BUSINESS ECONOMICS

Submitted to: Mr. Naeem Ahmed By: Bravos Members:
Ahmad Saleem Farhan Khalid Mamoona Nighat Moneeb Farooq Raja Nauman Saeed Nouman Ilyas Sahar Gul SPR-BBA-003 SPR-BBA-028 FA-MBA-047 SPR-MBA-069 SPR-MBA-071 SPR-MBA-072 SPR-MBA-083

DEPARTMENT OF MANAGEMENT SCIENCES CIIT-ISLAMABAD (H-8) YEAR-2008

DEDICATION
Our work is dedicated to our beloved Parents, brothers, sisters and all of our well wishers.

ACKNOWLEDGEMENT
“To Him belongs the dimension of the Heavens and the earth, it is He who gives Life and death and He has power over all things.” (Al-Quran)

All acclamation to Allah who has empowered and enabled us to accomplish the task successfully. First of all we would like to thank our Allah Almighty who really help us in every problem during the project. We would like to express our sincere and humble gratitude to Almighty whose Blessings, help and guidance has been a real source of all our achievements in our life. We would like to admit that we completed this project due to parents who pray for our success. We also wish to express our appreciation to our supervisor Mr. Naeem Ahmed who help us a lot and introduce us to new dimensions of knowledge. And we would like to acknowledge all staff member of IT lab of Comsats Institute of Information Technology. Last but not the least our team efforts, support, cooperation and encouragement showed by each members in the group with each other.

Abstract
Every organization, whether it is a multi national, private business, government offices, etc. depend on its people. These people working as General Managers must be trained and kept motivated, offered good working environment and must be acknowledged at work. Telecom industry is growing in Pakistan, with new companies getting license the competition is tough as a result the consumer is getting benefit and enjoying cheap call rates. With a population of 15 million country, telecom is one of the best revenue generated industry. As voice over IP, web conferencing and online video sessions are becoming popular these companies have bright future ahead. Mobilink GSM, a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 30 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both postpaid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to our competitors, both the postpaid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. In addition to providing advanced voice communication services that makes the lives of millions that much easy, we also offer a host of value-added-services to our prized customers. At the same time, Mobilink places high importance to its coverage, which is why we cover you in 8000+ cities and towns nationwide as well as over 120 countries on international roaming service. In other words, we speak your language, everywhere.

TABLE OF CONTENTS 1. INTRODUCTION TO MOBILINK………………………………………...1-11 1.1. Mobilink vision and values…………………………………………..….1-2 1.2. Mobilink PCO……………………………………………………………...3 1.3. Super Brand………………………………………………………………..4 1.4. SMS fever…………………………………………………………………..5 1.5. Jazz Budget Tariffs…………………………………………………..….5-6 1.6. Jazz Ladies First……………………………………………………...…7-8

1.7.Head Office……………………………………………………..8
1.8. The Industry Growth…………………………………………………...8-9 1.9. Highest Potential: Low Penetration…………………………………….10 1.10. Pakistan Leading the Region…………………………………………..11 INTRODUCTION TO UFONE……………………………………………...12 2.1. Company profile……………………………………………….……..12-13 2.2. Prepay, Postpay Connection…………………………………………13-15 2.3. Head Office…………………………………………………………….....15 2.4. Prepay Tariff………………………………………………………….15-17 INTRODUCTION TO TELENOR………………………………………18-22 3.1. Telenor Talkshawk Har Second………………………………………...18 3.2. Tariff………………………………………………………………….19-20 3.3. Telenor Talkshawk 30 Second…………………………………………..21 3.4. Features…………………………………………………………………..21 3.5. Where to Buy……………………………………………………………..22 INTRODUCTION TO WARID…………………………………………..23-31 4.1. History…………………………………………………………………23-24 4.2. Zahi Tariff……………………………………………………………..24-27 4.3. Zem Features…………………………………………………………..27-31 INTRODUCTION TO PAKTEL…………………………………………32-37 5.1. History…………………………………………………………………32-34 5.2. Brand……………………………………………………………………...34 5.3. Party Time……………………………………………………………..34-37 5.4. Contact…………………………………………………………………….37 INTRODUCTION TO INSTAPHONE…………………………………..38-41 6.1. Tariff………………………………………………………………………38 6.2. Company……………………………………………………………….38-39 6.3. Value Added Service……………………………………………………...40 6.4. Contact Us………………………………………………………………....41 Group Work……………………………………………………………………42 Appendix………………………………………………………………………..43

