BUSINESS RESEARCH

PROJECT REPORT
ON
Submitted By:
PULKIT CHADHA
TANVEEER KAUR
MAYUR BHASIN
JOY CHARLES
PURNANSH GUPTA
PRASHANT SIDHU
IILM GRADUATE SCHOOL OF MANAGEMENT
1
ACKNOWLEDGEMENT
We take immense pleasure in completing this project and submitting the summer
project report. We would like to thank DLF Limited for giving me an opportunity of
learning and contributing through this project. We also take this opportunity to thank
all those people that made this experience a memorable one.
successful project can never be prepared by the single effort of the person to whom
project is assigned! but it also demand the help and guardianship of some conversant
person who helped the undersigned actively or passively in the completion of
successful project.
"
TABLE OF CONTENTS
I. EXECUTIVE SUMMARY 1-2
II. INTRODUCTION 3-8
bout the #ndustry $
Why %eal &state in #ndia '
(resent )cenario of %eal &state in #ndia *
%eal &state in Delhi +
III. RESEARCH METHODOLOGY -11
%esearch objectives ,
Data -ollection .ethod ,
(rimary Data ,
)ecoandary Data ,
/uestionnaire design formulation 10
)ample design 10
Limitations of the research 11
IV. COMPANY PROFILE 12-2!
bout the -ompany 1"
)W12 nalysis "+
V. DATA ANALYSIS AND INTERPRETATION 28-"8
VI. CONCLUSIONS # FINDINGS "
VII. RECOMMENDATIONS $%
VIII. ANNEXURES $1-$&
IX. BIBLIOGRAPHY # REFERENCES $!
$
EXECUTIVE SUMMARY
INTRODUCTION
&arlier people used to search for a new home within Delhi but now things have
changed tremendously. (eople looking for a new home have started focusing on the
upcoming 3-% area comprising 4urgaon! 3oida! 4reater 3oida! )onepat! Faridabad
and 4ha5iabad. 2here are numerous factors responsible for this change! which have
been identified and analy5ed during the research and the same has been indicated later
in the report.
OBJECTIVES
2o find out the reasons for transition of people from Delhi to 3ational -apital %egion
63-%7.

2o find out the perception of people about the cities included in 3-% namely
4urgaon! 3oida! 4reater 3oida! )onepat! Faridabad and 4ha5iabad.
2o know the degree of importance of various factors which people consider while
purchasing a house.
STEPS
8nderstanding the objectives and re9uirements of the project clearly.
(repared a 9uestionnaire keeping in mind the objectives to be
achieved. ccordingly three 9uestionnaires were made:
;ousing
)ociety
<uilders
)earched for busy commercial places! occupied housing complexes and under=
construction housing complexes located in 4urgaon! 3oida! 4reater 3oida! )onepat!
Faridabad and 4ha5iabad. 1btained (ermission to conduct surveys in shopping malls
and housing complexes.
'
-onducted survey with the help of a 9uestionnaire in shopping malls and occupied
housing complexes and carried out in depth interviews of the sales manager of under
construction housing complexes in different cities of 3-%
naly5ed the data collected! through tables and charts in .) &xcel software.





