Professional Documents
Culture Documents
FUD-TO-CART ENTERPRISE
A Business Plan
Presented to the Faculty of Quezon City University
San Bartolome, Novaliches Quezon City
2nd Semester, Academic Year: 2021-2022
By: SBENT- 3F
Group 3
MENTOR:
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COLLEGE OF BUSINESS AND ACCOUNTANCY - ENTREPRENEURSHIP DEPARTMENT
EXECUTIVE SUMMARY
Our company name is Fud-to-Cart Enterprise. The word "FUD" stands for "Fine,
Unique, and Delicious," while "Cart" means carrying everything you plan to buy. In short,
we are endorsing a food product that is fine, unique, and delicious that you can buy. The
Fud-To-Cart Enterprise is a manufacturing type of business with a product named Sio Mai
Color. Our enterprise came up with the idea of creating a unique product that would be
successful in the marketplace. Enterprise’s goal is to create goods that are different from
those of its competitors, items that bring satisfaction, good flavor, and new siomai varieties.
Sio Mai Color is made up of two different varieties of colored wrappers made from the juice
of vegetables like malunggay, and squash. All of them are fresh, healthy, and delicious at
your preferred price becausewe are here to help you live a healthy lifestyle with the foods
you eat for breakfast, lunch, and dinner.
Since we are more into digital these days, Fud-to-Cart enterprise will use it as an advantage
by using social media platforms such as Facebook and Instagram to promote our product.
Instead of a steady physical store, we will be having a cart to reach our customers giving
justice on why our enterprise is named Fud-to-cart. Our target market is these specific four
barangays located in District V which are San bartolome, Gulod, Brgy. Bagbag, and Brgy.
Sta. Monica is from 18 to 60 years old from middle to working class. As part of the
marketing strategy, the enterprise will also be offering a loyalty card for those that had been
or had ordered to our store 10 times which also has the advantage of having a free set of
their chosen flavor of siomai and an additional drink.
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TABLE OF CONTENTS
Page
TITLE PAGE………………………….....................................................……….. i
EXECUTIVE SUMMARY…………….....……………...........................……….. ii
A. Rationale……………………….........................................……….. 2
B. Nature of Business………………………………………………… 2
C. Business/ Company Name……………………….… …………….. 3
D. Vision……………………………………………………………... 3
E. Mission...……………................................................................….. 3
F. Objectives…………………………………………………………. 4
G. The Product………………….…………………………………….. 4
H. Target Market……………………………………..……………….. 5
MARKETING PLAN 6
A. Market Environment……………………………….………………………. 7
1. Target Market…………………………………………….…………7
2. Target market’s Unmet Needs………………………………......…. 7
3. The Estimated Market Size…………………………………………9
4. Assumptions………………….…………………………….……….10
5. Demand Analysis…………………………..……….……………… 10
B. Market Competition………………………………………………………... 11
1. Competitors…………………………..……………………………..11
2. Information on Key Competitors……………………………...…… 14
3. SWOT Matrix…………………………………………..............….. 16
4. External Factor Evaluation Matrix………………………………….17
1. Product Portfolio………………………………………….………...18
2. Product Description………………………………...……………… 18
3. Key Components………………………………..………….……… 19
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4. Product Testing…………………………………………………….. 19
5. Future Plan………………………………………………………….19
1. Sales Forecast………………………………………………………. 20
2. Sales Strategy………………………………………………….……20
3. Branding Strategy…………………………………..………….……21
4. Distribution Strategy……………………………………….……….22
5. Pricing Strategy…………………………………….……………….22
6. Promotion Strategy……………………………………….......……. 23
7. Marketing Budget…………………………………….……………. 25
PRODUCTION PLAN 26
A. Product Description…………………………..…………………….….. 27
B. Process…………………………….…………………………………… 27
1. Step-by-step Process……………………………………….………… 27
2. Duration per Step per Batch…………………………………..……… 32
C. Input Requirements………………………………………………………34
1. Production Area……………………………………………………….53
2. Facilities Layout………..…………………………………………….. 54
1. Production Schedule……..…………………………………………… 55
2. Production Size………………………..……………………….…….. 56
F. Waste Disposal…………………………...……………………………..56
G. Quality Control………………………………………………………… 57
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ORGANIZATIONAL PLAN 61
A. Ownership Structure…………………….………………………………62
B. Legal Requirements……………………………………………………. 76
C. Management Resources…………………………...………………..….. 77
E. Administrative Expenses……………………...……………………….. 81
F. Social Outcomes……………………………………………………….. 81
FINANCIAL PLAN 83
A. Start-up Capital………………………………………………………. 84
B. Sources of Financing………………………………………………… 84
C. Capital Contribution…………………………………………………. 85
D. Financial Statements…………………………………………………. 86
E. Financial Ratios……………………………………………………… 95
1. Break-even Analysis………………………………………………… 95
2. Net Profit Margin…………………………………………………….95
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3. Return on Investment………………………………………………...96
4. Payback Period………………………………………………………. 96
F. Financial Schedules………………………………………………… 97
APPENDICES 105
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BUSINESS DESCRIPTION/
BACKGROUND
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A. Rationale
The Fud-To-Cart Enterprise came up with the idea of making an innovative product
that is popular in the public market. Enterprise has developed a product which is Sio Mai
Color. The product Sio Mai Color is to bring affordable food without losing its delicious
taste. We provide a variety of products noted for its quality and taste. Sio Mai Color
provides nutritional food due to the vegetable juice that is combined with our wrapper, as
well as the leftover vegetables that are utilized in vegetable juicing and mixed with our key
ingredients of siomai. Vegetable juice is a simple way to increase the number of veggies in
your diet. It's high in vitamins and minerals, but it’s lower in fiber and less satisfying than
most whole vegetables.