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Mobilink: Vision:
"To be the leading Telecommunication Services Provider in Pakistan by offering innovative Communication solutions for our Customers while exceeding Shareholder value & Employee Expectations".

Values:
Commitment to Total Customer Satisfaction: Customers are at the heart of our success. They have placed their trust and confidence in us. In return, we strive to anticipate their needs and deliver service, quality and value beyond their expectations. Passion for Business Excellence: We strive for excellence in all that we do. We aspire to the highest standards and raise the bar for ourselves everyday. This commitment to delivering world-class quality translates into unmatched service and value for our customers and all stakeholders. Trust & Integrity: At Mobilink, we take pride in practicing the highest ethical standards in an open and honest environment, and by honouring our commitments. We take personal responsibility for our actions, and treat everyone fairly, and with trust and respect. Respect for People: Our relationships drive our business. We respect and esteem our employees and all stakeholders. We believe in teamwork, empowerment and honour. Responsible Corporate Citizen: As the market leader, we recognize and fulfil our responsibility towards our country and the environment we operate in. We contribute to worthy causes and are dedicated to the development and progress of the society.

President and CEO
Zouhair Abdul Khaliq Premier Cellular Company: Mobilink Pakistan Premier Cellular Company Claims be to have 10 Million Subscribers nation wide what you call such a company pioneers giants whatever but the fact is that Mobilink is the largest Cellular Company in Pakistan. Mobilink being the pioneers of introducing cellular networks in Pakistan established themselves as the major cellular company of Pakistan. Covering almost every city of Pakistan.

Mobilink is giant is this the reason that they are still expensive as compare to other companies like Ufone and Warid Tel. As people relay on Mobilink services that’s why Mobilink still charging high rates people specially business class hesitate to switch to other cellular company. Company is large and has the largest subscriber base in Pakistan. Mobilink recently started GPRS services with RS. 500/month of unlimited usage this is the treat for GRPS users those who want to take their office with them Mobilink give them ease with reason able charges. Mobilink also started 3 friend and family number with a charge of 2.25/min still expensive as compared to Warid but giving incentive to subscriber there is an additional cost of RS 25 to add friends and family number which is not fair. Mobilink has the good infrastructure and network is established well. Mobilink Website is designed to perfection and give impressions that professional are sitting behind to manage it. Every thing is clear and described on the website navigation is clean and no one seems to be lost on the web. Mobilink is major cellular company and will stand in first place many years to come. With professional approach and highly skilled staff behind Mobilink is the premier choice for subscribers nationwide. The only problem I see with Mobilink is the call rates, which in my point of view are somewhat high. As the competition is growing I hope the rates will be cut down to attract more subscribers. Mobilink GSM (PMCL), a subsidiary of Orascom Telecom, started its operations in 1994, and has become the market leader both in terms of growth as well as having the largest customer subscriber base in Pakistan - a base of over 30 million and growing. We pride ourselves on being the first cellular service provider to operate on a 100% digital GSM technology in Pakistan that also provides state-of-the-art communication solutions to its customers. Mobilink offers exclusively designed tariff plans that cater to the communication needs of a diverse group of people, from individuals to businessmen to corporate and multinationals. To achieve this objective, we offer both post-paid (Indigo) and prepaid (JAZZ) solutions to our customers. Compared to our competitors, both the post-paid (Indigo) and prepaid (JAZZ) brands are the largest brands of their kind in the Pakistan cellular industry. In addition to providing advanced voice communication services that makes the lives of millions that much easy, we also offer a host of value-added-services to our prized customers. At the same time, Mobilink places high importance to its coverage, which is why we cover you in 8000+ cities and towns nationwide as well as over 120 countries on international roaming service. In other words, we speak your language, everywhere.