>
INTRODUCTION
ABOUT THE INDUSTRY
2he term real estate is defined as land! including the air above it and the group below
it! and any building or structure on it is also referred to as realty. #t covers residential
housing! commercial offices! and trading spaces such as theater! hotels! and restaurant
retail outlets! industrial buildings such as factories and government buildings. %eal
estate involves the purchase! sale and development of land! residential and non=
residential buildings. 2he main players in the real estate market are the landlords!
developers! builders! real estate agents! tenants! buyers etc. 2he activities of the real
estate sector encompass the housing and construction sectors also.
2he real estate sector in #ndia has assumed growing importance with the
liberali5ation of the economy. 2he conse9uent increase in business opportunities and
migration of the labor force has! in turn! increased the demand for commercial and
housing space! especially rental housing. Developments in the real estate sector are
being influenced by the developments in the retail! hospitality and entertainment 6e.g.:
;otels! resorts! cinema theater7 industries! economies services and information
technology 6#27 enabled services etc. 2he real estate sector is a major employment
driver! being the second largest employer next only to agriculture. 2his is because of
the chain of backward and forward linkage that the sector has with the other sectors of
economy! especially with the housing! construction and commercial sector. bout ">0
ancillary industries such as cement! steel! brick! timber! building material etc are
dependent on the real estate industry.
*
WHY REAL ESTATE IN INDIA'
%eal estate in #ndia will continue to rock. (rofound economic suggest that the realty
sector would grow at $0? per annum to reach to @'> to >0 billion by "010 from the
existing @1" billion. 2o achieve this growth real estate in #ndia would re9uire huge
investments over the next five years. <y "01> it is projected that the market si5e
would grow to @ ,0 billion.
&stimated suggest that the urban housing sector would re9uire investments to the tune
of @"> billion 6%s 1.10 lakh crore7 over the next five years. (rices have remained
buoyant as new construction lags. ccording to surveys there is a shortage of 1,.'
million units 61".+ million units in rural areas and *.+ million units in urban areas7 in
the country about three years ago! which will re9uire real estate in #ndia. %eal estate
in #ndia will trigger economic growth infrastructure development and enabling
government policies would help trigger growth. %eal estate in #ndia will help high
economic growth has fuelled the demand for real estate. -ities continue to attract
interest from #2 and #2&) companies that are either establishing a base or are looking
to expand which will give rise to real estate developer in #ndia. #t is the suburban
locations that are witnessing development activity due to easier availability of land
construction of large floor plate and offer of built to suit facilities thus helping
housing construction company in #ndia. ccording to one estimate the #2 and #2&)
sector are creating "00!000 jobs per annum which itself will create a demand in
commercial space of 1> million s9uare feet. <esides it will generate a huge demand
for residential flats. )o more need for luxury residential apartments in #ndia.
+
%eal estate in #ndia assumes that "> ? of the work force joining the #2A#2&) sector
re9uired independent housing there would be demand for >0 million s9 ft of
residential accommodation every year to meet the need of the workforce joining the
#2A#2&) sector alone. 2he demand has been aided by the ease in documentation and
formality of property registration in #ndia. #t leads to boost property developer in
#ndia. 2he #ndian realty sector would see unchanged interest from 3 % #s aided by the
relaxation in FD# norms in real estate. 2he government has also helped by permitting
banks to advance home loans to 3 % #s. 2he report acknowledges that the government
had also played a pivotal role in the development of this sector .#t had aided the sector
by giving income tax benefits to consumer and benefits to developers. #t initiated the
rationali5ation of stamp duty and repealed the 8rban Land -eiling ct in , states.
number of state governments are moving towards computeri5ation of land records.
%eal estate in #ndia has a bright future .2he report also pointed out certain issues!
which need to be addressed by the government to ensure rapid growth. )ome of the
issues are absence of large listed companies in these sectors! which has affected fund
flow.
Foreign still cannot buy or sell undeveloped land! and reassessment of the legal aspect
to stamp duty and rent control. t last! changing demographics! low interest rate
regime! rising disposable income! and fiscal incentives have provided huge demand
for housing. Further nucleari5ation of #ndian families has accelerate the demand for
mortgages and for fresh housing thus give rise to more real estate developer in #ndia.
B
PRESENT SCENARIO OF REAL ESTATE IN INDIA
2he real sector in #ndia today witnesses a wide spectrum of changes that slowly but
surely is expected to make #ndia in to a preferred destination for real estate activity.
2he real estate market in #ndia is opening up. 2here are still some barriers to real
estate development like unclear titles! tenancy reforms and low property taxes. 2wo
major steps taken by the 4overnment will however be key catalyst in fueling growth
in real estate sector in #3D#. 3ow with reputed builders like DL! 3)L (# etc
and international property consultants joining the fray! this image has strengthened
and evolves into a professional corporate image. %ecent moves to allow 100?
Foreign Direct #nvestment in #ndia. FD# would be in integrated township which would
include housing! commercial premises! hotels and resorts! while the urban
infrastructure would comprise roads and bridges mass rapid transit system and
manufacture of building material. 2he minimum average that can be developed is 100
acres designed keeping into consideration the local byelaws and regulations. FD# is
not allowed in retail sector. -urrently! real estate prices have stabili5es to a great deal
as a role played by speculation has started declining. 2here a lot of change being
introduce in the #ndian real estate sector especially with the cheap labor! pool of
people. 1ther major event is the introduction of real &state #nvestment 2rust 6%&#27.
2he #ndian version of %&#2=%&#) 6%eal estate investment scheme7 would enable
investment by small investors in the real estate sector and thus earn dividends on the
rental income being paid. 2he fiscal incentives introduce by government introduce $
years ago have unleashed the market forces. 2he credit of housing has gone up and
interest rates have come down to B=,? average.
,
HOTTEST PROPERTY INVESTMENT DESTINATIONS IN
INDIA
2raditionally! the metropolitan towns of 3ew Delhi! .umbai 6formerly <ombay7!
-hennai 6formerly .adras7! and Colkata 6formerly -alcutta7 have been the hotspots
of investment in the country. 2his was understandable since the country had not seen
such rip=roaring success in the real estate sector prior to this time. .oreover! domestic
and foreign investors were comfortable with the idea of investing in the cities with
maximum connectivity within the country with well=established air! rail and road
networks in and around these four metropolitan areas.
;owever! things have changed dramatically! with real estate investment bursting like
never before in 2ier ## and 2ier ### cities. 3o doubt! the reason for this surge has been
the overwhelming success of #ndians in the service sectors! like #2 and retail.
3orth #ndia boasts of -handigarh and its peripheral towns of (anchkula! .ohali! Dera
<assi! Dirakpur! and <addi as the hottest and costliest real estate destinations in the
country. .ost of the luxurious flats are in the range of %upees 1<illion="<illionE
Land for development is available only in the peripheral areas and that too at surging
prices. 2he northern part of the country also has the 3ational -apital %egion 63-%7
covering the capital 3ew Delhi! Faridabad! 4urgaon! and 3oida as major hotspots for
residential! commercial! and industrial ventures.
Western #ndia has its own success story with states of 4ujarat and .aharashtra
witnessing development at the rate of 5eros. 2he cities of .umbai! (une! 3agpur!
hmedabad! )urat! and Fadodara are being developed as role model cities for the
entire country. 2hese cities are historic in every sense of the term! yet the authorities
are bent upon creating a marvelous blend of traditionalism and modernity where the
development is e9ually relished along with historical charm.
#f you are looking for a holiday home then property in 4oa and Cerala are the best
destinations. 1f course! the price will be a little on the higher side! but these southern
#ndian states have been traditionally the hub of tourism in the country. #f you are
planning to invest in the #ndian )ilicon Falley! i.e.! <angalooru 6formerly <angalore7!
think againE 2he real estate market is out of bounds for the average investor. 1nly
high=end investors can even think about having a property in this ultra=glam #ndian
10
city. -hennai is another option you can explore for residential and industrial property
investment.
&astern #ndia is still learning the ropes as far as development is concerned. <arring
Colkata! most of this #ndian region has largely remained bereft of too much
development. ;owever! with industrial majors! like (osco setting up their steel plant
at <hubaneswar! things are looking up in the poor state of 1rissa. #f you are looking
to reap long=term real estate rewards! then &ast #ndia is definitely a good investment
opportunity.
11
RESEARCH METHODOLOGY
OBJECTIVE OF THE STUDY
2o find out the reasons for transition of people from Delhi to 3ational -apital
%egion 63-%7.
2o find out the perception of people about the cities included in 3-% namely
4urgaon! 3oida! 4reater 3oida! )onepat! Faridabad and 4ha5iabad.
2o know the degree of importance of various factors which people consider while
purchasing a house.
DATA COLLECTION METHOD
Data was collected by using primary as well as secondary methods of data collection.
PRIMARY METHOD
Face to Face interview
/uestionnaires
2elephonic )urvey
)urvey through &=.ail
)urvey through %eference
SECONDARY METHOD
.aga5ines on (roperty
#nternet sites on (roperty
#nternet websites of popular property developers of #ndia

