PORTMORE COMMUNITY COLLEGE

COURSEWORK ASSIGNMENT #2
PROMOTIONS MANAGEMENT
COURSE CODE: MRKT 3601
LECTURER: K. FERGUSON




A) Identify an example of an advertising campaign for a company or a brand that
you consider to be very good. (3 marks)

B) Give and outline of the advertising campaign selected. (12 Marks)

C) Evaluate the advertising campaign selected using the Universal Advertising
Standards of DArcy Benton and Bowles Agency
(Please see copy of standards provided) (20 marks)

D) Discuss how the advertising reflects these standards. (15 Marks)

Total Marks -50




INSTRUCTIONS: This is a group assignment. There should be 4/5 people in
each group. No two groups should select the same company or product.

The assignment should be typed double-spaced, font size- 12, font style
Times New Roman or Arial.

The Cover Page should have the following:

Course Title
Lecturer
Assignment Name
Class: e.g. BBS Year 4
Names of Group Member and their ids
Date submitted
Reference Page using the A.P.A Style


This assignment is due on J uly 23, 2014 in the class period.