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buslnesses succeed by sLraLeglcally solvlng
communlcauons problems and maxlmlzlng
opporLunlues whlle glvlng sLudenLs professlonal,
hands-on experlence Lo enhance school learnlng
and prepare for careers.
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- compeuuve research & analyses
- communlcauons plannlng
- prlmary research: focus groups,
eLhnographles, observauons, surveys,
lnLervlews, consumer lnslghL research
- lnLernal bralnsLorms
- soclal medla sLraLegy
- conLenL markeung
- Lradluonal medla sLraLegles
- brandlng and messaglng sLraLegles
- engagemenL sLraLegles
- cusLomer relauons sLraLegles
- promouonal sLraLegles
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- vldeography and phoLography
- rebrandlng and deslgn work
- webslLe deslgn and developmenL
- Lradluonal pald medla placemenLs
- dlglLal and lnLeracuve
- conLenL markeung
- copy wrlung
- engaglng soclal medla conLenL
- blllboard deslgn
- collaLeral maLerlals
- sLraLeglc prlnL and dlglLal
adverusemenLs
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- LransparenL communlcauons
- auenuon Lo deadllnes
- umellnes developed ln Lhe beglnnlng of
Lhe semesLer and held accounLable for
- scal year managemenL
- scope of work developmenL
- regular sLaLus reporLs
- meeung agendas and conLacL reporLs
- sLrucLured agency approval process
- responslble for reporung resulLs and
analyucs Lo prove 8Cl
- revlew, re-evaluaLe, acL on lnslghLs
- on ume, on sLraLegy, on budgeL
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- soclal medla campalgns
- nanclal/lnvesLor
relauons
- publlc servlce
announcemenLs
- SLC/SLM
- annlversarles, speclal
evenLs & Lrade shows
- leuers Lo Lhe edlLor
- medla alerLs and
coverage reporLs
- exLernal publlcauons
- blog managemenL

- medla relauons &
lnuencer engagemenL
programmlng
- press plans, medla llsLs
and medla klLs
- medla speaker Lralnlng
- medla placemenLs
- company and employee
proles
- brandlng
- cause relaLed markeung
- communlLy relauons and
ouLreach programs
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lnuencer engagemenL
- CoL Lhe word ouL abouL abouL a
small local sLore Lo a wlde audlence
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- CreaLed brand plauorm 2 years ago
- Worklng Lo manage 828 soclal medla
plauorms year-round
- ueveloped emall markeung campalgn
- 30.40 of new vlslLors ln referral Lramc
came Lo Lhe webslLe from Lhelr blog
- 1wluer ls conslsLenLly ln Lhe Lop 3 referral
slLes
- 30 lncrease ln Llnkedln followers, 130
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conversauon
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can share on soclal medla: 84 of say LhaL uCC
facLors lnLo Lhelr purchase
- key lnuencer ldenucauon and ouLreach
programs
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- romouonal vldeos, banners
and Lakeaways for Lrade
shows
- Lngaglng vldeos for soclal
medla and caLalog
- AdverusemenLs for
lenovocaLalog.com
- 8rand essence, producL and
LuLorlal vldeos
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- Wrlung sLraLeglc conLenL for
nlche markeLs
- 1argeLed emall markeung
campalgn creauon
- Copy wrlung, blogglng and
scrlpung
- Sharlng sLorles abouL whaL your
buslness ls dolng ln Lhe
communlLy
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1) Added resource of creauve Lhlnkers and
problem solvlng sLraLeglsLs
2) Cpen Lo, ln-Louch wlLh and engaged ln
emerglng ways Lo communlcaLe sLraLeglc
messages ln Loday's changlng world.
3) 8esulLs orlenLed
4) C-campus
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1) 24/7 and avallable for qulck dellverables
shls
2) rofesslonal-level producuon experLs
(alLhough we are preuy good)
3) Able Lo guaranLee" resulLs
4) noL pald professlonals and noL here Lo
markeL Lo Llon sLudenLs"
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1) 1o augmenL your markeung/adveruslng/8/cusLomer communlcauons
2) ?ou genulnely llke Lo menLor young people
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(336) 278-3348
hvlncenL[elon.edu
2830 Campus 8ox Llon, nC 27244


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