NMIMS INFRATECH

Re-Defining Life
Report BY
EVEN GROUP

NMIMS | SBM | MBA(REM)

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MICRO MARKET
ANALYSIS
Borivali West (SHIMPOLI)

Shimpoli is a residential area in the western suburb of Borivali

LOCATION West, dominated by multi- storey residential apartments. It is a
developing area driven by proximity and excellent connectivity
to employment hubs in Mumbai. It adjoins other prominent
locations such as Chikuwadi, Gorai, and Charkop. Many
completed, as well as under-construction high-rise residential
projects in the area are Paradigm Ananda Residency, Shivoham
Om Shree Mangesh, KK Kshitij Villa, Navkar Sajag, and
Modispaces Amazon.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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SUPPLY VS DEMAND

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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CONSUMER BEHAVIOUR
> 65 < 25
6% 2%
55-65
BUYER'S AGE 13%
25-35
22%

PROFILE

AREA PRICE 45-55

24%
TRENDS
35-45
33%

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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COMPETITION ANALYSIS
Aura by DSD
group
25,000/sq.ft
Reema
Residency Modi spaces
24,000/sq.ft
Amazon
23,000/sq.ft

Neon
Heights Casa Rare
24,000/sq.ft 22K- 25K/sq.ft

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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PRODUCT DESIGN
According to the Micro Market Analysis of Borivali Shimpoli, the majority of the consumer base is
between the ages of 35 and 45, i.e. working class people, so affordable options were introduced to
appeal to that market segment.

According to micro market research, 3BHK is the preferred choice for customers, followed by 2BHK,
1BHK, and Studio Apartments, therefore 3BHK is planned for Premium class clients.

Customers in the above category, as well as those in the 45-55 age bracket, demand customisation,
therefore in two towers we will provide alternatives like as Jodi flats, wall paints/wall papers, flooring,
and so on.

In addition, senior citizens who do not require extensive customization have a great pick of 2 BHKs and
3 BHKs in one of the tower.

On the RERA carpet area, prices range from 19.5k to 25k per sqft.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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PRODUCT DETAILS

*Price inclusive of agreement value only

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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PROJECT AMENITIES & SPECIFICATIONS

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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PROJECT AMENITIES & SPECIFICATIONS

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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MARKETING STRATEGY
We will use Customer testimonials at our sales office and also pin it on billboards and put up the brief interview as an ad on
radio/TV.

We will advertise our projects at local Real Estate conventions/expo’s. > separate booths for Onyx 2 & Emerald.

Launch events > partner up with local businesses such as home décor shops, clothing boutiques and bakeries.

We will also invite interior designers to these events who can help our customers to design their dream homes. The
designer will give our customers exclusive offers.
Partner with IKEA for home decor

Reaching out to customers through emails

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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MARKETING STRATEGY
Establishing Client referral Program – Offering a holiday program

Hoarding of Premium Flats of tower 2 and 4 at famous corners within 5-7 kms of radius of the project

Hoarding of Regular Flats of tower 1 and 3 near railways station , Buses , popular gathering spots and also nearby Mall
within 5 kms of radius of the project

Hoarding during Navratri festival at famous ground in nearby locality (Korakendra)

Using flyers and distributing them via local newspaper delivery services.

We will run radio commercials about our projects

Sample flats will be made for the customers to experience. We will also provide a fully furnished 1 BHK options for
interested customers

We are also tying up with the prestigious MCF club and all our customers will be eligible for a complimentary 1 year
membership at MCF Club.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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MARKETING STRATEGY
Tied up with multiple banks for payment schemes
10:90 Subvention

Event for customers guidance by Financial advisor.

,
Mocktail party during possession.

Puja ceremony to inaugurate the Jain Temple only for Onyx

customers.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

 CHANNEL PARTNER MARKETING 13
ACTIVITIES
We deeply value our Channel Partners and intend to create profitable partnerships with individuals and companies to
achieve our business goals.

Channel Partner commission ladder

Gifts & Recognition

In addition to regular commission, channel partner may be eligible for gift hamper/ Amazon coupons on basis of units sold
by him/her.
Gift can be redeemed by channel partner at the end of financial year.
Monthly felicitation of our partner achievements through the wall of fame.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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ACTIVITIES
Event based incentives

Schemes will be initiated to trigger higher deal closure during specific event or occasion.
Payout will be informed to the channel partner before the scheme begins.

Training & Marketing support

Company would put in requisite effort in training and orientation of channel partner and his team during any new launch.
Support in terms of collaterals, Tele-callers, Standees and Advertisement boards will be provided by the company as per
the needs of channel partner.

Soft launch of the project

Pre-launch will be held for our channel partners with exclusive window for sales across our projects.
Time frame of window will vary as per the projects.
Channel partners will be intimidated prior to the launch.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

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ACTIVITIES
Dedicated Channel Partner team

A razor sharp focus to ensure the success of our channel partners

Regular one on one meetings with our partner teams to provide project, product, price and scheme updates
Provide all assistance in closing channel partner deals
Two-way feedback mechanism to ensure a mutually beneficial association.

Sharing of experience
We do not leave our channel partners to manage all their operational expenses on their own.
The company, as a matter of business policy, shares the expenses related to brand promotion events, exhibitions,
sponsorships and wherever else that it deems fit in the best interest of the association.

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING

 THANK
YOU
Presented by
Even Group
1) Nimisha Gandecha
2) Rohan Gawde
3) Parth Karavadra
4) Prince Marwin
5) Arpit Maru
6) Sahil Sharma
7) Dattaraj Vaingankar

NMIMS | SBM | MBA (REM) REAL ESTATE MARKETING