Fertilizer Segmentation

Group 2
K. Srujana ABM10005
B.V. Ramyagna ABM10013
Aditi Orkay ABM10029
V. Manoj ABM10038

Assumptions
Farmers are using company Fertilizers
Size of all segments are equal.


Prioritization of segments
Segment 1
Segment 2
Segment 4
Segment 3
Segment 6
Segment 5
Segment 1

It is easier to take advantage of market segments that
already exist than to create new ones
Increases in value addition improve sales

Segment 2
Create awareness on the optimal usage of fertilizer

Make him understand that increase in usage of fertilize improves
the productivity

Segment 3

Forming an alliance with financial institutions to provide credit

Establish the Credit Information System



Segment 4
Creating awareness through interaction with experts and fellow
farmers who are already the users.

Communicating effectively the monetary benefit of using
fertilizers



Segment 5
Developing the fertilizer in such a way so as to use low water
Using sprinkler kind of fertilizers

Segment 6
Induce banking sector reforms to tailor lending terms and
conditions to the needs of farmers
Improve loan recovery through an effective legal system.