Pooja Main Pages Final Sip 2023

INTERSHIP PROJECT REPORT 2021-23
CHAPTER 1
EXECUTIVE SUMMARY
DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 1

EXECUTIVE SUMMARY
The Project has been done in Stanza Living. The title of the project is “A study of
marketing strategies and its impact in accommodation for Stanza Living”.
In the company my job role as an intern was of “Sales and Marketing” and I was
reporting to Mr. Ashish Dhoke Cluster Manager.
I have learned about pitching for tele-calling in order to get customers, about market
research and about branding and co-branding. I was also maintaining the google sheets
and doing mails to students for onboarding process.my work was generate interested
Leeds and pass it to my senior. I also scheduled meetings of interested leads to visit the
property of stanza living. I also have hands on SIGMA APP which was used for
confirming bookings. The Second Chapter deals with Introduction. The third Chapter
deals with Industry profile. The fourth chapter deals with Company profile. The fifth
chapter deals with Product profile. The sixth Chapter deals with Objective of study. The
Seventh Chapter deals with Research methodology. The Eight Chapter deals with
Theoretical background of the study. The Ninth Chapter deals with Data Analysis and
Interpretation. The Tenth Chapter deals with Findings. The Eleventh Chapter deals with
Conclusion. The Twelve Chapter deals with Suggestions. The Thirteen Chapter deals
with Learning are through the project. The Fourteenth Chapter proceeds with
bibliography. The Fifteenth Chapter deals with annexure and Student daily diary/daily
log.

CHAPTER 2
INTRODUCTION

INTRODUCTION
The study comprises of marketing strategies and its impact on lead generation for
Stanza Living. Marketing Strategy is the marketing logic by which the business units
expect to achieve their marketing objectives. Fulfillment of wants of the prospects is
one of the important goals of marketing actives.
Companies use various marketing strategies to collaborate with their consumers.
Marketing strategies are also used to make the customer aware about the products and
the amenities that one provides. Basically, it focuses on the target customer to buy those
products and amenities. The marketing strategies might be totally innovative or they
can be previously tried or tested strategies.
Effective marketing strategies help to get ahead in the competition. There are various
marketing platforms through which one generates lead.
Lead generation is the process of attracting and converting strangers and prospects into
someone who has indicated interest in your company's product or service. Lead
generation based on marketing strategy. Lead generation is done through online and
offline mode.
There are many more ways of improving the lad generation with a CRM. Bu the most
important being CRM to be the main pivotal point of lead generation, which not only
helps in generating quality leads but, it enhances the sales process, ensure better
conversion rates and helps close more dales.

CRM stands for customer relationship management. Powerful sales CRM system
combines a number of tools and plug-ins which are used to efficiently manage customer
relationships.
Using the sales CRM (SIGMA APP), you can:
1. Grab leads from different sources like social channels, emails or even turn missed
calls into leads.
2. Mange lads by scoring, qualifying and prequalifying them.
3. Find lead, contacts and deals in a matter of seconds by using the search and filtering
sections.
4. Mange sales in multiple pipelines for different process and reporting options.
5. Analyze your gathered business data to accelerate and improve your sales.
Stages Involved in Client Conversion.
Step.1: Lead Generation
Lead generation is based on branding strategy. Lead generations are done through
online and offline methods.
Step.2: Qualifying
The process of determine how likely a lead is to ultimately turn into a paying customer.
Qualified leads that have been determined to have a good chance at converting into
customers.
Step.3: Pitching
Lead pitching is the process of developing relationships with buyers at every stage of
the sales funnel, and through every step of the buyer’s journey. It focuses marketing
and communication efforts on listening to the needs of prospects, and providing the
information ad answers they need.
Step.4: Closing
There is the stage where sales opportunities either turn into customers or exit your
pipeline as closed-lost deal. If you successfully seal the deal, you can move the
opportunity into the closed-won stage of your pipeline and celebrate a job well done.
Either way, you should move closed sales opportunities from this stage to he closed-
won r closed-lost step to keep your pipeline neat and organized.

CHAPTER 3
Industry Profile

INDUSTRY PROFILE
A BRIEF HISTORY OF STANZA LIVING: -

Stanza Living is the common brand name for Dtwelve Spaces Private Limited. It
provides fully-managed shared living accommodations to students and young
professionals. Founded by Anindya Dutta and Sandeep Dalmia, the company is
present across 23 cities including-
Delhi, NCR, Bangalore, Visakhapatnam, Hyderabad, Chennai, Coimbatore, Indore,
Pune, Baroda, Vijayawada, and Dehradun, in India Stanza Living provides
technology-enabled, fully managed community living facilities for students and
working professionals. The company was launched as a student housing business
in Delhi NCR with a capacity of 100 beds, and grew to 14 cities by 2019. By early
2020, the company began catering to working professionals as well. The company has
a combined inventory of 55,000 beds under management for both students and
working professionals.
Stanza Living is currently valued at $300 million. It has raised a capital of about $70
million from leading global investors like Falcon Edge Capital, Sequoia Capital, Matrix
Partners and Acela Partners.
The company has invested in building technology products for business efficiency and
consumer experience, like the Stanza Resident App and Stanza Real Estate App. Stanza
Living has close to 1,500 employees across India. It is recognized among Top Real
Estate Tech Start-ups of 2020 across the globe by research and analysis company
Tracks. The company has been shortlisted among Top 25 Start-ups of India in 2019 by
LinkedIn.
Many Student accommodations have been providing world class property management
and housing facilities. Many Firms are also entered into establishment of dedicated
student living spaces to enrich and enhance the college experience for students living
independently.

