UNIT 5

WEEK N° 14

INTERNATIONAL
BUSINESS PLAN

Elizabeth De La Cruz
 Units Achievement

• At the end of the unit, the student develops

the business implementation plan, performs
5. IMPLEMENTATION PLAN an elevator pitch with the aim of generating
AND PRESENTATION interest in entrepreneurship, as well as a
rocket pitch where it presents the highest
points relevant to said undertaking.

• BUSINESS PLAN IMPLEMENTATION PLAN.

WEEK 14 • The Macro. Product description.
• The Microfilter. Product description
• Implementation for Project Management

2
 ACHIEVEMENT OF THE SESSION

At the end of the session, the student will develop the

Macro and Micro filter through techniques of strategy planning,

showing order and analytical skills.

TIME SUBJECT VERB CONDITION CRITERIA

UNIVERSIDAD PRIVADA
DEL NORTE
 Interest

I How do we decide
that a business idea
is the best?

UNIVERSIDAD PRIVADA
DEL NORTE
 Discovery

1. Business Plan

A business plan is a formal approach to an

idea, project or business initiative with a set
of objectives, which is constituted as a
projection and evaluation phase.

It is used internally by the administration for

planning tasks, and is used to turn to banks
or potential investors, to request financing
or to invest in the business.
 Discovery

1. Business Plan

The business plan includes:

• the general and specific objectives of the
company
• organizational and market analysis
• the strategy to achieve these objectives
• the solutions to solve the problems
• the investment required to finance your
project
 Discovery

1 Macro filter

It is a tool that serves to select business ideas quickly, guiding us

through some central questions to select and exclude ideas that
have a negative answer.
 Discovery

1 Macro filter

For each of the ideas identified, the following questions are answered
with a YES or NO: The business ideas with the highest number of YES
responses constitute the first selection. Maximum 05 ideas.
 Discovery

2 Micro filter

After the Macrofilter, a second more precise filter to select the business idea
to work on in the business plan is the Microfilter.
• The one that offers the best business opportunities.
• The one that can be produced from according to the availability of skills,
technology, market and raw material.
 Discovery

2 Micro filter

• Each of the 2 ideas of business will be filtered

through of the criterias of Microfilter.

Each criterion applied to the business idea may

be assessed with:
01 Point: Low / Few / No.
02 Points: Medium / Regular / More or less.
03 Points: High / Much / Yes.
 Discovery

2 Micro filter

Of the 05 ideas, 02 ideas that have the best commercial opportunities will
be selected. For this we use the MICROFILTER technique
 Discovery

2 Micro filter

The business ideas that obtain the highest score will be selected.
• https://www.youtube.com/watch?v=Jk-JwtScIlw
Project Management

A project is a set of tasks grouped together with a common goal in mind that:

1) Has a clear start and finish;

2) Creates something new (even if it already exists elsewhere);
3) Has boundaries (such as project scope and specifications);
4) And has someone in charge or someone personally invested in the outcome
Phases of a project
Phases of a project

1. Start
Here’s where we figure out the big why of our project.

2. Create a Project Plan

It’ll need to answer questions like:
• What’s our budget?
• What tasks do we need to do to accomplish our goals?
• What do we do when we get o! track?
• What’s the process for making changes and corrections?
Phases of a project

3. Execute the Plan Here’s where we figure out the big why of our
project.
A good PM strikes a fine balance between hands-o! and hands-on,
sitting back to let their team do their thing while stepping in when
needed.
4. Watch the Plan
Things will go wrong, that’s no question. The question is: how will we
handle it when they do go wrong?
Phases of a project

5. Close the Project - Let’s talk about let’s make sure our stakeholders
are happy with the results.
Let’s talk about performance reviews, for team members and project
leaders.
Let’s talk about what went wrong and what went right so we can take
these lessons with us to the next project.
Project characteristics

• A Project Has a Beginning and End

• A Project Creates Something New
• A Project Has Boundaries
• A Project Has Someone In Charge
 The Skills You Need to Succeed

1. Master the Schedule- Time management

2. Delegate- Prioritize. Because even though you sometimes want to do

every task yourself to make sure it’s done right, we just don’t have time for
that.

3. Get Organized- You know the drill. A tidy desk is a tidy mind. A clear-cut
project plan aids in success.

4. Manage Risk- be able to strike that fine balance between being risk
averse but also being willing to take the right risks where it counts.
 The Skills You Need to Succeed

5. Lead & Facilitate

6. Negotiate & Beat the Budget. Going over budget is not an option.

7. Be Quick, Be Flexible- A calm swiftness when making confident decisions

is the mark of good management.

8. Think Critically- Objective thinking will get you far when you need to
take a step back and see the forest for the trees.

9. Be Tech Savvy- Technology is having us communicate, lead, manage, and

track more efficiently than ever before. Use it. Get comfortable with it and
make sure your team does, too. The right tech tools in your toolbox can
help your team move mountains.
 The Skills You Need to Succeed

10. Communicate Well (& Often)- Which isn’t just about talking to your
team. It’s also listening, coaching, negotiating, resolving conflicts, and
giving feedback.

11. Stay Calm, Stay Sane- Keep in touch with your sense of humor—your
sanity will thank you for it
Project Implementation Steps

• Project Initiation Phase: This includes the scope and nature of the project.
This phase is also considered the analysis and evaluation phase.

• Project Planning Phase: This consists of different important aspects of a

project such as a cost, time, scheduling, and resources.

• Project Execution Phase: This phase defines the different processes

involved in project completion.

• Project Closure Phase: This includes a formal ending of the project.

Bibliography

• Marketing and Sales – Successful Peacekeeping, Herausgegeben von

Carsten Rennhak & Gerd Nufer
• Dirección de Marketing – Lambin

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PRIVADA DEL NORTE