Project On Real Estate

THE PERCEPTUAL STUDY OF BUYERS TO
ANALYSE THE REASONS FOR TRANSITION

FROM DELHI TO NCR
Submitted in partial fulfillment of the requirements for
Post Graduate Diploma in Management (PGDM)
By
Ashwani Dadhich
Class of 2010
Bharatiya Vidya Bhavans
Usha & Lakshmi Mittal Institute of Management
Copernicus Lane, Kasturba Gandhi Marg
New Delhi
July 2011
i
Acknowledgement
I express my sincerest gratitude and thanks to honorable, Mrs. Anamika Lilothia, for
whose kindness I had the precious opportunity of attaining training at Earth
Infrastructure . Under her brilliant guidance I could complete the project being
undertaken on the perceptual study of buyers to analyse the reason from Delhi to
Delhi NCR in Earth infrastructure successfully in time. Her meticulous attention
and invaluable suggestions have helped me in satisfying the problems involved in the
work. I would also like to thank the overwhelming support of all the people who gave
me the opportunity to learn and gain the knowledge about the various aspects of the
industry.
I would like to extend my thanks to my faculty mentor Dr. Arun Tyagi for their
constant enthusiastic encouragement and valuable suggestions without which this
project would not been successfully completed.
Student Name -------------------------- Signature---------------------------
Date --------------------------------
ii
Certificate of Originality
I --------------------------------------------------- Roll No -------------- Class of 2008, a full time

bonefide student of first year of Post Graduate Diploma in Management (PGDM)
Programme of Bharatiya Vidya Bhavans Usha and Lakshmi Mittal Institute of
Management, New Delhi hereby certify that this project work carried out by me at
-------------------------------------------------------------------------------------------------------------
-------------------------------------------------------------------------------------------------------------
---------------------------------------------------------- and the report submitted in partial
fulfillment of the requirements of the programme is an original work of mine under the
guidance of the industry mentor
-------------------------------------------------------------------------------------------------------------
----------------------------------------------and faculty
mentor------------------------------------------------------------------------------, and is not based
or reproduced from any existing work of any other person or on any earlier work
undertaken at any other time or for any other purpose, and has not been submitted
anywhere else at any time
(Students Signature)
Date: July 01, 2011
(Faculty Mentors Signature)
Date: July 01, 2011
iii
SYNOPSIS OF EXECUTIVE SUMMARY
INTRODUCTION
In India real estate were presuming to be just sale and purchase of the property in the
market and attaching the word with real estate broker/agents. But the scenario has
tremendously changed. The sector now has become well organized industry with the major
players performing well in the field.
Earlier people used to search for a new home within Delhi but now things have changed
tremendously. People looking for a new home have started focusing on the upcoming NCR
area comprising Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad. There are
numerous factors responsible for this change, which have been identified and analyzed
during the research and the same has been indicated later in the report.
Table of Contents
iv
SN Content Page no.
1 Objectives of the study 1
2 Introduction 2-4
Company profile
Real estate industry profile
Real estate market and reasons for boom
3 Review of literature 5
4 Research methodology 6 -7
Objective
Scope of study
Steps of study
5 Research design 8-13

Description of the research
Sampling method
Sample size
Data collection method
Problems &limitations
Factors and parameters chosen for survey
6 Data analysis 14-37
Factor analysis
7 Table and charts 38-52
Gurgaon
Noida
Ghaziabad
8
Recommendations 53
9 Conclusion 54
10 Bibliography 55
v
11 Appendices 56-58
vi
LIST OF TABLE AND FIGURES
SN CONTENT PAGE NO.

1. GURGAON
Perception of the people about the cities of NCR 38
First pull to choose housing complex 39
Major reason to shift Residence 41
2 NOIDA
First pull to choose housing complex 45
3 GHAZIABAD
First pull to choose housing complex 49-50
vii
OBJECTIVES OF THE STUDY:
To find out the reasons for transition of people from Delhi to National Capital Region
(NCR).
To find out the perception of people about the cities included in NCR namely Gurgaon,
Noida, Greater Noida, Faridabad and Ghaziabad.
To know the degree of importance of various factors which people consider while
purchasing a house.
INTRODUCTION
1
COMPANY PROFILE-
Earth Infrastructure Ltd. is an independent infrastructure provider with committed

customer base. Backed by a group of dynamic investors from India and Europe, Earth
infrastructures is one of Indias most well capitalized real estate company. Strong financial
support and engineering expertise makes us a quality infrastructure provider with global
presence.
VISION -
To be the most innovative and trusted brand in real estate industry by adopting new
technologies with a focus on green and eco-friendly construction with focus to fulfill
the expectations of the customers.
MISSION
There will be one face and one voice of earth infrastructure for the outer
world.
To ensure complaint free operations with total customer satisfaction by resolving

customers issues with utmost attention and speedy services round the clock.
To deliver the projects differently and make the customer to feel at ease and comfort
and create the Earth Brand a most trusted brand.
PHILOSOPHY Innovation beyond Imagination.
INDUSTRY PROFILE
2
REAL ESTATE MARKET
Construction sector has been the focus sector for some time as its impact on
the economy is big by virtue of its being a huge employment generator. The
real estate market is booming. Its growing at around 12% per annum.
Today its boom time in the real estate market and homebuyers couldnt
have asked for a better opportunity to buy a home. Indian developers are
now not talking of anything less than world class. Infrastructure and
economic development of some cities as well as the housing shortages are
driving the boom. There is a fundamental change in the approach of the
buyer, developer and the government. They all are seeking quality
development. The middle class demands the best that money can buy. With
the competition in the market, developers have to deliver the best within
specified time frames and the government, discharged from the duty of
construction has to keep everyones interest at heart.
The Major reasons for boom in the real estate market are:
Easy Availability of Loan and Lower Interest Rate
There is easy access to loans. The housing finance has posted a growth of
29 percent in the last fiscal, touching 53,685 crores. Further, interest rates
on housing loans have come down and are much lower, between seven to
eight percent as compared to 13-14 percent five years ago.
Affordability
Another major reason for boom is that housing in India has become more
affordable in recent times. A decade ago, a house cost nearly 15-20 times
an individuals annual salary. Today the cost of a house has come down to
just about three to four times an individuals annual pay package.
Increase in number of nuclear families
3
In the past, owing a home was a dream realized only after retirement.
Largely because people looked at it as a means of providing for their
children, having themselves lived in a joint family setup. Joint families are
progressively getting included in the pages of history book even in a
country like ours. Not surprisingly the rise in the number of nuclear
families is pushing demand for housing further to cater to a generation that
is not averse to taking risks. Nor are they hesitant when it comes to paying
a price to realize their dreams
Investment Option
Competitive offers by home loan companies combined with good quality

