SWOT ANALYSIS

The SWOT approach is distillation of the steps & considerations that

should be taken to f o r mu l a t e a n e f f e c t i v e
s t r a t e g i c p l a n . T h e t e r ms SWOT i s t h e a c r o n y m f o r St r e n g t h
s , Weakness, Opportunities & Threats.


STRENGTHS:

Management is very stable, that forms strong foundation for the company

The company has got the ISO certificate for producing quality products
Well equipped quality control department for inspecting the quality of incoming raw
materials & final products
Employees are being provided with all necessary welfare facilities
There are highly skilled & committed employees
Company guarantees j ob security to al l its employees this makes them to
be more committed & loyal.


WEAKNESS:
Under utilization of the resources
As the company provides job security the employees have become less productive
Less coordination between different departments.

OPPORTUNITIES:
The company has an opportunity to expand its production units due to more
demand for its product
The company has got better tool for better planning & decision making
The company can establish more branches across the globe
There is a growing demand for motors & generators in other developing
countries
THREATS:

Cost of production is very high

The company faces competition from MNCs