This firm offers Luxury as well as budgetary student accommodation much more than
just a great place for students to live and study. Offering high-specification service
apartments with all the luxury and added extras Faculties for students.
Hostel is the place to make the most out of your time at university level. Whether
working or relaxing in your luxury private apartment or meeting new people and
enjoying the buzz of the modern shared social spaces, including games zone, gym,
cafeteria, mess or library.
The city of Pune in western India is known for its educational facilities, having more
than 100 educational institutes and nine universities. Faculties in most colleges are
sparse. Since this is primarily a student town, a large demand exists for student services.
Firm ensure that you live in comfortable, warm and welcoming atmosphere, our easy
going, cosmopolitan charm giving you a whole new sense of life.
Hostel offer an all-embracing environment o student of all ages, coming from various
parts of the country and the world. It provides with the true sense of living in a student
community with students from all walks of life, backgrounds and qualifications,
affording your talents an opportunity to flourish in the various cites of India.
The 5 most common types of student accommodation-
1. Halls of residence
Generally owned by the University and tend to be for first years only. They are a great
way to adjust o living away from home, and making new friends. There are a variety of
options including catered/self-catered and shared bathrooms.
2. House/flat share
This is the most common type of private accommodation for students, where you can
rent a property with friends and there are many such accommodations provided in all
over country.
3. Room in a private house
This is where you rent a room out in a house where the landlord currently lives. Whilst
this probably isn't the type of accommodation you imagine during your university days;
if you've left it late looking for private rented housing, it's probably preferable to the
dingier student house.

4. Private flat
Private flats can pear extremely appealing if you've had bad experiences previously
haring with other students. The two things to consider are firstly, when try out enjoy
our own company understand that whilst you’ll probably be out social sing in the day;
out 'l most likely be yourself most nights. The other thing to consider with private flats
it he prices they're the most expensive accommodation this lt.
5. Private sector also residence
The properties tend to be similar to university owned halls of residence, except they’re
open to everyone, and are generally more expensive as they're privately owned. The
contracts are normally 11 months and as they're independent, you will be sharing with
adviser’s mix of people from range of universities perfect if you like meting we people!
There are many different most every University City.

CHAPTER 4
COMPANY PROFILE

COMPANY PROFILE
Particular Company Data

Type Private
Industry Real Estate
Founded 2017
Founder Anindya Dutta, Sandeep
Dalmia
Headquarters New Delhi
Area Served India
Service Co- Living, Student
Accommodation, Serviced
Rental Accommodation.
No. of employees 1700+
Website www.stanzaliving.com
Vision of Stanza Living: -

To provide world class accommodation to build the foundation for the most important
chapter in student life.
Mission of Stanza Living: -

We are currently scaling the business at an aggressive pace; having already grown 20x
over the last 12 months from 100 beds to 2,000 beds under management and are now
expanding to become a pan-India business.

Pre-launch actives: -
In the year 2016, stanza living did eighteen months of on-ground research. In this
research they visited more than eighty (80) hostels and interviewed more than 2000
parents and student, from this research and interviews they came to know that relocating
to a new city can be a nerve-wracking experience and all one wishes for is a sense of
belonging and comfort. Yet hostel and PGs in India are often a far cry from
expectations.
Keeping all the needs in mind like providing a clean and hygienic environment with
high quality furniture as well as basic necessity such as air conditioning, house kipping,
laundry, meals and security they launched two (2) residences in Delhi in 2017 with 100
beds and also achieved 100 % occupancy. In 2018, with consolidation in NCR, from
two residences they moved to more than 15 residences and two thousand plus beds with
85% retention and along with that the team strength went up to more than 60.
In 2019, Pan India expansion, they expanded in 10 cities with more than 22000 beds
and team strength increased to more than 250.
Stanza Living is looking to expand its inventory to 1 lakhs beds over the next 3 years
across key property markets in India from the current 51k beds across India.
Apart from eying nearly 50 times growth in its inventory in three years, the Delhi-based
student co-living star-up is also expecting to turn profitable over the next year.
Stanza Living has raised a total of $70 million so far from Sequoia Capital, Acela
Partners and Matrix Partners and Altera capital and with this they are the most funded
start-up in the sector.
SWOT ANLYSIS: -

Strengths: -
1. Positive demand of company's product.
2. Good market campaign.
3. It is an investment asset that increases in value overtime.
4. There is no single market for estate i.e. it can be traded at auction or open markets
by estate agents and surveyors.
Weakness: -
1. It requires large capital to invest in.
2. Ownership right cannot be easily transferred.
3. It is highly liquid asset.
Opportunities: -
1. Global demand for real estate is strong and high.
2. Real estate is poised for rapid growth.
3. Potential to diversify into other sectors.
4. New sectors offer great potential i.e. Student accommodation and care homes.
Threats: -
1. Economic slowdown may affect demand i.e. period of recession.
2. Growing completion within the industry and from the other investment asset classes
such as equities and bonds.
3. Seasonal demand may affect prices.

