BUSINESS PLAN

TEENS-TEES
Prepared By
Ayaz Babar Soomro (30)
Sarang Dhamrah (148)
Jansher Soomro (69)
Sumair Memon (169)
Ateeq Laghari (29)
Sarmad KK (151)

Submitted To
Mr. Vishnu Parmar (Course Instructor)

IBA

EXECUTIVE SUMMARY
Teens-tees formal and Informal wear Store will be a start-up retail men's clothing store
specializing in unique clothing from other parts of the Hyderabad. This store will be providing
opportunity for the people of Hyderabad special youth to choose the design that they love to
wear, we are committed to provide qualitative wears with reasonable price. This business will be
a casual, formal and Informal wear traditional clothing store which will be run by the owners,
Ayaz Babar, Sarang Dhamrah, Jansher Soomro, Ateeq Laghari, Sumair Memon, Sarmad KK as a
Partnership. It will be located at Zero Point Main Wadhu Wah Road Qasimabad Hyd. This store
will also have a local market and will serve both youth and adults. Our intent is to provide the
community with unique clothing they would normally purchase outside of the City.

TABLE OF CONTENTS
Introductory Page1
Description of Business.1
Financing...........1

Environmental and Industry Analyses..2

Trends2
Total Industry Sale.....2
Anticipated Growth in Industry.2
New Firms Entered3
New Products Introduced Recently...3
Nearest Competitors..3
Sales of Major Competitors..3
Strength and Weakness of Competitors3
Trend Occuring In Specific Market Area.3
Profile Of Customer.3
How Teens-tees Customer Differs from Others......3

Description Of Venture........4
Vision..4
Mision.4
Reason for Going into Business.4
Reason for Being Successful..4

Products & Services4-5

Business Location5
Building New, Old, or in Need of Renovation5
Building Purchased or Leased....5
Why is this Building and Location Right For your Business.5
Office Equipment Needed.6
Office Equipment Purchased or Leased....6
Experience Required.6

Retail Operation or Services7

From Whom Merchandise Purchased7
Inventory Control System Operation....7
Storage Needs of the Store7
Flow Of Goods To The Customer....7
Chronologically, Steps Involved in Business Transaction7
Technology Utilization.7

Organization Structure8
Form of Ownership..8
Partners and Terms Of Agreement..8
Check Signing Authority.8
Roles and Responsibilities...9

Marketing Plan......10

Market Description10
Marketing Facts.10
Service Potential11
Targeted Audience11
Marketing Niche11
Marketing Strategy11-12
SWOT Analysis.13
Marketing Mix..14-15

Financial Plan16
Start-up Expense Summary16
Proforma Income Statement Monthly17
Profit and Loss Projection three years...18
Proforma Cash Flow Monthly....19
Projected Cash Flow three years20
Balance Sheet.21

Break Even Analysis22

Appendix..23