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Dear students:
For this week you are required to propose strategies to improve your company in the foreign
market; these new strategies should be related to sales, marketing and operation. Regarding the
strategies you will be proposing, it is necessary that you estimate the cost of implementing.
Remember that the deadline for the assignment is Monday 14th November. Only one member
per each group must upload the files.
1. Cover
2. Describe the current state of the company and why it can be improved (6 points)
(explain in detail how it will improve your company, what are the benefits and drawbacks)
a. Sales
b. Marketing
c. Operations
4. Estimate the approximate cost of implementing the strategies for improving (6 points)