Organization Structure: -
CEO
VICE PRESIDENT
REGIONAL HEAD
CITY HEAD (PUNE)
MARK
WEFT
HING AND SALES OPERATION’S
OPERATION CLUSTER
ASSOIATES
MANAGER
REGIONAL SALES
ASSISTANT MANAGER
FUTURE LEADER RESIDENT CAPTAIN

PROGRAMMER’S
OPERATION EXECUTIVE

CHAPTER 5
Product Profile

PRODUCT PROFILE
FULLY FURNISHED ROOMS: -

Stanza living provide well-furnished rooms, designed with an in depth understanding
of a student’s needs. Our residences are fully equipped with IOT enabled systems and
new appliances to enhance the quality of your everyday living.
INTERACTIVE COMMON AREAS: -

Lively during areas, comfortable lounge rooms, dedicated fitness corners and
entrainment spaces – our Endeavour is to provide you enriching and vibrant spaces
where you can unwind with your Fellow Stanzas.
DINIG AREA: -
Vibrant and colorful spaces designed for residents to come together and enjoy quality,
wholesome meals.
ENTERTAINMENT ZONE: -
Cheerful areas furnished with everything our residents need to recharge, rejuvenate and
socialize.

CHAPTER 6
OBJECTIVES OF THE
STUDY

OBJECTIVE
 To know about the awareness towards Stanza Living accommodation.
 To know why do they prefer Stanza Living over others.
 To study about whether people are satisfied with Stanza Living services and
management system or not.
 To analyses the feedback of present customer towards Stanza Living.
 To know what facilities customers are looking for and what facilities needs
improvement.

CHAPTER 7
RESEARCH
METHODOLOGY

DEFINITION OF RESEARCH
The word research is derived from the Latin word meaning to know. It is a
systematic and a replicable process, which identifies and defines problems, within
specified boundaries. It employs well-designed method to collect the data and analyses
the results. It disseminates the findings to contribute to generalize able knowledge. The
main characteristics of research presented below are:
 Systematic problem solving which identifies variables and tests relationships
between them. Collecting, organizing and evaluating data.
 Logical, so procedures can be duplicated or understood by others.
 Empirical, so decisions are based on data collected Reductive, so it investigates
a small sample which can be generalized to a larger population.
 Replicable, so others may test the findings by repeating it.
 Discovering new facts or verify and test old facts.
Research Design of the study: -
This report is based on primary as well secondary data, however primary data
collection was given more importance since it is overhearing factor in attitude studies.
One of the most important users of research methodology is that it helps in identifying
the problem, collecting, analyzing the required information data and providing an
alternative solution to the problem. It also helps in collecting the vital information that
is required by the top management to assist them for the better decision making both
day to day decision and critical ones.
Quantitative Research: -
Quantitative research is a research strategy that focuses on qualifying the
collection and analysis of data. It is Formed from a deductive approach where emphasis
is placed on the testing of theory. It focuses on numeric & unchanging detailed data.
Methods: -
 Questionnaire
 Random sample survey of customers
 Discussions with the concerned

Primary Data:
The Primary data I have collected by using of methods like Structured
Questionnaire. Discussions and Interviews were also conducted with sample
respondents. before finalizing the Structured Questionnaires,
Secondary Data: -
The Secondary data will be consisted of reports, reviews and websites of
Stanza Living services providers covered in the study along with various books,
journals, magazines, newspaper, news articles, blogs review of literature.
Data Analysis: -
Data analysis will be done by
1. Bar Diagram
2. Pie Chart
3. Column Chat
Population:
Customers of Stanza Living. Collected with Questionnaires.
Sampling size:
A sample of 100 has been chosen for the purpose of the study. Sample
consisted of students based on their feedback while living in Stanza Living.
Sampling Methods:
Probability sampling, each sample has an equal probability of being
chosen. We can say, a probability sample is one in which each element of population
has a known non-zero probability of election. This method of sampling gives the
probability that our sample is representative of a population
No. of 100 students is taken as a Sample Size for the study
Sampling methods
Simple Random sampling method used for the selection of population

Sampling procedure:
From large number of customers sample lot were randomly picked by
Researcher.
Field Study:
Directly approached respondents by the following strategies
 Tele-calling
 Personal Visits
 Clients References
 Promotional Activities
 Database provided by the Angel One Limited.
Scope of the Study: -

 It focuses on the various marketing strategies towards the lead generation for
the company.
 Research can be of importance to target the customer as per their needs and the
satisfaction level towards the products and ease provided by various marketing
strategies.
 The results obtained after the data analysis helps in understanding the
effectiveness of the marketing strategies and in the implementation various tools
at the right time and at the right place.
Limitations of the Study: -

 A portion of the respondents contacted were not precise and genuine in giving
their opinions of satisfaction or dissatisfaction. If accidently they had bad
experience at once they would mark poor.
 The students were restricted to Pune city only.
 The study was limited to the capabilities and willingness of the respondents in
appropriately answering the question.
 The lead generation data was limited only for 2 months.
 Only current residents of the stanza living property were taken as sample unit,
so the research is concentrated on their perception after availing the products
and services.

