Cambodian Mekong University

Is the university that cares for the value of education

MN 415: Entrepreneurship
(03 credits: 45 hours: 15 weeks)
1. Course Description
The field of entrepreneurship is experiencing incredible rate of growth globally !eople of all ages"
background" and nationality are launching businesses of their own and" in the process" are reshaping the
global econo#y $ntrepreneurs are disco%ering that the natural ad%antages that result fro# their co#panies&
si'e(speed" agility" flexibility" sensiti%ity to consu#ers& need" creati%ity" a spirit of inno%ation" and #any
other gi%e the# the ability to co#pete successfully with co#panies #any ti#e their si'e and that ha%e
budget to #atch The purpose of this course is to open your #ind to the possibilities" the challenges" and the
reward of owning your own business and to pro%ide the tool you will need to be successful if you choose the
path of the entrepreneur
)n this tenth edition" Effective Small Business Management: *n Entrepreneur approach has stood the test of
ti#e by bringing to you the #aterial you will need to launch and #anage a s#all business successful in hotly
co#petiti%e en%iron#ent This book teaches you the right way launch and #anage a s#all business with the
staying power to succeed and grow *nd Business Model You; A One-Page Method for Reinventing Your
areer this book is based on the +usiness ,odel -an%as #ethodology" which has .uickly e#erged as the
world/s leading business #odel description and inno%ation techni.ue Mar!et Buster; "# strategic moves
that drive e$ceptional %usiness gro&th it robust #ethods to identify new growth opportunities
Management; Eleventh Edition throughout this book" students will see and experience #anage#ent in
action" helping the# understand how the concepts they&re reading about work in today&s business world and
last book Operations 'o&; Suppl( hain profita%ilit( and performance introduces operations fro#
ad%antage point that enco#passes both the entire organi'ation and the broader supply network
. !b"ective
*fter the course the students will be able to:
0nderstand the role of entrepreneurs in the econo#y
)dentify the traits of successful entrepreneurs
Think about whether they #ight want to be an entrepreneur
1earn the ways entrepreneurs fund their businesses
$%aluate the trade(off between risk and reward for entrepreneurs
0nderstand about #anage#ent in action
0nderstand about growth opportunities of +usiness
*naly'e creati%ely brainstor# any business or product idea
0nderstand about operation in 2#all +usiness
#. Course !ut$ine and %chedu$e
&eek Course !ut$ine 'esources (ours
1 Chapter 1: )undamenta$s Concept o* Entrepreneur
3hat )s $ntrepreneurship4
3hat ,akes 2o#eone an $ntrepreneur4
5ow to 2pot $ntrepreneurial 6pportunities
The +enefits of 6wning a 2#all +usiness
The !otential 7rawbacks of $ntrepreneurship
The -ultural 7i%ersity of $ntrepreneurship
8o )t *lone or Tea# 0p4
7ecisions and 7ownfalls
,ain Text +ook:
-hapter 1
!age 1 ( 39
# (ours
&orkshop on Entrepreneurship # (ours
# Chapter : !pportunities +na$ysis
:i%e force #odel
;i%alry a#ong co#panies co#peting in the
industry
+argaining power of suppliers to the industry
+argaining power of buyers
Threat of <ew $ntrants to )ndustry
Threat of substitute products or ser%ices
-onsu#ption chain analysis
,ain Text +ook
-hapter 9
!age 191 = 193
,arket +uster
-hapter >
# (ours
5ow to construct consu#ption chain
7e%eloping a consu#ption chain
!$2T1$ *nalysis
!olitical forces
$cono#ic factors
2ocio(cultural factors
Technological factors
1egal factor
$n%iron#ental i#pacts
!age 15 = 3?
2trategic
,anage#ent
!age 40 =@3
4 Chapter #: ,usiness Mode$ and )easibi$ity +na$ysis
+usiness #odel can%as
-usto#er seg#ent
Aalue pro%ided
-hannels
-usto#er relationship
;e%enue strea#
Bey resources
Bey acti%ities
Bey partner
-osts structure
-onducting a :easibility *nalysis
)ndustry and #arket feasibility analysis
!roduct or ser%ice feasibility analysis
:inancial feasibility analysis
+usiness ,odel
Cou
-hapter >
!age >5 = 51
,ain Text +ook
-hapter 9
!age 15? = 19@
# (ours
5 ,usiness -dea and Consu$tant # (ours
. Chapter 4: E$ements o* ,usiness /$an
$xecuti%e su##ary
Aision and #ission state#ent
)ndustry profile and o%er%iew
+usiness strategy
-o#pany products and ser%ices
,arketing strategy
1ocation and layout
-o#petitor analysis
,ain +ook
-hapter 9
!age 1D@ = 1?0
# (ours
7escription of #anage#ent tea#
!lan of operation
:inancial forecasts
*ppendices
0 Chapter 5: %trategic Management
+uilding a -o#petiti%e *d%antage
The 2trategic ,anage#ent !rocess
Aision and ,ission 2tate#ent
-o#pany&s 2trengths and 3eaknesses
6pportunities and threats facing +usiness
*naly'e the -o#petition
8oal and 6bEecti%e
Bey :actor for success in +usiness
Three 2trategic 6ption
Translate strategic plans into action plans
$stablish accurate controls
,ain +ook
-hapter >
!age 3@ = 9D
# (ours
1 E2amination 1 h #3m
4
13
11
Chapter .: Marketing /$an
,ui$ding a 5uerri$$a Marketing /$an
-reating a 8uerrilla ,arketing !lan
,arket 7i%ersity: !inpointing the Target ,arket
7eter#ining -usto#er <eeds and 3ants through
,arket ;esearch
5ow to -onduct #arket ;esearch
!lotting a 8uerrilla ,arketing 2trategy: +uilding a
-o#petiti%e $dge
Creative advertising and promotion
7efine Cour -o#pany&s 0ni.ue 2elling
!roposition (02!)
