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  • Part3 Cam Rookiecast 3ds Bootcamp Fall 2010 Austin PDF

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    McFrancis Barragan
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    The document discusses the problem that the experience of watching sports on TV has not evolved in the same way that other forms of content have adapted to internet technologies. It proposes a solution of a site that streams commentary from the internet that can sync with television video, allowing commentators to call games over the web and provide different "channels" of sports commentary. The target customer segment is sports enthusiasts who watch 3+ hours of sports per week and have broadband internet and use the internet while watching TV, which is a potential market of 57 million people in the U.S.

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    The document discusses the problem that the experience of watching sports on TV has not evolved in the same way that other forms of content have adapted to internet technologies. It proposes a solution of a site that streams commentary from the internet that can sync with television video, allowing commentators to call games over the web and provide different "channels" of sports commentary. The target customer segment is sports enthusiasts who watch 3+ hours of sports per week and have broadband internet and use the internet while watching TV, which is a potential market of 57 million people in the U.S.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views7 pages

    Part3 Cam Rookiecast 3ds Bootcamp Fall 2010 Austin PDF

    Uploaded by

    McFrancis Barragan
    The document discusses the problem that the experience of watching sports on TV has not evolved in the same way that other forms of content have adapted to internet technologies. It proposes a solution of a site that streams commentary from the internet that can sync with television video, allowing commentators to call games over the web and provide different "channels" of sports commentary. The target customer segment is sports enthusiasts who watch 3+ hours of sports per week and have broadband internet and use the internet while watching TV, which is a potential market of 57 million people in the U.S.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 7

    Sample Friday Pitch

    Topic: Sports on TV
    The Problem
    The experience of watching sports
    on TV has not evolved
    The Problem
    music video

    Wider variety of content

    Access to more content

    Platforms for user-generated


    content to reach large audiences
    Internet technologies have enabled other
    forms of content to evolve:
    Sports Broadcasting: Ad Revenues
    Internet Radio
    Cable
    Radio
    Network TV
    0 1.25 2.5 3.75 5
    Annual Sports Broadcasting Ad Revenues (Billions)
    The market is a
    subset of the
    multibillion dollar
    sports broadcasting
    advertising market
    U.S. Sports Broadcasting Market: Overall
    TV: 114 million users
    Radio: 34 million users
    Internet: 78 million users
    Total market size:
    217 million users
    Target Customer Segment: Sports Enthusiast
    Watch 3+ of hours of sports per week
    98% have broadband internet
    90% use internet while watching TV
    57
    million
    The Solution
    Site that streams commentary from the
    internet that syncs with television video
    Commentators call games over the web:
    Channels of sports commentary:
    Stats commentary Rowdy fan
    Beginner level Celebrity & gossip

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