Siomai is probably the bestseller within the food industry in the marketplace
nowadays. Because of its bite sized goodness, the consumer would always find it easier to
eat especially for those who are always on the go. Fud-To-Cart Enterprise aims to satisfy the
needs and wants of the people who will buy our products. Sio Mai Color has its special
ingredients that will give our consumer the nutrition that their body needs. It is also cheap
and affordable for our consumer.
B. Nature of Business
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Our company name is Fud-to-Cart Enterprise. The word FUD stands for Fine,
Unique, and Delicious while Cart means carrying everything you plan to buy. In short we
are endorsing a food which is fine, unique, and delicious that you can buy.
The company trademark was Fud-to-Cart Enterprise that will have a patent to the Bureau
of Trademarks at the Intellectual Property Office. It is significant to have a trademark
because it is an efficient commercial communication tool to capture customer attention
and make the enterprise, and the products stand out.
The trade name of Fud-to-Cart Enterprise is that will identify the product itself. A trade
name is a monumental role in the brand’s growth and perception and its significance to
create a good business name.
D. Vision
We intend to be the leading provider that stands out in the food cart industry by
providing affordable and profitable siomai.
E. Mission
F. Objectives
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SMART Goals
G. The Product
Fud-to-Cart Enterprise will offer a Sio Mai Color that has two flavors which are
pork and chicken, with two variants of wrapper such as squash and malunggay, these
vegetables will be added in making the wrapper. We will be offering four variants of
siomai: steamed pork and chicken, fried pork and chicken siomai.
H. Target Market
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MARKETING PLAN
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A. Market Environment
1. Target Market
The target market of Fud-to-Cart Enterprise is separated into groups with the
financial means to purchase our product, such as students, professionals, and households
ranging in age from 18 to 60 years old and from middle to working class. These are the
people who buy street food and who want affordable yet nutritious foods.
Our physical cart, on the other hand, is available only in San Bartolome, Gulod, Bagbag,
and Santa Monica.
YES 94 94
NO 6 6
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The frequency and percentage of “ are you willing to buy SioMai Color?” tells
that 94 (94%) out of 100 respondents indicated they belong to Yes, followed by 6 (6%)
indicated that they are No.
Table 2:
Frequency and percentage of “Are you allergic to mear or any other food?"
YES 7 7
NO 93 93
Table 3:
Frequency and percentage of “Which siomai do you prefer?"
BOTH 60 60
STEAMED 21 21
FRIED 19 19
Also, 60 (60%) out of 100 respondents indicated that they much preferred Both,
followed by 21 (21%) indicated that they are Steamed, and 19 (19%) indicated that they
are Fried.
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The enterprise is aiming to operate in the Quezon City areas particularly in the
following Barangays of District 5: San Bartolome, Gulod, Bagbag, and Santa Monica
which totalled to 219, 084 population as of 2021.
For the past 5 years 2015 column, stating the actual census count of the Philippine
Statistics Authority it gives the accurate population count in the past 5 years.
The present year (2021) stated the accurate census of the Department of Health for the
latest population count.
The projected year (2021) gives a consistent growth rate of 8.46% according to
doh.gov.ph.
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4. Assumptions
● The Fud-To-Cart enterprise has a commissary system that ensures the manufacture
and distribution of safe and high quality siomai.
● The Fud-To-Cart enterprise has team building activities to have personal bonds
between employees that will boost employee satisfaction.
● The Fud-To-Cart enterprise goes very well in handling the success of the business
and overcoming the obstacles in the business.
5. Demand Analysis
Conservatism
Potential Demand Acceptability Rate Demand Forecast
Rate (20%)
The FUD-TO-CART enterprise assumes that the potential demand is 115, 800 with
an acceptability rate of 56%. The monthly sales forecast will be 1920 with a target
percentage from demand of 3.70%. The enterprise uses the demand analysis in order to
determine whether we can enter the market and be able to generate profit.
B. Market Competition
1. Competitors
Our direct competitors are Siomai house, Master Siomai, and Siomai King.
The Indirect competitors are Shawarma Shack, O’Noodle, Minute Burger.
Table 6: Competitors
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PICTURES
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PICTURES
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Siomai has become one of the most popular snack foods for Pinoys. We use
natural ingredients with functional benefits, Siomai Color offers healthy and good quality
of siomai. With benefits to everyone who likes healthy food
Siomai House
● siomai with ● ₱40 ● Foodcart ● Reasonable
chili garlic franchise prices they
sauce ● Social Media offered to the
● ₱20
● bottled Page customers
gulaman ● The franchise fee
● iced-cold ● ₱15 for the Siomai
gulaman House is Php
● Bottled water ● ₱12 250,000 which is
● Plain rice non-refundable
● ₱15
Master Siomai
● hongkong ● ₱25 ● Food cart ● Most popular
siomai ● ₱25 franchise siomai business
● japanese ● ₱28 ● Social media with outlets in
siomai ● ₱25 page Luzon,
● chicken Visayasand in
siomai Mindanao
● shanghai ● High attractive,
siomai Japanese inspired
● black food cart
gulaman ● Franchising Fee
is P280, 000
Siomai King
● hongkong ● ₱25 ● Food cart ● The food cart
siomai ● ₱25 franchise franchise costs
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Dimsum Temple
● pork siomai ● ₱20 ● food cart ● Franchising Fee
● beef siomai ● ₱27 franchise is P99, 000
● japanese ● ₱15 ● They offer
siomai ● ₱35 variant products
3. SWOT Matrix
STRENGTHS
WEAKNESSES
● Product quality is very high ● Startup funds will come from loans and
investors
● Committed workforce
OPPORTUNITIES THREATS
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Analysis: In the EFE matrix, the weigh is 6.59 it shows that Food-To-Cart
Enterprise is wishing to succeed in the business industry. Thus, the result indicates that the
enterprise is properly set up to utilise the opportunities and protect against threats.
