Collective Intelligence

Mark Turrell
CEO, Imaginatik plc

? !

© Imaginatik plc 2009 | www.imaginatik.com

Agenda

 Introducing Imaginatik
 There is a new Power – Human Brainpower
 Collective Intelligence
• What is it
• Where can it be applied
• How does it work
 Case Studies from Healthcare
 Implications for Enterprises
 Special issues
 Suggested next steps

2 © Imaginatik plc 2009 | www.imaginatik.com

Introducing Imaginatik

• Imaginatik provides Services & Software for Collective

Intelligence and Collaborative Innovation

• Typical Clients
– Allianz, Boeing, Bombardier Aerospace, Capital One, Cargill, Chevron,
Chubb, CSC, Dow Chemical, General Electric, Grace Chemicals, IBM,
Merck, Mayo Clinic, Nokia, Reed Elsevier, Royal Mail, Solvay, The
Hartford, UCB, Whirlpool, Xerox

• About the Company

– 40 employees (Boston, MA & Winchester, UK)
– World Economic Forum Technology Pioneer
– Clinton Global Initiative Member
– Public company

3 © Imaginatik plc 2009 | www.imaginatik.com

 There is a Power –
Human Brainpower

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There is a Power

There is a powerful force at play in

organizations today, as powerful as the notion of
democracy in society. The confluence of many
factors, from the use of enterprise social
networking tools, to the demographic changes in
the workforce, are creating new opportunities
for firms to tap into the Collective Intelligence
of large numbers of people at scale and speed
impossible with traditional techniques.

5 © Imaginatik plc 2009 | www.imaginatik.com

6 © Imaginatik plc 2009 | www.imaginatik.com
 The
Old
Way

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8 © Imaginatik plc 2009 | www.imaginatik.com
 What is Collective
Intelligence?

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What is Collective Intelligence?

 Collective Intelligence is a shared or group intelligence

that emerges from various forms of collaboration of
many individuals, directed towards a common issue

 Collective Intelligence leverages the insight, experience

and knowledge of a large and diverse group of people
inside, and often outside, the organization

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Where can it be used?

Usually augments
existing process by
adding new capabilities

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Accelerating the Innovation Process

STRATEGIC CONTEXT
Revealing problems
Organization Idea generation
The Alignment
‘Problem behind the Problem’
Channel /Validating Idea voting Concept validation from multiple
CustomerProblems
Engagement
Collective ‘eyes and ears’
Assumption & Hypothesis angles
Problem solving gathering
Idea elaboration & building
Concept testing (internal &
PROBLEMS consumers)
/ FIELD OF IDEATION CONCEPTS PROJECTS LAUNCH EXPAND
PLAY
Viral marketing
Consumer / channel engagement
Eyes & Ears (competitive response,
problem solving)
Identify opportunities to
expand the platform into new
areas
INNOVATION PORTFOLIO

INNOVATION FOUNDATIONS

Based on Imaginatik ‘Innovation Pipeline’ White Paper

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Key Components

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Why does it work – the Science

 Abundance

 Intersections

 Networks

 Focus

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 Case Studies

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Collective Intelligence in Healthcare

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Pfizer: Idea Farm

Chemistry Design: Improving Structural Alerts

CoE mission and value: New HTS ideas
Tapping expertise: Ask the Enzymologists

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 Pfizer – ChemBioConnect – Visualization Space

Entering an Idea
ChemDraw plugin is light
green in edit mode

View Ideas
note popup preview of structure, automatic selection tools,
status bar graphs, search capability

Reading an Idea
ChemDraw plugin is white
in read-only mode

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 Mayo Clinic

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© Imaginatik plc 2009 | www.imaginatik.com
 Merck

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© Imaginatik plc 2009 | www.imaginatik.com
 Collective Intelligence
in the Enterprise

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Enterprise Implications

 Security / restrictions
 Intellectual property creation and protection
 Focus
 Link to internal ‘back-end’ processes & organization
 Leadership style
 Cultural barriers – not invented here

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Next Steps

1. Make investment in people, process and technology

• Suggest either committed deployment, or scale in to gain
experience

1. Experiment with different types of use, inside and

outside the organization across the Innovation Pipeline

2. Engage a trusted partner – you need to learn from other

people’s mistakes
• Imaginatik & our partners have over 10 years experience
providing services & technology in the area of Collective
Intelligence & Collaborative Innovation

23 © Imaginatik plc 2009 | www.imaginatik.com

Thank You!

Mark Turrell
CEO Imaginatik plc
www.imaginatik.com
Mark_turrell@imaginatik.com

Collective Intelligence | Collaborative Innovation

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