1"
(UESTIONNAIRE DESIGN FORMULATION
(.= 9uestionnaire consists of a set of 9uestions presented to respondent for their
answers. #t can be -losed &nded or 1pen &nded
O)*+ E+,*,: = llows respondents to answer in their own words G are difficult to
#nterpret and 2abulate.
C-./* E+,*,0 = (re=specify all the possible answers G are easy to #nterpret and
2abulate.
SAMPLE DESIGN
)tratified method of sampling was used for face=to=face survey while snowball
sampling method was used while conducting telephonic survey.
SAMPLE SI1E
(eople living in 4urgaon ;ousing and )ociety -omplexes! in 3oida housing
complexes and in )onepat ;ousing 6Cundli7 complexes were surveyed.
2otal 3umber of people surveyed was:
4urgaon ;ousing -omplex ===== "00
4urgaon )ociety -omplex ===== '0
3oida ;ousing -omplex ===== >*
)onepat ;ousing -omplex ===== 1>0
======
''*
======
)ales .anager of 2$ under=construction ;ousing -omplexes were also surveyed to
know the degree of importance of various factors that people consider while
purchasing property! from developerHs viewpoint.
1$
LIMITATIONS OF THE RESEARCH
)tudy was restricted to 4urgaon! 3oida! 4reater 3oida! Faridabad and )onepat.
)tudy was restricted to occupied housing complexes! shopping malls and under=
construction housing complexes.
1'
COMPANY PROFILE
%&L &)22& giant DLF 8niversal Ltd is going to match .ukesh mbaniIs
%eliance #ndustries Ltd in setting up a "0!000=acre multiproduct )pecial &conomic
Done 6)&D7 in 4urgaon. ccording to ;aryana )tate #ndustrial #nfrastructure
Development -orporation 6;)##D-7 the private developer has offered the
corporation a joint venture for the )&D. <ut the project will have to be first approved
by the ;aryana #ndustrial (romotion <oard 6;#(<7. 2he proposed project! which has
already received an Jin=principle approvalJ of the -entral government! is proposed to
be set up on both sides of 64urgaon=Kaipur7 3ational ;ighway B! bisecting the
proposed Cundli .anesar (alwal 6C.(7 &xpressway. #n fact! the proposed DLF )&D
will look on to the ">!000=acre %eliance=;)##D- joint venture )&D likely to come up
in 4urgaon and Khajjar districts. 2he proposed DLF )&D will be developed in four
phases. 2he first phase of >00 acres is expected to be completed by "00, and the final
phase by "01B. 2he company expects the )&D to attract an investment of %s 1!"'!000
crore in terms of fixed as sets like industrial! commercial and residential stock. 2he
annual export potential of the project has been pegged at @10=1" billion once it is fully
operational. 2he )&D project will be developed through a special purpose vehicle
6)(F7 promoted by DLF. 2he company has identified land on both sides of 3; B for
the project! and has offered to keep any part of the land ac9uired by the state
government for public purpose out of the )&D project. 2he project report submitted
by DLF visualises >!000=*!000 acres of the total project area being developed for
1>
industrial use in two parts = large industrial 5one and small industrial 5one. 2he large
industrial 5one will be developed with plots of 10! "> and >0 acres! while the small
industrial 5one will be developed with plots of one! two and five acres. 2he company
also proposes to demarcate a Jfree trade 5oneJ within the processing area of the )&D!
which would lay emphasis on trading of goods and commodities manufactured within
the )&D! their packagingA repackagingA exhibition and the service sector! including
<(1s! #2 and #2&) companies. 2he private developer will reserve about "!000 acres
for a commercial 5one that will include shops and other establishments such as hotels!
office complexes and banks. DLF will also develop about "0 million s9uare feet of
built=up infrastructure! which would include business centres! logistics park!
warehouses and hotels. lmost 10!000 acres will be developed solely as residential
5one! providing all categories of houses for people working in the )&D. DLF will also
develop about "!000 to $!000 acres as institutional area! providing educational!
healthcare and research infrastructure. 2he private developer will provide connectivity
to the "0!000acre )&D by creating an arterial road connecting 3; B and the proposed
Cundli=.anesar=(alwal &xpressway during the first phase of development. DLF also
proposes to set up a gas=based captive power plant of "!000 .W capacity at a cost of
%s *!000 crore. ccording to tentative company estimates! the land cost for the
project will work out to %s 10!000 crore. 2he development cost has been estimated at
%s *!1'" crore! the cost for readily built infrastructure at %s "!*"> and the cost of
project management at %s ,$B crore. L1-2#13 <oth sides of 4urgaon=Kaipur
highway 63; B7 -1)2 (roject cost for DLF to be %s "*!000 cr &xpected domestic
and foreign investment %s 1!"'!000 cr )228) ;as received an in=principle
approval from the -entre.
1*
OTHER PROJECTS OF DLF IN HARYANA
DLF CYBER CITY
2he -ybercity project is prestigious venture! which aims to provide the world=class
office and recreational space to the reputed organisations. JDLF -ybercityJ! spread
over 1"> acres of land on the 3orthern &dge of DLF -ity. #t is located at the
intersection of 3;=B and the )ector %oad that leads to the DLF 4olf and -ountry
-lub ranked as +th largest 4olf -lub in sia
-ybercity will offer over 1> million s9.ft. of modern workspace to leading corporate
housesL software majors and #2 enabled service companies who seek #nternational
grade infrastructure. 2his project besides the regular feature will also include facilities
like hotels! convention centres and multi=cuisine foodcourt.
DLF CITY GURGAON
DLF -ybercity
DLF <uilding 3o. B= -yber -ity
DLF <uilding 3o. , G ,< -yber -ity
DLF -yber 4reens
DLF &ricsson Forum
DLF #nfinity 2owers
DLF )9uare
DLF 3estle ;ouse
DLF 4ateway
DLF tria
DLF -entre -ourt
DLF (la5a 2ower
DLF #<. 2ower
DLF -orporate
1+

(%1<L&.) F-&D <M DLF
#ndia witnessed an increasing demand for both the residential and commercial real
estate properties till late "00B. ;owever! the global financial crisis! an outcome of the
sub=prime crisis in the 8) ! and the subse9uent collapse of many big corporations!
worsened the economic environment across the globe and in #ndia as well.
#ndiaIs largest real estate company DLF LimitedIs 6DLF7 struggled in the stressed
market conditions due to the global financial crises which started in the year "00+.
2he company which created #ndiaIs biggest #(1 in history! raising more than 8)@ "
billion! was counting on the continued growth of realty sector in the country.
;owever! the depressed economic situation coupled with credit crunch led to a
significant decline in the demand and property prices. While the company had
ambitions plans to launch several properties ranging from )pecial &conomic Dones
6)&Ds7! large townships! hotels! and convocation centers! the market conditions took
its toll on the business. 2hese factors disturbed the cash flow cycle of DLF! making it
difficult for it to repay its debt on time. 2he debt to e9uity ratio of the company
increased to all time of high of 0.+ in Kune! "010! with inade9uate debt paying
capacity.
#n light of these factors! DLF had to exit from many of its projects either before! or
even in middle of starting the operations. 2he company devised several strategies
overcome the prevailing situation. <y the mid="010! DLF had a much leaner business
structure! but it still facing various challenges in bringing its business back into shape.
nalysts felt that under the duress of the prevailing market conditions! DLF was
unable to secure the re9uired loans for implementing many of its projects. 2he
overseas credit markets had been shut since Kanuary "00B giving DLF no access to
F##s. 2he real problem for DLF is that its core business is not cash=flow positive.
%ecurring cash flows have remained negative in the past even before considering land
ac9uisitions.
s on Kune 1"! "010! DLF Limited 6DLF7! #ndiaIs largest real estate company! had
accumulated an outstanding debt of more than 8)@$100
"
million! marginally below
the record high of 8)@$*$> million in the month of .arch "00,. 2he net profit of the
company also plunged by more than *0?! falling from 8)@,,$."> million in financial
year "00B="00, to 8)@$B'.'' million in financial year "00,="010. #n addition to
decreasing profits! DLF was struggling with an enormous outstanding debt and a high
debt to e9uity ratio which stood at around 0.+0 in the month of Kune "010.
#n "01" 1ctober! DLF was accused by #ndia gainst -orruption activists rvind
Cejriwal and (rashant <hushan of having a 9uid pro 9uo arrangement with )onia
4andhiIs son=in=law.
1B
RESEARCH ANALYSIS
couple of weeks ago! the -anadian research firm claimed DLF <)& =0.*+ ? is Ja
crumbling edifice.J <ut this time! its analysis hasnIt got the media and sector experts
gasping.
.ost have shrugged off the claim that DLF shares are worth %s 100 a piece as an
exaggeration. DLF is facing scrutiny from both )ebi and the .inistry of -orporate
ffairs. 2here is a larger 9uestion at play though. he Feritas report claims DLFIs over
exposure to 4urgaon is a risk! especially as that market is speculative. <ut others also
have land banks concentrated in one or two cities. 2he only exception: 8nitech.
-ompanies focus on specific areas and develop expertise in that particular market.
During the economic boom of "00*=+! major realty companies did try to diversify.
<ut after the slowdown! most went back to their core markets where they could
maximise profit!J says nshuman .aga5ine! chairman and .D! -< %ichard &llis!
)outh sia .
#ts net profits were down '> per cent in the third 9uarter of this year when compared
to the same period last year = in fact! the company has not posted an increase in
9uarterly profits in just under two years. )ales growth has also fallen over the last four
9uarters. Met! the most dramatic number that DLF has posted to date is its debt:
staggering %s ""!+>B crore 6%s ""+.>B billion7 as of end of December "011. lthough
DLFIs high debt level has been seen a cause of concern for industry watchers! the
DLF group -F1 argues that if you are an asset=heavy company! it often results in
being a debt=heavy company.
%ising debt translates into higher interest outgo. n analysis of the last financial
yearIs performance shows that DLFIs operating cash flows were %s "!'," crore! and
the interest outgo was %s $!01$ crore! which means that interest payments added up to
%s >"1 crore more than the cash generated from operations. #n addition! the company
spent money to ac9uire land and on capital expenditure! which increased overall debt.
C.+/.-2,34*, F2+3+523- R*/6-4/
(Rs. in Crores)