projects developed by reputed builders having a number of amenities have
made investing in properties very attractive Wherever there is growth and
opportunity, investors are bound to be around and traditionally real estate
has been a safe investment option. Property is looked upon by many as an
investment option that appreciates substantially when compared to other
traditional tools of investment.
Migration Of Industries
Another major reason for boom in the real market is the migration of
industries to smaller towns leading to rural progress. With villages turning
into towns and towns becoming metros, the property market is growing
steadily. This revolution has directly resulted in greater demand for not just
housing but also for the overall real estate market with heightened demand
for better infrastructure, transportation facilities, entertainment zones,
shopping malls, multiplexes and more.
REVIEW OF LITERATURE
4
Delhi is now more or less saturated and the high demand for residential properties has
increased rates beyond the reach of middle class. As a result, the sub urban towns within
the NCR; Gurgaon, Noida, Faridabad and Ghaziabad have become destinations for new
residential projects that offer affordable quality housing to the middle class as well as
luxury housing for high end users. As these sub unbans are now increasingly generating
employment, they will decide the future growth pattern of the NCR.
The business and trader class still largely dominate old residential areas in west and
northwest Delhi. Similarly the large multi-storey societies in East Delhi in mayur vihar
and Patparganj have found preference with the service class. The blue-collar segment
remains limited to apartments and society developments while big and small traders
occupy the whole of west Delhi, including Rohini. The elite class, in terms of social status,
i.e. politicians, bureaucrats and celebrities, restrict themselves to central and south Delhi.
Suburban areas like Noida and Gurgaon have developed as alternative housing solutions
and are inhabited mostly by professional and service class people, as well as an increasing
upper middle class segment.
Gurgaon offers a good quality of living with many high-end residential projects by private
developers. These new developments offer uninterrupted power supply, community and
health care centers along with facilities like a swimming pool, clubhouse and other
services. As per industry estimates, projects with approximately 5000 dwelling units have
been announced in Gurgaon. Since it will be maturing as an independent city, occupancies
will improve but in the present context, it is an oversupply situation.
Noida has experienced rising prices in its existing commercial, retail and residential real
estate. The new developing residential sectors are along the Greater Noida expressway.
Occupancies in Noida are good and prices are looking northward. It is a good destination
for the middle class, as far as accessibility, social and physical infrastructure and growth
perspective are concerned
5
RESEARCH METHODOLOGY:
What is research?
Research can be defined as a scientific and systematic search for pertaining information on
a specific topic. We define research as the systematic design, collection, analysis and
reporting of data and findings relevant to a specific situation facing the company. The main
aim of research is to find out the truth which has not been discovering yet.
OBJECTIVES:
To find out the reasons for transition of people from Delhi to National Capital
Region (NCR).
To find out the perception of people about the cities included in NCR namely
Gurgaon, Noida, Greater Noida, Faridabad and Ghaziabad.
To know the degree of importance of various factors which people consider while
purchasing a house.
SCOPE OF THE STUDY :
The project undertaken makes me able to improve my professional skills and expertise. It
helps me in getting an idea of Real Estate industry and its importance in our life. It
increases my confidence on professional ground by dealing with high profile corporate that
are very hard to convince. As for as companys benefit is concerned, this project helps
company to know its market condition and behavior and perception of customers.
In order to accomplish the objectives of the project a survey has been conducted
amongst customers of the real estate market. The survey is based on questionnaire
filling method and limited to some parts of Delhi NCR region. The survey is
6
restricted to the information needed to show legal, technical and financial
transparency between project developer and customer
STEPS OF THE STUDY-
Understanding the objectives and requirements of the project clearly.
Prepared a questionnaire keeping in mind the objectives to be achieved.

Accordingly one questionnaire was made:
Housing complex(Annexure 1)
Searched for busy commercial places, occupied housing complexes and under-
construction housing complexes located in Gurgaon, Noida, Greater Noida,
Faridabad and Ghaziabad.
Obtained Permission to conduct surveys in shopping malls and housing

Complexes.
Conducted survey with the help of a questionnaire in shopping malls and occupied
housing complexes and carried out in different cities of NCR
Analyzed the data collected, through tables and charts in MS Excel.
Drafted the report.
RESEARCH DESIGN
7
Description of the Research
This research on will consist of exploratory research as well as conclusive research.
It begins with a hypothesis, and to arrive at a conclusion, which includes secondary data as
well as information from case data and questionnaire.
Sampling Method Stratified method of sampling was used for face-to-face survey while
snowball sampling method was used while conducting telephonic survey.
Sample Size -
People living in Gurgaon Housing and Society Complexes, in Noida housing complexes
and in Ghaziabad (Indira puram) Housing complexes were surveyed.
Total Number of people surveyed was:
Gurgaon Housing Complex 50
Noida Housing Complex 50
Ghaziabad Housing Complex 25
--------------
125 people
Data Collection Method -
Data was collected by using primary as well as secondary methods of data collection.
Primary Method
1) Face to Face interview
2) Questionnaire
3) Telephonic Survey
8
4) Survey through E-Mail
5) Survey through Reference
Secondary Method
1) Magazines on Property
2) Internet sites on Property
3) Internet websites of popular property developers of India.
PROBLEMS ENCOUNTERED
Denial of permission to conduct survey in PVR shopping mall and few housing
complexes like DLF Belvedere Park, Ansals Sushant Lok, etc.
Travelling to far-off places from Delhi every day.
Analyzing the perception of people about different cities of NCR was little difficult
as some respondents didnt have much knowledge about Ghaziabad and Faridabad.
LIMITATIONS
Study was restricted to Gurgaon, Noida, Greater Noida, Vaishali and Indirapuram.
Study was restricted to occupied housing complexes, shopping malls.
FACTORS AND PARAMETERS CHOSEN FOR SURVEY
The questionnaire was prepared in such a way so as to achieve all the three objectives
mentioned above. In order to attain the objectives five major questions were included in the
questionnaire along with few general questions.
9
In order to achieve the first objective of finding out the reasons responsible for
transition from Delhi to NCR two questions were included. One to find out the first pull that
attracts the people most while buying the property (See Q1 of Housing Questionnaire given in
Annexure 1). And the second question helps in finding out other major reasons for purchasing
the property (See Q6 of Questionnaire given in Annexure 1)
Factors were -
1. Brand name Brand name is something that immediately comes into your mind when
you think of any product. Even in case of purchase of property, brand name plays a major
role. Many people to prefer buy the property developed by well-known and reliable
developers. Moreover properties developed by established developers help buyers in
getting the best returns, as these properties can be sold any time at a premium.
2. Advertisements Its an old belief that advertisement can sell literally anything. In order
to ascertain whether its true for property or not, it was also included as a first pull factor in
the questionnaire.
3. Location This deals with property and connectivity to road links, airports, railway
stations and bus stops. The more approachable the property is to the public transport
terminal, the more value it holds. Proximity to the Central Business District also plays an
important role in this aspect.
4. Affordability Budget plays an important role in short listing the options available in
the market. Its only when the budget is decided, one starts looking for the available options
in the price range decided.
Some other factors were:
Need for More Space
Need for Better facilities
Need for Healthy environment
Want for Quality Construction