CHAPTER 8
THEORETICAL
BACKGROUND OF THE
STUDY

THEORETICAL BACKGROUND
“RESARCH IN MARKETING STRATEGY” Journal of the Academy of
Marketing Science, Augst2018
In this they studied that marketing strategy is a construct that lies at the conceptual heart
of the field of strategic marketing and is central to the practice of marketing. It is also
the area within which many of the most pressing current challenges identified by
markets and CMO series. We uncover important challenges to marketing strategy
research but also numerous opportunities for developing important and highly relevant
new marketing strategy knowledge.
The research agenda we develop provides opportunities for researchers to develop new
theory, establish clear relevance, and contribute to improving practice. Since many of
these cannot be adequately address with current publicly available secondary data,
researchers need to become more eclectic and creative in their research designs. While
there may be institutional obstacles in doing so, our research suggests the payoffs can
be enormous the number and importance of unanswered marketing strategy questions
and opportunities to impact practice has arguably never been greater.
“THE EFFECTIVENSS OF CORPORATE BRANDING STRATEGY

IN MULTI BUSINESS COMPANIES” Australian Journal of Business
and Management Research, Septmber-2011
This paper presents a triple- dimension model for the assessment of the effectiveness
of corporate branding strategy as strategic decision in an organization: multiple
stakeholders' reliance, financial value and strategic position. The elements of the model
are based on information obtained from literature review and structured interview with
specialists in strategic management and marketing and some multi business company’s
mangers.
A questionnaire and confirmatory factor analysis (CFA) have been used to validate the
measurement. Assessing the three dimensions (multiple stakeholders' reliance, financial
value and strategic position) and integrating them into a scheme enable CEOs to
understand whether their corporate branding strategy is effective.

The results of the research paper showed that the factors determine the effectiveness of
corporate brand strategy is related to each construct in the conceptual model. These
findings indicate that we can measure these dimensions to assess the effectiveness of
corporate branding strategy. The effectiveness of corporate branding strategy displays
itself if the corporation and SBUs are leading up to their intended results. To determine
the effectiveness of corporate branding strategy, the paper suggests that companies
should assess both corporation and SBU performance as against the business tangible
and intangible criteria such as multiple stakeholders' reliance, financial value and
strategic position.

CHAPTER 9
DATA ANALYSIS &
INTERPRETATION

DATA ANALYSIS & INTERPRETATION

Analysis and interpretation of the data collected from the
Behavioral Aspects of individual on investment pattern:
The data collected from the different level of respondents with the help of the different
structured questionnaires were recorded and analyzed. The questions in the
questionnaire for the Customers consisted of getting information on the two major areas
namely the personal information of the customers and their level of satisfaction on
various parameters.
The questions in the structured questionnaire consisted of close ended questions that is
Dichotomous or two-way questions and multiple-choice questions. And the last
question an open-ended question. On the collective analysis of the marks scored in the
independent categories of the respondents, it could assess the level of satisfaction of
customers on various parameters.

1. Gender of the Respondent
Table-1
Gender
Male Female Total
No. of Responses 63 37 100
Percentage of 63% 37% 100%
Responses
(Source-Survey)
Graph No.: - 1
Gender
37%
63%
Male Female
Interpretation:
According to the survey, we got to know that there is total 100 respondents and out of
that63 are Male (63%) and 37 are Female (37%). It defines there not much difference
between no. of male & female.

2. Age
Table-2
Age
Basis Frequency Percentage
Below 18 3 3%
18 to 21 32 32%
21 to 25 61 61%
Above 25 4 4%
60 above 0 0
Total 100 100%
(Source-Survey)
Graph No.: - 2
Age
4% 3%
32% Below 18
18 to 21
61%
21 to 25
Above 25
Interpretation:
According to the survey another demographic factor that was taken into consideration
while collecting data is age of the respondents. The age group was classified into
various age slabs i.e., respondents below 18, from 18-21, from 21-25 and later on age
group above25. Out of 100 respondents 3 respondents are of age group below 18. While
the number of respondents is 32 to the age group from 18-21. There are 61 respondents
from age 21 to 25 age group while 4 respondents from above 25 age group.

3. Education Qualification
Table-3
Qualification
No. of Responses Percentage of Responses
SSC 0 0%
HSC 19 19%
UG 56 56%
PG 21 21%
PhD 4 4%
Total 100 100
(Source-Survey)
Graph No.: - 3
60 56
50
40
30
19 21
20
10 4
0
0
SSC HSC Graduation Post PhD
Graduation
Interpretation:
According to the survey, we got to know that there is total 100 respondents and out of
that 19 students are in HSC,56 students are of Graduation, 21 students are perusing Post
Graduation and remaining 4 are completing their PhD.

4. In which Institute you are studying?

Table-4
Institute
Name of college No. of Responses Percentage of Responses
SIOM 17 17%
SCOE 15 15%
SKN 19 19%
SKNCOE 26 26%
OTHERS 23 23%
Total 100 100%
(Source-Survey)
Graph No.: - 4
Institute
SIOM SCOE SKN SKNCOE OTHERS
23% 17%
15%
26%
19%
Interpretation:
According to the survey another demographic factor was taken into consideration while
collecting data is institute in which students are studding. Total responses are 100 out
of 17 students are studding SIOM College, 15 in SCOE College, 19 in SKN College,
26 in SKNCOE College and another 23 students are studying in other colleges nearby.