2011-12 2010-11

Gross Operating Profit 4,498.79 4,336.4

!ess" #inan$e C%arges 2,246.48 1,70.62

!ess" &epre$iation 688.83 630.72

Profit 'efore (a) 1,63.48 2,000.20

!ess" Pro*ision for (a) 369.3 49.41

Profit 'efore +inorit, interest 1,178.1 1,40.79

-%are of Profit.(/oss) in asso$iates (1.0) 8.83

0inorit, interest 33.64 (7.24)

Profit after e)$eptiona/ ite+s, ta), 1,210.29 1,42.38
+inorit, interest an1 'efore prior
perio1 ite+s
1,

Prior perio1 ite+s (9.47) 97.23

2et Profit 1,200.82 1,639.61


-ompany recorded consolidated revenues of %s. 10!""' -rores in FMII1"
as compared to %s. 10!1'' -rores in FMII11! an increase of 1?. 2he gross
operating profit! on consolidated basis! improved to %s. '!',B.+, -rores
from %s. '!$$*.>' -rores! an increase of '?. 2he profit after tax!
minority interest and prior period items was %s. 1!"00.B" -rores as
compared to %s. 1!*$,.*1 -rores for the previous year! a decline of "+?.

2he -ompanyIs profits were adversely impacted due to higher input cost
with higher constructions costs due to continuing high inflation.
D2/2+7*/48*+4 962,3+5* 832+432+*,
s on $1st Dec "011! the gross debt for DLF stood at %s. "'0B* -rs vAs %s. "'!*,0 -rs in /"FM1"
and the company maintains its target of disinvesting %s. *!000 N %s. +!000 crore of non=core assets
in the next " N $ years to repay significant amount of debt. .anagement continues to maintain its
target of bringing down the debt to %s 1,>00 =1,000 -rs by the end of current fiscal. We believe! if
the company manages to achieve its target of sale on non=core assets to repayment of debt the
debtAe9uity ratio is expected to reduce to 0.Bx and 0.+x for FM1"& and FM1$& respectively.
"0
Five reasons why Dlf decided to break up with IPL :
1.DLF has established itself as a national brand - In 2007 when DLF
came up with its Ipo its major presence was in North India only so at that
time DLF needed a platform that will help Dlf to establish itself as the
biggest brand in country's Real Estate sector and Ipl Is the perfect
platform which has a nationwide presence. Now after 5 years DLF has
successfully established itself as the biggest brand in country's real
estate sector .
2. Financial problems with DLF - At the time of Dlf ipo in 2007 real
estate sector was at boom and DLF was darling stock of stock market
but from past 2-3 years DLF is under serious financial problems. The
share price of DLF Ltd is hovering at the all time low level due to the
disappointing financial results of the company quarter after quarter.
During this financial troublesome environment, Dlf can't afford to pay Rs
50 crores only for the title sponsorship of Ipl.
3. Downturn in country's Real Estate sector - Currently the whole world
is facing economic problems and the situation is similar for India also and
whenever there is economic slowdown in the country, the first major
impact can be seen on Real Estate sector. All the real estate companies
of the country are facing problems due to high interest rates which is an
important trigger in India's real Estate sector. Companies are focusing on
cutting expenses.
4. Decrease in the fever of IPL - IPL was started with a bang but during
its five year journey the craze for IPL has decreased among the people
"1
also many serious controversies has built up around which has turned IPL
into a controversial event. Many Advertisers are moving away from IPL as
the ratings of IPL is going down thats why DLF decided to move away
from IPL.
5. Other sports provide better opportunity - During the London
Olympics India have won medals in the sports like Badminton, Shooting
Boxing and Wrestling which has increased the interest of people in these
sports especially the people from non-metro cities. This provide a better
and more economical opportunity for DLF to associate with these sports
and make presence at small centers.
""
PROBLEMS ENCOUNTERED DURING THE SURVEY

Denial of permission to conduct survey in DLF shopping malls.
2ravelling to far=off places from Delhi everyday.
naly5ing the perception of people about different cities of 3-% was little difficult as
some respondents didnHt have much knowledge about )onepat6kundli7.
FACTORS AND PARAMETERS CHOSEN FOR SURVEY
2he 9uestionnaire was prepared in such a way so as to achieve all the three objectives
mentioned above. #n order to attain the objectives five major 9uestions were included
in the 9uestionnaire along with few general 9uestions.
#n order to achieve the first objective of finding out the reasons responsible for
transition from Delhi to 3-% two 9uestions were included. 1ne to find out the first
pull that attracts the people most while buying the property 6 ;ousing /uestionnaire7.
nd the second 9uestion helps in finding out other major reasons for purchasing the
property 6)ee /* of ;ousing /uestionnaire given in nnexure 7
"$
FACTORS WERE
BRAND NAME
<rand name is something that immediately comes into your mind when you think of
any product. &ven in case of purchase of property! brand name plays a major role.
.any people to prefer buy the property developed by well=known and reliable
developers. .oreover properties developed by established developers help buyers in
getting the best returns! as these properties can be sold any time at a premium.
ADVERTISEMENTS
#tHs an old belief that advertisement can sell literally anything. #n order to ascertain
whether itHs true for property or not! it was also included as a first pull factor in the
9uestionnaire.
LOCATION
2his deals with property and connectivity to road links! airports! railway stations and
bus stops. 2he more approachable the property is to the public transport terminal! the
more value it holds. (roximity to the -entral <usiness District also plays an important
role in this aspect.
AFFORDABILITY
<udget plays an important role in short listing the options available in the market. #ts
only when the budget is decided! one starts looking for the available options in the
price range decided.
SOME OTHER FACTORS WERE
1. 3eed for .ore )pace
". 3eed for <etter facilities
$. 3eed for ;ealthy environment
'. Want for /uality -onstruction
>. Lack of facilities in previous residence
*. (roximity to Workplace
+. Kob transfer
#n order to achieve the second objective of knowing the perception of people about
cities included in 3-% a 9uestion related to it was included in the 9uestionnaire.
"'
PARAMETERS WERE
1. L.5342.+ = 2his parameter includes all the locational factors such as proximity to
central business district! to schools! to hospitals! existence of huge shopping malls!
etc.
". B6/2+*// H6: N 2his parameters helps in analy5ing the perception that people
have about the job opportunities and business prospects available in different
cities included in 3-%.
$. (63-24; .< L272+9 N 2his parameter helps in analy5ing what people think about
the style of living prevalent in the > cities included in 3-%.
'. L3= 3+, O>,*> N 2his parameter helps in analy5ing what people about the safety
and security situation prevalent in the > cities chosen for the survey.
>. I+<>3/4>65463- D*7*-.)8*+4 N 2his parameter helps in analy5ing how
respondents rate > different cities chosen for the survey! on the basis of conditions
of road and highways! availability of public transport! etc.
*. #n order to achieve the third objective of knowing the degree of importance of
various factors! which people consider while purchasing the property! two
9uestions were included in the 9uestionnaire. 1ne to find the degree of importance
of external factors and another to find the degree of importance of in=locality
factors.
FACTORS WERE EXTERNAL FACTORS
1. (rice %ange
". -onnectivity to (ublic transport
$. (roximity to workplace
'. vailability of loan
>. &asy (ayment (lans
">
*. %ate of #nterest
+. %esale Falue
B. -lear title of property
,. (roximity to )chool
10. (roximity to ;ospitals
11. (roximity to &ntertainment -enters
IN LOCALITY FACTORS
1. (eaceful Locality
". (ollution Free environment
$. (opulationAoccupancy
'. /uality of -onstruction
>. .aintenance
*. )uitability of ;ome 2ype
+. 8tili5ation of space
B. Water vailability
,. (ower <ackup
10. )afety=)ecurity
11. %ecreational facilitiesA)ports -omplex
1". -ar (arking facility!
1$. -lub .embership
"*
VISION AND MISSION
VISION
-reating a world class townships is our passion. DLF 2ownship were fully integrated
mini cities with complete infrastructure and amenities re9uired for high standard of
living.
MISSION
1ur .ission is to bring 9uality %esidential G -onforming to international level of
construction 9uality nad architecture standards! our township offer a lifestyle full of
panache! elegance and comfort.
We are committed to achieving excellence in %eal &state Development! for the
benefit of the nation and our beloved countrymen.