10
Lack of facilities in previous residence
Proximity to Workplace.
Others.(investment, own house, job transfer)
In order to achieve the second objective of knowing the perception of people about
cities included in NCR a question related to it was included in the questionnaire
(See Q12 of Housing Questionnaire given in annexure 1).
Parameters were
1. Proximity to Delhi - This parameter includes all the location factors such as proximity
to central business district, to schools, to hospitals, existence of huge shopping malls,
etc.
2. Business Hub This parameter helps in analyzing the perception that people have
about the job opportunities and business prospects available in different cities included
in NCR.
3. Education Hub- This parameter helps in analyzing the perception that people have
about the education system and facilities available for better education in different
cities included in NCR
4. Quality of Living This parameter helps in analyzing what people think about the style
of living prevalent in the 5 cities included in NCR.
5. Law and Order This parameter helps in analyzing what people about the safety and
security situation prevalent in the 5 cities chosen for the survey.
6. Infrastructural Development This parameter helps in analyzing how respondents rate

5 different cities chosen for the survey, on the basis of conditions of road and
highways, availability of public transport, etc.
11
In order to achieve the third objective of knowing the degree of importance of various
factors, which people consider while purchasing the property, two questions were
included in the questionnaire. One to find the degree of importance of external factors
(See Q2 of Housing Questionnaire given in annexure 1) and another to find the degree
of importance of in-locality factors (See Q3 of Housing questionnaire given in
annexure 1).
Factors were
External Factors influences the choice of customers-
1. Price Range
2. Connectivity to Public transport
3. Property Dealers
4. Proximity to workplace
5. Availability of loan
6. Experts on T.V. shows related to Property
7. Easy Payment Plans
8. Rate of Interest
9. Resale Value
10. Clear title of property
11. Proximity to School
12. Proximity to Hospitals
13. Proximity to Entertainment Centers
In Locality Factors influence the choice of customers -
1. Peaceful Locality
12
2. Pollution Free environment
3. Population/occupancy
4. Quality of Construction
5. Maintenance/ maintenance cost
6. Suitability of Home Type
7. Utilization of space
8. Water Availability
9. Power Backup
10. Safety-Security
11. Recreational facilities/Sports Complex
12. Car Parking facility
13. Club Membership
DATA ANALYSIS
In order to attain the objective of knowing the degree of importance of various factors
which people consider while purchasing the property, A questionnaire was included. From
the questionnaire the responses to these questions were recorded in the computer and
analyzed.
13
While in order to know about the perception of people about different cities and also to
know the major reasons for buying the property three questions were included in the
questionnaire. Responses to these questions were recorded in MS excel and were analyzed
through tables and Charts in MS word.
The following pages of the report contain Factor Analysis as well as Charts.
Q.2 FACTOR ANALYSIS OF EXTERNAL FACTORS
14
Rotated Component Matrixa
Component
1 2 3 4
peaceful locality .457 .156 -.004 .255
pollution free environment .631 .293 -.124 -.411
population/occupancy .645 -.045 .187 -.167
quality of construction -.183 .724 .172 -.112
maintenance cost .255 -.090 -.022 .730
suitability of home type .163 .521 -.564 .347
club membership -.195 .773 -.131 .149
car parking .064 393 .590 .207
safety and security .605 -.086 .079 .262
power backup -.255 -.016 .793 .131
water availability .025 -.004 .016 .689
utilization of space .316 .186 .474 .316
Extraction Method: Principal Component Analysis.
Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 6 iterations.
FACTOR 1 ANALYSIS
NI SI AI VI VMI TOTAL
prox. To 2 4 16 80 23 125
workplace
prox. To 7 6 51 48 13 125
school/hospital
15
9 10 67 128 36 250
HYPOTHESIS FORMULATION-
It improves the understanding of the situation under study, Identify the variables under study
and Helps to frame hypothesis that are testable.
Working Hypothesis (H1) Locational factor will influence the choice of customers while
choosing the housing complex.
Null Hypothesis (Ho) Locational factor will not influence the choice of customers while
Alternative Hypothesis - Locational factor will influence the choice of customers while
HYPOTHESIS TESTING
CHI SQUARE TESTING - It allows finding independence of two attributes, population is

divided into small categories according to two attributes. Using chi square method can verify
that whether these two attributes are dependent on each other or not.
Expected value =
S.N Observed Expected value (Fi-ei)2 (Fi-ei)2/ei

value
1 2 4.5 6.25 1.38
2 7 4.5 6.25 1.38
3 4 5 1 .2
16
4 6 5 1 .2
5 16 33.5 306.25 9.1
6 51 33.5 306.25 9.1
7 80 64 256 4
8 48 64 256 4
9 23 18 25 1.38
10 13 18 25 1.38
total 32.12
2 =
2 = 32.12
Degree of freedom= (no. of rows -1) x (no. of columns-1)
(2-1) x (5-1) =1x4 = 4
Alpha value = 5% i.e. 0.05 (see the appendix at last)
2tab = alpha value, Degree of freedom
= 0.05, 4 (see in the table1)
= 9.49
cal > tab
FINDINGS - So the Working Hypothesis (H1) will be accepted and it proves that Locational
factor will influence the choice of customers while choosing the housing complex.
ANALYSIS OF FACTOR 2 -
SN FACTORS NI SI AI VI MI TOTAL
17
1 brand image 19 45 50 6 4 125
2 property 18 52 44 3 8 125
dealers
3 Total 37 97 94 9 12 250
HYPOTHESIS FORMULATION
Working hypothesis (H1) The Brand name of company and dealers in the market will
influence the choice of customers in choosing housing complex.
Null Hypothesis (Ho) - The Brand name of company and dealers in the market will not
influence the choice of customers in choosing housing complex.
Alternative Hypothesis - The Brand name of company and dealers in the market will influence
the choice of customers in choosing housing complex.
Hypothesis Testing By using chi square method -
Expected =
S.N Observed Expected (Fi-ei)2 (Fi-ei)2/ei

