1

Miles and Snows Strategy

Typology
Lecture 5
2
Typology
1. Prospector:
Strategy is to innovate, take risks, seek
out new opportunities, and grow.
Suited to dynamic, growing environment,
where creativity is most important
2. Defender:
Opposite of prospector.
3
Typology
3. Analyzer:
Tries to maintain a stable business while
innovating on the periphery.
Midway between prospector and defender
strategies.
Some products for stable and some for
dynamic environment.
4. Reactor:
Strategy is not really a strategy at all.
They respond to environment.
4
Strategy and Design Interplay
5
Create a fit between internal
characteristics of the company and the
environment
6
Efficiency
Effectiveness
7
Strategy and design
Design is an outcome of strategic choice

8
How to Create Effectiveness