C. Market Plan
1. Product Portfolio
As of now Fud-to-cart Enterprise products are chicken, and pork siomai. It can be
Steam or Fried siomai.
2. Product Description
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3. Key Components
The Siomai Color’s key components or raw materials first of all are pork and
chicken which are both the flavors of the enterprise’ siomai. Pork is a rich source of certain
vitamins and minerals while chicken is highly nutritious and a good source of protein.
Along with this are of course the added flavors in order to make it more delicious, Ground
pepper which is used to add more flavor, Garlic which is used as a flavoring agent also that
can benefit the heart, brain, and other organs. Onion, which adds excellent flavor especially
to meat dishes, and Salt aside from adding flavor, it is also essential for nerve and muscle
function and is involved in the regulation of fluids in the body. Siomai color is also different
from other siomai especially because of its wrapper. Siomai Color has 2 variants in terms of
its wrapper, Malunggay which gives a lot of health benefits and Squash that is high in
vitamins A, B6, C, fiber, potassium, etc. These are the vegetables that is added in our
wrapper which is also made personally by our staffs, this wrapper is composed of Egg,
Cornstarch which is used as a thickening agent and All-Purpose flour, This is cooked using
of course Cooking oil which aside from preventing food sticking to the pan it is an
important flavor carrier. What is Siomai without its sauce? Our sauce is composed of Soy
Sauce, Oyster Sauce, Chili Garlic Sauce and of course Calamansi to balance the salty taste
of the other sauces. The enterprise will source these materials by having suppliers which are
located in different parts of District V Quezon City depending on the ingredient expected to
be supplied by them. However, if in case the supplier doesn't have the said raw materials,
we believe that most of it is produced and most of the time available in the market, in this
case, the enterprise will be able to find a temporary substitute without wasting much time.
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4. Product Testing
The enterprise members and staff will also try to taste and judge it first before
anyone else to know its quality, taste, competitive advantage, and other things that comply
with the standards established by the enterprise. Next would be working with a small group
of customers who can provide direct product feedback like in friends or family first of the
members of the enterprise targeting specifically the ones that suit the criteria of the
enterprise's target market.
5. Future Plan
1. Sales Forecast
The table shows the projected sales for Sio Mai Color for 5 years.
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2. Sales Strategy
● In selling our product, we will use a cart to reach our target customers in the specific
barangays that we chose. We want to sell our product directly to our beloved customer.
● Maintaining the product as it is from the beginning to have repeat consumers and loyal
customers.
● Continue to assess the customer needs and wants with our product
● Being open to suggestions from our customers which can continuously improve the
product.
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3. Branding Strategy
Our logo consists of our Product name, Tagline and the main figure that we chose to
represent our product brand. The logo itself has its fork figure in the middle which
represents the way that we commonly use to eat siomai aside from toothpicks and it has two
different colors, green and orange to represent the two types of vegetable that we use to
color the wrapper of our siomai which is malunggay and squash.
4. Distribution Strategy
Direct distribution
Direct distribution is more efficient and suitable for us because we are producer to
consumers business and we are directly selling our product through our cart to be able
send it to our costumer.
5. Pricing Strategy
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Pork 20 pesos 4
Chicken 15 pesos 4
Pork 20 pesos 4
Chicken 15 pesos 4
Chicken Pork
15.00 - 13.32 = 1.68 pesos 20.00 - 15.02 = 4.98 pesos
Chicken Pork
15.00 - 11.98 = 3.02 pesos 20.00 - 13.68 = 6.32 pesos
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6. Promotion Strategy
We will promote our product by using social media by creating our own website
or webpage in Facebook, Twitter, and Instagram. These social media platforms will
contain necessary information about the variation of our product, price, and how they
will be able to avail. Updates about our enterprise such as sudden announcements, games,
freebies, discounts will also be posted in these social media platforms.
Direct Selling
We want to sell our product directly to our beloved customer.
Freebies
We will have a free 1 piece of face mask if they avail 2 sets of siomai, and if they avail five
(5) sets of siomai they have a free alcohol bottle and five pieces of face mask.
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Uniform
FUD-TO-CART ENTERPRISE will have a uniform so that we can present ourselves in
others in a professional manner. Our uniform consists of a polo shirt with our name on the
back. And our position in the company, enterprise’s logo
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7. Marketing Budget
The table below shows the budget of marketing strategy, activities, and tools that we
will use in the 1st year of our operation.
Tarpaulin ₱300.00
Transportation Expense ₱1,440.00
Posters/Flyers ₱200.00
Loyalty Card ₱150.00
Product Testing ₱200.00
Freebies ₱500.00
Uniform ₱5,100.00
Total: ₱7,890.00
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PRODUCTION PLAN
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A. Product Description
B. Process
1. Step-by-step Process
Malunggay/Squash Step 1
Wrapper
Wash Malunggay/Squash
Step 2
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Step 3
Step 4
Step 5
Step 6
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Step 7
Step 8
Step 9
Step 10
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Step 11
Step 12
Step 13
Step 14
Step 15
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Step16
Preparing/Packaging.
