Ever since the CADBURY factory was set up in India in 1947, Cadbury

chocolates have ruled the hearts of Indians with their fabulous taste.
Considering the penchant we Indians have for sweets, its not surprising that
these sweet, smooth, milky & irrestibly delicious chocolates are the best
childhood gift any Indian child could get.
Thank God for young JOHN CADBURY who ventured into the chocolate
business over 150 years age, way back in England, in 1824.
Long gone is the dry chocolate supplied by John Cadbury in his Birmingham
grocery store. Today more than 250 million bars of Dairy Milk are produced &
consumed every year.

Cadbury chocolate is born:
John Cadbury converts from tea and coffee to selling chocolate.
John Cadbury
First Factory:
About the year 1780, the first machine-made chocolate is produced in Barcelona
With Milk:
After eight years of experimenting,
the Swiss Daniel Peter puts the
first milk chocolate on the market in 1875
milk chocolate
Melting Sweetness
Rodolphe Lindt of Berne produces
chocolate which melts on the tongue
for the first time in the year 1879.
First Dairy Milk
CADBURY TODAY
It has been more than half a century that
CADBURY has been the most loveable brands in
India.
Cadbury India is a significant player in the
impulse market enjoying 70% share in chocolates &
a substantial share of the sugar confectionery
market.


Life Full Of Cadbury
Cadbury is present in most happy occasions in the life of the consumer.
Their brands excite the consumer.
Cadbury is an expression of a consumer's life.
Cadbury Full Of Life
Cadbury as a company is vibrant.

Cadbury is a fun and energising workplace.

Cadbury is robust and alive.
Core purpose :
Working better together to create brands people love.
Objective :
Grow shareholder valueover the long term.
Strategy :
Create robust and sustainable regional positions in our
core categories of confectionery and beverages through
organic growth, acquisition and disposal.

-The Blood of marketing
Cadbury believes in innovation. Innovation is a virtue
of marketing strategy. Its marketing strategy is such
that it builds a brand image not only through
advertisements alone but through performance.
The strategies are as follows:-
1. Cadbury uses a variety of advertisements with
different genres and themes to attract different
age groups. Eg Animated ads, Melodious jingles etc.



2. Cadbury associates itself with emotions and
sentiments of people through relationships of
friendship and brotherhood.
3. Sponsorship- Bournvita kid contest, Bournvita
confidence academy, kya aap panchvi pass se tez hain
4. In order to capture the market particularly the youth
segment the strategy adopted is to promote SPORTS
by encouraging events such as
Karate (whiz kid championship)
In 1980 cadbury bournvita was the official health drink
for the Indian team at the Moscow Olympics

5. Cadbury has not only restricted its market to child
segment but through its innovativeness has captured
every segment of the society
6. Innovation in product range has been a major
advancement by Cadbury in retaining its market share.
Examples of marketing innovation by Cadbury
*Perks new range of ulta perk
*5 stars new range of 5 star crunchy
*Gems new range of fruity gems
7. Print & poster campaigns



8. Attractive packaging has been a successful way of
attracting customers to buy its products over other
chocolates
9. A huge atr value is associated with Cadbury which
inurn increases the acceptability in the market. it has
roped in bollywood legend Amitabh Bachan and the
ravishing Preity Zinta to endorse its products diary
milk and perk respectively.

10.Extremely catchy and well recognized tag lines and
punch lines create strong brand value and awareness
for Cadbury. The lines Pappu pass ho gaya , Kuch
metha ho jaye gives a distinct image of Cadbury.
11.Cadbury caters to that segment of the society which
cannot afford large sums of money. The marketing
strategies adopted here would be introduction of
economy packs of all its products and advertising the
same.

12.The most important marketing policy being,
implemented during the festive season. The
sonsumptions of sweets is at its zenith during the
festive season. India being a country of rich culture
and diversified religions has a hand full of festivils.
Cadbury makes most out of this season by introducing
gift boxes thus spreading joy.

Cadbury believes that its business still has
significant untapped potential- interms of growth
as well as returns. Between 2008- 2011 cadbury
intends to
*rope in new brand ambassador Deepika Padakone
during the festive season.
*introducing a new season of bournvita quiz
contest.
*introducing new seasonal flavours such as
hazelnut, fudge, butterscotch etc.