5.How do you come to know about Stanza Living?
Table-5
Basis No. of Responses Percentage of Responses

Friends and 21 21%
Acquaintances
Company website 9 9%
Social Media 18 18%
Pamphlets 17 17%
Tele call 35 35%
Total 100 100%
(Source-Survey)
Graph No.: - 5
Friends and Acquaintances Company website

Social media Pamphletes
Tele call
35% 21%
9%
17% 18%
Interpretation:
According to the survey, Friends and Acquaintances respondents are 21% in total 100
responses, company website has 9 % of respondents and social media comes with 18
% responses Pamphlets has 17 % of respondents and 35 % students comes to know
about Stanza Living by Tele call.

6. How do you come to know about all the services provided by Stanza
Living?
Table-6
Basis No. of responses % Of responses

Tele Call 36 36%
Company Website 19 19%
Walk in 21 21%
Pamphlets 17 17%
Others 7 7%
Total 100 100%
(Source-Survey)
Graph No.: - 6
Column1
Tele Call Company website Walk in Pamphlets Others
7%
17% 36%
21%
19%
Interpretation:
Out of 100 responses 36% of students come to know about all the services provided by
Stanza Living by Tele Call, 19% by Company website, 21% students come walk-in,
Through Pamphlets 17% students come to know about services provided and 7% of
students by others.

7. Why did you prefer Stanza Living over others?

Table-7
Basis No. of responses % of responses

Price 6 6%
Product & amenities 39 39%
Location 30 30%
Hospitality (post service) 5 5%
Safety & security 20 20%

Total 100 100%
(Source-Survey)
Graph No.: - 7
Safety & security

20
Hospitality
5
Location
30
Product & amenities
39
Price
6
0 10 20 30 40 50
Preference
Interpretation:
According to the survey, 6% of respondents prefer Stanza Living because of Price, 39%
of respondents prefer due to product and amenities provided by Stanza Living, 30% of
the respondents prefer due to Location,5% of the respondents prefer due to Hospitality
(post service) while 20 % of respondents prefer Stanza Living due to safety and
security.

8. How likely are you to recommend Stanza Living to others?

Table-8
Responses for recommendation
Extremely unlikely 6 6%
Somewhat unlikely 8 8%
Neutral 31 31%
Somewhat likely 40 40%
Extremely likely 15 15%
Total 100 100
(Source-Survey)
Graph No.: - 8
Extremely likely
15
Somewhat likely
40
Neutral
31
Somewhat unlikely
8
Extremely unlikely
6
0 10 20 30 40 50
Recommendation
Interpretation:
According to the survey, 15% of Respondents are extremely likely to recommend

Stanza Living to others, 40% of responses are somewhat likely, 31 Respondents are
neutral, where as 8% responses are somewhat unlikely and that of 6% are extremely
unlikely.

9. How satisfied were you with your experience with us? Rate your
experience.
Table-9
Ratings (scale 1 to 5)
Low 1 7 7%
2 7 7%
3 40 40%
4 31 31%
High 5 15 15%
Total 100 100
(Source-Survey)
Graph No.: - 9
50
40
40
31
30
20 15
10 7 7
0
Low 1 2 3 4 High 5
Rating
Interpretation:
Above data analysis says that 7% respondents feel Stanza Living lower than their
expectations, 7% respondent feels low than their expectations, 40 % respondents feel
Stanza Living provides average PG/ accommodation facility, 31% respondents feel that
Stanza Living provides high PG while15% respondents feel that Stanza Living provide
high than expected.

10. Would you like to continue your journey with Stanza Living?
Table-10
No. of responses % of responses

Yes 31 31%
No 12 12%
Maybe 57 57%
Total 100 100%
(Source-Survey)
Graph No.: - 10
Continue your journey

Yes No Maybe
31%
57%
12%
Interpretation:
According to the survey, 31% of respondents believe that they will continue their
journey with Stanza Living while 12% of respondents doesn’t believe so and 57% of
responses are of maybe they did not decide yet.

11. What features do you think needs improvement in Stanza Living?
Table-11
Features need to improve No. of responses

Price 82
Product and amenities 11
Hospitality 23
Location 19
Safety and Security 6
(Source- Survey)
Graph No.: - 11
Safety & Security

6
Location
19
Hospitality
23
Product & amenities
11
Price
82
0 20 40 60 80 100
Features to improve
Interpretation:
Above data analysis say that 82% of respondents feels there should be improvement in
price of Stanza Living, 11% responses need improvement in product and amenities
where as 23% responses goes in the favor of improvement in hospitality ( post service),
location needs to improve according to 19 % of responses and 6% of responses need
improvement in safety and security.

12. Which of the following value-added service would you like to have?
Table-12
Services % Of responses
Air conditioner 25
Strong Wi-Fi service 23
Improvement in food quality 50
Other 43
(Source-Survey)
Graph No.: - 12
60
50
50 43
40
30 25 23
20
10
0
Air conditioner Strong Wi-Fi Improvement in Others
service food quality
Value added service
Interpretation:
According to the survey, 25% Respondents need value added service of air conditioner
where as 23% of responses need strong Wi-Fi service, more responses that are 50% of
it requires the more improvement in the food quality and 43% are of others out of
100respnses.

