KEY POI NTS TO APPROACH THE LI VE

PROJECT

MI LAN SACHDEVA
1 3P085
MDI GURGAON
Employer Branding
Important Points to Consider Before Beginning
Attracting Right Skill Sets
Holding on to Quality Employees
High turnover rates
Main Challenge
Faced
Their values and expectations
Tools used by them to search for potential employers
Expectations
Identify Target
Group
Is website engaging?
How is a resume handled?
Build Overall Candidate Experience
Explore
Application Process
Culture, profiles, flexibility, ownership etc.
USP Reason to
work with us
Company Culture must be a clear set of values that are communicated
Company Values
Project Flow
Research Internal Focus groups, interviews with executives, Needs Analysis, workforce distribution
External Target Group, Needs, Competitors Offerings
Develop
Employer Value
Proposition (EVP)
Communicate
Internal Orientation Prog, Training Materials, Intranet
External Recruitment Advertising, Web Site, Events and
Job fairs, Social Media
Measure
Turnover/Retention Rates
Employee Satisfaction Surveys
Brand Awareness and Attractiveness
Loyalty and Engagement
Flow of applications
Cost per hire