AVT NATURAL PRODUCTS

LTD.




INTRODUCTION
AVT Natural Products Ltd (AVT NPL) is a
public limited company promoted by A. V.
Thomas group .
AVT Natural formed in 1994.
AVT Group of Companies business units
include Plantations ,Consumer Products,
Leather Goods, Medical Appliances,
Biotechnology , Commodity Exports,
Logistics, Trading and Food & Feed.



COMPANY PROFILE
NAME OF THE COMPANY : AVT Natural Products Ltd.
YEAR OF COMMENCEMENT : 1994
CHAIRMAN :Mr. AJIT.THOMAS
MANAGING DIRECTOR :Mr. M.A.Alagappan
PLACE : Aluva
DISTRICT : Ernakulam
COUNTRY : India
TYPE OF ORGANIZATION : Public Ltd. Company





BUSINESS SEGMENT : Edible Oil &
Solvent Extraction Industry.

Subsidiary Companies :AVT Tea Services Ltd, London
AVT Natural Pte. Ltd,
Singapore
Heilongjiang AVT Bio-Products Limited,
China

MAJOR COMPETITORS : Synthite,
Lipid Plants,
Akay,
Enjayes,
Kankore.




It is the world leader in Marigold Oleoresin
2
nd
largest exporter of spice oils in the world
One of the Leader in the Value added tea in
India
Products
Marigold Oleoresins
Spice oils & oleoresins
Value added Tea


DEPARTMENTS
Operations Department
Finance Department
Research & Development Department
HR & Administration Department
Quality Assurance & Quality Control
Department
Purchase Department
Sales & Marketing Department
Organization Structure
Managing
director
VP
Operations
Sr Mgr
operations
Sr EXE
Jr Exe
Supervisors
Technicians
VP
finance
Asst.Mgr
Sr exe
Jr exe
VP R&D
Asst mgr
Sr Exe
Jr exe
GM HR &
Admin
Asst mgr
Sr exe
Jr exe
VP
QA/QC
Mgr
Asst mgr
Sr exe
VP
Purchase
Asst Mgr
Sr exe
Jr exe
VP sales &
marketing
Mgr
Sr exe
Puchase & Procurement Department
Functions:
Purchase department takes care of the capital
purchase that involves machinery, spare parts,
coils & lubricant, chemicals & stationary
materials.
The raw materials are made available through
the contract farmers.
HR & Administration Department
Functions:
Recruitment & Selection
Induction
Training & Development
Performance appraisal
Promotion & Demotion of employees
Grievance handling
Welfare activities
Production Process
Finance Departments
The general functions of this department are of raising
funds, investing them in assets and distributing returns
earned from assets to shareholders.


Functions:
Responsible for the process of accounting, financing
and costing.
Maintaining Working Capital
Pricing of the product or raw material
Disbursement of salary/ wages.
Quality Control & Assurance
Department
Department is responsible for quality control
of production from purchase to finished goods.
The quality is assured for the product &
production process by,
- Active Ingredient Analysis
- Pesticide Residue Analysis
Sales & Marketing Department
AVT NPL is 100% Export oriented company
and the competitive world market are USA,
Europe and other Asian Countries.
Functions:
Selection of appropriate channel of distribution
Maintaining the level of satisfaction of the
customers

R&D Department
Presently company focuses on 2 areas of R&D,
A) Marigold seed development
B) Developing new product line
SWOT ANALYSIS
STRENGTHS
Largest producer of marigold extracts
established in the world
Well established market abroad
Draws synergies from AVT McCormick in the
areas of food safety
ISO Certification
Contract Farming

WEAKNESSES
No direct connection with end customer
Common people have less awareness about
oleoresin
There is no domestic market for oleoresins
OPPORTUNITIES

Growing demand for natural products
Possibilities of diversification in to more
products from more commodities
Upcoming new markets all over the world.
AVT Natural looks forward in joining hands
with organizations which believes in quality at
source, traceability, food safety etc.

THREATS

Mass production by China and Peru
Domestic competition
Unable to meet demand due to irregular rain
fall in the production places.
Presence of well established competitors in the
market.
Foreign Exchange risk.


FINDINGS

Best employee welfare activities
The quality of the products and the production
process are continuously analysed.
Food safety Measures are undertaken
consistently.
Audits are done frequently by the company
quality assurance organizations.
21
SUGGESTIONS

Reduce new product development time
Make more future oriented plans and decisions. Though the
market situation is stable for the next decade, research should
be done to find out new viable products for the company.
Innovative marketing strategies
Develop domestic base for the product.