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yukiueno@sas.upenn.edu
sam.zell@hotmail.com
July 28. 1
!pdate on the "enn #all "roject
Follo$in% is the in&ormation you asked us to %et on the "enn #all
"roject.
The idea o& buildin% a "enn 'ard consultin% o(ce in "enn #all
occurred to us because $e thou%ht it $ould be use&ul &or our tar%et market) not
only &or customers but also &or stores. *ur ser+ice includes &ollo$in%s:
,*ne 'lick *rders usin% customer purchase history in online shoppin%
,The ser+ice includes the collection o& items customers ha+e purchased
,!se as a 'redit 'ard
,!se as a Shoppin% "oint 'ards
,!se as an -.
/ast $eekend0 $e sur+eyed at !ni+ersity 'ity to 1 people) o& those0 11
$ere men and $ere $omen. -n addition0 2 $ere students0 3 $ere 4others5.
Some o& them li+e in !ni+ersity 'ity and buy the same products at a store in the
mall usually0 and they are interested in our ser+ice.
6lmost e+eryone $as interested in the idea o& usin% "enn 'ard as an -.)
on the other hand0 they $ere discreet in usin% it as a credit card or shoppin%
point cards. 7o$e+er0 $e belie+e that customer $ould realize the use&ulness o&
multiple uses o& "enn 'ard includin% credit card0 shoppin% point cards0 and -. i&
they tried. They also had re8uirements: Student discounts at restaurants and
!se as a pre,paid 'ard. 9e no$ need to do an analysis o& the :ndin%s0 compile
our data in charts and %raphs0 interpret them and $rite a short
recommendation &or the "enn #all based on our data.
9e plan to send our recommendation on #onday0 6u%ust . "lease let us
kno$ i& you ha+e 8uestions.
Sincerely0
;atsumi -shido and <uki !eno
Yuki&Natsumi