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BUSINESS PLAN

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Business Plan

TABLE OF CONTENTS

Page

Executive Summary ___________________________________________

The Business ________________________________________________
The Market___________________________________________________
Market Analysis ____________________________________________
Market Segmentation _______________________________________
Strengths _________________________________________________
Weaknesses ______________________________________________
Target Audience ___________________________________________
Competition _______________________________________________
Strategies ___________________________________________________
Marketing Strategies ________________________________________
Sales Strategies ___________________________________________
Strategic Alliances __________________________________________
The Management Structure _____________________________________
Key Players _______________________________________________
Organization Chart _________________________________________
Staffing Costs (at end of year 1) _______________________________
The Financial Plan ____________________________________________
Needs Summary ___________________________________________
Revenue Model ____________________________________________
Assumptions and Comments__________________________________

APPENDICES ________________________________________________
Financial Statements
Profit and Loss-Year 1 _______________________________________
Profit and Loss-Year 2 _______________________________________
Profit and Loss-3 Year Summary ______________________________
Cash Flow-Year 1 __________________________________________
Cash Flow-Year 2 __________________________________________
Balance Sheet _____________________________________________
Implementation Schedule and Milestones _________________________
Research and Development_____________________________________
Exit Strategy _________________________________________________

Executive Summary
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Confidential Document

Business Plan

The Business
Business Concept
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Current Situation
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Objectives
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Confidential Document

Business Plan

The Market
Market Analysis
Text goes here.

Growth Potential
Text goes here.
Market Segmentation
Text goes here.
Strengths
Text goes here.
Weaknesses
Text goes here.
Target Audience
Text goes here.
Competition
Text goes here.

Confidential Document

Business Plan

Strategies
Marketing Strategies

Positioning
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Pricing
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Promotion
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Distribution
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Sales Strategies
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Sales Forecasts
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Strategic Alliances
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Confidential Document

Business Plan

The Management Structure

Text goes here.
Key Players
Text goes here.

Org Chart
Chart goes here.

Staffing Costs
Text goes here.

Confidential Document

Business Plan

The Financial Plan

Financial Needs Summary
Text goes here.

Revenue Model
Text goes here.

Assumptions and Comments

Text goes here.
Financial Statements follow

Confidential Document

Business Plan

Appendices

Confidential Document