"+
OTHER DEVELOPERS

B62-,2+9/ /6>7*;*, ?)ample )i5e: ">7
B62-,2+9: (arsvnath &state 64reater 3oida7
P>.@*54 C.8)-*42.+: 100 ?
E/42834*, D34* .< P.//*//2.+: %eady
T.43- N.. .< F-34/ N "*'
S.-, O64 "*'
V353+4 0
P>25* R3+9* 1'00 per )9uare feet
U/*>0 100 ?
USP: Location and menities provided

B62-,2+9: (arsvnath 4reen Fille 6)ohna rd! 4urgaon7
P>.@*54 C.8)-*42.+: B> ?
E/42834*, ,34* .< ).//*//2.+: DecH 0*
T.43- N.. .< <-34/ N >00
S.-, .64 N ,, ?
V353+4 N 1 ?
P>25* R3+9* N >0 Lacs to " -rores
U/*>: +0 ?
I+7*/4.>: $0 ?
USP: ffordability
"B
B62-,2+90 (arsvnath .ajestic 6#ndirapuram7
P>.@*54 C.8)-*42.+0 100 ?
E/42834*, ,34* .< ).//*//2.+0 %eady
T.43- N.. .< <-34/ 0 $'0
S.-, .640 $'0
V353+40 0
P>25* R3+9*0 1>00 per s9uare feet
U/*>0 ,> ?
I+7*/4.>0 > ?
USP0 Location
B62-,2+90 (arsvnath (restige 63oida7
P>.@*54 C.8)-*42.+0 ,0 ?
E/42834*, ,34* .< ).//*//2.+0 Kune O 0*
T.43- N.. .< <-34/0 '+"
S.-, .640 ,> ?
V353+40 > ?
P>25* R3+9*0 "000 per s9uare feet
U/*>: more than ,> ?
I+7*/4.>: less than > ?
USP0 -entrally Located
",
B62-,2+90 (arsvnath &dens 63oida7
P>.@*54 C.8)-*42.+0 +> ?
E/42834*, ,34* .< ).//*//2.+0 .arch P 0*
T.43- N.. .< <-34/0 *''
S.-, .640 ,> ?
V353+40 > ?
P>25* R3+9*0 "B00=$"00 per s9uare feet
U/*>: ,0 ?
I+7*/4.>: 10 ?
USP0 Fery Well Located

B62-,2+90 (arsvnath (latinum 63oida7
P>.@*54 C.8)-*42.+0 Low rise N 100 ? 2ower N '0?
E/42834*, ,34* .< ).//*//2.+0 Low rise = ready
2ower N <y .arch O0*
T.43- N.. .< <-34/0 '00 N Low rise "00 = 2ower
S.-, .640 Low rise N 100 ? 2ower N ,0 ?
V353+40 2ower N 10 ?
P>25* R3+9*0 1B00 per s9uare feet
U/*>: ,0 ?
I+7*/4.>: 10 ?
USP0 World=class facilities provided
B62-,2+90 &ldeco .ansion5 64urgaon7
P>.@*54 C.8)-*42.+0 ,0 ?
E/42834*, ,34* .< ).//*//2.+0 1ct P 0>
T.43- N.. .< V2--3/0 1'1
S.-, .640 1$'
V353+40 +
P>25* R3+9*0 1 -rore
U/*>: 100 ?
USP0 /uality of -onstruction and Design
$0
L3+,83>A G>.6)
Landmark is a group that has set its mark in its category by its impressive portfolio.
s a company with a perfectionist attitude! they boast of delivering the best of
lifestyle complexes and structures. 2he group came into being through the vision of
highly motivated professionals. Ceeping to their commitment of deadlines! they
deliver on their promises. J-reating works of magnificence that lastJQat Landmark
that is the essential re9uirement! an approach reflected in the flawless execution of our
projects. 1ur structures meet the highest criteria of strength! executed with an eye on
time and budget at all times.
T3+*@3 D*7*-.)*>/ ?TDIB
n #)1 ,001 -ompany! since its inception more than " decades ago. 2D# has carved
a niche for itself in the burgeoning field of real estate development and construction.
For over two decades! the company has consistently set 9uality benchmarks in
property development by creating world=class townships and commercial space! in
prime locations.