Mobilink PCO:
For the first time ever Mobilink brings Mobilink PCO, a revolution in its own right that shall surely set apace the way our consumers communicate at the grass root level. Mobilink PCO is a fixed wireless phone that has special PCO functions capability. It consists of two LCD's that helps customers to keep a tap on the duration and the costing of the calls they make. This latest venture from Mobilink is aimed at bringing prosperity and happiness for all the people throughout Pakistan. It's a complete self-employment solution for the people of Pakistan, fulfilling their dreams and aspirations. Mobilink PCO does not only give its consumers higher returns on a very low investment but it will also create a world of better prospects in terms of a consistent source of income for them. Wherever you are, throughout Pakistan whether the remotest deserts of Sindh or the spectacular peaks up north expect unparallel coverage from your Mobilink PCO. With this unit you shall experience even higher returns even though the investment in terms of capital is very minimal. Mobilink PCO is a world of opportunities within its self.
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Exceptional coverage and the ease of its wireless technology-carry it wherever you wish Load the free jazz card provided and embark on a successful business venture right away Benefit from after sales services Mobilink PCO is second to none

All solutions to your communications needs lie within Mobilink PCO kit, Load the included Rs. 600 jazz card provided and embark on a successful business venture right away. PCO kit includes: PCO Wireless Handset. Rs. 600 Jazz card. PCO Banner. PCO Tariff Stickers (Large size International and Local). PCO Tariff Stickers (Small size International and Local). PCO Tariff, Phone and recharge guide.

PCO Call logs register. Pen.

SuperBrands:
Today Mobilink – a company at the forefront of technology stands tall with the world's strongest brands. Pakistan 's favourite cellular service is the first ever-cellular network to have been awarded with the ' SuperBrands' accolade. Reliability, innovation, growth and performance above and beyond others are what set us apart. We thank all our family members for making Mobilink indigo and Mobilink Jazz achieve the superbrand status. Mobilink indigo, The Ultimate Postpaid Experience: Explore the next level of personalized and value-driven services that come together as the indigo experience. Enjoy value that remains unrivalled with an enhanced indigo lifestyle that better delivers on your business and personal communication needs. Experience an array of services exclusive to indigo, which are contoured to become your absolute expression. Latest Offers Mobilink indigo brings you a brand new, virtually unlimited tariff package that will have you talking for hours, with free minutes across all networks for a fixed bill at the end of every month. Jazz introduces, Apna Jazz Connection ON Karein, made specifically for those of you who have not yet had the chance to experience our new rates. We have already posted an unconditional Rs. 30 worth of balance to those of you who have not used your Jazz connection since March 15th. Now experience the new Jazz rates and use this Free balance in any way you like. But that’s not all... Everyone who has received the 30 rupees is eligible for even more free balance. To be eligible, you simply have to recharge and Mobilink would match the recharge amount. Rewarding users for there continued loyalty; this campaign is bound to win back those of you who had moved on. Jazz, your connection for life. Terms and conditions:

100% extra free balance will be given on the first recharge only  Maximum amount of extra free balance to be given to any subscriber will be Rs.300.  In case of any recharge the bonus amount will be posted in subscriber’s account in 4 days. Any amount of more than Rs. 75 will be staggered

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over a period of 2 months i.e. Rs. 75 after 4 days and rest will be given 30 days later. This limited time offer is valid till 25th May 2008. Jazz Share will not be available to all these subscribers during the promotion period. All government taxes apply.