REGIONAL OFFICES
Delhi Mumbai
Chennai Bangalore Kottayam
Kolkata
FACTORIES
Malanpur Thane
Induri Mumbai
Managing For Value Process incorporates :
Setting stretched financial objectives.

Adopting Value Based Management for major strategic and operational
decisions and business systems.

Creating an outstanding leadership capability within their management.

Sharpening their company culture to reflect accountability, aggressiveness
and adaptability.

Aligning their management rewards structure with the interests of the
shareowners.
India's best managed companies in 2003
Cadbury India was identified as one of Indias
Best Managed Companies in 2003. Mr Bharat Puri,
Managing Director of Cadbury India was felicitated
by Indias Finance Minister, Mr Jaswant Singh at
Business Todays Best Managed Companies Awards
ceremony. It was the only Multinational Company
featured in the list of Best Managed companies in
India
Good values and good business go hand in hand
Cadbury Community Initiative Programme
under the banner:
Love Security
Nutrition Education
A staggering 120 million chocolate bars are sold in
New Zealand every year, 60 million of these
are made by Cadbury!!!!!!!!!!!!!
Cadbury uses 33,000 litres of milk every day for chocolate
production at its Dunedin plant!!!!!!!!!!!!!!!
New Zealanders chew through 150 million
Pascall Jaybees every year!!!!!!!!!!!!!
Cadbury Confectionery's Dunedin plant produces around
10,000 Crunchie bars per hour!!!!!!!!!!!!!
A Cadbury Moro bar is consumed once every two seconds.
If stacked end to end the amount of Moro's consumed
every year by New Zealanders would be 500 times
the height of Mount Cook!!!!!!!!!
If all the blocks of Cadbury Dairy Milk produced
since 1930 were placed end to end, they would
stretch from Cadburys Dunedin factory to the moon!!!
Cadbury sells over 3.5 million boxes of
chocolate every year!!!!!!!!!!!
Last year over 400 tonnes of pebbles were made.
Enough to cover Eden Park 15 times!!!!!!!!!
Over 69 million Minties were consumed last year.
That is 21 for every man, woman, and child!
The Minties wrapping machine can wrap 1000 Minties
in one minute!!!!!!!!!!!!!!
Cadbury Dairy Milk is the oldest chocolate
brand in the country!!!!!!!!!!!!!!
Did you know that COCOA trees in Kerala
are called Cadbury trees!!!!!!!!!!!!!

Large teeming population of kids and
teenagers
Well established market
Vast variety of products
Priced according to Indian mind set
Easy availability of cocoa in india
Large portion of population suffers from
diabetes, cholesterol disorders etc
Dental problems associated with
consumption of chocolates.



Innovative uncaptured chocolate market in
india ( such as sugar free chocolate sector)
Large number of occasion celebrations and
festivals in which chocs are used as a
medium to convey happiness
Increasing acceptance of Globalisation and
better relationship with foreign companies.
Competition- cut throat competition from
nestle amul and international choc brands
Negative publicity and contravacies
Negative publicity and contravacies
New entrance and individual players ( rise in
sale of homemade chocolates)
Preference and availability of other
substitutes ( sweets and deserts)


Product Line
The market major of Chocolates offers the following
products in the market:-
1.Chocolates :- eg. Cadbury dairy milk, perk,
celebrations, tempetations, five star, eclairs, gems,
cadbury lite, fruit and nut and cadbury
crackle,cadbury heros and many more
2.Snacks :- cadbury byes
3.Beverages :- Bournvita, cadbury delight
4. Candy :- cadbury halls
5. Gums :- Bubbaloo
Young or old, boy or gal, sibling or pal......
Cadbury has something sweet for everyone.
So which of their chocolates are one for
u..?

Bytes is the first foray of Cadbury
into the rapidly growing Bagged Snack
Category of Snacking. Largely dominated by
Salted products, the lead brands in this category
includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc.
In this arena of salted products, Bytes positions itself as a unique
offering of wafer biscuits filled with chocolate.


BYTES..
KYA SWAD HAI ZINDAGI MAI redefined
the way the world looked at Cadbury chocolate. Priety
zintas cherubic dimples laid the foundations for what
would become the Indian teenager favourite snack.
Cadburys advertising has, over the past few years, aptly
reflected Indian passion for chocolates