Winners of Aegis Graham Bell awards 2012

for Social Media Innovation

"Nominated for Leaders of Tomorrow award from India Mart
ISO 9001 :2008 Certified Company
Pioneer in Digital Marketing Solutions.
Young and dynamic team of 50+ people

Client Served : Toshiba, Microsoft, Harman, Cisco, Sharp, Fitness World,
Nokia, Haier, Taxspanner, 3M, NEC, Sanovi, Novell, Trend Micro, Belkin,
HP, Canon, Dell, Samsung, LIC Credit cards, LG, Shyam Networks,
NComputing etc.


Geographic Presence :
HQ : Delhi
Branch Offices: Chandigarh, Mumbai (RR),
Bangalore (RR)



WHO ARE WE ?
CLIENTELE INDIA AND ABROAD
Singapore,
Thailand,
Japan,
Taiwan,
Shanghai,
Malaysia

Media Buying and Planning
Brand Monitoring and Listening
Social Media Marketing
Digital Lead Generation
Creative content Generation
Mobile Marketing and Application
Online Demand Generation
Print Medium ( Newspaper and Magazine)
ADG A one stop shop on the entire
spectrum of Interactive Marketing.
Key USPs
1) Building Large Consumer Outreach

2) Brand Listening Measurement and Monitoring

3) Custom Web Applications

4) Best Media Buyers ( Targeted)

5) Virtual Events

6) Creative Content and Demand Gen

7) Web Analytics
We are a young and passionate team
of 50+ Professionals constantly
brewing new ideas and working with
Creative Content
How do we Execute?
Our Esteemed Clientele
ADG BEST PRACTICES



Summary By ADG
Brand Listening
SOCIAL MEDIA LISTENING
PROJECT FOR CISCO INDIA
COMMUNITY ON SM PLATFORMS
Pictures and
Videos
Podcasts
Rating
Wikipedia
Social Blogs
Social
Bookmarking
and Blogging
Social Media
Listening
Ecosystem
DEMAND GEN PROGRAM FOR
CISCO BORDERLESS NETWORK
(HEALTHCARE TECHNOLOGY)




Deliverables :
365 Leads with 9% Conversion







BRAND
CAMPAIGNS
WITH CALL TO
ACTIONs
BRAND AWARENESS CAMPAIGN
SHOWCASING HARMANS LEGENDRY.
PROMOTED AKG AND HARMAN


DELIVERABLES :
589 + SIGN UPS
Brand and Lead
Generation
Campaign targeted to
SMBs and Enterprise


Deliverables : 2000
registrations on tax
filing
360 DEGREE
BRAND CAMPAIGN
FOR NCOMPUTING
(We launched a
massive print
campaign in the
national dailies
coupled with online
presence in four major
cities)
BRAND CAMPAIGNS WITH CALL TO ACTIONS
APPLICATIONS, INNOVATIONS AND LEAD
GEN PROGRAMS ON SOCIAL MEDIA
PLATFORMS
Belkin I CAN Campaign for Awareness Cycle
Belkin Technoract Connect :Live Virtual
Events
Sent messages and
updates to fan
profiles
intermittently
reaching out to
more than 20,000
people
Belkin Social Media Superstar
Bahadur Sherpa or
Belkins social mascot
was the first wave of
innovation + creativity on
Facebook.

From going hospitals to
witnessing F1,
Sherpa has been the
Blue-eyed Boy
of Belkin India and its
social network

Social Gamification
First ever Facebook Game based
on Brand Products
Content Generation :ADGs Triangular
approach
for
NEC Cloud Solutions
Digital
Media
Buying
Magazine
Ads
Mobile
Apps
SOCIAL MEDIA
STAY SAFE
CAMPAIGN
FOR TREND MICRO
INDIA
Combining
Digital, Radio, Print and
On-Ground Surveys
A 360 Degree Spectrum was build
over a period of year
We provided the live coverage of
the Titanium 2011 launch event
through videos, Pictures and
contests on Trend Micro India
Facebook Page
Hall of Fame
Nukkad Cycle
Campaign
Crack the code
Contest
LEAD GEN
THROUGH
NOO FACE
CAMPAIGN
http://www.gadgetnext.co.in/Trendmicro/casestudy/trendmicro.html
http://www.gadgetnext.co.in/Trendmicro/ca
sestudy/trendmicro.html


We introduced
Web Guard
in the Stay Safe
Campaign
Classification 7/7/2014
2
9
Mascot creation
for the easy
communication
with the user
base
ONLINE ND OFFLINE INTEGRATION FOR HARMAN
INTERNATIONAL
ROI : Brand Recall and Lead Generation
HT MINT AD FOR CISCO
BRAND CAMPAIGN
MAGAZING AD CAMPAIGN
FOR NEC
LEAD GEN PROGRAM THROUGH
APPLICATION INTERFACE
Incentivized Like page
to attract maximum
eyeballss
Lead Generation through Sweespstakes and Wildfire
Applications
http://gadgetnext.co.in/video/cisco/cisco.html http://gadgetnext.co.in/video/cisco/cisco.html
http://gadgetnext.co.in/video/cisco/cisco.html