value value
1 19 18.5 .25 .013
2 18 18.5 .25 .013
3 45 48.5 12.25 .25
4 52 48.5 12.25 .25
5 50 47 9 .19
6 44 47 9 .19
7 6 4.5 2.25 .5
8 3 4.5 2.25 .5
9 4 6 4 .6
10 8 6 4 .6
Total 3.10
2 =
18
2 = 3.10
Degree of freedom = (no. of rows -1) x (no. of columns-1)
= (3-1) x (5-1) =2 x 4 =8
= 0.05, 8 (see in the table1)
= 15.50
So, cal < tab
FINDINGS - So the Null Hypothesis (Ho) will be accepted and it proves that Brand name and
dealers in the market will not influence the choice of customers while choosing the housing
complex
ANALYSES OF FACTOR 3 -
SN FACTORS NI SI AI VI MI TOTAL
1 Payment 12 34 54 18 7 125
type
2 Interest rate 4 12 62 32 15 125
total 16 46 116 50 22 250
Working hypothesis (H1) Interest rate and type of payment will influence the choice of
customers in choosing housing complex.
Null Hypothesis (Ho) - Interest rate and type of payment will not influence the choice of
Alternative Hypothesis - Interest rate and type of payment will influence the choice of
19
Hypothesis Testing By using chi square method
Expected value =
SN Observed Expected (Fi-ei)2 (Fi-ei)2/ei

value value
1 12 8 16 2
2 4 8 16 2
3 34 23 121 5.2
4 12 23 121 5.2
5 54 58 16 .27
6 62 58 16 .27
7 18 25 49 1.96
8 32 25 49 1.96
9 7 11 16 1.45
10 15 11 16 1.45
TOTAL 21.76
2 =
2 = 21.76
(2-1) x (5-1) =1 x 4 =4
= 0.05, 4 (see in the table1) = 9.49
So, cal > tab
Findings working hypothesis (H1) will be accepted it means Interest rate and type of
payment will influence the choice of customers in choosing housing complex.
20
FACTOR 4 ANALYSES
SN Factors NI SI AI VI MI TOTAL
1 connectivity to 8 30 59 16 12 125
public
transport
2 clear title of 2 17 33 40 33 125
property
3 Total 10 47 92 56 45 250
Hypothesis Formulation
Working Hypothesis (H1) clear title and connectivity will influence the choice of customers
in choosing housing complex.
Null Hypothesis (Ho) - clear title and connectivity will not influence the choice of customers
Alternative Hypothesis - clear title and connectivity will influence the choice of customers in
choosing housing complex.
Hypothesis testing By using chi square method -
Expected =
S.N. Observed value Expected value (Fi-ei)2 (Fi-ei)2/ei
1 8 5 9 1.8
2 2 5 9 1.8
3 30 23.5 42.5 1.7
4 17 23.5 42.5 1.7
5 59 46 169 3.67
6 33 46 169 3.67
7 16 28 144 5.14
8 40 28 144 5.14
9 12 22.5 110.25 4.9
10 33 22.5 110..25 4.9
21
2 =
2 = 34.28
(2-1) x (5-1) =1 x 4 =4
= 0.05, 4 (see in the table1) =9.49
As cal > tab
Findings So working hypothesis (H1) will be accepted it means clear title and connectivity to
public transport will influence the choice of customers in choosing housing complex.
Analysis of Factor 5 -
1 price range 4 6 17 53 45 125
2 home loan 9 10 24 44 38 125

availability
3 resale value 3 8 12 48 54 125
4 total 16 24 53 145 137 375
Hypothesis Formulation
Working Hypothesis (H1) the Cost effectiveness factor will influence the choice of customers
Null Hypothesis (Ho) - the Cost effectiveness factor will not influence the choice of customers
22
Alternative Hypothesis - the Cost effectiveness factor will influence the choice of customers in
HYPOTHESIS TESTING By using chi square method -
Expected =
SN Observed value Expected (Fi-ei)2 (Fi-ei)2/ei

value
1 4 5.3 1.69 .31
2 9 5.3 13.69 2.58
3 3 5.3 5.3 1
4 6 12 36 3
5 10 12 4 .33
6 8 12 16 1.33
7 17 26.5 90.25 3.40
8 24 26.5 6.25 .23
9 12 26.5 210.25 7.93
10 53 48.3 22 .45
11 44 48.3 18.5 .38
12 48 48.3 .09 .001
13 45 45.6 .36 .007
14 38 45.6 57.76 1.26
15 54 45.6 70.56 1.54
16 Total 23.74
2 =
2 = 23.74
(3-1) x (5-1) =2 x 4 = 8
= 0.05, 8 (see in the table1) =15.50
23
As cal > tab
Findings - So working hypothesis (H1) will be accepted it means clear title and
connectivity to public transport will influence the choice of customers in choosing
housing complex.
CONCLUSION
Thus with the help of factor analysis we come to the conclusion that following
External factors are most important.
1. Home Loan Facility Many people in India still prefer to buy property by
taking home loan. Easy home loan is one of the major reasons for the boom in the real estate
market. Stiff competition in the home loan segment has brought in a wide range of products to
the customers for them to choose from. These days the top property developers themselves
help the customers to avail home loan. They provide the customers with necessary details
regarding home loan.
2. Price Price or in other words budget is always an important factor while

purchasing something. And when it comes to the property, price is a major detrimental factor.
According to the budget people choose the property. Even the leading developers are well
aware of this fact and thus have been building homes for all the classes of people
Independent Villas and luxurious flats for high class and upper-middle class people and Small
flats for middle class people.
3. Proximity to workplace Well no doubt people want to stay near to their

workplace. No one actually likes to spend hours in commuting between the workplace and
home. Developers are well aware of this fact too and therefore opening up new projects only
in those places where the industries are existing or are coming up.
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4. Resale Value It has been realized that people while purchasing the house
also considers the resale value of it. No one likes to spend money on something, which will
fetch no return after a certain period of time. Property fetches high returns for its owner. It is
considered by many as the safest investment tool.
5. Proximity to School /hospitals A hospital near ones home definitely has its pros like
availing medical facility in case of emergency; it saves on a lot of time and if a family
member is hospitalised in a hospital that is close to their home and a school near home also
save time of their childrens.
6. Clear title - customers dont buy a property if the title of property is not clear. If title is not
clear or marketable it will cause problem in future and financial institutes refuse to finance on
such properties.
7. Connectivity to Public Transport - Public transportation provides personal mobility and

freedom for people from every walk of life. And better Access to public transportation gives
people transportation options to get to work, go to school, visit friends, or go to a doctors
office.so having home at nearby transport is what people look for these days.
8. Payment type people these days became more concern about the available plan for
payment like easy/ flexible or its linked to construction and the charges joined with them.
9. Interest rate - When deciding regardless of whether or not to buy a property the rate has a
dramatic effect on buying power and ought to be taken into consideration. Sellers also ought
to be conscious of where interest rates are heading due to the fact the next buyer for their
home could have merely got priced out driving values for your home downward.
25
Q.3 FACTOR ANALYSIS OF LOCATIONAL FACTORS
ANALYSIS OF FACTOR 1-
Population/occupancy 11 12 34 42 16 125
Pollution Free 9 13 30 51 22 125

environment
safety /security 4 9 14 62 36 125
Peaceful locality 6 32 48 28 11 125
Total 30 66 126 183 85 500
Working Hypothesis (H1) the surrounding factor will influence the choice of
Null Hypothesis (Ho) - the surrounding factor will not influence the choice of
Alternative Hypothesis - the surrounding factor will influence the choice of

