Public Relations Scavenger Hunt

Go anywhere on campus you like to identify at least 10 examples of the

public relations concepts listed below. To count, you must photograph the
example and include a description of the item on your PR scaenger hunt
list. !y "pril 1#, submit a document with all of your pictures on $anas and
don%t forget to include your name and the item so & can gie you credit'
" single item can only be used for one category. (or the purpose of the
exercise we%ll use )attimore et al.%s de*nition as criteria for the larger
concept of public relations+
Public relations is a leadership and management function that helps achieve
organizational objectives, defne philosophy, and facilitate organizational
change. Public relations practitioners communicate with all relevant internal
and external publics to develop positive relationships and to create
consistency between organizational goals and societal expectations. Public
relations practitioners develop, execute, and evaluate organizational
programs that promote the exchange of infuence and understanding among
an organizations constituent parts and publics.
1. Public relations
,. -ne.way public information
/. Two.way symmetrical communication
0. Relationship management
#. 1mployee relations
2. $onsumer relations
3. $ommunity relations
4. 5edia relations
6. &nternal communication
10. 1xternal communication
11. 1thical communication
1,. 7nethical communication
1/. $ommunication that includes research
10. $ontrolled media
1#. 7ncontrolled media
12. $orporate social responsibility
13. Role of technology in public relations
14. -rgani8ational image
16. -rgani8ation.public relationship
,0. "ctiist publics