MARKETTING SEMINAR INVITATION

Dear Sagar Chavan,

You are registered for the Marketing Seminar in this semester. The subject of
this year’s Marketing Seminar is: “Current Issues in Customer Management”.
You will have to write a term paper of 25 pages discussing a cutting edge
topic in Customer Management. McKinsey & Company and the Deutsche
Telekom AG are cooperation partners of this year’s seminar.

The hand out period for the term paper is from November 27th, 2009 to
December 07th, 2009. You can choose the date you receive your topic within
this period. From this date on you will have seven weeks to write this paper.
On your personal due date you have to mail the paper to the office of the
Institute of Marketing until 12 pm (noon).

The language of the seminar is English. So all papers, presentations and

discussions will be in English. Please note that the presentations and
discussions will take place between February 10th, 2010 to February 13th,
2010. The students with the best results in their papers have the opportunity
to present during the excursion in Muenster, Germany in front of the
company representatives. The others will present in a second session in
Muenster. The presentations will last 25 minutes plus discussion. The
presentations have to be handed in until January 29th, 2010, 8 am.

The participation in all presentation and discussion sessions is absolutely

mandatory. This includes the participation on the excursion.

Best regards,

Dipl.-Kfm. Sebastian Saarbeck

Institute of Marketing
Marketing Centre Muenster
University of Muenster
Am Stadtgraben 13-15
D - 48143 Muenster, Germany