Introduction

Nowadays, the Internet has become the first thing that many people use for the following
purposes: work, learning, and entertainment. Which makes the world a small village that
connects people.
Which makes the platforms easier to obtain and use. Most platforms have advantages such as
free use (not paid, just create an account and make sure it is online), offer many services, save a
lot of time and effort, and attract many user groups.
Before the advent of the Internet and its spread throughout the world and its widespread use,
traditional means of communication (magazines and newspapers) lacked some things, such as
reaching the target groups to the largest possible number.

This development has led to a change and diversification in the way information is presented,
news, and even advertising. It has become environmentally friendly, as it has reduced the cutting
of trees to go to factories, then the manufacture of paper and its use in printing books,
newspapers, and even printed advertisements. This has affected the number of workers and
reduced the use of paper. With the natural and chemical resources that go into making it,
everything has become technical via the Internet
Therefore, in this research, I want to compare YouTube and Netflix in terms of target groups and
users.

Youtube ( Videos Platform )

YouTube is a video platform founded in California in 2005 by Chad Hurley, Steve Chen, and
John Karim.
The first film shown on the site was an 18-second video clip about John Karim's life entitled:
"I'm at the Zoo." Now the site has become very popular all over the world, prompting TV
channels to use it to reach more viewers.
Gradually, the YouTube platform developed and began to display long video clips containing a
variety of different content, such as cultural, entertainment, and educational videos. From
different places around the world, people can publish videos that contain entertaining moments
or even the educational side, and some resort to Uploading their songs to YouTube in addition to
various music platforms.
 YouTube platform ( Videos Platform ) targets many different age groups and audiences which
specializes in providing them with content according to their tastes and what they are looking
for.
Therefore, these statistics are for the targeted age groups on YouTube based on the ( Data
Reporting ) website.

● ( 379.7 ) million users ages 18 - 24 ( 15.0% of the total YouTube ad audience )

● ( 522.5 ) million users ages 25 - 34 ( 20.7% of the total YouTube ad audience )
● ( 422.0 ) million users ages 35 - 44 ( 16.7% of the total YouTube ad audience )
● ( 303.0 ) million users ages 45 - 54 ( 12.0% of the total YouTube ad audience )
● ( 222.2 ) million users ages 55 - 64 ( 8.8% of the total YouTube ad audience )
● ( 227.7 ) million users aged 65+ ( 9.0% of the total YouTube ad audience )

The largest age group using YouTube is between ages ( 15 - 35 ) .

About ( 77% ) of internet users between ages ( 15 - 35 ) are on YouTube, along with ( 73% )
of users aged ( 36 - 45 ) , ( 70% ) of users aged ( 46 - 55 ) and ( 67% ) of users aged ( 56 + ) .

Because YouTube platform ( Videos Platform ) has kept pace with many developments for a
long time and has not stopped at a certain point, but has continued to develop its platform with
every development and update that occurs in the technological world and modern
communication. This is what helped it to remain at the forefront and among the first platforms
chosen to assist and what is needed by its users. around the world ,
Statistics indicate the number of users of the YouTube platform ( Videos Platform ) from
different places around the world .
These are the countries that most use the YouTube platform, based on statistics and data
studied by the Data Reporting website :

Based on the advertising audience reach numbers published in YouTube’s own resources in
April 2023,(a) the latest data show that:

● India has ( 467.0 ) million active YouTube users .

● The United States of America has 246.0 million active YouTube users .
● Brazil has ( 142.0 ) million active YouTube users .
● Indonesia has ( 139.0 ) million active YouTube users .
 ● Mexico has ( 81.8 ) million active YouTube users .
● Japan has (78.4 ) million active YouTube users .
● Pakistan has ( 71.7 ) million active YouTube users .
● Germany has ( 70.9 ) million active YouTube users .
● Vietnam has ( 63.0 ) million active YouTube users .
● Turkey has ( 57.9 ) million active YouTube users .