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DURATIONS PROCEDURES
1-2 minutes Step 1. Wash all raw materials needed such as squash,
malunggay, cilantro, white onion, pork and chicken.
10 minutes Step 2. Peel and cut squash, carrots, white onion, garlic and
materials needed.
1 hour Step 3. Blend squash and malunggay. Mix and knead the dough
with the juice of squash and malunggay. Knead dough until it is
smooth. (Let it rest for 30 mins.)
53 mins Step 4. Roll dough one at a time on a clean round desk and use a
pasta roller to make it evenly thin and cut, set aside.
20 minutes Step 6. Lay a siomai wrapper in front of you and put mixed
ingredients and wrap it properly.
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C. Input Requirements
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(medium
size)
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TOTAL ₱ 12,299.00
The table below shows all the materials that will be needed to fry Sio Mai
Color.
Pork 1 Kg ₱310.00
Chicken 1 Kg ₱170.00
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Carrots 1 Kg ₱54.00
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Cornstarch ½ Kg ₱25.00
Salt ½ Kg ₱10.00
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Calamansi ½ Kg ₱35.00
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The table below shows all the materials that will be needed to steam Sio Mai
Color.
Pork 1 Kg ₱310.00
Chicken 1 Kg ₱170.00
Carrots 1 Kg ₱54.00
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Cornstarch ½ Kg ₱25.00
Salt ½ Kg ₱10.00
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Calamansi ½ Kg ₱35.00
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Supplies
The table below shows all the supplies that the enterprise will use for the
process of making the product.
Hairnet 12 ₱54.00
Apron 6 ₱270.00
TOTAL ₱ 549.00
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For the package, we will use a siomai tray if they buy 4 pieces of siomai and a
paper meal box box if they want to takeout.
Toothpick ₱15.00
TOTAL ₱ 323.00
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Labeling
For labeling, we will use a printer and sticker paper to print our logo and
the name of our company so that people can easily recognize it, as well as our
contact information for customers who have concerns about our product.
Sticker Paper ₱ 60
Ink ₱500
Printer ₱1,500
TOTAL ₱2,060
4. Utilities
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Total: ₱1,150.00
Skills:
● Open for Team work- Employees are encouraged to work together for the
good of the company when they are part of a team. It lessens employees' urge
to compete against one another, which is rarely helpful for the company, and
instead encourages them to work together to achieve a common goal.
Qualifications:
● Must be 18-25 years old, female or male with or w/o experience
● Must be service-oriented
● Knowledgeable of the basic process of a product, particularly our unique
siomai wrapping
● Able to do multitasking
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Labor Standard:
● Must follow the sanitation procedure- It should wear the proper dress code
in the production, such as a hair net, apron, and disposable gloves, to reduce
the risk of infection, as well as ensure that the equipment used prior to
production is thoroughly cleaned.
Position Number Per hour Per day Per week Salary per
month
Total: 6 P 2,700.00
1. Production Area
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2. Facilities Layout
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Fud-to-cart enterprise has a food cart bicycle for siomai that is made of steel and it
has an extended stainless table for customers who want to eat for dine in and it also has a
1.6ft x 3ft size of tarpaulin on the roof for the business name. Food cart measured 198cm
height and 64cm width from the side view. It has a storage compartment inside along with
propane. The design of our cart is colorful and inspired from our SIO MAI COLOR, it gives
life to the cart so that our customer will be delighted to see our cart because of the color and
the design is pleasing to the eye of everyone who loves colorful objects.
1. Production Schedule
Table 29: Production Schedule
1. Lobos, Monina
Grace F.
2. Samonte,
Stephanie
3. Cardona, Glaida
R.
4. Mejia, Divina M.
5. Papa, Mitzy
Coleen T.
6. Gudoy, Rizza
Kyla R.
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Legend:
2. Production Size
Table 30: Production Size
2022 2023 2024 2025 2026
F. Waste Disposal
Properly disposing of waste and maximizing reusable things is our enterprise's priority. By
this, we are not just helping the environment but also keeping our resources useful.
Every production day, we separate different waste by putting trash in different bins.
( Biodegradable, Non-Recyclable and Recyclable) refer to the picture below:
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G. Quality Control
To meet the customer's quality expectation, the Fud-to-Cart Enterprise must have a
consistent proper control system in place when making Sio Mai Color (Pork & Chicken). To
ensure that the product follows the quality requirement, the following steps are taken:
● Every Sio Mai Color should have a written documentation of the formula or recipe and
be available for use as a means to assure consistency between batches of production.
● Make sure the raw materials are of good quality (expiry date, freshness, seal, etc.)
● Physical characteristics of siomai including size, shape, dimensions, weight, and
volume should be consistent.
● Check and see whether the equipments, kitchen utensils and cook tools are safe and
sanitize
● Inspect the finished product to ensure that no low-quality Sio Mai Color are distributed
to customers.
● Check the packaging to see if it is properly sealed and if the label is securely applied to
the packaging.
● Production head should participate in daily maintenance logs
● Minimize the contamination of food products by those in manufacturing, processing,
packaging, and delivering.
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1. During production,
employees must dress adequately
and must wear their uniforms.