$1
SWOT ANALYSIS OF DLF
STRENGTHS
<rand 3ame
Wide product offering at different
price points
&conomic and most stylish
products
warded many awards
WEAKNESS
Lack of rural market penetatrtion
Dominance mainly at higher level
only
OPPORTUNITY
%ise of #ndian middle class and
small cities
booming real=estate industry
economy
%ising life styles
THREATS
.any players fighting for the
same cake
&ntry of new players
$"
DATA ANALYSIS
2hree tables and charts have been prepared for each of the three cities namely
4urgaon! 3oida and 4ha5iabad to analy5e what respondents from each of these cities
think about five cities included in 3-% namely 4urgaon! 3oida! 4reater 3oida!
Faridabad and 4ha5iabad on the basis of five parameters namely Location! <usiness
1pportunity! Law and 1rder! )tyle of Living and #nfrastructural Development and
also to know the reasons for which they bought the property.
$$
FINANCIAL HIGHLIGHTS
P3>4256-3>/ 2%%8 2%%! 2%%& 2%%$ 2%%"
R*7*+6* ""8!.%%8 2"3.3$3 122!."&! $$3.83$ $"%."!
P>.<24 B*<.>* T3C 21!.&3$ 1%%.282 $% 22.%2! 1".$1
P>.<24 A<4*> T3C 12.31" &3.$! 31.%3 1".2! !.%1
N*4 W.>4D 8"8.83$ "1.3% 13$.21! &.12 $3.1"
$'
REVENUE
4487.008
2439.353
1227.467
553.835 540.47
0
500
1000
1500
2000
2500
3000
3500
4000
4500
5000
2008 2007 2006 2005 2004
PROFIT BEFORE TAX
$>
217.635
100.282
50
22.027
14.519
0
50
100
150
200
250
2008 2007 2006 2005 2004
PROFIT AFTER TAX
129.314
63.597
31.03
14.927
7.019
0
20
40
60
80
100
120
140
2008 2007 2006 2005 2004
$*
NET WORTH
848.835
419.309
135.217
69.129
53.194
0
100
200
300
400
500
600
700
800
900
2008 2007 2006 2005 2004
$+
GURGAON
PERCEPTION OF PEOPLE ABOUT THE CITIES OF NCR
Location
<usiness
1pportunity
/uality of
living
Law and
1rder
#nfrastructural
Development
4urgaon "0" 1B0 "10 1B' 10*
3oida $' $* 1, "> *$
4reater 3oida 1 1" B 1+ *>
Faridabad " 10 1 1 "
4ha5iabad 1 " 1 ' >
0
50
100
150
200
250
No . o f Peo ple
Locat ion /uality of
living
#nfrastuct ural
development
Parameters
P*>5*)42.+ .< P*.)-* A:.64 4D* C242*/ .< NCR
Gurgaon
Noida
Greater Noida
Faridabad
Ghaziabad
FINDINGS0
$B
1. 4urgaon buildings stand tall in each and every parameter. 4urgaon tops in all
the parameters among 4urgaon respondents.
". 2hough in case of #nfrastructural Development 4reater 3oida and 3oida are
also ranked well by the 4urgaon residents. (robably the credit goes to D3D
flyover.
$. Location wise! people of 4urgaon feel only 4urgaon and 3oida are good in
the entire 3-% as 4reater 3oida! Faridabad and 4ha5iabad could fetch only 1!
" and 1 favourable response out of total "'0 responses.
$,
FIRST PULL TO CHOOSE THE HOUSING COMPLEX

<rand name dvertisements Location ffordability
'* 10 1'0 +"

M./4 28).>43+4 <354.>
17%
4%
52%
27%
Brand name
Advertisements
Location
Affordability
'0
FINDINGS0
1. 2he basic reason for people buying property in 4urgaon in mass scale is its
locational advantage. #t shares border with the -apital of #ndia. .oreover huge
employment generating <(1 companies are located in 4urgaon. .any %eputed
schools and colleges have also come up in 4urgaon. )ome of #ndiaHs biggest
shopping malls having shops of international brands as well as famous national
brands are also situated here.
". )econd major factor which attracted people to buy property in 4urgaon was
affordability. Developers reali5ing that most of the people shifting to 4urgaon will
be from middle class society they constructed big towers with numerous
reasonable flats. )ince the price of the property kept by the developers suited the
pockets of buyers they were able to buy it without any financial problem.
$. 2hird major factor was brand name. ccording to 1+ ? of the total respondents
brand "$ name was the prime reason for which they bought the property. #n
4urgaon ;ousing -omplexes have been constructed by popular and leading
property developers of #ndia like 1maxe! DLF! nsals! 8nitech &tc.
'. 1nly ' ? of the total respondents feel that it was advertisements which made
them buy the property. dvertisements can actually put the name of the property
in the mind of the buyer but no one actually buys the property only on the basis of
advertisements. 2hus it will be wrong to say that advertisements are useless since
they do help in selling though not directly.
'1
MAJOR REASONS FOR SHIFTING
R*3/.+/ .ore space
<etter
Location
<etter
Facilities
;ealthy
environment
#ncrease in
living status
/uality of
construction
N.. O<
)*.)-*
'* B' >' '$ $B 11
R*3/.+/
Lack of
facilities
(roximity to
Workplace
Kob transfer 1wn house #nvestment 1thers
N.. O<
)*.)-*
1B >B 10 '" 11 "*
Major Reasons for Shifting
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FINDINGS0
'"
1. mong various reasons better location is the most important reason for the people
to shift to 4urgaon ;ousing and )ociety -omplexes. Why location is most
important has become apparent till now.
". (roximity to Workplace and <etter Facilities are close second and third most
important reasons. (roximity to Workplace may become the most important
reason in few years time as industry migration to 4urgaon is happening 9uickly.
ll the international brands are preferring 4urgaon over Delhi for their regional
office. .oreover people in need of better facilities like water availability! (ower
<ackup! )afety and security! etc also prefer to shift to 4urgaon as ;ousing
complexes of 4urgaon provide all these facilities.
$. 3eed for more space! 3eed for ;ealthy &nvironment! 3eed for 1wn ;ouse and
#ncrease in Living )tatus can be considered as other major factors for people
shifting to 4urgaon ;ousing -omplexes.
'. (eople also purchased property in 4urgaon for investment purpose. 2his reason
may not be seen in such a large number in any other city of 3-%. #ts so because
people consider investment in property in 4urgaon as a very safe bet and expect
high return on #nvestment.

'$
NOIDA
PERCEPTION OF PEOPLE ABOUT THE CITIES
Location
<usiness
1pportunity
/uality of
living
Law and
1rder
#nfrastuctural
Development
4urgaon " 1$ "" "" *
3oida >' $" $" "+ ,
4reater 3oida 0 " " + '1
Faridabad 0 , 0 0 0
4ha5iabad 0 0 0 0 0
#er$e!tion of !eo!"e aout the %ities
0
10
20
0
!0
"0
#0
Locat ion /ualit y of
living
infrast uct ural
Development
Parameters
Gurgaon
Noida
Greater Noida
Faridabad
Ghaziabad
''
FINDINGS0
1. #n Location! 3oida is a clear winner with >' out of >* respondents choosing it as
the best location in the entire 3-%. 2hat is a huge percentage around ,*?. 2his
shows that 3oida people are happy with its Location. 3oida is located close to the
-apital of #ndia and is also very closely located to #ndirapuram! another upcoming
city.
". #n all parameters other than location! 4urgaon has also been ranked as no.1 by
many people.
$. 1ne significant thing in this chart is that Faridabad was selected by many 3oida
respondents as no.1 in case of business opportunities available.
'. 2he most significant thing indicated by the chart is that people of 3oida have
chosen 4reater 3oida as no.1 in #nfrastructural Development.'1 out of >*
respondents have favourably marked for greater 3oida while only , have marked
for 3oida.
'>
FIRST PULL TO CHOOSE THE HOUSING COMPLEX
<rand name dvertisements Location ffordability
1 0 '0 $1
Most &m!ortant 'a$tor
1%
0%
56%
43%
Brand name
Advertisements
Location
Affordability
'*
FINDINGS0
1. #n 3oida just like in 4urgaon! location is the most important factor that pulls the
people to buy a new home.
". dvertisements have no role in the sale of homes but as said before in the report
advertisements do add the advertised property as an option in the mind of the
prospective buyer.
$. ccording to respondents from 3oida <rand name of the developer didnHt play a
big role in making them buy the property. #ts probably because 3oida doesnHt
have highly popular brands like nsals! 1.R&! &ros! DLF! etc.
'. ffordability is another major reason for the buying the property in 3oida. s
there is hardly any popular developer in 3oida and the homes provided in 3oida
are not as luxurious as that in 4urgaon! the prices are very low as compared to the
prices prevailing in 4urgaon. #n 4urgaon ;igher class and 8pper middle class
people also buy homes in large numbers whereas in 3oida the number of high
class and upper middle class people looking for new home is very less.