Jazz heats things up this summer with Jazz SMS fever! Now with rates as low as 1 paisa per SMS, all our valued customers can text to their hearts’ content! With 3 different packages available for all Jazz users, you can choose your own SMS package and enjoy these SMS rates throughout the month! Please find below the details of the SMS fever packages: Rs. 100 Rs. 50 Rs. 15 Unlimited SMS for 1 month 500 SMS for 15 days 100 SMS for 7 days

Simply SMS ‘FEVER’ to 222 to subscribe to your desired package. Jazz budget is now more powerful than ever with an amazing package, and a completely fresh look! Offering remarkable rates and package features, it is the best way to stay in touch with millions of Mobilink family members in Pakistan. Furthermore, a unique and innovative feature for Jazz Budget this time is Happy Hour, with exciting rates to all Mobilink numbers for 1 hour in the day of your choice (3 time bands are available to choose from).

Jazz Budget Tariffs:

Jazz Budget Tariffs Details Outgoing calls to any Mobilink number during selected Happy Hour Window * Outgoing to 3 F&F Mobilink numbers Outgoing calls to any Mobilink number Outgoing calls to all mobile networks in Pakistan Outgoing calls to all Landline numbers in Pakistan SMS (Jazz to Mobilink) SMS (Jazz to other networks) Bolo SMS Outgoing (Mobilink) Bolo SMS Outgoing (Any other network) Bolo SMS Receiving directly Bolo SMS Receiving later MMS Outgoing per 50 KB (Rs.) MMS Receiving (Rs.) GPRS Rate per MB (Rs.) Rates Rs. 0.40 / 30 seconds Rs. 0.75 / 30 seconds Rs. 0.90 / 30 seconds Rs. 0.99 / 30 seconds

Rs. 0.99 / 30 seconds Rs. 1.0 / SMS Rs. 1.5 / SMS Rs. 2 + tax per 2 IVR minutes Rs. 3 + tax per 2 IVR minutes Free Rs. 1 + tax per 2 IVR minutes (this is available for Mobilink subscribers only) 6 Free 18

Call 123 to select Your Happy Hour Window from the following three options:

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One Happy Hour Window selection will remain active for twelve months. Once selected, Happy Hour Window cannot be changed within next 30 days Call 121 to add / modify your F&F numbers. Charges for F&F number addition / modification are Rs. 15 + tax per number * First Package Conversion is offered free of charge. For Subsequent Conversions Rs. 15 + tax * will be charged. Government taxes apply

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8 am to 9 am 11 pm to 12 am (midnight) 12 am (midnight) to 1 am

* Limited time offer Happy Hour Feature IVR Call Flow To Select New Happy Hour Time Window or Change existing Time Window Step 1 Step 2 Step 3 Step 4 Call 123 from your Jazz Budget connection Press 7 to enter Happy Hour feature category Press 1 to select the Happy Hour menu From the Happy Hour menu, press 2 to set a new time window / change existing time window Select the Happy Hour time window using one out of following three codes:

Step 5

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enter 08# to select the 8 AM to 9 AM window enter 23# to select the 11 PM to 12 AM window enter 24# to select the 12 AM to 1 AM window

New Happy Hour time window will be set, provided customer has sufficient balance (Rs 17.25) and in case of window change, he has spent more than 30 days on previous window For Information about Current Set Happy Hour Step 1 Step 2 Step 3 Step 4 Call 123 from your Jazz Budget connection Press 7 to enter Happy Hour feature category Press 1 to select the Happy Hour menu From the Happy Hour menu, press 1 to get the information about the current set Happy Hour

The IVR menu will provide following information:

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Existing Happy Hour time window Percentage discount applicable Validity of existing Happy Hour Window Days after which existing window change is allowed

Jazz Ladies First:
For the first time ever, a package designed especially for ladies – Jazz Ladies First is your command on the very best. From sizzling recipes to tips on looking your best are all an SMS away. Remarkably low calls rates. Women around the globe love to talk for hours on end, and Jazz understands this need to the fullest, thus introducing its brand new revolutionary offer, where you can talk for as low as Rs. 5 / hour! This enticing new offer is surely every woman's dream come true, bringing forth a product that will now satiate their desire to talk more and more for hours. For us. Your comfort always comes first!