-reating a !ro#otional 2trategy
2electing *d%ertising ,edia
5ow to !repare an *d%ertising +udget
5ow to *d%ertising +ig on 2#all +udget
/ricing and Credit %trategy
,ain Text +ook:
-hapter ?" 10
and 11
!age >9@ = 3@1
0 h #3m
11
1
1#
Chapter 0: Creating a %o$id )inancia$ /$an
:oundation for financial forecasts
!roEect startup capital re.uire#ents
:orecast ;e%enues
:orecast $xpenses
+reak $%en point
:orecasted beginning and ending balance sheet
-ash :low :orecast
:orecasted )nco#e 2tate#ent
,ain Text +ook:
-hapter @
!age 1?3 = >30
0 h #3m
14 Chapter 1: Management issue
,anaging in a 8lobal $n%iron#ent
,anaging 7i%ersity
,anaging 2ocial ;esponsibility and $thics
,anaging -hange and )nno%ation
,anage#ent"
!art ))
!age 9D = 1@5
# (ours
15
Chapter 4: ,usiness !peration
3hy 6peration ,anage#ent4
+usiness 2uccess fro# 6peration 2uccess
-o#peting through 6peration
Turning ;esources into -apabilities
6peration <ow
0nit 6ne
!age > = 11D
# (ours
1. Chapter 13: %ME 5ro6th and deve$opment
2taffing and 1eading a 8rowing -o#pany
The $ntrepreneur&s ;ole as 1eader
5iring the ;ight $#ployees: -o#pany&s :uture
7epends on it
+uilding the ;ight -ulture and 6rgani'ation
2tructure
-o##unicating $ffecti%ely
The -hallenge of ,oti%ating 3orkers
,ain Text +ook:
-hapter 1?
!age 935 = 9@>
# (ours
10 E2amination h #3m
)ina$ /resentation ,usiness /$an
4. Contact hours and teaching methods:
MN415 course is full ti#e and nor#ally consists of 45 contact hours o%er the *i*teen76eek period" taking
the for# of #4 hours o* $ectures8 . hours o* seminar.
The lecture will occupy two hours per week in which all participants for this subEect" the lecturer
#ust teach student about concept and how to do it period two hours and tutor help student to practice
and apply in the worksheet that pro%ide by 2chool The lecturer #ust be follow on course syllabus"
and for exa#inations" worksheet" ho#e .ui' and other #aterials depend on ,ekong 2chool of
,anage#ent
5. 5rading /o$icy
Cour course grade will be based on a total of 100 possible points:
Total 2cores: 100" !ass score fro# 95 up is satisfied for ,aEor in The 2chool of ,anage#ent
<
0
7escription !ercentage
1 -lass !articipation F*ttendance 10 G
> 5o#e Hui''es 10 G
3 3orksheet 10G
4 $xa#ination 1 15 G
5 $xa#ination > 15G
9 :inal !resentation +usiness !lan 40 G
9ota$ 133 :
Cour final grade will be based on your perfor#ance in worksheet" ho#e .ui''es" class participation
exa#s and presentation
The :inal !resentation +usiness plan will be prepared and announced the date of presentation by The
,ekong 2chool of ,anage#ent
The exa#ination 1 and > will be held in two hour basis and in your regular class during the week D
and 1@" the exa#ination 1 and > are depend on lecturer and prepare by 2chool
The ho#e .ui' and worksheet will be pro%ide by 2chool
The lowest grade will not be considered for the co#putation of your final grade
!erfor#ance on these .ui''es" as well as your contributions to daily dialogue in class" will be factored into
your class participation grade They will also be used to check class attendance
.. Main 9e2t book and 'e*erences
Main 9e2t ,ook:
<or#an , 2carborough" ;Effective Small Business Management): an Entrepreneurial approach*
>01> 10
th
ed.. !earson $ducation" )nc"
'e*erences ,ook:
Tho#as 3 Ii##erer" <or#an , 2carborough" JEssentials of Entrepreneurship and Small
Business ManagementJ" >00D 5
th
ed !earson $ducation" )nc"
7onald : Buratko" ;ichard , 5odgettts" J Entrepreneurship: A ontemporar( approachJ" 1??D
4th ed
+usiness ,odel CouK * 6ne(!age ,ethod for ;ein%enting Cour -areer" by Ti# -lark" in
collaboration with *lexander 6sterwalder and C%es !igneur
,arket +usterK 40 strategic #o%es that dri%e exceptional business growth" ;)T* 80<T5$;
,c8;*T5 )*< - ,ac,)1*<" 5ar%ard +usiness 2chool !ress
,anage#entK $le%enth $dition by 2tephen ! ;6++)<2 and ,ary -601$;" !earson $ducation"
)nc
6perations <owK 2upply -hain profitability and perfor#ance by +C;6< L :)<-5" ,ia#i
0ni%ersity
2trategic ,anage#entK Text and -ases M 8regory 8 7ess" 8T 1u#pkin" *lan + $isner " *lan +
$isner 3
rd
ed ,c8raw 5ill
'eadings:
*ll students are expected to read the assigned chapters in the text or any #aterial before class The
class schedule and a list of the assigned readings follow the grading policy *s the se#ester progresses" )
will supple#ent #ore handouts that are to be read prior to e%ery class or discussion )f you #iss class" so#e
interesting things #ay also slip away 2tudents also ha%e to read and research for their ho#ework or
assign#ents !lan yourself and ti#e carefully fro# the %ery beginning of the course before you countering
read shocks or frightening