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Q1. What is the basic difference between sales & marketing?

Q2. Explain the term Marketing Myopia.


Q3. What is a value chain?
Q4. Explain the Value Delivery Process of Marketing.
Q5.What is Relationship Marketing?
Q.6.What is SWOT analysis?
Q.7. Explain the term Customer Perceived Value.
Q.8. Who is a satisfied customer?
Q.9.What are the components of Marketing Mix?
Q.10.What is a market?
Q.11.What is Integrated Marketing Function?
Q.12.What all can be marketed today?
Q. 13. What is Value Creation?
Q.14. Explain the components of Internal Marketing Environment?
Q.15.What are the factors of Macro Environment of marketing organization?

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