For more information, contact:

Brandy Bell-Truskey
610.322.3461
brandy.bell-truskey@att.com




NEW AT&T STORE IN KING OF PRUSSIA FEATURES AN INNOVATIVE
DESIGN THAT MIRRORS CUSTOMERS MOBILE LIFESTYLE
New store design focuses on customer experience


[KING OF PRUSSIA, PA., SEPT. 4] AT&Ts new store design focused on the customers mobile
lifestyle is now a reality in King of Prussia. The new store at 620 West Dekalb Pike transforms the
entire shopping experience. The new store concept is the result of more than two years of exploration
and research all centered on one design goal to create a more interactive and inviting store
environment. It will open Saturday, September 6.

Customers in the Philadelphia area will be among the first to experience the new store concept that we
hope will reinvent the retail business. This store is the latest example of the investment already made in
Pennsylvania. AT&T invested nearly $1.1 billion in its Pennsylvania wireless and wireline networks from
2011 through 2013. This new location will serve the growing number of consumers relying on their
wireless devices to manage their busy lives.

We are committed to bringing job opportunities and new goods and services to Montgomery County
consumers and this is the kind of investment that we want to celebrate as we continue to grow our local
economy, said County Commissioners Chairman Josh Shapiro Any time we can celebrate the
opening of a new store in King of Prussia, especially one with a cutting-edge new retail concept, its a
great day.

Many of the new store design and merchandising elements were first seen in AT&Ts award-winning
flagship brand store on Michigan Avenue in Chicago and are now coming to other company-owned
retail stores.


As our local businesses and consumers rely more and more on mobile technology to stay in touch,
announcements like this become even more important to our economic growth, said Upper Merion
Township Supervisors Chairman Greg Waks. Weve worked hard to build a business climate in Upper
Merion that works for businesses in our King of Prussia corridor and beyond and creates job
opportunities.

Customers visiting our King of Prussia store will discover an interactive shopping experience built
around their mobile lifestyle, said Tiffany Baehman, vice president and general manager, AT&T Liberty
States. Our goal is to be Americas premier retailer by providing an exceptional experience in every
interaction, and weve been working hard to exceed customer expectations by taking our stores and
network to a new level here in King of Prussia.

Flexible Design
Everything about the store is designed for ultimate flexibility. It brings to life AT&Ts mission, brand
vision, and personality while encouraging self-discovery and satisfying curiosity.

The store layout will highlight AT&Ts products and services, devices and accessories across three
unique zones the Connected Experience Zone, the Community Zone, and the Explore Zone.

The new Connected Experience Zone features lifestyle vignettes that offer customers a glimpse of
how products can be used in customers everyday lives. These lifestyle pavilions will highlight
categories such as music, home security, entertainment and more.

Next is the Community Zone, featuring community tables that let customers shop and play in an
open and interactive space. This space has apps, accessories and devices on display to show
customers how they can work together.

Finally, customers can check out the Explore Zone with explore walls that showcase AT&Ts diverse
device line-up and accessories complemented by digital monitors with product information.


Enhanced service experience
What you wont see in these new stores is almost as important as what you will see. Customers will no
longer see the traditional retail cash-register counters. Instead, theyll find round caf-style learning
tables that allow for side-by-side interactions with the AT&T retail consultant to ask questions or learn
about a product or service. All retail consultants carry a tablet supported by a new mobile point-of-sale
system that allows them to help customers anywhere in the store.

Customers also wont see the printed product brochures common in many stores. With digital signage,
e-brochures and interactive video monitors, they can have the information literally at their finger tips
while giving AT&T the flexibility of updating messaging faster and more efficiently.


Store information
Hours for the new King of Prussia store are Monday through Saturday, 9:00 a.m. 9:00 p.m. and
Sunday, 11:00 a.m. 7:00 p.m. AT&T has nearly 100 company owned retail locations in Pennsylvania.
To find the nearest AT&T store or Device Support Center near you, visit www.att.com/find-a-store or
www.att.com/dsc. Dont forget you can also make an appointment before visiting your local AT&T store
-https://www.att.com/storeappointment/.



Find More Information Online:

Web Site Links: Related Media Kits:
AT&T News
AT&T Wireless Web Site
About the AT&T Network

AT&T Customer Experience News
AT&T Network News
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where available. Deployment ongoing. LTE is a trademark of ETSI. Learn more at att.com/network.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored
companies in the world. Its subsidiaries and affiliates AT&T operating companies are the providers
of AT&T services in the United States and internationally. With a powerful array of network resources
that includes the nations most reliable 4G LTE network, AT&T is a leading provider of wireless, Wi-Fi,
high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the
best global wireless coverage based on offering roaming in more countries than any other U.S. based
carrier, and offers the most wireless phones that work in the most countries. It also offers advanced TV
service with the AT&T U-verse

brand. The companys suite of IP-based business communications

services is one of the most advanced in the world.

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Reliability claim based on data transfer completion rates on nationwide 4G LTE networks. 4G LTE
availability varies.