(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

For Performance

For
Branding
For Branding

For
Performance

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

14%

CPC

20%

CPM
dCPA

66%

KPICPC
PrivateExchange 2%CPM
201416
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

50%

WL

FQ

39%

40%
33%
30%

BL

33%

32%

28%
21%

20%

19%

18%

10%

9%
4%

2% 2%

4%

3%

1%

18%
16%

14%
10%

14%
10%

25%
21%

22%
13%

12%
6% 7%

6%
2%

2% 1%

8%

5% 6%

3%

1%

4%

6%

6%

5%

4% 3%

1%

1%

0%

50%
43%
40%

34%

33%

31%
30%

7%
4% 4%

12%
2%

5%

3%

15%

11%

10%
3% 2%

20%

17%

15%

9%

25%

24%

18%

17%18%

20%
10%

26%

25%

6%

7%
3% 2%

3% 2%

9%
5%

4%
1%

2% 1%

9%
1% 2%

4%

2%

4%

0%

DMP(AudienceOne)Click

MarketOne10
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

1-5

6-10

11-15

16-20

21-30

9%

12%

51

6%

9%

6%
48%

41-50

3%

11%

8%

31-40

27%

3%
40%

4%

9%

45%

39%

3%

10%
43%

8%

11%
14%

4%
16%

4%

17%

19%

5%

10%

13%

12%

9%

6%

10%

9%

3%

25%

28%

11%

5% 3%

12%
7%

29%

26%

9%

5%

45%
19%

12%

24%

62%

3%
7%

29%

7%
46%

53%

12%

CTR(1-5:0.15%41:0.57%)
MarketOne10
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

PrivateExchange

60

50

40

30

20

10

0
1

30

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

12%

10%

8%

6%

4%

2%

0%
1

InBannerLightBoxMarketOne1

PrivateExchange
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

6%

41%

CPC
CPM
dCPA

53%

CPMCVdCPA
CVCPC
201416
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

100%

98%

93%

100%

86%
76%
61%
56%

60%
40%

30%27%
17%
13%15%

20%
0%

28%
11%
0%

0%

100%

51%
45%

27%
16%

4% 1%

0%

100%

FQ
97%

80%

0%

BL

0% 0%

2%

0%

0%

2% 1% 1% 0%

100%

0% 0% 2% 3%

8%

0%

100%

85%

80%

75%

69%

76%

70%

74%
61%

60%
37%

40%
20%
0%

0% 0% 0%

8%

50%

45%

40%

33%33%

8%
0%

0% 0% 0%

0%

0% 0% 0% 0%

0%

0% 0% 0%

0%

7%

10%
1% 0%

0%

DMP(AudienceOne)CV

MarketOne10
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

10

1-5

6-10

11-15

10%

16-20

21-30

3%

31-40

41-50

3% 4%

10%

18%

51

6%
10%

27%

8%

35%
31%

50%

15%

52%

10%

32%

53%

79%

17%
27%

15%

17%

23%

4%

20%

17%

50%

19%

54%

20%

16%
46%

9%
98%

10%

72%

MarketOne10
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

11

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

12

20141-6
2/19 Mobile VTC

3/5 AdMaxSSP

AD

(VTC)

PC65/ SD14.5/

3/19 CV

4/2

AD
XXXXX

21imp

PC/SDCPMCPC15

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

13

20141-6
5/14 Mobile

4/23 Mobile

LP

LP

/
3PAS

IP 47

6/10

5/27 1stViewSSP

x2
1st

1st

x2

1stView
/

AD

AD

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

14

20141-6
http://www.platform-one.co.jp/pdf/release_20140313.pdf

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

15

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

16

imp

App

----- --- --AD

50
40

Tap

CV

12

Gallery
AD
Interactive
AD

30
6

Share

20
10
0

3
0

SDK
CVMarketOne

PCInBanner

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

17

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

18

What is Lightbox?

PrivateExchange

MarketOneRTB

1stView

(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

19

MarketOne

MarketOne
TEL : 03-5421-8211
FAX : 03-5421-8212
email : m1@platform-one.co.jp
URL : https://marketone.jp
(c) 1996-2014 D.A.Consortium Inc. & Platform One Inc. All Rights Reserved.

20