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H. Production Cost
Production
Overhead
Transportation
Expense 1,440.00 4,320.00 4,320.00 4,320.00 4,320.00
Production
Supplies 863.00 2,264.00 2,264.00 2,264.00 2,264.00
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Production
Equipment
Total Cost of
Php427,226.4 Php1,316,980. Php1,367,764.0 Php1,406,399. Php1,446,071.3
Production
8 21 5 08 0
Units to be
Produced 7680 23040 23520 23760 24000
Production Cost
per Unit Php55.63 Php57.16 Php58.15 Php59.19 Php60.25
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ORGANIZATIONAL PLAN
A. Ownership Structure
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The form of our business is a general partnership, and is a form of ownership of Fud-
to cart Enterprise. It was owned by seventeen (17) partners, all partners had unlimited
liability and responsibility to contribute an equal capital to conduct the business. Each
partner is responsible for a duty of loyalty and care.
Articles of Partnership
ARTICLES OF PARTNERSHIP
OF
FUD-TO-CART ENTERPRISE
ARTICLE II. Business Purpose: That the purpose/s for which this
partnership is formed is/are:
1. To make a profit and distribute it to others.
2. To introduce a new product to the market.
3. To maintain everyone's health.
4. To satisfy every customer with our own expertise and creative skills
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Cardona, Glaida R. #42 St. John St., San Paulo Subd. Brgy.
Nagkaisang Nayon Nova. Q.C
Madrigal, Jasmine Rein D. #10 Chesa St. Brgy. Capri Novaliches Q.C
Sansaet, Charrienelle Mae K. 043 J. Abad Santos St., Sitio 5, Sta lucia,
Novaliches, Quezon City.
Vila, Aiyanna Nadeen A. 8 Sta. Ana St. Brgy. San Antonio Q.C.
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ARTICLE IV. Term of Existence: That this partnership shall have a term 3
years from and after the original recording of its Articles of Partnership by the
Securities and Exchange Commission .
Proponents Contribution
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ARTICLE VIII. Sharing Ratios: That the profit and losses shall be
divided according to the ratio of the General Partnership. The partnership shall be a
general partnership. Legally, each partner in a general partnership has unlimited
liability and they are answerable to partnership debts up to the extent to their
separate properties (Art. 1822-1824) and as the general partnership, the liability of
the general partnership after all the assets of the Partnership are exhausted.
IN THE WITNESS WHEREOF, we have hereunto set our hand, this date
____________________________________ of at Quezon City.
SIGNATURES
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___________________________ ____________________________
Adriano, Raven Megane R. Alcantara, Patricia Kathlyne A.
___________________________ ____________________________
Barrameda, Beverly S. Bayola, Daisy Jane B.
__________________________ ____________________________
Cardona, Glaida R. Delda, Pamela Kaye V.
__________________________ ___________________________
Eboses, Analyn D. Gudoy, Rizza Kyla R.
__________________________ ___________________________
Ibañez, Edhrine Paul P. Lobos, Monina Grace F.
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___________________________ ___________________________
Madrigal, Jasmine Rein D. Mejia, Divina M.
___________________________ ___________________________
Papa, Mitzy Coleene T. Samonte, Stephanie S.
___________________________ ___________________________
Sansaet, Charrienelle Mae K. Torres, Shiela A.
___________________________
Vila, Aiyanna Nadeen A.
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ACKNOWLEDGEMENT
REPUBLIC OF THE PHILIPPINES
BEFORE ME, a Notary Public, for and in _____________________, this ____ day of
______, 20____, personally appeared the following persons:
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known to me and to me known to be the same persons who executed the foregoing
Articles of Partnership constituting of _____ pages, including this page where the
acknowledgement is written, and they acknowledged to me that the same is their free and
voluntary act and deed.
NOTARY PUBLIC
Doc. No. ______;
Page No. ______;
Book No. ______;
Series of 20____.
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2. Organizational Structure
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shipped out
● recording daily deliveries,
analyzing different
suppliers.
B. Legal Requirements
To control the process of production and secure the business. Fud-to-Cart enterprises
must follow the rules and regulations of the government. Our business is required to comply
with a business registration for small business and legally authorize as an enterprise. Social
regulation protects public interests such as health, safety, the environment, and social
cohesion according to the Antitrust law. Fud-to-Cart Enterprise will comply these social
regulatory agencies such as Food and Drug Administration (FDA) to ensure the safety,
efficacy or quality of our product which is Sio Mai Color, The Environmental Protection
Agency (EFA) to protects our customer and member from significant health risks our
enterprise are properly disposing of waste and maximizing reusable things by separating
different waste by putting trash in different bins. ( Biodegradable, Non-Recyclable and
Recyclable), Occupational Safety and Health (OSHA) our enterprise ensures safe and
healthful working conditions for our workers by setting them an alternative production so
they can rest and providing them with assistance if needed. Fud-to-Cart enterprise will use
different marketing strategies to promote our Sio Mai Color and when it comes to online we
must follow their set rules to avoid misleading our product.
2. Business Permits
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C. Management Resources
Ballpen 1 ₱45.00
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Ledger 1 ₱32.00
Journal 2 ₱78.00
Calculator 1 ₱150.00
Scissors 1 ₱95.00
Logbook 6 ₱468.00
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Bondpaper 1 ₱31.00
Laptop 1 ₱9,500.00
TOTAL ₱10,399
TOTAL ₱560.00
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Purchasing of
Raw Materials
Start of
Production
Product Testing
Survey
Product Development
Restart of
Production
Intensive Promotion
and Marketing
Legislative Process
Continuous
Operation
Return of Investment
E. Administrative Expenses
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Administrative Expenses
2022 2023 2024 2025 2026
F. Social Outcomes
The Enterprise expects our customers to patronize our product since it's an
innovative product that is new to their eyes and it can help them to satisfy their
cravings. It not only satisfies their cravings, it is also nutritious and delectable which
they can’t resist. Our enterprise helps the customers to sustain their health by
providing healthy and affordable food.
