S.W.O.T.

OF Emirates Airlines
Ankit Yadav
Smba08037 (Section G)
Introduction
Emirates Airlines (also known as Fly Emirates) is a major airline in the Middle East, and a
subsidiary of The Emirates Group. It is the national airline of Dubai, United Arab Emirates
and operates over 1,990 passenger flights per week, from its hub at Dubai International
Airport, to 157 destinations in 55 countries across 6 continents. The company also operates
four of the world's longest non-stop commercial flights from Dubai to Los Angeles, So
Paulo, Houston, and San Francisco, all on the Boeing 777-200LR, & has latest Airbus A380
aircrafts for destinations like Bangkok. Emirates Airlines is a subsidiary of The Emirates
Group, which has over 40,000 employees from 101 nationalities, and is wholly-owned by
the Government of Dubai directly under the Investment Corporation of Dubai. Cargo
activities are undertaken by the Emirates Group's Emirates Sky-Cargo division.
Strengths
has the advantage of size
decision to focus on diversified market
entering the cargo shipping
top global brand.
a strong corporate culture
continuously renew and improve their service in the airline and aviation
effectively managing the needs of their target audience
Weaknesses
Not all of diversification and approach have been successful
Does not cater a lot of places in US
Does not cater to middle class & budget traveler
focusing too much on their high-end acquisitions and diversification
Opportunities
to develop continuously new generations of more advanced airline and aviation services
tap into more markets as a result of the innovations being introduced in the aviation
penetrate new growth markets where internet adoption still has room
Leveraging Emirates Airlines infrastructure business to get first choice
Innovation
Personalized services
Budget travelers
Tie-ups
Threats
Rival companies are major threats Gulf Air, Etihad.
The firms inability to keep up with innovations, or recognize its demand
Their apparent complacence could be used by their rival companies to their advantage
Rising fuel costs.
Low cost carriers - Air Arabia, Jazeera Airways.