Report on : HCL Technologies

bringing Engineering out of the

box (EOOTB) concept.

Submitted To- Submitted By-
Prof. Mayank Dhaundiyal Joy Abhinav Charles
Prof. Vivek Ba!ai "T-#$-"S-%&'

A !rodu(t overvie) and (on(e!t is under*oin* a maor and fast !a(ed
transformation based on ever-(han*in* (ustomer needs. +ser e,!erien(e and
value-(entri( mindset are be(omin* the t)o key (om!onents drivin*
differentiation for !rodu(t (om!anies. Produ(ts of tomorro) )ill have to
look outside the !rodu(t for differentiation as !rodu(ts be(ome !latforms.
The ideolo*y for market leadershi! is no lon*er asso(iated )ith only !atents
and !rodu(t features but )ith e(osystem (reation and levera*in* the
!latforms.
-hat ./n*ineerin* 0ut of the Bo,12/00TB3 does is brin* all of the
e(osystem and user e,!erien(e to*ether for (ustomers. 4t also inte*rates the
!ers!e(tives of the (ustomer5s throu*h enhan(e !latform e,tensions6
e(osystem innovation and im!ortantly the (ustomer7s user e,!erien(e6 all
)ith the *oal of en(oura*in* hi*her ado!tion of the te(hnolo*y in the lon*
run. /ven the (lients are also able to laun(h !rodu(ts faster be(ause they are
not develo!in* everythin* *round u!. 8o) (ustomers don7t have to )ait for
the !rodu(t to be laun(hed and then have somebody else develo! a solution
around it.
"or e,am!le6 (ars today are mu(h more of a (onne(ted !latform than ust
looks6 an en*ine et(. So the (ore (om!eten(ies that automotive (om!anies
have of )orkin* on en*ines and style )ith 9C:7s e,!erien(e of brin*in*
solutions into ele(troni(s and soft)are6 are (ombined. This brin*s uni;ue
e,!erien(e to the (ustomers and also redu(es the overall time to market for
the end !rodu(t laun(h itself. 9C: has over $& !rodu(ti<ed solutions that are
!art of the innovation e(osystem.
How EOOTB gain existence.?
A((ordin* to the (ase the e,!ansion )as driven by three trends = in(reasin*
use of ele(troni( (om!onents and (ommuni(ations te(hnolo*ies6 multi-
taskin* from a sin*le devi(e and rise in demand from emer*in* markets.
4n the late >&s 9C:T be(ame the leadin* !rovider of business
transformation6 enter!rise and (ustom a!!li(ations 6 infrastru(ture
mana*ement and BP0. The (om!any maor fo(us shifted to value-(reation
and innovation hen(e *ivin* all the more a better !latform to laun(h
/00TB.
A maor advanta*e of 9C:T has been that it su!!orts a value-based
relationshi! rather than ust a (om!eten(y-based relationshi!. Com!eten(y-
based relationshi!s today are table stakes. 4f you are in the business6 you are
e,!e(ted to have (om!eten(y. Be(ause the market is maturin* so fast6
./n*ineerin* 0ut of the Bo,1 is our differentiated6 uni;ue market
!ro!osition to take the value e;uation to the ne,t level.
"or over a de(ade 9C:T /?S )as !rovidin* (om!lete !rodu(t develo!ment
and life (y(le servi(es )ith a stron* !rodu(t en*ineerin* ba(k*round and
also !rovidin* soft)are and hard)are in addition to other !rodu(t servi(es.
9C:T thou*ht that it )as not only about (reatin* !rodu(ts but a(tually
makin* the (ombination of !rodu(ts alon* )ith the servi(es. They
understood that (om!eten(y-based-relationshi!s )ill not fet(h them
(om!etitive advanta*e so they (on(entrated on value based relationshi!s.
HCLT- ERS collaboration.
9C:T )as reali<in* that in order to be (om!etitive they needed to
(ollaborate )ith firms to e,!lore more (a!able areas )ith )hi(h 9C:T
(ould *ain advanta*e in in(or!oratin* better !rodu(t solutions . The
(ollaboration of 9C:T and /?S brou*ht several benefits to the (ustomers.
They e,tended the (ore !rodu(t by (reatin* !latforms6 9C:T named them
as6 A/@4S6 A@0?A6 84MB06 C4??+S6 4TS6 eCA::6 @D-6 SP Dias et(.
9C:T !rodu(ti<ed solutions )ere one ste! short of a fully develo!ed
!rodu(t.
/00TB )as the !rime reason )hi(h boomed the business of 9C:. 4t looked
at the !rodu(t develo!ment not in the isolation but throu*h a system
!ers!e(tive. 4t (onsiders !rodu(ts6 solutions and servi(es as an inte*ral !art
of the e(osystem and deliver their servi(es around the *lobe. By $&## /?S
division of 9C: T had *lobal team of #'&&& of the best mana*ers and
en*eneers from a(ross the (om!any and their main !oli(y theme )as to
ado!t /00TB for all !ro!osal value of A #& million !lus.
QUESTIONS.
B+/S- -hat is the !otential ne) market that /00TB (ould addressC
A8S- The e,!erien(e of develo!in* !rodu(ts a(ross industries and a(ross
*eo*ra!hies is a very6 very bi* fa(tor for our ability to su((essfully !artner
)ith our (ustomers. -e (an brin* our (ustomers u! to s!eed on the
te(hnolo*y re;uirements and ;uality (ertifi(ation standards for emer*in*
markets mu(h faster .4ts strate*y )as to fo(us on *ro)th6 servi(es
innovation and uni;ue !ositionin* in the market !la(e.
B+/S- . 9o) do )e build on the (om!ititative advanta*e )e have
develo!ed so far to s(ale u! the businessC
A8S- Produ(ts and te(hnolo*i(al advan(ements are alone no lon*er sour(es
of (om!etitive advanta*e. They need to fo(us more on value based
relationshi!s than (om!eten(y based relationshi!s. /00TB is an innovative
)ay of rea(hin* (ustomers and satisfyin* their needs6 they )ork all to*ether
in a ne) holisti( a!!roa(h )hi(h is very im!ortant for bein* on an ed*e to
your (om!etitors. Therefore 9C: (ame u! )ith many innovations to build
on (om!etitive advanta*e by introdu(in* various verti(als and some of its
brainy de(isions like A/@4S6 SC?+T48D6 84MB0 et( and as there )as a
hi*h demand for (loud (om!utin* in the market 9C: had released as many
as three !rodu(ti<ed solutions in one (ombined !latform