HYPOTHESIS TESTING By using chi square method
26
Expected =
SN Observed value Expected value (Fi-ei)2 (Fi-ei)2/ei

1 11 7.50 12.25 1.63
2 9 7.50 2.25 .3
3 4 7.50 12.25 1.63
4 6 7.50 2.25 .3
5 12 16.50 20.25 1.22
6 13 16.50 12.25 .74
7 9 16.50 30.25 1.83
8 32 16.50 24.25 1.46
9 34 31.50 6.25 .19
10 30 31.50 2.25 .07
11 14 31.50 306.25 9.72
12 48 31.50 272.25 8.64
13 42 45.75 14.06 .30
14 51 45.75 27.56 .60
15 62 45.75 264.56 5.7
16 28 45.75 315.06 6.88
17 16 21.25 27.56 1.29
18 22 21.25 .56 .026
19 36 21.25 122.37 5.75
20 11 21.25 113.3 5.33
21 Total 53.5
2 =
2 = 53.5
(4-1) x (5-1) =3 x 4 =12

27
= 0.05, 4 16(see in the table1) = 21.09
As cal > tab
Findings - So working hypothesis (H1) will be accepted it means Surrounding factor

will influence the choice of customers in choosing housing complex.
ANALYSIS OF FACTOR 2
1 Club 28 66 16 6 5 125
membership
2 Space 20 48 38 12 7 125
utilization
3 Car parking 16 57 37 9 8 125
4 Power 18 66 32 4 5 125
backup
5 Total 82 231 123 31 25 500
Working Hypothesis (H1) additional factors will influence the choice of customers in
Null Hypothesis (Ho) additional factor will not influence the choice of customers in
Alternative Hypothesis additional factor will influence the choice of customers in choosing
housing complex.
28
Expected =
SN Observed value Expected value (Fi-ei)2 (Fi-ei)2/ei

1 28 20.5 56.25 2.74
2 20 20.5 .25 .01
3 16 20.5 20.25 .98
4 18 20.5 6.25 .30
5 66 57.75 68.06 1.17
6 48 57.75 95.06 1.64
7 57 57.75 .56 .01
8 66 57.75 68.06 1.17
9 16 30.75 10.5 .34
10 38 30.75 52.56 1.7
11 37 30.75 39.06 1.27
12 32 30.75 1.56 .05
13 6 7.75 3 .38
14 12 7.75 18 2.32
15 9 7.75 1.5 .19
16 4 7.75 14 1.8
17 5 6.25 1.56 .24
18 7 6.25 .56 1.08
19 8 6.25 3.0 .48
20 5 6.25 1.56 .24
total 17.11
2 =
2 = 17.11

29
(4-1) x (5-1) =3 x 4 =12
= 0.05, 12(see in the table1) = 21.02
As cal < tab
Findings - So In this case Null hypothesis (Ho) will be accepted it means additional
factor will not influence the choice of customers in choosing housing complex
FACTOR 3 ANALYSES
1 Quality of 1 4 15 54 51 125
construction
2 Suitability of 5 12 41 40 27 125
home type
3 Total 6 16 56 94 78 250
Working Hypothesis (H1) quality and suitability will influence the choice of customers in
Null Hypothesis (Ho) - quality and suitability will not influence the choice of customers in
Alternative Hypothesis - quality and suitability will influence the choice of customers in
30
Expected =

value value
1 1 3 4 1.3
2 5 3 4 1.3
3 4 8 16 2
4 12 8 16 2
5 15 28 169 6.03
6 41 28 169 6.03
7 54 47 49 1.04
8 40 47 49 1.04
9 51 39 144 3.69
10 27 39 144 3.69
total 28.12
2 =
2 = 28.12
(2-1) x (5-1) =1 x 4 =14
= 0.05, 4 (see in the table1) = 9.49
As cal > tab
31
Findings - So working hypothesis (H1) will be accepted it means quality and suitability
factor will influence the choice of customers in choosing housing complex.
ANALYSIS OF FACTOR 4-
1. Water 2 5 16 72 30 125
availability
2. Maintenance 5 22 32 48 18 125
cost
3. Total 27 48 110 48 250
7
Working Hypothesis (H1) water availability and maintainence cost will influence the
choice of customers in choosing housing complex.
Null Hypothesis (Ho) - water availability and maintainence cost will not influence the choice
of customers in choosing housing complex.
Alternative Hypothesis - water availability and maintainence cost will influence the choice
of customers in choosing housing complex.
Expected =

value value
1 2 3.5 2.25 .64
2 5 3.5 2.25 .64
3 5 13.5 72.25 5.35
4 22 13.5 72.25 5.35
5 16 24 64 2.6
6 32 24 64 2.6
7 72 55 289 5.25
8 48 55 289 5.25
9 30 24 36 1.5
32
10 18 24 36 1.5
Total 30.68
2 =
2 = 30.68
(2-1) x (5-1) =1 x 4 =4
= 0.05, 4 (see in the table1) = 9.49
As cal > tab
Findings - So working hypothesis (H1) will be accepted it means water availability and
maintenance cost factors will influence the choice of customers in choosing housing
complex.
33
CONCLUSION
Thus with the help of factor analysis it can be concluded that following in-locality factors are
important:
1. Quality of Construction Obviously when one buys a property he makes sure that the
quality of construction is good. Everyone while buying a new product wants to buy quality
stuff. Same applies to the property. Every buyer wants to buy a well built house.
2. Pollution Free Environment The immediate surroundings of the property is always

