ERIC GUTH

COPYWRITER
Contact: EricGuth10@gmail.com | 630.390.6965 | EricGuthCreative.com

EDUCATION
University of Illinois Urbana-Champaign May 2014
Bachelor of Science | Advertising
Minor | Business

EXPERIENCE
TRIS3CT | Chicago, IL June 2014 - August 2014
Copywriter Intern
- Presented concepts and scripts to Feeding America for a 90 second video
- Pinch-hitter for Mike's Hard Lemonade. Sold in 3 digital banners my first week on the project.
- Snapped into some digital concepting for Slim Jim
- Aided in planning agency events by writing poster headlines and lending a pair of open hands

160over90 | Philadelphia, PA June 2013 - August 2013
Copywriter Intern
- Crafted copy for higher education clients such as University of Florida and University of the Arts
- Engineered email blasts for Chronicle Vitae that lead to 13,000+ sign ups
- Labored over the foundation of a brand concept for Ocean Classrooms
- Understudied with a copywriting mentor to learn the ways of the creative process

EdVenture Partners | Chevrolet Campus Promotions September 2012 - December 2012
Advertising Department Intern
- Wrote a 30 second radio spot to be read on-air by the campus radio station (WPGU) two days prior to the event
- Collaborated weekly with 15 other interns discussing creative and promotional ideas for the Campus Promotion
- Garnered attention for the event around campus armed with a 20-pack of chalk and hundreds of flyers

Sigma Phi Epsilon Fraternity | Illinois Alpha August 2010 - May 2014
Vice President of Communications
- Served on a 10 man executive board
- Created a weekly flyer packed with wit and humor in an effort to promote weekly house events
- Compiled articles regarding brotherhood happenings to be sent to alumni and undergraduate members
- Worked closely with Propolis Design Group to update the Illinois SigEp website
Social Media Chair
- Managed the Twitter and Facebook page of Illinois Alpha with the hopes of leaving a mark on the internet

American Advertising Federation | University of Illinois Chapter September 2011 - May 2014
Midnight Oil Copywriter
- Teamed up with account managers, planners and art directors to craft a brand strategy for Champaign clients
- Discussed advertisement executions in weekly work sessions
On the House Member
- Collaborated with team members in weekly meetings to promote various campus organizations
- Developed logo options for Illinois Student Bar Association and On the House within AAF
- Designed print work for I-Style

Darien Swim and Racquet Club | Darien, IL May 2008 - August 2012
Assistant Manager
- Handled requests and complaints of members and guests
- Sold memberships while wearing swim trunks and flip flops
Lifeguard
- Bestowed with a whistle, I was the keeper of safety amongst youth and elderly
- Engaged in janitorial duties that had me questioning my job title

INTERESTS
Performing sit-down comedy Playing "Can pineapple go on this?" with food Passionate activist for McDonald's
Breakfast past 10:30am Relentlessly waiting for Blackhawks season tickets (only 14 more years) Loosely planned trips