RICH MEDIA AND
APPLICATIONS THROUGH
MOBILE MARKETING
Medium : Mobile
Viral for Level 1 Engagement (18-25 yrs) :




How we engaged and built recall amongst young buyers and
decision makers(creating a Mobile viral) for brands like Harman,
Toshiba and Fitness World
A) Social Media Viral : Engaged youngsters
through regular promotion of schemes and
Social Media applications

ROI : Measure and quantify deliverables

B) Lead Generation Programs : Widget
Branding + WAP inventory
A bunch of widgets on Network sites strategically
chosen to effect the consumer behavior in a
disguised way.

ROI : Leads and Conversions. Clicks , impressions


C) SEM Marketing : Search engine marketing on
to target Mobile users on Google/Yahoo

ROI : hit rate and leads

D) WAP Advertising : Display adverts on
Chosen platforms with High Impact

Properties Drive eyeballs an bring in constant
mindshare

Increase foot traffic with
location-based Facebook
Check-in Deals
Location Based
Trend Micro Utility
Apps
QUICK GLIMPSE
TARGETED PLACEMENTS
FOR DEMAND GENERATION
We Showcased Videos, Whitepapers, Q/A s Blogs ,
Polls and much more through one widget on top
technology websites
Widget Branding
Text and Display Ads on Google Search and
Technology websites
Google Search and Display
Network
Custom Group Creation, Display Banners on
profiles, Banner on Targeted Groups , Text Links ,
Whitepaper Glossary, LinkedIn slug Ads
LinkedIn
Built a Cloud channel and promote videos & reach
IT Professional on YouTube , Facebook Page
Creation for Cloud and Video Ads
YouTube Brand Channel
and Facebook
Dynamic top Expando Creative on Cloud sections
of Tech website + Advertorials and forum postings
Expandos and
Advertorials on Tech
Websites
ADGs Pentagonal approach for Trend Micro
Cloud Solutions
Best Buyers and better Outreach

200+ Leads and 0.3% CTR
Display Innovation
A dynamic
Cloud Video
Widget
Polls. Q/As
Leading latest
updates
Corporate Fact
Sheet
What
interests the
most!
Measuring and Effecting Performance
Banner
Ads
Leads to
Resellers


Media types(s): What we did

Banner ads optimization
Content syndication and modulation
Interest generated by offline campaigns
manifests online campaigns
Include online (particularly Search) tools
to capture full value of offline activities
Result(s):
Assessing proportionate CTRs and yields.
Judging consumption patterns


LEADS RECEIVED FROM THE CAMPAIGN
0
100
200
300
400
500
600
700
800
Ebay Yahoo NDTV BMS Shaadi Adwords MMT
Leads
Leads
Belkin Wireless Networking Campaign
Consumer Outreach to
2 Million

2500 Leads
Catfish Banner integrated with
Pre Event, live Event and Post Event Promotion
Banner
appeared as
soon as
website got
loaded
ROI : Brand Recall and Lead Generation
MSLC Activity
Total page views~ 9.7L from 11
th
to 22
nd

Hits 556 from 18
th
to 22
nd
July
Per day more than 100 hits
Registration ~ 95 in one week
Microsoft MSLC Activity
Microsoft entrusted us the Software learning cycle program wherein we were
Needed to spread awareness on the usage of genuine software for Green Tech

We created a Microsite and Promoted it
through different web platforms . Also hosted a
virtual event on Green Tech
WEB ANALYTICS
AUGMENTED CAMPAIGN TRACKING MECHANISM
Campaign Optimization

Lead Tracking

Performance Monitoring

Backend Coding

Campaign Moderation

Campaign Track back

Three Prime Campaign Monitoring
tool

a) ADGs In house tracking
Mechanism

b) Login Access from the publisher

c) Zedo/ Double Click/ Omniture
track module
Remarketing Campaigns on Search
Network
SEM FRAMEWORK
We have done some
Brilliant campaigns for some
of our esteemed clients.

A team of 8-10 SEM experts
is always on the job.

Quick glimpse of a few
campaigns below
Followed by Buzz, Engagement, Google was picked as a
medium to maximize ROI
Engagement via Google AD Words
Campaign Result
Impressions
Delivered:
130,928
Clicks
Delivered:
3,717
Leads
Tracked -
400
CTR:
2.8%
Span
1 Month
Created 6
Ad group as
per
category
FW SEM
Campaign
VIRTUAL WALKINS
AND 3D VIDEOS



For Marketing Related Queries,
contact us @ info@adgonline.in

+91 9711134111,+91-
9716430529

Visit : www.adgonline.in