The demographic composition of the YouTube ( Videos Platform ) audience varies around
the world, as the number of males who use YouTube is more than females, and this does not
mean gender bias , but all of this is proven according to the information and data issued by
YouTube .
The following statistics are verified from the ( Data Reporting ) website and show the number of
both males and females using the YouTube platform:

Based on YouTube’s advertising audience data* for April 2023 :

● 45.6% of YouTube’s global users are female .

● 54.4% of YouTube’s global users are male .

There is no average age for users of the YouTube platform, as the tools used on this platform
have not reached the accuracy of knowing such information, so YouTube tools do not provide a
detailed analysis of the audience for the platform’s advertisements for all ages.

However, based on the latest available data, users aged 25 to 34 account for the largest share of
YouTube’s advertising audience .

These numbers and percentages are based on the statistics on ( Data Reporting ) website .

One of the advertising plans used on the YouTube platform to reach the largest number of
viewers and target groups :
category targeting lets you reach a broad range of videos, channels, and websites related to the
topics you select. For example, if you target the "Automotive" topic, your ad will show on
YouTube to people watching videos about cars.

Since we have established who are the target groups and users of the YouTube platform,
explaining everything with statistics, numbers, and percentages, let us talk about some of the
positives and negatives of this platform, then delve more into the topic of advertisements that are
displayed on YouTube .

Some advantages and disadvantages of Youtube ( Videos Platform ) :

1. Advantages :

● easy to use you just have to have an account and be sure that you are connected to the
internet .
● Its spread and presence have increased throughout the world .
● This platform helps connect people together from different parts of the world. For
example, a person in any part of the world can watch a video published by another person
outside the area in which he is located. This indicates the ability of it to spread anywhere
in the world .
● It has videos and content targeting all categories and fields .

2. Disadvantages :

● Some of the content is inappropriate, especially since children also use this platform
● Most of the videos are sponsored, meaning ads appear while watching the videos on the
YouTube platform, and this may be annoying for some users and target groups .
● There are many videos that talk about the same topic, which makes some videos not
reach the required target groups .
● Some videos are very good and distinctive, but they do not reach the requirements of
users, which makes these opportunities unfair .
Netflix

Netflix is an online television network that is engaged in the internet delivery of TV shows
and movies directly on TVs, computers, and mobile devices in the United States and
internationally. It provides its services under three segments: international streaming, domestic
streaming, and domestic DVD. The network enables members to access and view more than one
billion hours of TV shows and movies)" Netflix is an entertainment company founded by Red
Hastings and Mark Randolph.
August 29, 1997 is a company specialized in the production of films and television programs. In
2013, Netflix moved towards the field of filmmaking and series, and began showing the first
original series presented by the company, "House of Cards" Then the number of original Netflix
programs produced by movies, series, documentaries, and stand-up comedies increased. Netflix
launched around 126 original works in 2016, more than any cable TV network or channel.