evaluated by the buyer. These days developers give due importance in making the
surroundings beautiful with innovative and creative landscaping. They involve landscape
architects from different corners of the world to give their customers the best. The NCR is
34
becoming more and more popular among home buyers because of its greenery and pollution-
free environment.
3. Water Availability Water Availability, power backup and safety and security are some
very important factors which people do consider while purchasing the property. All these
factors are hugely responsible for the transition of people from Delhi to housing complexes in
NCR as many colonies of Delhi faces problem of shortage of water and power failure while
availability of these essential facilities are ensured in housing complexes by the respective
developers.
4. Occupancy - Due to increasing crime this factor is becoming more and more important for
the buyers. They dont want to settle down in such a place where hardly anyone else lives.
People prefer to stay in a reasonably well-occupied housing complex. But its also true that
people dont prefer to stay in highly populated areas as it was observed in the case of Shipra
Sun City, Ghaziabad where 5000 families live in one single housing complex fight for space
and car parking place.
5. Suitability of Home Type Nowadays due to the wide range of options available people
can afford to be choosy. Now they dont need to compromise on anything. They dont buy a
property till the time all of the essential things match their requirements. Developers do pay
attention to the different requirements of different customers. Some want a flat on the second
floor while some want a flat with two bedrooms. All these requirements are tried to be met by
the developers.
6. Peaceful locality people now a day want a home away from anti-social thing in the
society where they can spend their time peacefully. HOA rules are generally framed by the
affiliates of the association in aid with the legal experts to offer a life of comfort in the
neighbourhood area. Mostly these rules ensure peaceful stay in the neighborhood.
7. Maintenance Cost - Often a home's purchase price can be helpful in projecting

maintenance costs. The recommendations for annual maintenance costs range from 1.5 to 4
percent of the home's original cost. While this is not always true, especially when the
purchase price of a home is three-quarters of a million dollars or more, it is a good rule of
thumb for the average home buyer.
35
TABLES AND CHARTS
Three tables and charts have been prepared for each of the three cities namely Gurgaon,
Noida and Ghaziabad to analyze what respondents from each of these cities think about
five cities included in NCR namely Gurgaon, Noida, Greater Noida, Faridabad and
Ghaziabad on the basis of five parameters namely Location, Business Opportunity, Law
and Order, Style of Living and Infrastructural Development and also to know the reasons
for which they bought the property.
36
GURGAON
City name Location Business Education hub Quality of livingInfrastructural Law and Order
Opportunity Development
Gurgaon 33 29 29 32 26 30
Noida 13 12 13 12 13 8
Greater Noida 3 5 4 3 8 3
Ghaziabad 1 1 3 2 2 3
Faridabad 0 3 1 1 1 6
Perception of people about the cities of NCR
37
Figure 1. Perception of the people about the cities of NCR
Findings:
1. Gurgaon buildings stand tall in each and every parameter. Gurgaon tops in all the
parameters among Gurgaon respondents.
2. Though in case of Infrastructural Development Greater Noida and Noida are also
ranked well by the Gurgaon residents. Probably the credit goes to DND flyover.
3. Location wise, people of Gurgaon feel only Gurgaon and Noida are good in the
entire NCR as Greater Noida, Faridabad and Ghaziabad could fetch only 1, 2 and 1
favorable response out of total 50 responses.
38
First pull to choose the Housing Complex
Brand name Advertisements Location Affordability

3 6 26 15
Findings:
1. The basic reason for people buying property in Gurgaon in mass scale is its
locational advantage. It shares border with the Capital of India. Moreover huge
employment generating BPO companies are located in Gurgaon. Many Reputed
schools and colleges have also come up in Gurgaon. Some of Indias biggest
shopping malls having shops of international brands as well as famous national
brands are also situated here.
2. Second major factor which attracted people to buy property in Gurgaon was
affordability. Developers realizing that most of the people shifting to Gurgaon will
be from middle class society they constructed big towers with numerous reasonable
flats. Since the price of the property kept by the developers suited the pockets of
buyers they were able to buy it without any financial problem.
39
3. Third major factor was brand name. According to 8 % of the total respondents
brand name was the prime reason for which they bought the property. In Gurgaon
Housing Complexes have been constructed by popular and leading property
developers of India like Unitech, DLF, Ansals, Omaxe, Etc.
4. Only 4 % of the total respondents feel that it was advertisements which made them
buy the property. Advertisements can actually put the name of the property in the
mind of the buyer but no one actually buys the property only on the basis of
advertisements. Thus it will be wrong to say that advertisements are useless since
they do help in selling though not directly.
Major reasons for shifting
Reasons More space Better Location Better Facilities Healthy environment Increase in Quality of
living status Construction
No. Of 16 25 17 14 12 9
People
Reasons Lack of Proximity to Lack of Own house Investment Others
facilities Workplace recreation
No. Of 13 21 7 8 8 -
People
40
Findings:
1. Among various reasons better location is the most important reason for the people
to shift to Gurgaon Housing Complexes. Why location is most important has
become apparent till now.
2. Proximity to Workplace and Better Facilities are close second and third most
important reasons. Proximity to Workplace may become the most important reason
in few years time as industry migration to Gurgaon is happening quickly. All the
international brands are preferring Gurgaon over Delhi for their regional office.
Moreover people in need of better facilities like water availability, Power Backup,
41
Safety and security, etc. also prefer to shift to Gurgaon as Housing complexes of
Gurgaon provide all these facilities.
3. Need for more space, Need for Healthy Environment, lack of facilities in previous
residence and Increase in Living Status can be considered as other major factors for
people shifting to Gurgaon Housing Complexes.
4. People also purchased property in Gurgaon for investment purpose. This reason
may not be seen in such a large number in any other city of NCR. Its so because
people consider investment in property in Gurgaon as a very safe bet and expect
high return on Investment.
NOIDA
Perception of People about the cities
City name Location Business Education hub Quality of Infrastructural Law and Order
Opportunity living Development
Gurgaon 6 12 12 18 10 18
Noida 40 30 25 28 12 25
Faridabad 0 5 5 1 0 1
42
Findings:
1. In Location, Noida is a clear winner with 40 out of 50 respondents choosing it as

the best location in the entire NCR. That is a huge percentage around 80% this
shows that Noida people are happy with its Location. Noida is located close to the
Capital of India and is also very closely located to Indirapuram, another upcoming
city.
2. In all parameters other than location, Gurgaon has also been ranked as no.1 by
many people.
43
3. One significant thing in this chart is that Faridabad was selected by many Noida
respondents as no.1 in case of business opportunities available.
4. In education parameter after Noida, Gurgaon is marked second highest which is

close to the Noida.
5. The most significant thing indicated by the chart is that people of Noida have
chosen Greater Noida as no.1 in Infrastructural Development.28 out of 50
respondents have favorably marked for greater Noida while only 12 have marked
for Noida.
Brand name Advertisements Location Affordability