CHAPTER 10
FINDINGS

FINDINGS
63%of respondents were male and 37% of respondents were females.
32 responses were between age group 18 to 21, 61 % of respondents were of
the age group between 21to25.
19% of respondent's highest qualification was HSC (Higher Secondary School
Certificate).
56% of respondents were pursuing their graduation and only 21% of
respondents were pursuing their Post graduate.
17% students are studying in SIOM College, 15% in SCOE College.
19% in SKN College, 26% in SKNCOE College and another 23% students are
studying in other.
According to the survey, 21% of Friends & acquaintances Respondents are
there out of 100 for question for how do you come to know about Stanza living.
Company Website has 9% of Respondents, and social media Comes with 18%
of responses, Pamphlets has 17% of respondents and 35% students come to
know About Stanza Living by Tele call.
36% of students come to know about all the services provided by Stanza Living
by Tele Call, 19% by Company Website, 21% Students come Walk In, Through
Pamphlets 17 students come to know about services provided and 7% of
students by others.
6% of respondents prefer Stanza living because of Price, 39% of Respondents
prefer due to Product and amenities provided by Stanza living.
30% of the Respondents prefer due to Location, 5% of the respondents prefer
due to Hospitality (post service) while 20% of respondents prefer Stanza Living
due to Safety and Security.
15% of Respondents are extremely likely to recommend Stanza Living to
others, 40% of responses are somewhat likely, 31% Respondents are neutral,
where as 8% responses are somewhat unlikely and that of 6% are extremely
unlikely.
7% respondents feel Stanza Living lower than their Expectations, 7%

respondents feel low than their expectations, 40% respondents feel Stanza
living provides average PG/ accommodation facility, 31% respondents feel
That Stanza Living provides high PG while 15% respondents feel that Stanza

Living Provide high than expected.

31% of respondents believe that they will continue their Journey with Stanza
living while 12% of respondents doesn’t’ believe so and 57% of Responses are
of Maybe / they did not decide yet.
82% respondent’s feels there should be improvement in Price of Stanza Living,
11% responses need improvement in product and amenities Where as 23%
responses goes in the favor of improvement in Hospitality (Post Service),
location needs to improve according to 19% of responses and 6% of responses
need improvement in Safety and security.
25% of responses need value added service of Air conditioner where as 23 %
of responses need Strong Wi-Fi service, more responses that is 50% of it
requires the more improvement in the food quality and 43% are of others out
of total 100 responses.

CHAPTER 11
CONCLUSIONS

CONCLUSIONS
1. PROMOTIONAL ACTIVITIES
Promotional activities refer to entire set of activities which communicate the product,
brand or services to the customer. The promotional activities like Tele-Calling, Social
Website, and company website, Referrals, Pamphlet and Kiosk were carried out in
Stanza Living out of which maximum awareness was done by social websites.
2. MARKETING PLAN
Marketing plan is a plan which consists of market research, situation analysis,
marketing strategy and promotional activities. It was observed that product, price,
place, promotion play significant role in deciding the marketing plan of the company.
It can be seen that product, amenities and location had a competitive advantage for
choosing Stanza Living over others, thus more marketing was done on the basis of
Product, amenities and location.
3. MAJOR LEAD GENERATION

Lead generation is the process of attracting and converting prospects who has indicated
interest in company’s product and services. It can be concluded that in Stanza Living
major leads were generated through data base, city team, in bound calls, sales app,
Facebook and Google.
4. CUSTOMER SATISFACTION
Customer satisfaction is the measurement that determines how satisfied is the customer
with the company products and services and also helps in determining the areas for
improvements. Their search shows that the majority of the customers are satisfied with
the products and services where as some improvements need to be done with respect to
Hospitality in post services.

CHAPTER 12
SUGGESTIONS

SUGGESTIONS
1. Induction training suggestions: -
Stanza Living Provides Induction in common area, but mostly boys didn’t know
how to use induction so they should provide training how to us induction.
2. Improvement in food quality: -
Stanza Living should more focus of food quality. They should prefer
Maharashtrian food or food should be somewhat spicy and testy.
3. Price should be minimized: -
Many students like all the facilities and service of stanza living but due to price
many students do not prefer Stanza Living. So, price should be minimized.
4. There should be more platforms of Branding.
Stanza Living should hang banners in City there is no single banner in city or
near colleges. If they hang banners then there will be more awareness of the
accommodation.
5. More awareness to girls and their parents: -
As compare to boys the number of girls is very less staying in Stanza Living.
So, Stanza Living should more focus on the awareness of Girls safety and
convince their parents accordingly.
6. More awareness on social media: -
Only 9% of consumers out of 100% came to know about Stanza Living through
Company website. So, Stanza Living should increase the advertisement through
social media so they can visit to company website.
7. Feedback: -
Stanza Living should circulate monthly feedback form in groups. So, they will
come to Know what really students wants and they can improve accordingly.

CHAPTER 13
LEARNINGS

LEARNINGS
1. Training Session:
Training sessions were conducted to train us for Stanza Nexus App and Sigma App
which helps in managing sales, marketing, contacts, customer support and other
business functions. Trainings were also conducted to train us for the pitching that was
going to be used for tele-calling sessions and also for the site visits.
2. Branding and Co-Branding

In branding and co-branding, we learnt how to do present the in order to create a brand
image in the new market, finding the prime locations where bill board scan be put-up
and also learnt about onboarding shopkeepers so that they refer potential customers to
the company.
3. Maintaining Google Sheets.

