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  • Horlicks

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    AparnaHari
    103 views7 pages
    Horlicks prices its products such as Junior Horlicks according to an economy pricing strategy to be affordable for low and middle income consumers in India. This allows Horlicks products to serve as substitutes for food and support healthy living. The document then lists the prices of various Horlicks products ranging from Rs. 10 for small packages to Rs. 374 for larger sizes, reflecting the economy pricing approach.

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    Horlicks prices its products such as Junior Horlicks according to an economy pricing strategy to be affordable for low and middle income consumers in India. This allows Horlicks products to serve as substitutes for food and support healthy living. The document then lists the prices of various Horlicks products ranging from Rs. 10 for small packages to Rs. 374 for larger sizes, reflecting the economy pricing approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    103 views7 pages

    Horlicks

    Uploaded by

    AparnaHari
    Horlicks prices its products such as Junior Horlicks according to an economy pricing strategy to be affordable for low and middle income consumers in India. This allows Horlicks products to serve as substitutes for food and support healthy living. The document then lists the prices of various Horlicks products ranging from Rs. 10 for small packages to Rs. 374 for larger sizes, reflecting the economy pricing approach.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    The pricing strategy of Horlicks is framed according to the Indian economy where low and middle

    income group people can afford to buy the product for healthy living and as substitute for food. The
    junior Horlicks is priced at ----. The Horlicks pricing strategy falls under economy pricing which falls under
    high quality and low pricing.


    JUNIOR HORLICKS 4 5 6 ORIGINAL 500 REFIL(STAGE 2)
    Rs 206.00

    HORLICKS OATS SOUTHERN SPICE 28gm
    Rs 10.00

    HORLICKS CHOCOLATE REFILL 1KG
    Rs 354.00

    HORLICKS GOLD RICH CHOCOLATE JAR 500GM
    Rs 200.00

    LITE HORLICKS REGULAR MALT JAR 500G
    Rs 230.00

    MOTHER'S HORLICKS ORIGINAL 500G REFILL
    Rs 375.00

    MOTHER'S HORLICKS ORIGINAL 200G REFILL
    Rs 199.00

    Horlicks PLAIN REFILL 500G
    Rs 187.00

    HORLICKS CHOCOLATE JAR 200G
    Rs 95.00

    HORLICKS GOLD GOLDEN MALT JAR 500G
    Rs 200.00

    JUNIOR HORLICKS 123 ORIGINAL JAR 500G(STAGE 1)
    Rs 226.00

    HORLICKS ORIGINAL JAR 500G
    Rs 194.00

    HOR JR CHOCOLATE REFILL 500G
    Rs 216.00

    Horlicks Pro Mind 400g Refill
    Rs 228.00

    HORLICKS OATS CLASSIC MASALA 28gm
    Rs 10.00

    HORLICKS CHOCOLATE REFILL 500G
    Rs 185.00

    HORLICKS GOLD RICH CHOCLATE REFILL 500GM
    Rs 205.00

    HORLICKS ORIGINAL JAR 1KG
    Rs 374.00

    WOMEN'S HORLICKS CARAMEL JAR 330G
    Rs 240.00

    JUNIOR HORLICKS 4 5 6 CHOCOLATE 500 REFIL(STAGE 2)
    Rs 206.00

    Horlicks Nutribic Fiber Rich Digestive Biscuits 100gm
    Rs 20.00

    HORLICKS CHOCOLATE JAR 500G
    Rs 192.00

    HORLICKS GOLD GOLDEN MALT REFILL 500GM
    Rs 195.00

    JUNIOR HORLICKS 123 ORIGINAL REFILL 500G(STAGE 1)
    Rs 216.00

    HORLICKS ORIGINAL REFILL 1KG
    Rs 358.00

    HORLICKS PISTA BADAM REFILL 500G
    Rs 183.00

    Horlicks Pro Mind 400g Jar
    Rs 238.00

    Horlicks KESAR BADAM REFILL 400GM
    Rs 220.00

    HORLICKS ELAICHI JAR 500G
    Rs 192.00

    JUNIR HORLICKS 123 CHOCOLATE JAR 500G(STAGE 1)
    Rs 226.00

    HORLICKS ORIGINAL JAR 200G
    Rs 95.00

    WOMEN'S HORLICKS CHOCOLATE JAR 330G
    Rs 240.00

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