Anish Abraham 17

Neha Rane 20

Sherin Menachery 27

Meenaxi Shirke 66

Mamta Yadav 73

Introduction
Bhel products
Vision, Mission & Values
Sector details
SWOT Analysis
Strategy
Global image
Conclusion



Means by which an organization will achieve its
vision

It is a statement of design for creating a desirable
future, stated in present terms

Expression of strategic intent is to help individuals
and organizations share the common intention to
survive and continue or extend themselves
through time and space.

Incorporated as Heavy Electricals (Pvt.) Limited in
August 1956

Manufacture electrical equipment required for
generation, transmission and utilization of electrical
power

Heavy Electricals (India) Limited formally merged
with Bharat Heavy Electricals Limited (BHEL) in 1974
BHEL is one of the largest engineering and
manufacturing enterprises in India and is one of the
leading international companies in the field of power
Work force of 62,500, out of which over 11,000 are
highly qualified engineers
BHEL has 14 manufacturing units
Power transmission sector, high voltage direct current (HVDC)
technology. It manufactures a vast range of transformers,
instrument transformers, thyristor valves, and associated control
equipment.
Industrial equipment sector, BHEL supplies a wide variety of
electrical, electronic and mechanical equipment to a host of
industries, viz. fertilizers, petrochemicals, refineries, coal, steel etc.
Oil and Gas, BHEL has designed, manufactured and serviced
various types of on-shore deep drilling rigs, super-deep drilling
rigs, mobile rigs and desert rigs with matching draw works and
hoisting equipment
Telecommunication area BHEL has manufactured electronic
private automatic branch exchanges (PABXs) and rural automatic
exchanges (RAXs) for India
Non-conventional energy, BHEL has contributed by way of
manufacturing equipment like solar water heating systems, solar
photo-voltaic systems and wind electric generators




Transportation sector, over 66% of the Indian Railways, is
equipped with traction equipment by BHEL. Kolkata Metro is
equipped with BHEL drives and controls.

Other products in the sector include traction generators/
alternators, transformers, sub-station equipment, vacuum circuit
breakers, locomotive bogies, smoothing tractors, exciters,
converters, inverters,



The company has 180 products under 30 major product groups that
cater to the needs of the core sector like power, industry,
transmission, transportation, defence, telecommunications and oil
business
BHEL's ability to acquire modern technology and make it suitable
to Indian conditions has been an exceptional strength of the
company
Quality
Cost competitiveness
After sales service
R & D
Global presence

The company offers very stringent credit facilities to the
customers and this is a weakness when compared in the
face of rising competition.

The company is vertically integrated, which could have
been avoided by outsourcing its components for power
generation and transmission. This could have reduced
the cost.

The power sector reforms are expected to pick up in the near future
in India, which would directly benefit BHEL.

Increase in defence budget will increase the topline for the
company.

The business of modernization and renovations of power plants is
expected to grow in India.

The disinvestment plans of the government would bring in new
resources and experience into the company.

Joint Venture with Siemens in the name of Powerplant
Performance Improvement Ltd. (PPIL), is a major strength for the
company. This tie-up will be beneficial as there is a lot of scope for
business. During FY00 the PPIL received orders worth Rs. 320
crore.



The global trend of consolidation has already resulted in a fall in
turnover of the company and this will prove to be a major threat in
the years to come as well

Unsatisfactory financial performances



Technological Strategy
Research and Development Strategy
Work-Culture and Philosophy
Vendor Development
Quality Strategy
Manufacturing Strategy
Flexible Manufacturing Technology
Share Point Portal Server
Other strategies
BHEL is the leader company to provide a
technology to the various products.

The 2 ways of adopting technological strategies
are:
Acquiring technology & making product out of it through
licensing.
Developing its own technology.

Technological Strategy
Upgrading its product engineering and
manufacturing technology base by induction of
state-of-the-art technologies.

Upgrading equipment and facilities to maintain
quality leadership.



BHEL is amongst the highest investors in Research and
Development in the country.

The R&D efforts have made significant contributions to
almost all areas of operation of BHEL; a few among them
are:

Atmospheric Bubbling fluidized bed Combustion
(FBC) boiler up to 100 tones/hr.

