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D A T A S H E E T
V M W A R E S A L E S P R O F E S S I O N A L

Industry Statistics Elevator Pitch
Transcript



Introduction
The following is a transcript of an elevator pitch based on
industry statistics, presented in the Delivering the VMware
Message lesson in the VMware Sales Professional Course
Transcript
Thanks for taking a moment to let me show how a VMware
solution can produce big costs savings for your company.
IT is always getting pressured to be more responsive and
flexible, while everybody in the company is continually asked to
do more with less in these challenging economic times. But the
traditional IT is having a lot of problems right now. On the
average, 50% of every dollar spent in IT goes to managing and
maintaining the infrastructure, and 30% is spent on getting
current projects out the door. That leaves only 20% for
expanding and improving things and doing anything else. So
many executives tend to see IT as a hole in the company's
pocket, all expense and little benefit to the bottom line.
VMware is the answer. It's the number one world leader in
virtualization and cloud computing. With VMware, your data
center becomes more than just a private cloud. It becomes a
Software Defined Data Center, where your IT infrastructure,
your networking and security layer and your storage have all
been virtualized. VMware's Software Defined Data Center
transforms your IT into IT-as-a-Service, making IT a strategic
value driver and not a hole in the pocket. It also provides self-
service capability to your users, with IT in complete control.
And you can extend the Software Defined Data Center to
include public cloud services. In this way, you turn your private
cloud into a hybrid cloud, taking advantage of the offerings in
the public cloud marketplace. With the VMware Software
Defined Data Center, you can use both vCenter partners or
non-VMware-based clouds for your public cloud services,
because VMware's cloud management solution is
heterogeneous and can manage non-VMware clouds as well.
And with VMware's End User Computing solution, we'll free
you and your users from the chains of device dependency.
With the Horizon Suite your cloud, your users will be able to
access their data, their applications and their desktops from
any device, while giving you complete control and data
security.

IT-as-a-Service, hybrid cloud capability and end-user freedom-
-that's what you can get today with your VMware solution. All
the big players are doing it. 100% of the Fortune 100 and 99%
of the Fortune 1000 are using VMware. They've reduced their
operating costs by as much as 50% and energy costs by 80%
with our VMware solutions. You can get the major savings and
benefits that so many others are enjoying.
Why don't we set up a meeting with you and your team, so I
can get a better idea of the challenges you face, and I'll be
able to specify the cost savings and benefits that are possible
with our VMware solutions?