Qualitative research opportunity with The Economist

The Economist's Education department is looking for two graduate students to help with a
qualitative marketing segmentation research project.

About Economist Education

Economist Education was founded in 2021 to fill a gap in the market by providing courses
that are pro-market, practical, forward-looking and up-to-date.

Our programmes equip leaders and executives with an understanding of the shifts affecting
their world, and the skills to navigate them. Crafted by The Economist’s editors and
correspondents, the courses feature appearances by business leaders and subject-matter
experts.

Economist Education’s multidisciplinary understanding makes complex subjects accessible

to a worldwide audience. With participants in over 100 countries, our courses offer local
insight and nuanced debate, providing a distinctively global education.

Website: https://education.economist.com/

The task:
Our portfolio of online courses, created by The Economist’s journalists, cover the following
topics: data visualisation, business writing, international relations, fintech and climate
change. We also offer customisation across all of our courses, meaning that companies are
able to create bespoke learning experiences for their teams.

This is a segmentation project for marketing purposes. We’re looking to understand the
need, appetite and budget available for executive-education across two key sectors:

1. Government/NGOs
2. Professional services/consulting

Duration:
● Project start: Tuesday 9th May
● Total input: approximately 20 hours (paid at £11.95 per hour)
○ We understand that graduate students are working on their dissertation, so
can be flexible about when these hours are completed across the month
● Approximately 1 month in duration

Also in exchange for their time:

● Free 1-year digital subscription to The Economist
● Weekly check-ins with Economist Education (30 minutes)

What we will provide:

 ● Email templates
● Support if they have any questions
● Analysis guidelines (if needed)
● Feedback during weekly check-ins
● End-of campaign round-up at The Economist’s London office (near The Strand)

How to apply:
● With the subject line 'Segmentation research application', please send a short cover
letter (max 250 words) on your suitability for the project to
bethmarris@economist.com. In this, please state which segment/segments you are
most interested in researching.
● Updated CV

Deadline for application: 12:00 PM Friday 5th May