin$
#ower, *e!ia ontent, an! infor*ation #roessin$% To o,tain the eono*ies of sale, you
shoul! #osition yourself within a !i$ital o**unity where resoures an ,e share!% (es#ite the
low ost of o*#utin$, there is still #ower in nu*,ers with re$ar! to *e!ia ontent an!
infor*ation #roessin$% To #osition yourself as a *ar+eter for one of the fastest $rowin$ !i$ital
o**unities in e"istene is without !ou,t the s*artest *o)e you oul! #ossi,ly *a+e ri$ht
now% Ha)in$ !one that, you an use your in!i)i!ual reati)ity, s+ills, an! resoures - in an
en)iron*ent of free!o* - e*#loyin$ the low ost o*#utin$ #ower at your !is#osal - to o,tain
your finanial $oals% (ue to the three fators !isusse! in this lesson, there is an un#ree!ente!
o##ortunity a)aila,le to you ri$ht now as an .EI affiliate% You ha)e ,ut to ta+e a!)anta$e of it%
WHAT&. COMIN< NEGT This lesson intro!ue! you to the ,i$ #iture% True suess, howe)er,
is in the !etails% @e$innin$ with our ne"t lesson, ?Intro!ution to Internet Traffi 3atterns?, we
will ,e$in to a!!ress the !etails you nee! to *aster in or!er to ,eo*e a suessful e-
o**ere entre#reneur% In that lesson, we will start you thin+in$ a,out how traffi flows aross
the Internet% Un!erstan!in$ those traffi #atterns is ruial to your a,ility to interat with Internet
traffi in a suessful way%