Talk for hours at Rs. 5 / hour using special discounted hourly rate (1,2) Beauty tips, mouth watering recipes, healthy diets and so much more all via SMS Special discounted call rates Lower outgoing call rates 2nd minute onwards Jazz Ladies First Tariffs


Details

Rates Rs. 5.00 / hour (1,2) Rs. 1.50 / min Rs. 2.50 / min Rs. 1.50 / min

Outgoing calls - Any Mobilink number (11pm - 7am) Outgoing calls - Any Mobilink number ( 3pm-6pm ) Outgoing calls - Any Mobilink number (1st Minute) Outgoing calls - Any Mobilink number (2nd minute onwards)

Outgoing calls - To Landline numbers (inclusive of Rs. 2.50 / min interconnect charges) Outgoing calls - Other mobile networks (inclusive of interconnect charges) SMS based Value Added Services Subscription SMS (Push based Value Added Services) SMS - Any mobilink number SMS - Any other network Bolo SMS Outgoing (Mobilink) Bolo SMS Outgoing (Any other network) Bolo SMS Receiving directly Bolo SMS Receiving later MMS Outgoing per 50 KB (Rs.) MMS Receiving (Rs.) GPRS Rate per MB (Rs.) Rs. 2.50 / min Rs. 30 / month Rs. 2.00 / SMS Rs. 1.00 / SMS Rs. 1.50 / SMS Rs. 2 + tax per 2 IVR minutes Rs. 3 + tax per 2 IVR minutes Free Rs. 1 + tax per 2 IVR minutes (this is available for Mobilink subscribers only) 6 Free 18

100

Cellular Penetration (%age) Subs (Million) GSM connections (billions) Population (Billions)

10.0 9.0

Cellular Penetration (%age)

100% 90%

35

80 Million Cellular Subscribers

80.3 75.5 68.0

80

Subscribers in millions

80% 30 40% 70%

8.0 2.5 7.0

30

sector 60% deregulated which - Formation of PTCL 30% 5.0 20 ends - Issuance of 2 1.5 50% PTCL’s monopoly cellular 40 4.0 40% 15 34.5 20% - Paktel acquires GSM AMPS licences 11 1.0 3.0 licence becoming 30% - Mobilink becomes 10 the 3rd third 20 20% 2.0 5 12.8 10% 0.5 GSM operator operator & 1st GSM 5 2 1.0 1 10% 5.0 - New LDI & cellular operator in Pakistan 1.7 2.4 0.7 0.0 0 licenses awarded (1994) Mobilink base bigger than 80% countries of the 0% 0.0 0 - Only one 0% Sep J un 99 Mar 00 Dec Sep J un 02 Mar 03 Dec Sep J un 05 Mar 06 Dec Dec 2040 J un-051970 J un 01 Dec-052003 world! Sep 03 03 J2020 Sep-051980 Mar1990 01 2000 2004 Mar-06 02 J un-06 2010 Sep-06 un04 Dec-06 2030- Warid06 Sep-07 06 Mar-07 2006 &2050 2007 Dec 07 J un-07 Telenor Sep 00 Dec 04 Dec Dec-07 98 00Calling party pays 2005 06 W Growth Asia in in orld Africa Northern Am Africa erica operator, 2002 Right02Europe: Western Europe Americas J un 05 Mar 07 Right Here Sri Lanka ORLD PENETRATION Here TOTAL Asia USA/Canada Bangladesh India Europe: W1990 USA/Canada Middle Asia 1947 - estern Pakistan 1991 W 2002 2003 Nepal Pacific enterEast - present Asia regime introduced Potential Asia Offering fixed
60
2.0 25 6.0

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63.2 Telecom 58.422

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Govt taxes apply

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