'+
M3@.> >*3/.+/ <.> /D2<42+9
%easons .ore )pace <etter
Location
<etter
facilities
;ealthy
environment
#ncrease in
living status
/uality
construction
3o. 1f
people
$1 "B $> 11 1$ ,
%easons Lack of
facilities
(roximity to
workplace
Kob transfer 1wn house #nvestment 1thers
3o. 1f
people
> " 0 $1 1 $
Main Reasons for Shifting
0
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%easons .ore )pace
<etter
Location
<etter
facilities
;ealthy
environment
#ncrease in
living status
/uality
constructio
n
3o. 1f
people
$1 "B $> 11 1$ ,
%easons
Lack of
facilities
(roximity to
workplace
Kob transfer 1wn house #nvestment 1thers
3o. 1f
people
> " 0 $1 1 $
'B
FINDINGS0
1. 1ne of the most important thing found out in the survey was that the one of the
major reasons to buy the house was the desire of people to have their own house.
2his reason was not at all important in case of 4urgaon. 2his goes on to show that
houses in 3oida are very reasonable. .ostly people earlier living in rent have
bought properties in 3oida either to avoid high rents prevailing in Delhi or due to
the desire of having an own asset.
". 3eed for better facilities was tick marked by maximum number of people as a
reason for buying the property. 2his again proves the fact that people buying
property in 3oida are generally from middle class who earlier used to live in less
popular colonies of Delhi which are deprived of essential facilities like water!
power and safety.
$. nother major reason for buying the property in 3oida is 3eed for more space.
4enerally people earlier living in joint families or newly married couples prefer
buying property in 3oida as they are affordable.
'. 1nly 1 out of >* respondents have said that investment was the main reason to
buy the property! which is around " ? of the total respondents. 2his goes on to
show that people donHt generally buy property in 3oida for investment purpose.
>. nother important point to notice is that in 3oida proximity to workplace reason
is insignificant. #ts probably because virtually non=existence of <(1 companies in
3oida.
',
SONEPAT?KUNDLIB
PERCEPTION OF PEOPLE ABOUT THE CITIES OF NCR
Location
<usiness
1pportunity
/uality of
Living
Law G
order
#nfrastructure
4urgaon "0 "B >, *0 '0
3oida ,$ +> +' *' ',
4reater 3oida " * , 1" 'B
Faridabad 1 1+ " > 0
)onepat $' "' * , 1$
FINDINGS0
1. Cundli is only *kms far from metro
". B0? of green area and elite uni9ue luxury features beautifully landscape by the
top architect.
$. Located on $0metres wide road.
'. 2his is fully integrated city with schools! medical facilities! gardens! clubs!
organi5ed retail with total security and maintenance.
.
>. #n #nfrastructure it enjoys good reputation.
>0
FIRST PULL TO CHOOSE THE HOUSING COMPLEX
<rand 3ame dvertisements Location ffordability
1' 11 B> ,"

Most &m!ortant 'a$tor
$'
"'
!2'
!#'
Brand Name
Advertisements
Location
Affordablty
>1
MAJOR REASONS FOR SHIFTING
%easons
.ore
)pace
<etter
Location
<etter
facilities
;ealthy
environment
#ncrease in
living status
/uality
constructio
n
3o. of
(eople
', +1 $+ , 11 "
%easons
Lack of
facilities
(roximity to
workplace
Kob transfer 1wn house #nvestment 1thers
3o. of
(eople
, 1" > >' 1 "0
0
10
20
0
!0
"0
#0
$0
%0
&0
more space
<etter Location<etter Facilities
;ealthy
environment
#ncrease in living
status
/uaity
construction
Lack of facilities
(rox. to
workplace
Kob transfer
1wn house#nvestment
1thers
Numer of !eo!"e
Reasons
Major Reasons for Shifting
ANALYSIS OF DATA COLLECTED FROM DEVELOPERS
>"
)ales managers were asked to rank the above mentioned factors on the scale of 1=10
6where 1 stands for the most important factor and 10 stands for the least important
factor7. fter collecting the data! it was put in the excel sheet and then average for
each of the factors was calculated. #n the above <ar chart averages have been shown.
Factor with the least average is the most important factor according to the developers
that people consider while purchasing the property.
>$
FINDINGS0
1. #t is clear from the above bar chart that Location is the most important factor
which people consider while purchasing the property.
". fter location! 9uality of construction and safety are second and third most
important factors respectively.
$. ;ealthy environment! Water availability! .aintenance! (ower <ackup and club
membership fall in the middle category with average ranking ranging between
$.>=+.
'. -ar (arking and )ports complex are least important factors and according to
developers! people donHt consider them much while choosing a property.
>'
CONCLUSION# FINDINGS
2he major external factors which people consider while purchasing the property are
(rice! vailability of loan and (roximity to workplace.
2he major #n=Locality factors which people consider while purchasing the property
are /uality of construction! vailability of water and (ollution=free environment
(erception of people about different cities of 3-%
1. Location wise 4urgaon and 3oida are adjudged the best by the respondents
". <usiness opportunity wise 4urgaon due to the mass presence of <(1
company and offices of .3-Hs and 3oida due to its proximity to Delhi are
consider good by the majority of respondents.
$. #n /uality of living again 4urgaon and 3oida leads the pack but out of the two
4urgaon is better due to the existence of ;igher and upper=middle class
people in large number.
'. #n Law and 1rder all the places are bad as per the respondents but out of the
five 4urgaon is the best.
>. s far as infrastructural development is concerned 4reater 3oida enjoys good
reputation among the respondents of all the three cities.
*. #n totality! both Location as well as ffordability together account for more
than ,> ? of the total responses.
+. #n 4urgaon major reasons other than affordability and location! to purchase
the property were proximity to workplace and healthy environment.
B. #n )onepat and 4ha5iabad other major reasons were almost the same =desire to
own an own house as well as need for better facilit
>>
RECOMMENDATIONS
s DLF enjoys good brand name and have a battalion of brand loyal customers it
shall make sure that the maintenance of its occupied housing complexes is taking
place in the best possible manner.
Due to stiff competition in the market DLF shall focus on the /uality of homes
provided and shall also try its best to meet different kind of re9uirement of different
buyers.
Due to the current oversupply situation in the market DLF shall resist from increasing
price of its property.
DLF shall help and lure the prospective buyers by helping them in getting housing
loans. #t shall collaborate with some popular banks for this purpose. 2hese days even
banks are more than willing to provide home loans.
DLF shall provide the right amount of greenery in its housing complexes! as pollution
free environment is a very important factor that people consider while purchasing the
property.
DLF should not make false promises to its customers. 2hey should inform properly
time of possesion to their respondents.
4urgaon! 3oida and 4reater 3oida are the places where DLF shall come up with new
projects as they have been marked favourably by the all respondents. %espondents do
not have good image of )onepat 6 kundli7! yet they have to work hard.
dvertisement for selling property in 4urgaon can be SWhy drive for '> minutes to
your workplace everyday! take a flat in 4urgaon today.T s proximity to workplace is
the major reason for people buying flats in 4urgaon. Whereas for 3oida and 4reater
3oida advertisement can be like SFed up of paying rent. 3ow reali5e your dream of
having a house of your own=-1.& 21 31#DT as desire of having an own house is
the most important reason for the people buying property in 3oida.