Netflix is a popular broker in America and other countries. It is famous for movies, series and
programs for a monthly subscription or the first month of the application.
It's free. Netflix library is very large, service is provided in Netflix, where the subject is arranged
according to your desire. Click the button in any of the movies to complete the information about
the movie. Netflix is one of the most popular services for watching series, movies and programs
online, and the number of users has reached millions.
The start of Netflix creation was between Red Hastings, Mark Randolph and Rand Randolph,
one of the rich who wanted to invest money in a beneficial and wonderful way, especially online
in the 1990s. The Internet revolution has spread and they are looking for something to invest in.
Reid was completely different. He had a website with the biggest movie rental companies in the
1990s. The name of the black poster was not too late when the company hired to restore the films
when they were late. He had to pay a fine of $ 40, then think about how to expand and encourage
merchants? The video and the idea came from Reid. Think about how the customer wants what
he has. I think it is possible for a customer to ask his home what he wants on the site and send it
to the mail. The method began in 1997 and in 1999, the method changed instead. To access the
site online, ask why you want to pay for the movie you want to subscribe to within a month? You
want the movies you choose .
 In 2000, Netflix suffered a financial crisis. Red Netflix was sent to Black Poster, and the
company declined this offer. After that, Netflix decided to put the company in the public book,
which made them go beyond their financial problems. In 2003, Netflix celebrated the number of
million users and subscribers, and in 2004, 7 years after the start, Netflix convinced the Black
Poster that the best way to start Netflix was in the beginning of 2007, when the actual start of
Netflix started with To Netflix around. , As the Internet grew, when YouTube started appearing
and started using YouTube, it became addicted to it, and digital broadcasts began online.
Sending DVD mail through mail did not stop, but adding a service without an additional amount,
but at first, it was not like Netflix. Misterigin Roads started most of the companies competing
with Netflix 2011 to provide the same content online by 2011, Hulu appeared at the same time
and Ntfalaks is expanding globally and entered Canada and Canada America does not alert and
entered Britain and some European countries with all these successes noted that Netflix is a big
problem to topple it, As production rights were taken from studio companies by international
companies in very small quantities. The idea of these global companies is why they do not
believe that television is the dominant, and that the Internet is impossible to withdraw the
audience, but over time, the emergence of Hulu's financial results for Netflix, production
companies began buying and started raising prices on Netflix .

According to the following statistics, which show the categories that use the Netflix platform,
and based on the data and information issued by the platform, the user and target groups were
determined, and what the Start.io website showed in 2022 in terms of the arrangement of
percentages and numbers :

While Netflix demographics are highest for younger age brackets (Gen Z 70% and Millenials
65%), the Netflix user age shows that older consumers are also a strong audience. In fact, 54% of
Gen X and 39% of Baby Boomers are reflected in Netflix viewer demographics as of 2020.

●
● 13-17 years old (Gen Z): 8%
● 18-24 years old (Gen Z, Millennials): 15%
● 25-34 years old (Millennials): 30%
● 35-49 years old (Gen X, Millennials): 25%
● 50-64 years old (Baby Boomers, Gen X): 15%
● 65+ years old (Silent Generation, Baby Boomers): 7%
These percentages and statistics of users and target groups on the Netflix platform include the
region and region, and these regions are the regions whose residents use the Netflix platform the
most. ( TechPenny.com )

Country demographics

Netflix has a broad user base all over the world, and its demographics vary from country to
country.

The overall demographics of streaming service subscribers can be divided into different
regions:

North America (US & Canada): As of Q4 2022, Netflix reported that it had approximately
( 74.3 ) million subscribers in this region, representing ( 35.3% ) of its global user base1.

Europe, Middle East, and Africa (EMEA): This region represents Netflix's largest global
market, surpassing North America.
Norway: With an estimated ( 1.97 ) million subscribers, Netflix has approximately ( 37% ) of the
Norwegian population subscribed, making it the country with the highest market penetration
compared to New Zealand and Australia (25.8% and 24.9% respectively) .

1. Advantages of Netflix :

● It can be used anywhere in the world. All you need to do is have an account, pay the
subscription, and of course be connected to the Internet .
● The ability to watch the full movie without advertisements, as it is a platform that does
not display advertisements while showing films .

2. Disadvantages of Netflix :
● Not everyone is able to pay the subscription, as some of them do not prefer paid sites .
 ● It can only be used when the subscription is active. Otherwise, it cannot be used after the
subscription ends. Sometimes circumstances or some things become beyond our control,
so we do not have the opportunity to benefit from it all the time.

Conclusion

In conclusion, we say the most beneficiaries currently are the internet networks that provide
services to homes in the crisis of Corona, which imposed on some countries the home quarantine
and the closure of many cinemas and morgues during this crisis there is no doubt that everyone
who is locked in their homes most of their time on the Internet and in the service of Netflix
television broadcast on the Internet and YouTube Which increased the number of people and
content makers during the crisis in Corona quarantine increased the number of Netflix profits
during the crisis by 8%, which led to an increase in the number of viewers who spend their time
in their homes that YouTube increases the number of channel creation and users on it during
this E crisis.