4 2 27 17
44
Findings:
In Noida just like in Gurgaon, location is the most important factor that pulls the people to
buy a new home.
Advertisements have no role in the sale of homes but as said before in the report
advertisements do add the advertised property as an option in the mind of the prospective
buyer.
According to respondents from Noida Brand name of the developer didnt play a big role
in making them buy the property. Its probably because Noida doesnt have highly popular
brands like Ansals, Unitech, Eros, DLF, etc.
Affordability is another major reason for the buying the property in Noida. As there is
hardly any popular developer in Noida and the homes provided in Noida are not as
luxurious as that in Gurgaon, the prices are very low as compared to the prices prevailing
in Gurgaon. In Gurgaon Higher class and Upper middle class people also buy homes in
large numbers whereas in Noida the number of high class and upper middle class people
looking for new home is very less.
45
Reasons More Space Better Location Better Healthy Increase in Quality
facilities environment living status construction
No. Of people25 23 28 10 12 10
Reasons Lack of Proximity to Lack of Own house Investment Others
Facilities workplace recreation
(prev.resd.)
No. Of people 6 4 3 1 24
Findings:
46
One of the most important things found out in the survey was that the one of the major
reasons to buy the house was the investment. This reason was not that important in case of
Gurgaon. This goes on to show that houses in Noida are very reasonable.
Need for better facilities was tick marked by maximum number of people as a reason for
buying the property. This again proves the fact that people buying property in Noida are
generally from middle class who earlier used to live in less popular colonies of Delhi
which are deprived of essential facilities like water, power and safety.
Another major reason for buying the property in Noida is Need for more space. Generally
people earlier living in joint families or newly married couples prefer buying property in
Noida as they are affordable.
Only 1 out of 50 respondents have said that own house was the main reason to buy the
property, which is around 2 % of the total respondents. This goes on to show that people
dont generally buy property in Noida for living purpose.
Another important point to notice is that in Noida proximity to workplace reason is

insignificant. Its probably because virtually non-existence of BPO companies in Noida.
GHAZIABAD
Perception of people about the cities of NCR
47
City name Location Business Education hub Quality of livingInfrastructural Law and Order
Opportunity Development
Gurgaon 3 7 7 9 5 8
Noida 12 11 11 11 10 10
1Faridabad 0 1 1 0 0 2
Findings:
1. Respondents from Ghaziabad have chosen Noida as the best location in the entire
NCR. As many as 12 out of 25 respondents have marked favorably for Noida which is
around 50 % of the total respondents. This clearly goes to show that Ghaziabad
respondents have good image of Noida as far as location is concerned.
48
2. In all other parameters there is a clash between Noida and Gurgaon but Noida seems to
lead in every parameter.
3. In business opportunity Noida have again been favoured while rest Gurgaon and
Ghaziabad have almost same image in the mind of Ghaziabad respondents.
4. In case of quality of living both Noida and Gurgaon have been marked by many as
number 1. Styles of living in other three places do not have enjoy good reputation in the
mind of the Ghaziabad respondents.
5. In case of law and order Ghaziabad and Faridabad are clear losers. This fact has been
observed in all the three cities.
6. In Infrastructure Greater Noida enjoys good reputation.
Brand Name Advertisements Location Affordability
1 2 10 13
Findings:
49
1. In Ghaziabad affordability is the main reason for the people buying property out there. The
occupied Housing complexes of Ghaziabad are pretty old and very reasonable.
Developments in Ghaziabad started much before it started in Gurgaon and Noida. So at
that time prices were low. Now with the massive development of Noida, Gurgaon as well
as of Indirapuram price of property have increased like anything.
2. Location is the second most important factor which makes people buy property in
Ghaziabad. Ghaziabad is located close to Noida as well as Delhi. Moreover Indirapuram,
the real upcoming area is its neighbour. Moreover Ghaziabads Development took place
years ago so it already has lots of facilities available.
3. Advertisements and brand name did compel few to buy the property in Ghaziabad but still
they were not so important factors.
Reasons More Better Better Healthy Increase in Quality

Space Location facilities environment living status construction
No. of People 9 9 15 7 3 4 5
Reasons Lack of Proximity Lack

to of Own house Investment Others
facilities workplace recreation
No. of People 3 4 2 10 1 3
50
Findings:
Though Ghaziabad respondents have rated Affordability as the major reason for buying the
property in Ghaziabad but if we exclude affordability as a factor we find that location too
was a very important factor as we can see in this chart. 15 out of 25 Respondents have
marked location as a reason for buying the property i.e. more than 50 % of the total
respondents.
The desire to have an own house is a major reason to buy a property, in Ghaziabad too.
This proves the reliability of the previous chart which shows that the major reason to buy a
property in Ghaziabad is affordability.
Third most important reason for buying property in Ghaziabad is requirement of more
space.
Proximity to workplace and investment are almost insignificant.
51
RECOMMENDATION
1. As Earth infrastructure does not enjoys good brand name and do not have a battalion of
brand loyal customers it should make sure that the maintenance of its occupied housing
complexes is taking place in the best possible manner .
2. Due to stiff competition in the market Earth Infrastructure should focus on the Quality of
homes provided and shall also try its best to meet different kind of requirement of different
buyers.
3. Due to the current oversupply situation in the market Earth Infrastructure should resist
from increasing price of its property.
4. Earth Infrastructure should help and lure the prospective buyers by helping them in getting
housing loans. It shall collaborate with some popular banks for this purpose. These days even
banks are more than willing to provide home loans.
52
5. Earth Infrastructure should provide the right amount of greenery in its housing complexes,
as pollution free environment is a very important factor that people consider while purchasing
the property.
6. Gurgaon, Noida and Greater Noida are the places where Earth Infrastructure should come
up with new projects as they have been marked favorably by the all respondents. Respondents
do not have good image of Faridabad and Ghaziabad while Indira puram is yet to prove its
worth.
7. Advertisement for selling property in Gurgaon can be Why drive for 45 minutes to your
workplace every day, take a flat in Gurgaon today. As proximity to workplace is the major
reason for people buying flats in Gurgaon. Whereas for Noida and Greater Noida
advertisement can be like Fed up of paying rent.
CONCLUSION
1. The major external factors which people consider while purchasing the property are Price,
Availability of loan, resale value, interest rate, and Proximity to workplace and hospital
/schools, clear title of property.
2. The major In-Locality factors which people consider while purchasing the property are
Quality of construction, safety, occupancy, suitability. Maintainence cost. Availability of water
and Pollution-free environment
3. Perception of people about different cities of NCR
Location wise Gurgaon and Noida are adjudged the best by the respondents
53
Business opportunity wise Gurgaon due to the mass presence of BPO company and
offices of MNCs and Noida due to its proximity to Delhi are consider good by the
majority of respondents.
In Quality of living again Gurgaon and Noida leads the pack but out of the two
Gurgaon is better due to the existence of Higher and upper-middle class people in
large number.
In Law and Order all the places are bad as per the respondents but out of the five
Gurgaon is the best.
As far as infrastructural development is concerned Greater Noida enjoys good

reputation among the respondents of all the three cities.
4. In totality, both Location as well as Affordability together account for more than 80 % of
the total responses.
5. In Gurgaon major reasons other than affordability and location, to purchase the property
were proximity to workplace and healthy environment.
6. In Noida and Ghaziabad other major reasons were investment and having a own house
as well as need for better facilities.
BIBLIOGRAPHY
Referred Books:
Kothari C.R.- Research Methodology New Delhi Tata McGraw Hill In (95-102)
Singh HarpreetResearch Methodology-Kalyani Publishers.(page no. 1-8, 68-102)
Richard Reed and Anthony Mills, Identifying the drivers behind housing
Preferences of first-time owners, Property Management, Vol.25, No. 3, 2007, pp 225-

