Industry Analysis

Personal Goods

Personal Goods is the industry, which manufactures apparels and as well as consumer products used
for personal hygiene and for beautification.

Few examples in this industry are Uniliver, LOreal, H&M, Burberry, Nike and Timberland.
Global Reach: In terms of global reach this industry has market expanded all around the globe.
Consumers for personal goods exist on every continent and to meet their needs and demands this
industry has a huge global reach.
H&M- 3100 stores around the world.
Uniliver-
LOreal- It is present in 130 countries
Burberry- 500 stores in over 50 countries
Nike-
Timberland- 137 stores in 3 countries

No. Of Employees Employed:
H&M- 11600 around the world.
Uniliver- 17300 worldwide
LOreal- 72600 around the globe
Burberry- 9000 employess
Nike- 44000 employees
Timberland- 5418 employees
Revenue Generated-
H&M- SEK 141 billion (In Swedish Krona)
Uniliver- 49.8 billion
LOreal- 72600 around the globe
Burberry- 1,998.7 million
Nike- US$24.128 billion
Timberland- $1.5 billion USD