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  • RPS - Modus Operendi 2

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    PratheeshPresannan
    1 views16 pages
    The document discusses various methods for one-to-one communication between clients and farmers, including mutual discussion, diagnosis-prescription, and counseling methods. It notes advantages such as helping to solve unique problems, integrating client information, and earning trust, but also disadvantages like high cost and limited reach. The document also discusses using traditional folk media and new communication technologies as part of a media mix to complement extension methods. The choice of communication methods should consider factors like expected behavioral changes, audience size, socioeconomic levels, costs, and subject matter complexity.

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    RPS_Modus Operendi 2

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    The document discusses various methods for one-to-one communication between clients and farmers, including mutual discussion, diagnosis-prescription, and counseling methods. It notes advantages such as helping to solve unique problems, integrating client information, and earning trust, but also disadvantages like high cost and limited reach. The document also discusses using traditional folk media and new communication technologies as part of a media mix to complement extension methods. The choice of communication methods should consider factors like expected behavioral changes, audience size, socioeconomic levels, costs, and subject matter complexity.

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    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    1 views16 pages

    RPS - Modus Operendi 2

    Uploaded by

    PratheeshPresannan
    The document discusses various methods for one-to-one communication between clients and farmers, including mutual discussion, diagnosis-prescription, and counseling methods. It notes advantages such as helping to solve unique problems, integrating client information, and earning trust, but also disadvantages like high cost and limited reach. The document also discusses using traditional folk media and new communication technologies as part of a media mix to complement extension methods. The choice of communication methods should consider factors like expected behavioral changes, audience size, socioeconomic levels, costs, and subject matter complexity.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    of 16

    ONE TO ONE

    Modus operandi continues..


    niraj@ximb
    Mutual Discussion
    niraj@ximb
    Advantages
    Very good way to solve unique problems
    Possible to integrate information from
    clients clients
    Can help in clarifying clients feelings
    Can earn farmers trust
    niraj@ximb
    Disadvantages
    High cost
    Can reach very small no. of clients
    May give wrong information May give wrong information
    Based on high level of trust
    Clients may approach too late
    niraj@ximb
    Mutual Discussion Methods
    Diagnosis prescription method
    Counseling methods Counseling methods
    Participation Methods
    niraj@ximb
    Diagnosis
    Prescription
    Information and methods
    C
    o
    m
    participation
    Counseling
    m
    m
    u
    n
    it
    y
    Developm
    ent
    Profession
    al
    niraj@ximb
    Selection..Do take care of..
    The quality of solution found
    Its acceptance by the farmers
    niraj@ximb
    Traditional Folk Media
    niraj@ximb
    Importance in Present Context
    Mass media had belied the expectations
    Traditional media meets the current
    approach of Participatory Management
    It can complement the other extension
    methods
    niraj@ximb
    Advantages
    Has reach in remotest of remote villages
    Possess very high level of cultural identity
    and credibility and credibility
    A manifestation of traditional knowledge,
    experiences, and expressions passed from
    one generation to another
    Do not require large investments
    niraj@ximb
    Advantages
    Can be use live
    Producers and actors can turn out to be Producers and actors can turn out to be
    opinion leaders
    Can be coupled with other media
    niraj@ximb
    Points to ponder
    People may not always appreciate
    innovative messages from the folk media
    Requires skills in crafting development
    messages in to fabric of folk media
    Losing the charm / skills
    niraj@ximb
    New Communication
    Technologies
    niraj@ximb
    Media Mix
    niraj@ximb
    Choice of Methods.. How?
    Expected behavioral changes
    The no. to be covered
    Socio-economic/ educational level Socio-economic/ educational level
    Skills on the part of extension workers
    Cost involved
    Nature and complexity of subject matter
    Level of local help
    Past experiences
    niraj@ximb
    Thanks !!! Thanks !!!
    niraj@ximb

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