Part 3.

Survey
This survey will be given to 20 customers trying on a pair of DL1961 jeans at National Jean
Company in East Williston, Long Island. They will be selected at random with the demographics
being women ages 16-50 with varying body types and varying styles of jeans made by the brand.
Please note: National Jean Company is a specialty boutique and does not carry every style
offered by DL 1961.
Scale
5= Very Much(Best)| 4=Could be better | 3=Average|2=(Bad)| 1=Not at all(Worst)
*5=100-76%| 4=75-51%| 3=50-26% |2=25-1% | 1= 5% or less |
*Questions that cannot be answered by the descriptive words please chose given percent group
that best describes what the question asks 100 being the most *
1. How well do you feel these jeans fit true to size?
1 2 3 4 5
2. How comfortable are they?
1 2 3 4 5
3. (After sitting or bending down) How well do they stay in place?
1 2 3 4 5
4. How much do you like the overall design?
1 2 3 4 5
5. How much did you like the wash?
1 2 3 4 5


6. How much did you like the style? ( High-waisted, skinny, straight, flare)
1 2 3 4 5
7. How easily were you able to move around in them?
1 2 3 4 5
8. How versatile do you find these jeans to be styled with a variety of different shoes?
1 2 3 4 5
9. How versatile do you find these jeans to be styled with a variety of different tops?
1 2 3 4 5
10. How believable do you find the effects of the new technology offered in DL 1961?
1 2 3 4 5
11. A common problem customers come in to the store complaining about is there designed jeans
stretching, sagging, and/or gapping in certain areas after being worn for a long period of time.
How often do you feel this happens? (Leave blank if you do not have this problem)
1 2 3 4 5
12. How well do you like the weight of the denim?
1 2 3 4 5
13. How flattering do you feel these jeans look on your body type?
1 2 3 4 5
15. How easy is it for you to usually find jeans that compliment your specific body type?
1 2 3 4 5
16. Which percentage group reflects the probability that you would recommend these jeans to
others?
1 2 3 4 5


17. What percentage group reflects the probability of you buying more then one pair of these
jeans?
1 2 3 4 5
**The following question is only to be answered by customers who already own a previous pair
of DL1961 jeans.
18. How strongly did you find that the new technology in the jeans fulfilled the promise of
what it said it would do?
1 2 3 4 5

Thank you for participating in this survey today. Your feedback is very helpful and appreciated.