574-276-7815

sroinila@indiana.edu

Sinikka Roinila

432 E. Melrose Avenue

sinikkaroinila.com Bloomington, IN

Education

Indiana University, The Media School, Bloomington, IN

May 2015
GPA: 3.71
Bachelor of Arts, Major: Journalism

Honors: Cox Exploratory Scholar; IU Excellence Scholar; INDorsed Career Ready Graduate

Skills

Specialties: Brand Messaging| Public Relations Strategy | Social Media Strategy and Content| Web Design and Usability
Specialty Programs: Sublime Text | Cyberduck | Wordpress | Adobe CS6 | Final Cut Pro X | Adobe Lightroom 5

Professional Experience

Indiana University Campus Crusades for Christ, Bloomington, IN

August 2013 - Present
Communications Director
Recruited a 21-person team for social media platforms, videography, photography, and graphic design positions
Led 10 communications training workshops for all team members between Aug. and Dec. 2014 to ensure
understanding of Crus public relations strategies, resulting in a 600% increase in the number of students reached
Managed more than 40 weekly social media content plans, redeveloping strategies when needed to effectively
support the organizations semester-long missions
Developed two team-wide communications projects focused on engaging students online, each resulting in a
organization-wide photo competition

The IU Media School, Bloomington, IN



August December 2014
Communications Department Assistant
Directed and photographed three models for a new brand marketing design proposal to present before a board of
10 for critique and next steps
Created more than 50 clear and compelling articles for the winter issue of Newswire, the Indiana University School
of Journalism Alumni Magazine, to target 10,000 alumni and donors
Exercised editorial judgment and maintained trust and confidence of superiors when drafting messages on behalf of
the Communications Department
Researched and organized school-wide student scholarships to maintain accurate details in the Annual Report

Indianapolis Monthly, Bloomington, IN
July - August 2014
Multimedia and Design Intern
Conceptualized design and layout for a 12-page special summer publication with a team of 10
Implemented a project management strategy to complete seven videos on a three week deadline
Coordinated cross-functionally between editorial and design departments to ensure additional videos
complemented the publication

Activities

SOUL Creations Photography, Bloomington, IN

May 2014 - Present
Founder and Photographer (soulcreationsphotography.weebly.com)
Designed the company website to meet established industry design standards and market preferences
Analyzed the lifestyle portrait target audience and business market to maintain competitive quality and prices
Established name recognition and generated clients through a combination of marketing techniques including
organization partnerships, seasonal offers, consistent Facebook presence, and targeted flyers