Objectives:
● The enterprise wants to ensure healthy lives and promote well-being at all
ages. We make sure that our product helps customers keep being healthy by
buying our product.
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It shows how our Enterprise interacts with its employees, customers, suppliers and
the local community. It is also concerned in health and safety and community impact. Our
Enterprise also expects to be established and outstanding in the food industry in the future.
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FINANCIAL PLAN
A. Start-up Capital
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B. Sources of Financing
Fud-to-Cart Enterprise has 17 members and the sources of capital of each member
are from their allowances, scholarship, and own savings. For the mean time each member
contributes 120.00 pesos per month to atleast reduce our contribution that ranging to
5,000.00 to 6,000.00 pesos per member. Fud-to-Cart starting to contributes since Jan 31 up
until now.
C. Capital Contribution
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TOTAL: Php93,830.90
D. Financial Statements
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Fud-to-Cart Enterprise
Projected Income Statement
For the Year 2022-2026
2022 2023 2024 2025 2026
Php1,612,800.0 Php1,646,400.0 Php1,663,200.0 Php1,680,000.0
Sales Php537,600.00 0 0 0 0
Less: Cost of
Goods Sold 427,226.48 1,316,980.21 1,367,764.05 1,406,399.08 1,446,071.30
Marketing
Expenses 7,890.00 5,820.00 5,820.00 5,820.00 5,820.00
Administrative
Expenses 28,241.00 57,426.00 58,176.00 58,176.00 58,176.00
Total Operating
Expenses 36,131.00 63,246.00 63,996.00 63,996.00 63,996.00
Table 45: Projected Cash Flow Statement For the Year Ended December 31, 2022
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Fud-to-Cart Enterprise
Projected Cash Flow Statement
For the Year Ended December 31, 2022
Cash Inflows
Total Cash
Inflows 631,430.90 1,612,800.00 1,646,400.00 1,663,200.00 1,680,000.00
Cash Outflows
Marketing
Expenses 7,890.00 5,820.00 5,820.00 5,820.00 5,820.00
Materials
Purchase 398,762.81 1,220,214.21 1,270,548.05 1,309,183.08 1,348,855.30
Production
Supplies 863.00 2,264.00 2,264.00 2,264.00 2,264.00
Salaries/
Allowances 12,375.00 35,250.00 36,000.00 36,000.00 36,000.00
Transportation
Expenses 2,880.00 8,640.00 8,640.00 8,640.00 8,640.00
Production
Equipment/
Tools/
Furnitures
16,700.00 0.00 0.00 0.00 0.00
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Expenses
Camera, Memory
card and Load
Expenses 7,000.00 1,000.00 1,000.00 1,000.00 1,000.00
Total Cash
Outflows 479,166.81 1,377,554.21 1,429,088.05 1,467,723.08 1,507,395.30
Net Cash Flow 152,264.09 235,245.79 217,311.95 195,476.92 172,604.70
Add: Beginning
Cash Balance 0.00 152,264.09 387,509.87 604,821.83 800,298.74
Ending Cash Php152,264.0 Php387,509.8 Php604,821.8 Php800,298.7
Balance 9 7 3 4 Php972,903.45
Table 46: Projected Statement of Financial Position For the Year Ended December 31,
2022-2026
Fud-to-Cart Enterprise
Projected Statement of Financial Position
For the Year Ended December 31, 2022-2026
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ASSETS
Current Assets
Non-Current Assets
Production
Equipment/Tools/
Furniture 16,700.00 16,700.00 16,700.00 16,700.00 16,700.00
Less: Accumulated
Depreciation 890.67 3,562.67 6,234.67 8,906.67 11,578.67
Total Non-Current
Assets 15,809.33 13,137.33 10,465.33 7,793.33 5,121.33
LIABILITIES AND
PARTNER’S
TOTAL LIABILITIES
& PARTNER’S Php168,07 Php400,64 Php615,287. Php808,09 Php978,024
EQUITY 3.42 7.21 16 2.08 .78
4. Projected Statement of Changes in Partners’ Equity
Table 47: Projected Statement of Changes in Partner’s Equity For the Year Ended
December 31, 2023
Fud-to-Cart Enterprise
Projected Statement of Changes in Partner’s Equity
For the Year Ended December 31, 2022
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Table 48: Projected Statement of Changes in Partner’s Equity For the Year Ended
December 31, 2023
Fud-to-Cart Enterprise
Projected Statement of Changes in Partner’s Equity
For the Year Ended December 31, 2023
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Table 49: Projected Statement of Changes in Partner’s Equity For the Year Ended
December 31, 2024
Fud-to-Cart Enterprise
Projected Statement of Changes in Partner’s Equity
For the Year Ended December 31, 2024
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Table 50: Projected Statement of Changes in Partner’s Equity For the Year Ended
December 31, 2025
Fud-to-Cart Enterprise
Projected Statement of Changes in Partner’s Equity
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Table 51: Projected Statement of Changes in Partner’s Equity For the Year Ended
December 31, 2026
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Fud-to-Cart Enterprise
Projected Statement of Changes in Partner’s Equity
For the Year Ended December 31, 2026
E. Financial Ratios
1. Break-even Analysis
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COMPUTATION
FIXED
BREAK EVEN Php42,924.
