ITTIHAD UNIVERSITY, COLLEGE OF MANAGEMENT AND INFORMATION

SYSTEMS
Student Name: Zubaidah Abdul Rehman Al Din, 20042080
Course: Quality Manaement, 2022!0
Business Center for Maretin!
SWOT Analysis
Strengths Weaknesses
1. Tool for all companies
2. Low rate
3. Discount packages
4. Variety of tools an ser!ices
". #ersonnel selling
$. Software tools
%. &ustomer ser!ice team
'. (T support team
). Training e*ecuti!es of other companies
1. Limite fun
2. Starting as small or meium company
3. +o manpower supply for temporary
assignments
,pportunities Threats
1. &ontracts with large companies
2. -rowth
3. .usiness partners
1. /conomic epartment changes in laws
The Mission Statement
,ur mission is partnering with our customers to create an manage marketing ser!ices to attract
their customers to make our customers strong0 1ol0 an grow profita1ly with relationships
together an 1uiling professional team of marketing.
The Vision Statement
To 1e the 1est marketing company reaching targets from locally to internationally.
Guiding Principles
12 &ustomer focuse
22 3uality assurance in marketing renere ser!ices an solutions
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ITTIHAD UNIVERSITY, COLLEGE OF MANAGEMENT AND INFORMATION
SYSTEMS
Student Name: Zubaidah Abdul Rehman Al Din, 20042080
Course: Quality Manaement, 2022!0
32 Team input with 4uality assure work process an flow
Broad Strategic Objectives
12 (ncrease in the num1er of in4uiries
22 (ncrease in the num1er of satisfie customers
32 (ncrease in the num1er of customers clients
Speciic Tactics !Action Plan"
Topic Steps
Department
5 Section
6 (ncrease #erioically Dealine
12 Design flyers an
1rochures
7arketing aggressi!ely
Tracking of in4uiries
8naly9e reasons for not
taking our 7arketing
ser!ices
7arketing ": 3uarterly 4
3uarters
22 Design e!aluation sur!ey
an we1 1ase sur!eys
&ollect an gather
responses
8naly9e satisfaction of
customers an a!oi
reasons for issatisfaction
7arketing ': 7onthly .efore
en of the
month
32 &onuct fee1ack
responses
/!aluate num1er of
positi!e an potential
responses recei!e for
customers clients
Determine an analy9e
reasons for not taking
their ser!ices or proucts
(nform the customer with
the fee1ack recei!e
7arketing 2" &ontinuously Daily
.asis
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