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Whats is analysis SWOT?

Analysys SWOT is methode for do strategy analysys and

for to know a company position and envoronment of
company ( internal and ekternal ).
 Analysys SWOT

Strength Factor Environement

Internal internal
Weakness company

Opportunity Factor
Environment
Eksternal eksternal
Threat company
 ANALISIS SWOT

STRENGTH WEAKNESS

FOCUS
Whats is done well? Whats is not correct
INTERNAL now?

OPPORTUNITY THREAT
FOCUS
EKSTERNAL Whats possibility is What can be wrong?
available ?
1. S = Strength
• have good quality prduct and has featured is can make costumer
interest( 501,DCSpro, headlamp, & Artlift )
• have multifunction product, so can use in OBGYN,THT, GS &
AESTETIK.
• already have certificate kemenkes, CE & KFDA.
• have staff the mayority is still young so productivity is high.
2. W = Weakness (Kelemahan)
• stability system in company not yet stabile.
• after sales service still not maximal.
• have product bad quality and so many complain(DCSpro).
• didn’t have costumer service for receive complains and response.
• didn’t have website.
3. O = Opportunity
• indonesian government have program for increase service of
healthy and the program name is “ Indonesia Sehat”.
• the device already used by the hospital famous, as : RSCM,
Pondok indah and RSPAD Gatot Subroto. So can make
credibility increase.
4. T = Threats (Ancaman)
• competitor getting increase and offer device with same
specification and than the competitive price.

• BPJS, make doctor in difficulty for purchase device by private.

Strategy SO

• focus sell to government hospital and private hospital.

• offering and promotion headlamp to clinic and hospital, dr can buy

by private even in hospital, because has good quality and feature is
new.
Strategy ST

• Tell the strong point, we have certificate of kemenkes, CE & KFDA

• Take strategy pricing exactly.

• increase the promotion to hands on at seminar for residance for build

brand image, this is big company do.
Strategy WO

• do proffesional service and training staff very well for do service like
proffesional

• provide costumer service for receive complains and response from

costumer.

• increase quality after sales service.

• make website for increase credibility company and input some

content is can make costumer interest and trust .
Strategy WT

• Change the name DCSpro if we want have DCSpro is upgrade one,

because avoid the brand image is not good .

• Stabilize system company to were more professional and costumer

tending to trust company levels of credibility his high and service
more professional.
 Notice!
 Analisys SWOT can be very subjective. Not to
depends in this analysys . In two people rarely
get same result in analysys SWOT.
 Use the analysis training as a guideline not as
prescription.