Direct Ignition of Pulverized Coal (DIPC).

Ceramic liners for abrasion resistance application
in thermal power plants.

Absorption of know-how from its international
collaborators and integrating them with indigenous
developments in its R&D facilities.
It conducts regular training programs for its employees
to develop them into fulfilled individuals and effective
managers.

Training programs include:
General management
Behavioral science
Functional management

Work-Culture and Philosophy
Advantages of training programs:

Development of a committed and motivated work force.

Encouragement to all employees to participate in all
activities.


Global meeting of about 200 vendors was
held at Hardwar
Achieve highest international standards of quality at
every stage of operation
Corporate quality department
Flexible Manufacturing Systems (FMSs),
Automated Guided Vehicles (AGVs), robotics,
Automated Storage and Retrieval Systems
(ASRSs), Computer Aided Design (CAD), and
Computer Aided Manufacturing (CAM)

Acquire more and more advanced machines
whereby the productivity can be improved, cycle
time reduced, cost of production lowered and the
rate of stock removal is enhanced
International competition, shorter delivery times,
targets and commitments and other internal and
external factors
Ideal Time Reduced
Reduction in delivery time and levels of inventory
and WIP
Increase the productivity with an underlying
strategy of maximising profits through lowering
unit costs

Current Strategy

Small boilers strategy:

-BHEL enter in the small boilers segment .


-35 tonnes to 200 tonnes of steam an hour.


-Strategic enable enough to take quick, cost-saving decisions .


- Orders at hand, which further set to achieve a turnover
of over Rs 800 crore in the current year.

Induction of technology-Higher cpapcity set viz-800MW thermal set,250MW
hydro set and 250MW advance class Gas Turbines.





Current Strategy
Renewable Energy-non-conventional energy sources :

-solar water and air heating systems

-order from the A.P. State Electricity Board to set up a 2 MW wind farm at
Ramagiri in Anantapur district

-high level of indigenisation in manufacturing single crystal photovoltaic
cells

-battery vehicle technology in India


Current Strategy
Share Point Portal Server :-

Save a cost of integration & Deployment time

-Integrate Search & document management with ever day tools- Microsoft
internet Explorer & Microsoft office application to help ,create, manage
and share content.

-Create a division portal website .

-Bidding for international and national power project, procuring,
integrating all system and delivering a complete project to the customer
within a stipulated timeframes.

-Improve the intra- team collaboration
Current Strategy
Focusing on high end work:-
Of taking minority stakes in super-critical projects and exiting on project completion is a
positive step towards venturing ...
BHEL bags Rs.2,630 crore order for two 525 MW units in Orissa

-Green-field power project at Orissa - Monnet Power Company Limited (MPCL).
-Setting up the extended Boiler Turbine Generator (BTG) package,


BHEL sets up new Centralised Stamping Unit at Jagdishpur in Uttar Pradesh

-direct and indirect employment opportunities for about 1,000 people,
including contract labor and outsourcing of services
-contributed over 88,000 MW to the installed power generating base in the country
Current Strategy
BHEL to enhance capabilities to manufacture nuclear reactor components
-Steam Generators, Reactor Headers and Nuclear Turbine Generator Sets to
Nuclear Power Corporation of India Ltd. (NPCIL) -220 MW and 540 MW reactors
BHEL registers 23.3% growth in sales in first quarter
BHEL bags Rs.2600 Crore Contract from Jindal India Thermal Power Ltd.
Conclusion

Strategic intent is a very important part which should be developed and implemented for the
organizations success and growth and in the strategic intent the various strategies which are
adopted by various organizations.

BHEL is poised to take up the challenge and play a major role in meeting the energy demand of
the country.

BHEL make the country Self Reliant in Power Plant Equipment manufacture, the company has
grown in stature in both domestic and international markets
BHEL expected to cater to both power and Industry sectors and will play a major role in meeting
the energy demand of the country.

After studying BHEL we have found out that it is always adopting innovative strategies so that
it can continue to grow and also earn profits for its shareholders.
Thank You