241.
India Today Buyers Guide November 2006 Edition
International Research Journal of Finance and Economics ISSN 1450-2887 Issue 24 (2009)
pp 242-254 Euro Journals Publishing, Inc. 2009

The times of India Delhi Jan 28 2011 sec times property, page no. -66
54
WEBSITES
http://www.indianground.com/real_estate_india.aspx
http://www.ibef.org/industry/realestate.aspx
http://indiarealestatemonitor.com/property-news/real-estate-prices-hover-in-delhi-ncr/
www.gurgaonproperties.net
www.realestatencr.com
www.gurgaonrealestate.com
www.estatedeveloper.com
APPENDICS
Questionnaire
Name - __________________________________________________________
Household income per annum - Below 3lac 3-5 lac 5-8 lac above 8lacs
Self owned Property Rental -
If rental, have you invested in some other housing complex? Yes No
Duration of stay __________ Size of the family ________________________
No. of Cars Owned _______ Type of cars Low Medium luxury.
1. What factor was the first pull to choose this housing complex?
Brand name of developer Attractive and frequent advertisements
Location Affordability
2. To what extent do the following factors influence your choice of housing complex?
55
Not at Very large
all extent
Brand image
Price range
Property dealers
Connectivity to public transport
Experts on property related shows on

TV.
Proximity to workplace
Availability of loan
Easy/flexible payment
Rate of interest
Resale value
Proximity to school/hospital
Proximity to entertainment sector
Clear title of property
3. To what extents do the following in locality factors influence your choice of housing
complex-
Not at Very large

all extent
Peaceful locality
Pollution free
environment
Population/ occupancy
Quality of construction
Maintenance/
maintenance cost
Suitability of home
type
Club membership
Car parking
Safety/security
56
Power backup
Water availability
Utilization of space
4. Your previous residence was a (mention if a rental yes No )
Developer housing complex Independent housing complex Society flats others.
5. Specify the previous residence mentioned above - __________________________________.
6. What were the reasons to shift from previous Residence?
Need for more space Need for better location Need for better facilities
Need for healthy environment Increase in living status want for quality construction
Lack of water and power (in prev. Locality) lack of recreation

others____________________
7. Are you planning to sell your current property (move out in case of rental) yes No
8. The property is self-owned Rental
9. What type of property are you shifting into-?
Developer Housing complex Independent house Society flat others.
10. Where are you planning to shift
Gurgaon Noida Greater Noida Ghaziabad Faridabad Delhi others
11. What are the following reasons to shift from Residence?
Need for more space Need for better location Need for better facilities
Need for healthy environment Increase in living status want for quality construction
Lack of water and power lack of recreation others. _____________________________
12. Rank the cities on the following parameters-(1-5)
Gurgaon Noida Greater noida Ghaziabad Faridabad
Location (Proximity to
Delhi)
Business hub
Education hub
Quality of living
Infrastructural
57
development
Law and order
12. If you sell this property what will be the expected returns-
Loss No returns Low returns Medium returns High returns
(All information will be kept confidential. the above data collected is for the market study only-)
Place- _________________ Housing Complex ________________________
Developers________________ price ______________ type of flat _______________
58

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THE PERCEPTUAL STUDY OF BUYERS TO

ANALYSE THE REASONS FOR TRANSITION

Submitted in partial fulfillment of the requirements for

Post Graduate Diploma in Management (PGDM)

Bharatiya Vidya Bhavans

Usha & Lakshmi Mittal Institute of Management

Copernicus Lane, Kasturba Gandhi Marg

Student Name -------------------------- Signature---------------------------

I --------------------------------------------------- Roll No -------------- Class of 2008, a full time

Date: July 01, 2011

(Faculty Mentors Signature)

Date: July 01, 2011

5 Research design 8-13

SN CONTENT PAGE NO.

Earth Infrastructure Ltd. is an independent infrastructure provider with committed

To ensure complaint free operations with total customer satisfaction by resolving

PHILOSOPHY Innovation beyond Imagination.

Easy Availability of Loan and Lower Interest Rate

Increase in number of nuclear families

Competitive offers by home loan companies combined with good quality

SCOPE OF THE STUDY :

STEPS OF THE STUDY-

Understanding the objectives and requirements of the project clearly.

Prepared a questionnaire keeping in mind the objectives to be achieved.

Obtained Permission to conduct surveys in shopping malls and housing

Analyzed the data collected, through tables and charts in MS Excel.

Drafted the report.

This research on will consist of exploratory research as well as conclusive research.

Total Number of people surveyed was:

Gurgaon Housing Complex 50

Noida Housing Complex 50

Ghaziabad Housing Complex 25

Data Collection Method -

1) Face to Face interview

5) Survey through Reference

2) Internet sites on Property

3) Internet websites of popular property developers of India.

Travelling to far-off places from Delhi every day.

Study was restricted to occupied housing complexes, shopping malls.

FACTORS AND PARAMETERS CHOSEN FOR SURVEY

Some other factors were:

Need for More Space

Need for Better facilities

Need for Healthy environment

Want for Quality Construction

Others.(investment, own house, job transfer)

6. Infrastructural Development This parameter helps in analyzing how respondents rate

External Factors influences the choice of customers-

2. Connectivity to Public transport

6. Experts on T.V. shows related to Property

7. Easy Payment Plans

10. Clear title of property

11. Proximity to School

12. Proximity to Hospitals

13. Proximity to Entertainment Centers

In Locality Factors influence the choice of customers -

5. Maintenance/ maintenance cost

6. Suitability of Home Type

11. Recreational facilities/Sports Complex

12. Car Parking facility

13. Club Membership

Q.2 FACTOR ANALYSIS OF EXTERNAL FACTORS

peaceful locality .457 .156 -.004 .255