In maintaining Google Sheets, we added remarks, date, reason, visit schedule date, etc
in it for the reference.
4. E-mails to students.
After all the process and confirmation of the booking I use to send emails to student for
completing their onboarding process.
6. Market Research
In market research we learnt about the importance of market research. Market research
helps in knowing about the demand of the product, target market, different ways for
marketing in that particular market, seasonality of the product demand, opportunity and
threats for marketing campaigns, pricing strategies and also about the competitors.

CHAPTER 14
Contribution to the Host
Organization

CONTRIBUTION
 Generated Lead: -
The data which was provided by the Stanza Living I was calling on that and
pitching them all the facilities provided by Stanza Living and the lead were
generated of interested customers.
 Convince customer to visit property of Stanza Living: -
After generating lead the customers which were interested I use to convince
them to visit the property of Stanza Living. Because in face-to-face interaction
there is more effectiveness in convincing.
 Maintain Google Sheets: -
I use to maintain google sheet in which there was conversion of leads, what are
their queries, remark or comment, etc.
 Lead generated by me was converted to Bookings by seniors: -
Interested Leads and after visiting property the booking was converted by our
seniors.
 Find remaining inventory of all properties of Stanza Living: -
I find all remaining inventory of all properties of Stanza Living (Pelotas House,
Pinsk House, Tartu’s House and Sidon House) for reference that how many
bookings we have to convert.

CHAPTER 15
BIBLIOGRAPHY

BIBLIOGRAPHY
Research Papers & Journals:
1. Calma, A., Martí-Parreño, J., & Davies, M. (2019). Journal of the Academy of
Marketing Science 1973–2018: an analytical retrospective. Scientometrics,
119(2), 879-908.
2. Yusoff, Y. M. (2011). INTERNATIONAL STUDENTS'ADJUSTMENT IN
HIGHER EDUCATION: ELATION BETWEEN SOCIAL SUPPORT, SELF-
EFFICACY, AND SOCIO-CULTURAL ADJUSTMENT. Australian ournal of
Business and Management Research, 1(1), 1
Links:
1. www.stanzaliving.com
2. www.researchgate.com
3. www.yodiz.com
4. www.google.com

CHAPTER 15
ANNEXURE

ANNEXURE QUESTIONNAIRE
Q1. Full Name
Q2. Contact Number
Q3. Email
Q4. Gender
a) Male
b) Female
Q5. Age
a) Below 18
b) 18 to 21
c) 21 to 25
d) Above 25
Q6. Highest qualification

a) SSC
b) HSC
c) Graduation
d) Post-Graduation
e) PhD
Q7. In which institute are you studying?
a) SIOM
b) SCOE
c) SKN
d) SKNCOE
e) OTHERS

Q8. How do you come to know about Stanza Living?

a) Friends and Acquaintances
b) Company Website
c) Social Media
d) Pamphlets
e) Tele Call
Q9. How do you come to know about all the services provided by
Stanza Living?
a) Tele Call
b) Company Website
c) Walk in
d) Pamphlets
e) Others
Q10. Why did you prefer Stanza Living over others?
a) Price
b) Product and amenities
c) Location
d) Hospitality (Post Service)
e) Safety and Security
Q11. How likely are you to recommend Stanza Living to other?

a) Extremely unlikely
b) Somewhat unlikely
c) Neutral
d) Somewhat likely
e) Extremely likely
Q12. How satisfied were you with your experience? Rate you
experience.
a) 1(Low)
b) 2

c) 3
d) 4
e) 5(High)
Q13. Would you like to continue your journey with Stanza Living?
a) Yes
b) No
c) Maybe
Q14. What features do you think needs improvement in Stanza

Living?
a) Price
b) Product and Amenities
c) Hospitality (Post Service)
d) Safety and Security
Q15. Which of the following value-added service would you to have?

a) Air Conditioner
b) Strong Wi-Fi service
c) Improvement in food quality
d) others

STUDENT DAILY DIARY/ DAILY LOG

In Time Out Time
Sr.no Date Task / Activity Done (Start (End
Time) Time)
1. 01/09/2022 Introduction to Stanza Living 10.00 06.00 PM

AM
2. 02/09/2022 Training 10.00 06.00 PM
AM
3. 03/09/2022 Training of Pitching Tree 10.00 06.00 PM
AM
Introduction to All facilities 06.00 PM
4. 04/09/2022 and 10.00
AM
services provided to
customers
Connected 06.00 PM
5. 05/09/2022 Call-34 10.00
AM
Interested
Lead-01
Maintain Google sheet
Connected Call-61 06.00 PM
6. 06/09/2022 10.00
Maintain Google sheet AM
7. 07/09/2022 Interested Lead-03 10.00
AM
8. 08/09/2022 10.00
9. 09/09/2022 Interested Lead-02 10.00
AM
10. 10/09/2022 Interested Lead-03 10.00
AM
11. 11/09/2022 Interested Lead-01 10.00
AM