>*
ANNEXURS
(UESTIONNAIRE
3ame: UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
;ousehold income per annum:
<elow $ lac $=> lac >=B lac
above B lac
)elf = owned property p %ental p
#f rental! have you invested in some other housing complex: p Mes p 3o
Duration of stay: UUUUUUUUUUUUUUUUUUUUUUU)i5e of the family: UUUUUUUUUUUUUUUU
3o of cars owned: UUUUUU 2ype of cars p Low )egment p .id p
Luxury
1. WD34 <354.> =3/ 4D* <2>/4 )6-- 4. 5D../* 4D2/ D.6/2+9 5.8)-*C'
<rand name of developer p ttractive and fre9uent advertisements
Location affordability
2. T. =D34 *C4*+4 ,. 4D* <.--.=2+9 <354.>/ 2+<-6*+5* ;.6> 5D.25* .< 3 D.6/2+9
5.8)-*C'
N.4 34 A-- V*>; -3>9* *C4*+4
(rice %ange 1 " $ ' >
1 " $ ' >
-onnectivity to public transport
1 " $ ' >
(roximity to Workplace 1 " $ ' >
vailability of loan 1 " $ ' >
&asy flexible (ayment plan 1 " $ ' >
%ate of interest 1 " $ ' >
%esale value 1 " $ ' >
>+
-lear title of property 1 " $ ' >
(roximity to school 1 " $ ' >
(roximity to hospitals 1 " $ ' >
(roximity to &ntertainment centers 1 " $ ' >
3. T. =D34 *C4*+4 ,. 4D* <.--.=2+9 E2+ -.53-24;F <354.>/ 2+<-6*+5* ;.6> 5D.25* .<
3 D.6/2+9 C.8)-*C'
3ot at ll Fery large &xtent
(eaceful locality 1 " $ ' >
1 " $ ' >
(ollution free &nvironment
1 " $ ' >
(opulationA1ccupancy
/uality of -onstruction 1 " $ ' >
.aintenance 1 " $ ' >
)uitability of home 2ype 1 " $ ' >
8tili5ation of space 1 " $ ' >
Water availability 1 " $ ' >
(ower backup 1 " $ ' >
)afety=)ecurity 1 " $ ' >
%ecreationalAsports -omplex 1 " $ ' >
-ar parking 1 " $ ' >
-lub membership 1 " $ ' >
>B
". Y.6> )>*72.6/ >*/2,*+5* =3/ 30 ?8*+42.+ 2< >*+43- p Y*/ p N. B
Developer housing complex 68nhitch! DLF etc.7 p #ndependent house
)ociety flat 6DD. )F) etc7 p 1thers
$. S)*52<; 4D* )>*72.6/ >*/2,*+5* 8*+42.+*, 3:.7*0 GGGGGGGGGGGGGGGGGGGGGGGG
&. WD34 =*>* 4D* >*3/.+/ 4. /D2<4 <>.8 )>*72.6/ >*/2,*+5*0
3eed for more spaces
3eed for better location
3eed for better facilities
3eed for healthy environment
#ncrease in living status
Want for /uality construction
Lack of water and power 6in previous locality7
Lack of recreation 6-lubs! cinemas! sports complex7
!. A>* ;.6 )-3++2+9 4. /*-- 56>>*+4 )>.)*>4; ?8.7* .64 2+ 53/* .< >*+43-B0
p Mes p 3o
B. 2D* )>.)*>4; 2/ p S*-<-.=+*, p R*+43-
. WD34 4;)* .< )>.)*>4; 3>* ;.6 /D2<42+9 2+4.0
Developer housing complex 68nitech! Dlf etc.7
#ndependent house
)ociety flat 6DD! )F) etc.7
1thers
1%. WD*+ 3>* ;.6 )-3++2+9 4. /D2<40
0=$ months
$=* months
*=1" months
.ore than 1 year
11. WD*+ 3>* ;.6 )-3++2+9 4. /D2<40
>,
G6>93.+
3oida
)onepat
4ha5iabad
Faridabad
Delhi
1thers
12. WD25D .< 4D* <.--.=2+9 3>* 4D* >*3/.+/ <.> /D2<42+9 >*/2,*+5*0
3eed for more spaces p 3eed for better location
3eed for better facilities p 3eed for healthy environment
Want for appealing construction p #ncrease in status of living
Lack of recreation p Lack of water and power
1thers: UUUUUUUUUUUUUUUUUUUU
13. R3+A 4D* 5242*/ .+ 4D* <.--.=2+9 )3>38*4*>/ <>.8 1-$
4urgaon 3oida 4reater 3oida Faridabad 4ha5iabad
Location p p p p p
<usiness ;ub p p p p p
/uality of Living p p p p p
Law and 1rder p p p p p
#nfrastructural p p p p p
Development
1". I< ;.6 /*-- 4D2/ )>.)*>4; =D34 =2-- :* 4D* *C)*54*, >*46>+0
Loss p Low returns p .edium returns p ;igh returns:
UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
ll information will be kept confidential. 2he above date collected is for the purpose
of market study only
(lace UUUUUUUUUUUUUUUUUUUUUUUUUUU ;ousing complex:
UUUUUUUUUUUUUUUUUU
Developers: UUUUUUUUUUUUUUUUUUUUUU (rice. UUUUUUUUUUUUUUUUUUUUUUUUUUUU
*0
2ype of flat UUUUUUUUUUUUUUUUUUUUUU
3ame: UUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUUU
*1
;ousehold income per annum:
<elow $ lac $=> lac >=B lac
boveB lac
)elf = owned property p %ental p
#f rental! have you invested in some other housing complex: p Mes p 3o
Duration of stay: UUUUUUUUUUUUUUUUUUUUUUU)i5e of the family: UUUUUUUUUUUUUUUU
3o of cars owned: UUUUUU 2ype of cars p Low )egment p .id p
Luxury
1$. T. =D34 *C4*+4 ,. 4D* <.--.=2+9 <354.>/ 2+<-6*+5* ;.6> 5D.25* .< 3 S.52*4;'
<rand name of developer
ttractive and fre9uent advertisements
Location affordability
N.4 34 A-- V*>; -3>9* *C4*+4
(rice %ange 1 " $ ' >
1 " $ ' >
-onnectivity to public transport
1 " $ ' >
(roximity to workplace
vailability of loan 1 " $ ' >
&asy flexible (ayment plan 1 " $ ' >
1 " $ ' >
%ate of interest
1 " $ ' >
%esale value
1 " $ ' >
-lear title of property
1 " $ ' >
*"
1&. R34* 4D* <.--.=2+9 E2+ -.53-24;F <354.>/ 2+ 3 /.52*4;0
Fery poor (oor Fair 4ood &xcellent
(eaceful locality 1 " $ ' >
1 " $ ' >
(opulationA1ccupancy
1 " $ ' >
/uality of -onstruction
*$
*'
BIBLIOGRAPHY
BOOKS H JOURNALS
%eal &state <usiness 2ips N <y := <rian 2 &vans
&5ines atricles.
#ndia 2oday <uyerHs 4uide N Kuly "00, &dition
Finding a 4ood %eal &state gent N <y := (aromita 4oswami
INTERNET LINKS
www. dlfgroup.net
www.propertycafeteria.com
www.5ameen=5aidad.com
www.onlineghar.com
www.hotgurgoan.com
&conomictimes.indiatimes.com
www.parsvnath.com
www.ashianahousing.com
www.gurgaonproperties.net
www.estatedeveloper.com
*>