COSTS/CONTRIBUTION Php15.26 2814
POINT IN UNITS 67
MARGIN PER UNIT
The table above shows that 2,725 units is the break-even point wherein there will be
no profit nor loss.
Net Sales
NET PROFIT NET INCOME/SALES Income
MARGIN 14%
Php74,242. Php537,6
52 00.00
The table above shows that in every peso by Fud-to-Cart enterprise there is a 12%
profit or income.
3. Return on Investment
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Php74,242.52 Php93,830.90
4. Payback Period
The payback period of the enterprise will be two (2) weeks and four (4) days.
F. Financial Schedules
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Amount Quantity
be
produ
Ground
Php170.00 1 kg 1000 g Php0.17
Chicken 3.05 Php0.52
Carrots Php54.00 1 kg 1000 g Php0.05 3.05 Php0.16
Inion Php18.00 260.816 g 260.816 g Php0.07 0.8 Php0.06
Cilantro Php20.00 255.146 g 255.146 g Php0.08 0.78 Php0.06
Garlic Php12.00 255.146 g 255.146 g Php0.05 0.78 Php0.04
Salt Php10.00 1/2 kg 14.3 g Php0.70 0.04 Php0.03
Pepper Php10.00 20 g 14.3 g Php0.70 0.04 Php0.03
Oyster
Php7.00 60 g 60.0 g Php0.12
Sauce 0.18 Php0.02
Egg Php35.00 7 pcs 100.0 g Php0.35 0.3 Php0.11
All
Purpose Php30.00 1 cup 226.8 g Php0.13
Flour 0.69 Php0.09
Cornstarch Php25.00 1/2 kg 113.4 g Php0.22 0.35 Php0.08
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Flour
Cornstarch Php25.00 1/2 kg 113.4 g Php0.22 0.35 Php0.08
Salt Php10.00 1/2 kg 7.2 g Php1.39 0.02 Php0.03
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3. Depreciation Schedule
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Cups
Rolling Pin Php200.00 2 Php400.00 5 Php80.00 Php64.00 Php5.33
Sauce Bottle Php40.00 2 Php80.00 5 Php16.00 Php12.80 Php1.07
Stainless
Bowl Php60.00 2 Php120.00 5 Php24.00 Php19.20 Php1.60
Dough Cutter Php32.00 2 Php64.00 5 Php12.80 Php10.24 Php0.85
Stainless
Serving Tray Php80.00 2 Php160.00 5 Php32.00 Php25.60 Php2.13
Storage Can Php40.00 3 Php120.00 5 Php24.00 Php19.20 Php1.60
Tong Php22.00 2 Php44.00 5 Php8.80 Php7.04 Php0.59
Blender Php800.00 1 Php800.00 5 Php160.00 Php128.00 Php10.67
Pasta Roller Php459.00 1 Php459.00 5 Php91.80 Php73.44 Php6.12
Super Kalan
Whole set Php2,398
Burner Php1,199.00 2 .00 5 Php479.60 Php383.68 Php31.97
Php5,000 Php1,000.0
Refregirator Php5,000.00 1 .00 5 0 Php800.00 Php66.67
Php5,000 Php1,000.0
Food cart Php5,000.00 1 .00 5 0 Php800.00 Php66.67
Weighing
Scale Php85.00 1 Php85.00 5 Php17.00 Php13.60 Php1.13
Php1,500
Printer Php1,500.00 1 .00 5 Php300.00 Php240.00 Php20.00
Frying Pan Php230.00 1 Php230.00 5 Php46.00 Php36.80 Php3.07
Php16,700 Php2,672 Php222.6
Total .00 Total .00 7
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Php55.6 Php59.1
Production Cost Per Unit 3 Php57.16 Php60.31 9 Php60.25
Desired Finished Goods Ending
Inventory 0 0 0 0 0
Value of Finished Goods Ending
Inventory Php0.00 Php0.00 Php0.00 Php0.00 Php0.00
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APPENDICES
Dear Respondents,
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Table 1 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches, District, Quezon City as shown in the table, 49 (49%)
out of 100 respondents indicated they belong to 21-25 age category, followed by 45
(45%) belong to 12-20 age category, 2 (2%) belong to 26-30 age category and 1 (1%)
belong to 41&Above, 3 (3%) belong to 31-35 age category followed by 0 (1.4) belong
to 36-40 age category. Therefore, the figure of the above table shows that ages 21-25
are the dominant participants of the research survey.
FEMALE 60 60
MALE 37 37
Table 2 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 60 (60%)
out of 100 respondents indicated that they are female followed by 37 (37%) indicated that
they are male and 3 (3%) indicated they are prefer not to say. Therefore, the figure of
the above table shows that females are dominant participants of the research
survey.
STUDENT 81 81
EMPLOYED 10 10
UNEMPLOYED 5 5
SELF-EMPLOYED 4 4
Table 3 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 80 (80%)
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out of 100 respondents indicated that they are student, followed by 10 (10%) indicated
that they are employed, and 5 (5%) indicated that they belong to unemployed and 4 (4%)
indicated that they are self-employed. Therefore, the figure in the above table shows
that students are the dominant participants in the research survey.