12. 12/09/2022 10.00
Interested Lead-07 AM
13. 13/09/2022 10.00
14. 14/09/2022 10.00
15. 15/09/2022 10.00
16. 16/09/2022 Scheduling visit on property 10.00 06.00 PM
AM
17. 17/09/2022 10.00
18. 18/09/2022 10.00
19. 19/09/2022 10.00
AM
21. 21/09/2022 Training 10.00 06.00 PM
AM
AM
23. 23/09/2022 Training on Sigma app 10.00 06.00 PM
AM
24. 24/09/2022 10.00
Done E-mail verification & 06.00 PM
25. 25/09/2022 on boarding process of all 10.00
bookings. AM
26. 26/09/2022 10.00
Connected 06.00 PM
27. 28/09/2022 Call-92Visit- 10.00
AM
01


28. 29/09/2022 10.00
29. 30/09/2022 Connected Call-80 10.00 06.00 PM
AM
30. 02/10/2022 10.00
31. 03/10/2022 10.00
AM
AM
AM
AM
Interested Lead-01
AM
37. 10/10/2022 Done E-mail verification & 10.00 06.00 PM
on AM
boarding process of all
bookings
AM
Visit-01
AM
AM
Visit-01
AM
AM
43. 16/10/2022 Finding Total inventory 10.00 06.00 PM
pending of AM
Pelotas House.
pending of AM
Pinsk House


pending of AM
Tartu’s House
pending of AM
Sidon House

INTERNSHIP SYNOPSIS
Information Student Industry Supervisor
Name company
Name POOJA SANTOSH MR. ASHISH DHOKE
guide/mentor
RODAGE
A Study on marketing strategies
Year 2022-23 Title and its impact on accommodation
for Stanza Living.
SANJIVANI
Campus
COLLEGE OF Company STANZA LIVING
Address
ENGINEERING,
KOPERGAON
Internship PUNE, WADGAON,
Phone 9112745298
Address AMBEGAON.
Email Poojarodage1999@gm City, state, PIN PUNE, MAHARASTRA,

ail.com 411041
Phone +917498384165
Email
ashish.dhoke@stanzaliving.com
Faculty Mentor Academic Credit Information
A Study on marketing strategies

Name Prof. Prakash Manoharan Internship Title and its impact on accommodation
for Stanza Living.
Phone 9962494829 Department MBA
SANJIVANI COLLEGE
Campus
OFENGINEERING, Company SIP
Address
KOPERGAON
Credits 6
Beginning date of
01.09.2022
Internship
Ending date 31.10.2022
Internship Paid
AS PER PERFORMANCE
or Unpaid

STUDENTS EVALUATION REPORT BY THE

COMPANY ORGANIZATION
Student Name: - Pooja Santosh Rodage
Date: - 26-12.2022
Work Supervisor: Mr. Ashish Dhoke
Title: A study on marketing strategies & its impact on accommodation for Stanza
Living.
Internship Address: Vadgaon, Pune.
Dates of Internship: From 01/09/2022 T0 31/10/2022
Parameters Needs Satisfactory Good Excellent

improvement
Behavior
Performs in a dependable
manner
Cooperates with co-workers
and supervisors
Shows interest in work
Learns quickly
Shows initiative
Produces high quality work
Accepts responsibility
Accepts criticism
Demonstrates organizational
skills
Uses technical knowledge and
expertise
Shows good judgment
Demonstrates
creativity/originality
Analyses problems effectively
Is self-reliant
Communicates well
Writes effectively

Has a professional attitude

Gives a professional
appearance
Is punctual
Uses time effectively
Please evaluate your intern by indicating the frequency with which you observed the
following behaviors:
Overall performance of student intern (circle one): Excellent
Signature of Company Guide: Mr. Ashish Dhoke

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INTERSHIP PROJECT REPORT 2021-23

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 1

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 2

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 3

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 4

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 5

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 6

A BRIEF HISTORY OF STANZA LIVING: -

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 7

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 8

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 9

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 10

Particular Company Data

Vision of Stanza Living: -

Mission of Stanza Living: -

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 11

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 12

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 13

CITY HEAD (PUNE)

FUTURE LEADER RESIDENT CAPTAIN

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 14

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 15

FULLY FURNISHED ROOMS: -

INTERACTIVE COMMON AREAS: -

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 16

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 17

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 18

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 19

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 20

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 21

Scope of the Study: -

Limitations of the Study: -

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 22

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 23

“THE EFFECTIVENSS OF CORPORATE BRANDING STRATEGY

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 24

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 25

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 26

DATA ANALYSIS & INTERPRETATION

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 27

1. Gender of the Respondent

Male Female Total

No. of Responses 63 37 100

Percentage of 63% 37% 100%

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 29

Total 100 100%

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 30

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 31

4. In which Institute you are studying?

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 32

5.How do you come to know about Stanza Living?

Basis No. of Responses Percentage of Responses

Friends and Acquaintances Company website

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 33

Basis No. of responses % Of responses

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 34

7. Why did you prefer Stanza Living over others?

Basis No. of responses % of responses

Safety & security 20 20%

Safety & security

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 35

8. How likely are you to recommend Stanza Living to others?

According to the survey, 15% of Respondents are extremely likely to recommend

DEPARTMENT OF MBA, SANJIVANI COE, KOPARGAON, DIST: AHMEDNAGAR (M.S.) 36