MONTHLY
ALLOWANCE/ INCOME FREQUENCY PERCENTAGE
Table 4 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 79 (79%)
out of 100 respondents indicated that they are less than 5,000 monthly allowance/income,
followed by 14 (9.7%) indicated that they are 10,001-15,000php, and 12 (12)% indicated
that they are 5,001-10,000php, followed by 2 (2%) indicated that they are 20,000 Above,
and 0 (0%) indicated that they are none monthly allowance/income, and 0 (0%) indicated
that they are 15,001-20,000php monthly allowance/income, Therefore the figure of the
above table shows that less than 5,000 monthly allowance/income are dominant
participants of the research survey.
Table 5 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 25 (25%)
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out of 100 respondents indicated belong to Brgy. Gulod, 25 (25%) indicated that they
are Brgy, San Bartolome, followed by 25 (25%) indicated that they are Brgy, Sta.
Monica and (25%) indicated that they are Brgy, Novaliches Proper, Therefore, the
figure in the above table shows that each Barangays are equally dominant
participants of the research survey.
TASTE 66 66
QUALITY OF THE FOOD 21 21
PRICE 12 12
APPEARANCE 1 1
TOTAL 100 100
Table 6 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 66 (66%)
out of 100 respondents indicated that for Taste, followed by 21 (21%) indicated that for
Quality of Food, 12 (1%) indicated that for Price, and 1 (1%) indicated that for
Appearance, Therefore, the figure of the above table shows that Taste are dominant
participants of the research survey.
Table 7 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 100 (100%)
out of 100 respondents indicated for YES, and 0 (0%) indicated for NO, Therefore, the
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figure of the above table shows that for YES are dominant participants of the
research survey.
YES 88 88.9
NO 11 11.1
TOTAL 100 100
Table 8 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 88 (88.9%)
out of 100 respondents indicated for YES, followed by 11 (11.1%) indicated for NO,.
Therefore, the figure of the above table shows that YES are dominant participants
of the research survey.
YES 94 94
NO 6 6
Table 9 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 94 (94%)
out of 100 respondents indicated they belong to Yes, followed by 6 (6%) indicated that
they are No. Therefore, the figure of the above table shows that Yes are dominant
participants of the research survey.
Table 10 shows the frequency and percentage distribution of the profile variables of
the respondents in Novaliches District, Quezon City as shown in the table, 23 (23%) out of
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100 respondents indicated they belong to Pork with Vegetables followed by 4 (4%)
indicated that they are Chicken with vegetables and followed by 73 (73%) indicated that
they chose both variant. Therefore, the figure of the above table shows that BOTH
VARIANTS are dominant participants of the research survey.
NO 7 7
YES 93 93
TOTAL 100 100
Table 11 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 92 (93%)
out of 100 respondents indicated that they belong to No, followed by 7 (7%) indicated
that they are Yes. Therefore, the figure of the above table shows that No are
dominant participants of the research survey.
STEAMED 21 21
FRIED 19 19
Table 12 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 60 (60%)
out of 100 respondents indicated that belong to Both, followed by 21 (21%) indicated
that they are Steamed, 19 (12.5%) indicated that they are Fried. Therefore, the figure of
the above table shows that for Both are dominant participants of the research
survey.
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Table 13 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 100 (100%)
out of 100 respondents indicated they belong to Yes, followed by 0 (0%) indicated that
they are No. Therefore, the figure of the above table shows that Yes are dominant
participants of the research survey.
SWEET 5 5
CHILI 5 5
Table 14 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 60 (60%)
out of 100 respondents indicated that they belong to Chili and Soy Sauce followed by 30
(30%) indicated that they are Sweet and Chili, 5 (5%) indicated that they are Sweet and
followed by 5 (5%) indicated that they are Chili. Therefore, the figure of the above
table shows that Chili and Soy Sauce are dominant participants of the research
survey.
20 38 38
25 18 18
30 20 20
40 24 24
TOTAL 100 100
Table 15 shows the frequency and percentage distribution of the profile variables
of the respondents in Novaliches District, Quezon City as shown in the table, 38 (38%)
out of 100 respondents indicated that they belong to 20pesos followed by 18 (18%)
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indicated that they are 25pesos, 20 (20%) indicated that they are 30pesos and Above, 24
(24%) indicated that they are 40 pesos. Therefore, the figure in the above table shows
that 20 pesos are the dominant participants of the research survey.
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Appendix 4: Correspondence
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We are 3rd year BS Entrepreneurship students of Quezon City University (QCU) is currently
enrolled in the subject Business Plan Preperation and one of the course requirements is to
conduct various researchers and plan among our chosen field to maximize our expertise.
It will be an honored pleasure to provide our distinct ideas and concept that it shows in
our prototype product and service that we had come up to cater a broad access of
consumers.
Rest assured we are very much appreciative and overwhelmed to serve and provide it in
time. Thank you and God bless.
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Picture 1 & 2: The enterprise was doing the Business Model Canvas and
Product Experimenting
Picture 3: The enterprise was taking group photos for the documentation and
cover photo for the social media pages of the business.
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Ross, S. (2021, September 08). Direct vs. Indirect Distribution Channel: What's
the Difference? Retrieved from
https://www.investopedia.com/ask/answers/052115/what-difference-between-
direct-and-indirect-distribution-channel.asp#:~:text=Direct distribution is a
direct,control over the whole process
Pinoy fave: Why Filipinos love siomai? (2020, August 20). themhayonnaise.
https://themhayonnaise.com/pinoy-fave-siomai/
Legislative districts of Quezon City. (2006, August 14). Wikipedia, the free
encyclopedia. Retrieved September 13, 2021, from
https://en.wikipedia.org/wiki/Legislative_districts_of_Quezon_City#5th_District
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